12 Best WordPress Popup Plugins of 2025 [Free and Paid options]

When starting your journey into the world of WP popups, the excitement of boosting your site’s conversions can quickly be tempered by one glaring reality: You can’t check the conversion rate of your forms and website widgets right out of the gate. Instead, the real game begins by evaluating the features that influence those numbers and identifying any potential problem areas before they become conversion killers.

Choosing the best WordPress popup plugin isn’t just about slapping a few forms onto your site and hoping they will work. It’s about diving deep into performance management, display rules, compatibility, ease of use, and more. The right plugin should align with your website’s goals and enhance the user experience without adding friction.

Based on WordPress rankings, we've identified the best popup plugins for businesses and entrepreneurs with various budgets. We also analyzed user reviews from the past year to pinpoint the strengths and weaknesses of each. After reading this article, we hope you'll be able to choose the right tool for your needs.

Comparison Table of Plugins

Let's dive straight into the heart of our research. This table summarizes the key points to help you compare different plugins.

Service	Top Features	Weaknesses	Entry Price	More Advanced Plan Price
Claspo	700+ customizable templates Advanced targeting and trigger options A/B testing Geolocation Multilingualism Gamification Wide variety of integrations and webhook option Mobile responsive	Some widget options are still under development	$10/month	$30/month
OptinMonster	Gamification Multi-step campaigns Advanced targeting Big template library A/B testing AI copy Mobile friendly	Requires a credit card to register Unexpected charges Basic plan lacks functionality More advanced plans are too expensive	$20/month	$73/month
OptiMonk	Gamification Dynamic Content Personalized product recommendation Add-to-cart from pop-up Advanced targeting A/B testing Preventing user annoyance	Integration with Google Analytics may seem a bit difficult	$39/month	$99/month
Poptin	Gamification Advanced targeting A/B testing Mobile-only templates 70+ integrations	Small template library Problems with importing brand fonts Design features lack smoothness	$25/month	$59/month
Popup Maker	Scheduling Dynamic content Exit-intent Advanced targeting Upcell and cross-cell pop-ups for WooCommerce	Many necessary features require a co-payment of $15 or more Poor design functionality Annual subscription only	$99/year	$199/year
Popupsmart	AI smart targeting Gamification Multistep  Recommendations Abandonment cart reminder Display frequency Advanced targeting	Plans have limits not only on page views but also on the number of emails No inline form templates	$39/month	$69/month
Icegram	Mobile responsive popups A/B testing Geolocation targeting	Annual subscription only Access to all integrations requires the most expensive plan Premium designs require the most expensive plan	$129/year	$229/year
Thrive Leads	Advanced targeting A/B testing Multiple choice forms Mobile-specific forms Existing subscribers recognition	Annual subscription only Installation on only one website Only one price plan is available	$99/year for new users	$199/year general price
Bloom by Elegant Themes	Advanced triggering Rich customization features Mobile responsiveness Advanced targeting A/B testing	Annual subscription only You need to buy the entire service package to get the plugin	$89/year	$249 one-time payment
Popup Builder	Rich triggers options Advanced targeting Gamification Multichoice form Video pop-up	Almost all critical features are add-ons, requiring separate payment. Annual subscription only	$49.99/year	$89.95/year
BDOW (formerly Sumo)	Advanced targeting A/B testing Advanced analytics Discount codes	May seem complicated for beginners	$15/month	$49/month
WP Popups	Multiple triggers 30+ display rules A/B testing Geolocation	A lot of vital features are add-ons, requiring additional payment.	$35/year for new users, then — $70	$199.5/year for new users, then — $399

What to Look for in a WordPress Popup Plugin

When selecting a WordPress popup plugin, evaluating its range of features is essential to ensure it aligns perfectly with your website's goals. Here are a few pieces of advice to help you make an informed decision when choosing a popup maker for WordPress.

Performance management. The best button popups in WordPress should offer extensive customization options. Look for an editor that allows you to easily modify templates, ensuring they suit your brand, whether it's changing colors, fonts, or layouts. If you want to add interactive elements like a wheel of fortune to a website subscription form, the editor should support these advanced customizations without requiring extensive technical knowledge or a developer’s help.

Display rules settings: where, when, who, and what. The best pop-up plugin will let you control the following conditions:

• widget placement (like homepage, specific pages)
• timing (e.g., after a user scrolls 50% down the page)
• audience (such as new visitors and returning users)
• widget content (text, CTA, incentives, etc.)

The ability to finely tune these parameters ensures your popups are shown at the right time, to the right audience, and with the right message, maximizing engagement and conversion.

Compatibility and integration. Ensure the plugin is compatible with your WordPress setup and integrates seamlessly with your existing marketing tools, such as ESPs, e-commerce platforms, and CRMs. 

A critical issue that requires special attention is how to add popup messages on WordPress without harming the site's performance. A well-optimized plugin won’t slow down page loads on your site, ensuring a smooth user experience.

