Before the Flow Begins: How Claspo Complements Omnisend

The real reason you’re losing sales isn’t in your flows — it’s in the first 20 seconds on your site. Most e-commerce marketing teams spend 90% of their attention on what happens after they collect an email: abandoned cart flows, browse automations, welcome sequences, SMS nudges, VIP segmentation — the whole Omnisend playbook. 

But the painful truth? A huge part of revenue leaks long before any of those automations can even fire. Because a shopper doesn’t start by giving you their email. They start by landing on your site, scrolling, hesitating… and often leaving within 10-20 seconds. And if they leave before you get a contact, none of your automated flows triggers. Not because Omnisend isn’t good — but because the visitor never crossed the threshold where an ESP can do its job. This is the moment most merchants overlook: the pre-signup, pre-purchase window where interest forms, doubts appear, and decisions happen. And this is exactly where Claspo operates.

Claspo and Omnisend: partners in the same funnel

To see why these platforms work so well together, it’s easier to treat the funnel as two stages. Omnisend is designed for everything that happens after you’ve collected a subscriber — the emails, the SMS automation, the audience building, and the retention work. Its web forms — popups, teasers, flyouts — serve mainly as entry points into those channels. They capture the contact, hand it into a workflow, and let Omnisend continue nurturing.

Claspo, by contrast, is built for what happens before that point: the on-site moments where a visitor is still anonymous, still deciding, still thinking about leaving. Claspo responds to what visitors do in real time — the scroll, the pause, the cart view — and uses that behavior to show the right offer or a game at exactly the right moment.

And this is where both tools meet: the split second when someone decides whether to leave, subscribe, or buy. Rather than competing, they form a natural sequence:

• Claspo captures the moment on-site;
• Omnisend continues the relationship through messaging;
• Claspo personalizes the next visit using Omnisend’s data;
• and the cycle repeats.

Used together, they create a complete, predictable revenue loop.

Two conversions every e-commerce store must optimize

Some merchants think of ‘conversion’ as a single event, but in reality there are two conversions that matter:

1. Purchase — the primary metric every store optimizes.
2. Email or SMS capture conversion.

The gateway that determines whether the visitor will enter your lifecycle flows.

Understanding the difference between these two conversions clarifies why Claspo and Omnisend work so well together.

Conversion 1: purchase. This is where Claspo has a direct impact. Because it operates during the on-site moment, it can influence the visitor before they leave the funnel:

• exit-intent recovery;
• cart-retention popups;
• widgets with promo codes;
• gamified widgets with instant rewards (without contacts fields);
• contextual incentives (such as, city-specific delivery promises);
• personalized countdown timers;
• bundles, BOGO, and other AOV drivers;
• contextual product recommendations;
• quizzes and multi-step forms that pre-qualify subscribers, etc. 

These are not simply forms. They are conversion accelerators designed specifically for e-commerce behavior.

Conversion 2: email/number capture. This is where Omnisend’s forms play their role. They allow visitors to subscribe, spin a wheel, or engage with basic popups and flyouts. And once the contact is collected, Omnisend takes over with:

• welcome automation;
• post-signup offers;
• browse abandonment;
• product reminders;
• cart recovery;
• post-purchase flows;
• SMS communications;
• retargeting segments.

Its strength lies in everything that happens after the email is in the system.

But there’s an important nuance here. Claspo also handles contact capture — and does it more broadly. Our platform can build almost any opt-in experience marketers might need:

• gamified mechanics with controlled odds;
• multi-step forms;
• quizzes that collect preferences;
• feedback forms;
• smart CTAs based on UTM/geo/behavior and much more.

In other words, Claspo does not replace Omnisend, but it can fully power your subscription layer if you need something more flexible, more targeted, or more conversion-oriented than standard ESP forms.

The distinction between these two conversions highlights why the Claspo + Omnisend combination is so effective:

• Omnisend excels at nurturing, educating, and reactivating subscribers.
• Claspo excels at capturing interest and driving action in real time, on the website, when hesitation is highest.

Both address different failure points in the customer journey — and together, they close the gaps that neither could fully cover alone.

