Black Friday Popups: 19+ Ideas that Convert [30+ Templates for 2025]

Every online business wants to make the most of Black Friday. This day not only marks the beginning of a buying season filled with shopping events like Small Business Saturday and Cyber Monday, but also sets the stage for achieving ambitious revenue goals throughout the holiday sales season. And with 124.7 million people shopping online last year and spending a massive $9.8 billion it’s easy to see why. 

But let’s talk numbers for a second. We analyzed the 2023 data on Black Friday popups and got some valuable insights: they achieved 54% greater reach, collected 101% more newsletter subscriptions than the average, and contributed to a remarkable 30% increase in sales compared to previous years. It’s clear why marketers keep those dates at the forefront of their planning.

So, why are Black Friday pop ups so effective? They create a sense of urgency, offer exclusive deals, and encourage customers to act fast. Whether it’s a countdown timer, a gamified discount code, or an enticing free gift, the right popup can convert visitors to make a purchase instead of just browsing.

In this article, we’ll share exciting, effective popup ideas for Black Friday and give you tips to make them even more powerful.

How Effective Are Black Friday Sale Popups

Attracting customers can be expensive, especially for first-time purchases, but campaigns like Black Friday allow collecting a base of identified users for future sales without the high costs typically associated with customer acquisition. 

You may ask, ‘why does this approach work’? This strategy is all about playing the long game – building a contact list that you can sell to later. Plus, BFCM popup campaigns work together to break down the barrier of parting with money. 

Strategic User Acquisition

Black Friday popups serve as a key entry point for attracting new customers. By offering enticing deals or exclusive promotions, businesses can significantly reduce the cost of customer acquisition. Rather than relying solely on paid advertising, popups help leverage existing web traffic to convert visitors into identified users.

What’s more, by collecting user information through pop-up forms, businesses can segment their audience based on preferences and behaviors, enabling targeted marketing efforts that resonate with specific customer segments. This approach helps to build a loyal customer base that is more likely to convert in the long run.

Increasing Customer Lifetime Value

By focusing on user acquisition and email list growth during Black Friday, businesses set themselves up to maximize customer lifetime value. Engaging with newly acquired customers through tailored email campaigns can lead to upselling and cross-selling opportunities, ultimately driving higher revenue over time.

Black Friday popups can be the beginning of a lasting relationship with customers. By continuing to provide value through informative content, exclusive offers, and personalized recommendations via email, businesses can transform first-time buyers into repeat customers who return long after the holiday shopping.

Upselling Beyond the Holiday Season

The key to success lies in understanding who you’ve attracted. By collecting data and insights from your popup campaigns, you can create targeted offers that resonate with your audience. This not only enhances the likelihood of conversion but also builds a relationship with your customers, paving the way for future upselling opportunities.

19 Ideas for Black Friday Popup Templates

Let’s explore effective popup ideas for Black Friday and see some real-life examples.

1# Build the “early access” list

Boost your Black Friday engagement by creating an “early access” list. Use popups to invite visitors to sign up for exclusive early access to your sales, making them feel special and giving them a head start.

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Capture their contact details and keep them excited with sneak peeks and countdowns, ensuring they’re ready to grab the best deals before anyone else. For example, offer your customers the chance to share their email to join an exclusive VIP list and not miss out on the best deals. This approach essentially tries to do what Black Friday itself does for businesses — but earlier.

Here's another example of how you can grab attention with a striking popup to promote your upcoming deals for Black Friday.

2# Grow your email list during Black Friday

A well-designed Black Friday pop up helps grow your email list and can be incredibly effective. By offering a special discount or entry into a giveaway in exchange for an email subscription, you can build a valuable database of potential customers. This list becomes an essential tool for future marketing campaigns, allowing you to build loyal relationships and drive repeat purchases.

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Besides, the main reasons people subscribe to email lists include:

• Exclusive offers and free shipping
• Personalized content and discounts
• Early access and sale alerts
• Loyalty rewards

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3# Launch an exit-intent popup for subscribers

Website exit-intent popups help capture potential sales by providing a last-minute offer or discount to encourage visitors to complete their purchase. They are highly effective because they target visitors right before they leave your site, offering a timely incentive to keep them engaged. 