What actually happens in a real store

To understand how Claspo and Omnisend work together, it helps to walk through a real scenario — the kind that happens hundreds of times a day in any e-commerce store.

1. A visitor arrives from a paid ad.

They click on an ad that promises something specific — maybe ‘10% off all jeans’ or ‘Extra 10% on dresses today’. And now, the first few seconds on your site determine whether they stay, sign up, or bounce. This is where Claspo steps in.

Instead of building separate widgets for each campaign, we create one widget with dynamic content. Using the URL query parameter Merge Tag, Claspo automatically pulls the UTM value from the ad link and adjusts the messaging on the fly. So:

• Someone coming from a jeans campaign sees: ‘Your journey begins with 10% off jeans’.
• Someone coming from a dress campaign sees: ‘Your journey begins with 10% off dresses’.

And the visitor feels like the site continues the exact conversation they just had with the ad.

2. The visitor subscribes → Claspo sends rich data into Omnisend.

The user enters their email — but Claspo can capture far more than that. Some data comes from form fields. Some come from static fields that the user doesn’t fill in at all — but Claspo still captures the information, such as country, city, and more. 

Omnisend receives this as custom properties and immediately uses it for segmentation, personalized welcome flows, location-based offers, etc.

3. The shopper begins checkout… and then hesitates.

This is the ‘danger zone’ — one short moment where most sales quietly die.

Claspo detects exit intent and responds instantly. But instead of a static discount box, the visitor sees something engaging — a game, a scratch card, a wheel, a pick a gift or a slot machine — and receives an instant reward that feels earned.

That emotional nudge often saves the cart right there, without waiting for an abandoned-cart email to hopefully bring them back.

4. The purchase happens → Omnisend takes over.

Once the visitor becomes a subscriber or a customer, Omnisend steps in and does what it’s built for: welcome series, browse recovery, cart abandonment flows, product recommendations, loyalty automation, SMS reminders — the entire post-purchase and retention engine.

Omnisend keeps nurturing the contact until, eventually, the subscriber clicks an email and comes back to the site.

5. The visitor returns later — and the onsite experience adapts again.

The moment they land back on your website from an Omnisend email, Claspo continues the journey on the website. It recognizes returning subscriber and dynamically adjusts the onsite UX:

• it doesn’t show signup forms;
• a relevant ‘welcome back’ offer appears;
• onsite promos can match the exact email they just clicked.

Omnisend drives the return — and Claspo makes sure that return visit turns into revenue. It feels coordinated, intentional, and human — not like two separate tools fighting for attention.

Design & triggering: what you can build on each platform

Most marketers don’t struggle with sending campaigns — the real challenge is shaping what visitors see on the site, how it looks, and when it appears. That’s where design flexibility and trigger logic become a make-or-break factor. Two tools can have similar goals on paper, but if one limits your layouts, targeting, or timing, your results will hit a ceiling fast.

Omnisend and Claspo both offer onsite widgets — but they approach design and triggering from completely different angles. 

Omnisend: forms that support the ESP

Omnisend’s widgets exist to feed email and SMS automation. They’re reliable, simple, and easy to launch — which is great when signup capture is the only job. But once you need deeper UX control or onsite conversion tactics, the limits show up quickly.

Basic widget set.

Popups, flyouts, embedded forms, landing pages, multi-step, teaser. Enough to collect subscribers — not enough to shape a full onsite strategy.

Tiny template library.

Choice is minimal. If you’re a mid-size or big brand with a strong visual identity, you’ll feel boxed in fast. And there’s no blank canvas — meaning you can’t build a fully original design from scratch. If a template doesn’t match your brand direction, you’re stuck adjusting a structure that wasn’t made for you.

Standard countdown only.

Omnisend’s timer works the same way for everyone — it counts down globally. At first glance, that sounds fine. But in ecommerce, it creates some issues. Once the countdown ends, the promo is over for everyone — even for new visitors who just arrived and might have converted. A global timer pushes urgency for a limited slice of traffic instead of every visitor.

No coupon component.

There’s no native way to display, reveal, or deliver a coupon inside the widget UI. For ecommerce, that’s a big gap — discounts, rewards, and promo codes are often the deciding factor between browsing and buying.

Layout constraints.

Some components (like radio buttons and checkboxes) can only be placed vertically. That forces longer forms and awkward layouts — especially painful on mobile.

And there’s another friction point: when you add a new button, it doesn’t inherit the styling of the existing buttons. 

It drops in with a default look, so you have to manually adjust colors, borders, fonts, and shapes just to make it match the rest of the design. 

Limited gamification.

• One format only: wheel of fortune
• No instant reward — every prize requires an email.
• Manual prize percentages — change one number, nothing else updates.

• Real risk of:
  • poor margin control;
  • accidental over-rewarding;
  • inconsistent user experience.

The wheel exists to collect contacts — not to drive sales. If someone just wants a reward without subscribing, there’s no path to checkout.

Triggers limited to surface-level conditions.

Omnisend gives you a small set of trigger rules:

• Page visits.
• Time on page.
• Scroll depth.
• Exit intent.

• Simple URL rules (‘is’ / ‘contains’).
• Basic source targeting (Direct, Email/SMS/Push from Omnisend, Organic search, Google Ads, Facebook, Instagram).

Omnisend covers the basics, but not the full depth needed for advanced on-site personalization.

Claspo: the moment you realize your site can do more

Claspo’s every feature exists to help you convert the traffic you already have — not just collect emails.

1,000+ templates

Every use case, every format, every industry. You can launch fast without compromising design — and you’re never stuck with a template that doesn’t fit your brand.

No-code editing with pixel-level control

Drag-and-drop editor for speed. Precision editing when you need it. Perfect for brands that actually care about visual identity.

Dedicated mobile editing

Shorten text, hide images, rearrange elements — without affecting desktop. Huge for conversion on mobile-heavy stores.

Related (personal) countdown timers

Every visitor gets their own deadline based on their arrival. That’s real urgency — not a global clock.

Dynamic content

Widgets can automatically change their text based on URL parameters.

Age gates & content locks

Unlike Omnisend, Claspo can fully block the page until conditions are met. Essential for alcohol, CBD, adult, gambling, or compliance-driven sectors.

Flexible A/B testing

Test copy, design, trigger rules, timing, discount size, or even entire formats — directly inside Claspo.

Gamification that doesn’t just collect emails — it drives the sale

Imagine a shopper who’s clearly interested. They’ve clicked around, added something to the cart, and they’re hovering right on the edge of buying. This is the moment that decides revenue. Now picture two different outcomes.

In Omnisend’s world, the wheel pops up and says: ‘Spin to unlock your discount — enter your email first’. The shopper hesitates. Another form. Another commitment. Another inbox subscription. Maybe they spin, maybe they don’t — but either way, the main purpose is clear: collect the email and push the journey into the ESP. The game is a gate, not a driver.

In Claspo’s world, the moment feels completely different. The visitor sees a game they can play instantly. Spin the wheel, pick a gift, scratch to reveal, pull a slot — whichever format fits your brand. The prize appears right away. It feels earned, exciting, and real. And most importantly? They can use it immediately at checkout.

No mandatory email. No break in momentum.

If they do decide to share their email, it can happen before the game, after the game, or not at all — because the game isn’t holding the sale hostage. It’s accelerating it.

Behind the scenes, the brand doesn’t have to gamble with margins. Claspo automatically recalculates prize probabilities, supports tiered reward strategies, and even lets you reveal prizes visually before the claim — all the psychology of motivation, none of the manual math.

How Claspo lets you control who sees which widget and when

Most tools decide when a popup appears. Claspo goes further — it decides who should see it, where, and at what behavioral moment, so every widget feels relevant and intentional.

Claspo reacts to live behavior:

• Time on page / time on site.
• Scroll depth.
• Pageviews count.
• Inactivity.
• Exit intent.

Audience targeting to show different messages for different users:

• New vs returning visitors.
• Region, country and even city-level geo targeting.
• Device types.
• UTM & traffic source.