Our data shows they increase an eCommerce store’s conversion rate by up to 20%, significantly increasing the chances of completing a sale.

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For example, the brand Obvi added an exit-intent popup on their site urging visitors not to miss out on discounts and free gifts. Additionally, they created a sense of urgency by stating that the products were in limited supply.

4# Recommend relevant products

56% of online shoppers are more likely to return to a site that provides personalized recommendations, so recommending relevant products with popups is a smart way to engage visitors based on what they've already shown interest in.By showing them products that match their preferences or cart items, you create a custom shopping experience that can greatly increase conversion chances. 

For instance, if a shopper has added an “earrings” item to their cart, suggesting something from the "jewelry" category can enhance their experience and drive more sales. Or if someone has visited several product pages from a specific category, show them a popup featuring the most popular items in that category. You might even include a discount promo code.

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If you’re thinking on how you can make a recommendation popup even more engaging, we’d say to use a slider. It's easy to implement in Claspo since the drag-and-drop popup maker includes a ready-to-use website slider template. You just need to add the necessary images, like your featured products.

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5# Save cart abandoners

With nearly 70% of online shopping carts left abandoned, popups step in at the crucial moment when a visitor is about to leave your site without completing a purchase. By offering a discount, free shipping, or a reminder, you can re-engage them and encourage them to finalize their order. This strategy can save 10-15% of lost website visitors, helping you recapture sales that would have otherwise been lost (MailChimp).

Here’s an example of simple yet effective last-chance messaging. They've got all the essentials: a festive color scheme, a sense of urgency, a bold percentage discount, and a clear, inviting call to action.

6# Convert paid visitors with a dedicated popup

Target your paid ad visitors with personalized offers to get the most out of your ad spend. These users are already interested, so a special Black Friday sale popup can help turn their visit into a sale. Start by creating a unique offer just for them, like a limited-time discount or free shipping. 

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Set up a popup campaign showing this offer and make sure it only appears to those landing from your paid ads. Claspo makes this easy with its targeting features. You can easily show your popup to visitors from specific sources, campaigns, or pages, ensuring your message hits the mark.

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7# Drive traffic to pages with deals

Driving traffic to pages with deals is a smart Black Friday pop up strategy that helps guide visitors directly to your best offers. If you’ve created special deals for certain categories or a dedicated landing page for Black Friday promotions, popups are an effective way to lead your audience straight there.

By showing a well-timed popup that highlights the deals and provides a clear call to action, you can increase traffic to these pages, ensuring more visitors see and take advantage of your offers. For example, Ben & Jerry’s popup effectively directs visitors to a page where they can explore flavors by category.

8# Show personalized offers

Personalized offers in popups can make a big difference during Black Friday. By tailoring your popups to match each visitor’s browsing behavior or preferences, you create more relevant and engaging experiences. 

For example, if a visitor has been exploring home appliances, show them a special offer for those products. Or, if a returning visitor has previously shown interest in a certain brand, highlight deals related to that brand. The key is to align the offer with what they’ve shown interest in.

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9# Upsell and cross-sell

By suggesting relevant upgrades or complementary products, you can entice customers to add more to their cart or opt for premium versions. For example, if someone adds a standard item, a popup could offer an upgraded version at a special price, or recommend related accessories. 

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To make this strategy even more effective, show these popups only on product pages — where shoppers are more engaged with your offers. Save the homepage for bigger, site-wide promotions while focusing product pages on tailored, high-impact deals that convert. For example, Flaus recommends a whole bundle of products to the site visitor, not just one item.

10# Give a free item for purchase

Offering a free item with a purchase is a great Black Friday pop up strategy that adds extra motivation for shoppers to complete their purchase. By giving away a free product when customers spend over a certain amount, you not only encourage larger orders but also create a sense of urgency. 

It’s an effective way to move slow-selling items while speeding up sales. For example, you can promote a free gift when a customer spends $50 or more, making the deal feel irresistible and boosting your overall revenue during the Black Friday rush.