With Claspo, widgets don’t just float around the site hoping to be useful — you can decide exactly where they belong. A discount can appear only on a specific product page or category (URL targeting). And if your store uses dynamic layouts or endless scrolling, you can trigger a widget based on what’s happening on the page — like when the ‘Add to Cart’ section becomes visible — even if the URL never changes (CSS element trigger). This means your visitors see messages that match the page they’re on and the stage they’re in.

A widget doesn’t have to wait for a timer or a scroll rule. With Claspo, it can react to real actions taking place on the site. When someone adds an item to their cart, signs up, or completes a purchase, those events from the site’s Data Layer can trigger a specific widget at that exact moment.

Claspo can also use information stored in Local Storage or cookies to remember things between visits — for example, whether the shopper has already seen a certain offer. And if your site uses JavaScript variables to track states like ‘logged-in user’, ‘VIP customer’, or ‘cart total’, Claspo can rely on those too.

The moment on-site UX breaks — and how Claspo prevents it

At some point, every growing e-commerce site runs into the same issue: too many widgets competing for the same screen. Maybe you started simple — one Omnisend form to collect subscribers. Then you added a seasonal offer. Then a product announcement. Then a CMS promo bar. Then a cookie consent banner. And suddenly, instead of a smooth experience, your site feels like multiple tools are taking turns interrupting visitors.

Omnisend does offer a basic frequency rule: ‘Limit form appearance — don’t show again after X seconds/minutes/hours/days if the visitor didn’t subscribe’.

For one form, or maybe two, that’s perfectly manageable. You know when the popup appears, roughly where it shows, and how often it returns. And as long as the website stays simple, nothing major should clash. But growth changes everything. Once your site needs:

• a cookie consent banner;
• a category-specific promo;
• a newsletter form;
• a cart-saving offer;
• a product launch announcement;
• a survey or feedback form, etc.

Each widget suddenly needs its own timing, URL rules, source rules, and re-show frequency. All of these pop-ups have to show up in a sensible sequence — one at a time, without piling on top of each other or interrupting the shopper simultaneously. That’s exactly the point where Claspo works differently from most tools.

Annoyance Safeguard

If two widgets are scheduled to appear at the same moment, Claspo prevents them from showing together. One appears, the rest are delayed or skipped, so the visitor sees one clear message.

Overlap Protection
Some widgets are more critical than others — for example, an Age Gate must override a promo. Claspo assigns priorities automatically, so the most important element always takes precedence.

Your widgets can appear in an intentional smart sequence — teaser first, main offer next, survey later. When this system is in place, the site stops feeling crowded. Instead of different tools showing their own popups whenever they want, everything runs through one setup. So the usual mix — popups, teasers, banners, games, surveys, cookie messages, age checks — doesn’t behave like six separate add-ons. Everything ends up running from one place, so you don’t get a pile of popups sitting on top of each other. One appears, the next waits its turn, and nothing tries to jump onto the screen at the same moment.

The point where basic popups stop moving revenue

Some stores genuinely thrive with Omnisend alone. If a store has a simple landing page, only needs a basic signup form, isn’t focused on on-site personalization, and prefers to keep the stack minimal, Omnisend’s built-in forms handle that perfectly well. When most revenue comes from email and SMS flows — not the website experience — there’s no urgency to add another tool.

But as a store grows, the needs usually change. Traffic gets more expensive, competition rises, and teams start looking for ways to:

• convert more visitors before they leave;
• run interactive experiences;
• tailor offers by UTM, location, or behavior;
• personalize returning visits;
• test different messages and designs;
• and have full control over the on-site journey.

That shift isn’t about Omnisend being limited — it’s simply the point where the business outgrows basic, one-size-fits-all forms and needs a real on-site strategy.

The easiest way to see whether that moment has arrived is to test it directly. Claspo’s free plan gives full access to templates, targeting, triggers, unlimited widgets, and unlimited teammates — enough to build the entire pre-signup, pre-purchase layer and see what happens to conversion rates in real life. If the on-site experience starts performing better, Omnisend will amplify that success on the retention side.