Here’s an example of this strategy in action: offering a free travel kit through a discount popup. Not only does this motivate shoppers to complete their purchase, but it also introduces them to multiple products at once, increasing the chances of future purchases. The free item popup helps boost sales and encourages customers to explore more of what you have to offer, making it a win-win for both the brand and its buyers.

11# Gamify shopping experience with wheel popups

Gamifying the shopping experience with wheel popups is not only a fun and engaging strategy to enhance your Black Friday promotions, but is a way to increase your conversions up to 400%. A gamified pop-up encourages visitors to spin a digital wheel for the opportunity to win a range of rewards, such as discounts, complimentary products, and special offers.

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Why is it effective? The gamified element turns shopping into a playful activity, encouraging visitors to stay longer, interact more, and ultimately, make a purchase. It creates a sense of anticipation and reward, making your Black Friday offers more memorable and enticing. Plus, it's a great way to increase engagement, gather email signups, and boost conversions by offering exclusive deals that users can’t resist.

For example, you can also use a scratch card to make shopping more fun and engaging. It encourages visitors to make a purchase and, at the same time, helps you to gather email addresses and attract new subscribers.

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12# Launch a special giveaway

Use popups to host an exciting giveaway that drives visitors to engage with your site and take action. Giveaways create buzz and excitement, drawing visitors in and encouraging them to spend more time on your site.

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By linking entry to a purchase, sign-up, or social media action, you convert interest into tangible results, boosting both sales and your subscriber count. Plus, you gather valuable contact details from participants, enhancing your marketing efforts and building a loyal customer base.

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#13 Drive urgency in last-minute shoppers

To drive urgency for last-minute shoppers during Black Friday, use free countdown templates. Highlight limited-time offers, low stock alerts, or the impending end of the sale to nudge visitors into making a purchase before time runs out. 

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With Claspo's drag-and-drop popup builder, you can effortlessly add a countdown timer to your popups, making it simple to showcase how quickly time is slipping away and boost those final conversions.

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14# Add more customers to your loyalty program

Adding customers to your loyalty program through Black Friday popups is a strategic way to boost long-term engagement and increase sales. Use popups to invite shoppers to join your loyalty program with enticing offers or exclusive rewards. For instance, you might offer an immediate discount or a special gift for new members who sign up during Black Friday.

Highlight the benefits of joining, like earning points on every purchase or getting early access to sales. By showcasing these perks through well-timed popups, you turn one-time shoppers into loyal customers and enhance their overall shopping experience.

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Here’s another example of how to effortlessly gather emails for your loyalty program.

15# Create special offers for VIP clients

Creating special offers for VIP clients with Black Friday popups is an excellent way to show appreciation and drive loyalty. You can design an exclusive popup just for your top-tier customers, offering them early access to deals, additional discounts, or limited-time bonuses like free gifts or upgraded shipping.

This personalized approach makes your VIPs feel valued, encourages repeat purchases, and ensures they’re more likely to take advantage of your Black Friday offers.

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16# Offer special shipping conditions

Offering special shipping conditions in your Black Friday popups is a fantastic way to boost conversions. Highlight perks like free shipping, discounted rates, or expedited delivery to create urgency and encourage quick purchases.

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Take a page from Cuisinery’s playbook — they let visitors know about their special shipping offer with an eye-catching floating bar. This strategy not only reduces cart abandonment but also makes your offers even more irresistible, driving more sales.

#17 Harness FOMO

FOMO taps into our innate desire to belong and to not miss out on experiences that others may be enjoying. When consumers see that a deal or event is time-sensitive or limited in availability, they may feel compelled to act quickly to avoid regret.

When brands highlight how many people have already taken advantage of an offer or attended an event, it reinforces the notion that others are benefiting from the opportunity. This social validation encourages more consumers to join in, driven by the fear of missing out.

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Using phrases like “only available for 24 hours” or “while supplies last” creates an urgency that prompts customers to make quicker decisions. These tactics encourage immediate action rather than delayed consideration.

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#18 Offer loyalty program promotions 

Loyalty program promotions are an excellent way to incentivize repeat purchases and create long-term customer relationships. During Black Friday, you can enhance your loyalty program by offering exclusive discounts, bonus points, or double points on purchases made through popups. 

For example, a popup might invite customers to join your loyalty program and instantly receive a percentage off their Black Friday purchase. This not only encourages immediate sales but also builds a loyal customer base eager to return for future rewards.

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#19 Launch interactive quizzes for offers

Interactive popups not only save at least 17% of abandoned carts but can also boost sales revenue by up to 25%. By incorporating quizzes into your popups, you can ask visitors questions about their preferences or shopping habits. Based on their responses, you can offer personalized discounts or product recommendations. 

For instance, a popup might ask, “What’s your favorite holiday activity?” and then provide a discount on related products. This not only enhances user engagement but also helps customers feel valued and understood, increasing the likelihood of conversion.

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What Makes Black Friday Pop Ups Successful?

Let’s dive into the key steps for creating and refining popups that really boost their effectiveness.

Dynamic Popups for Targeted Campaigns

Want to target visitors based on their device? No problem. 

With Claspo, you can fine-tune your popups with various display settings to hit the mark perfectly. You can choose whether to show popups to new visitors only or everyone. Adjust the frequency to show popups once or at regular intervals, and even customize advanced settings for precise targeting.

For instance, you can trigger popups when a visitor has been on your site for a certain amount of time, scrolled a specific percentage of the page, or is about to leave. If you’re running a special Black Friday promotion, you can use UTM targeting to ensure only visitors from a certain campaign, source or page see the popup.

Customizable Templates and Design Tools

With over 30 Black Friday designs to choose from, you're all set for the season's biggest sale. Want to go beyond templates? No problem. 

In Claspo, you have access to a library of Black Friday popup templates that you can easily customize using our builder, ensuring your popup perfectly matches your website. Our drag-and-drop builder lets you mix and match elements like promo codes, sliders, videos, etc. Just drag your favorites onto the canvas and tweak the settings to create the perfect popup for your site.

Personalization

To ensure your popup is successful, it’s crucial to finely tune its display conditions. This will make the visitor's experience on your site more personalized.

Customize popups to show different promotions or messages based on a visitor's geographical location. This way, you can offer region-specific deals, like local store discounts or shipping offers, making your campaigns more relevant and effective. Claspo’s geo-targeting feature allows you to display location-based offers.

Set up popups to appear based on user actions. For example, show a special offer to cart abandoners when they’re about to leave the site. In Claspo, you can easily set this up by selecting Exit-intent from rules.

Strategic Timing and Frequency

If your site has multiple popups, such as a Black Friday offer, a regular one for collecting subscribers, and a popup for abandoned carts, it's crucial to configure their display to ensure they don’t overwhelm or annoy visitors. Manually setting this up can be quite challenging.

Claspo offers features designed to make your popups both effective and user-friendly. The display rules ensure that popups won’t overlap or clash, even if there are conflicting settings. And to prevent popup fatigue, you can set intervals between appearances. While the default is 3 minutes, you can adjust this to better match your site's traffic and user engagement.

A/B Testing and Analytics

For a marketer, it’s crucial to test theories to understand which strategies work best. Automating this process makes it convenient and efficient.

Claspo simplifies popup optimization with its A/B testing features. Effortlessly create different versions of your popup by tweaking headlines, images, calls-to-action, and layouts. Test these variations side by side to discover which one resonates best with your audience.

Claspo automatically compares performance and tracks key metrics like click-through rates and conversions, helping you quickly identify the most effective design that drives better results.

Mobile Optimization

Since Black Friday traffic is high, capturing it effectively requires a mobile-first approach. Testing is crucial — what looks great on a desktop might need adjustments for a mobile device. With Claspo, optimizing your popups for mobile devices is straightforward. 

Claspo ensures that all popups are responsive and perform well across various mobile devices as they automatically adapt to different screen sizes, and the editor allows you to preview and adjust the mobile version with ease, ensuring a smooth experience for every visitor.  

Ready to create highly converting Black Friday popups in just a few clicks? 

Claspo simplifies the process with its advanced features, making it easy to design, test, and optimize your campaigns. Get started today and experience how effortless and effective popup creation can be with Claspo.