Ease of use. The best popup plugins for WordPress come with pre-designed templates that require minimal effort to customize. The creation and customization process should be straightforward. With drag-and-drop functionality, you don’t need design skills to create professional-looking popups. Additionally, setting up the display of these popups should be intuitive, with clear options for targeting and triggering them.

Cross-device compatibility. In our mobile-first world, ensuring your popups are fully responsive is non-negotiable. The service should automatically adjust popups for different screen sizes, ensuring they look and function well on smartphones, tablets, and desktops.

Analytics & reporting. A plugin with built-in analytics and reporting features is essential for tracking performance. You’ll want to see data on impressions, conversions, and user interactions to refine your campaigns, making high-converting popups. Integration with tools like Google Analytics can further enhance your ability to measure success.

Pricing and support. Consider the transparency of the plugin’s pricing structure. Are there hidden costs or unclear upgrade paths? Look for plugins that offer clear pricing, reliable support, and a free plan or trial option to test before committing. Access to responsive customer support and comprehensive documentation can also make a big difference in your experience with the plugin.

6 Best Free Popup Plugins for WordPress 

We looked at the ratings of various WP platform tools and studied user ratings on review sites and thematic social media groups to select the best WordPress free popup plugins and explored their features, advantages, and weaknesses.

OptinMonster

This popup plugin is a paid service, but there is an exception for WordPress users. However, you can't do much with a free account. You'll have access to only three campaigns and up to 500 campaign impressions, which do not reset monthly. So when you reach that limit, it's time to upgrade to a paid plan. Usually, this happens automatically, which is what users complain about the most, but we'll talk about that later.

Key features

After installing this plugin, you can create six popups and forms: lightbox, floating bar, inline form, sidebar form, slide-in scroll box, and fullscreen overlay. There's a template library with over 700 designs to quickly build the desired widget. You can customize these templates using the drag-and-drop editor, adjusting colors, adding custom fonts, and more.

Free plan users have several effective targeting options for their widgets, such as:

• time-based
• scroll-based
• page-level targeting 

Additionally, there’s a subscriber recognition feature that prevents annoying your subscribers by avoiding repeated subscription requests.

Pros and Cons

The biggest advantage of this plugin is that users have the opportunity to try the service’s free version. However, even for the free version, you must enter your payment card details when registering. The downside is that users only learn about this requirement after installing the plugin. This causes considerable irritation in the WordPress community. In particular, such a strict condition interferes with marketers who set up popups for clients. Specialists cannot test the service before recommending it for the goals and needs of a particular website.

Ideal use cases

Based on the available functionality, this plugin is suitable for such purposes:

• Lead generation for small businesses and startups
• Email list building for bloggers or creatives
• Client acquisition for freelancers and solopreneurs 

Who will find this functionality sufficient? The free plan is ideal for those just starting out or operating on a small scale, where the need for complex targeting or high-volume campaigns is not critical. For websites with low to moderate traffic, the 500 campaign impression credits may be sufficient to run occasional campaigns without the need to upgrade. Also, users who want to test OptinMonster's capabilities before committing to a paid plan can use this free version to explore its features and evaluate its effectiveness.

Optimonk

The free plan for this service is limited to 15,000 page views per month and can be used on only one website. The WordPress modal window plugin employs asynchronous loading techniques to optimize website performance. This means that non-critical elements, such as images and scripts, are loaded in the background while the core content is displayed immediately. This approach reduces page load times on both mobile and desktop devices.

Key features

You can create popups and forms using the drag-and-drop editor, with access to over 300 ready-made templates. Available widget options include popups, sticky bars (floating bars), side messages, fullscreen overlays, embedded content (inline), and teasers.

Various elements are available to help capture visitors' attention, such as gamification widgets, surveys, discount promo codes, countdown timers, and more. Targeting options include:

• Time spent on pages/site
• Number of visited pages
• Country targeting
• New and returning visitors
• Source-based targeting
• Cart-based targeting

Pros and Cons

One clear advantage is that all the platform's features are available to users on the free plan. When usage reaches 80% of the limit, users receive a warning email. At that point, you can either pause the campaign and wait for the limits to reset in the new month or upgrade to a paid subscription. However, some users have mentioned drawbacks, such as challenges with Google Analytics integration. Additionally, your widgets will include Optimonk branding.

Ideal use cases

OptiMonk's free plan offers enough functionality for small and medium-sized companies to create lead generation and conversion campaigns. There are enough components that will be useful for e-commerce sites, such as discount coupons, etc. Digital marketers who run small websites can use the free plan to test different campaign strategies before upgrading to a paid plan.

Poptin

The free plan includes one domain with traffic of up to 1000 monthly visitors. There are no limits on the number of popups and forms.

Key features

No coding skills are required to create widgets, as you can build them in a drag-and-drop editor. However, this service offers a very limited set of templates compared to other services — just over 40 designs. You can create the following widgets: lightbox popups, full-screen overlays, slide-in popups, top and bottom bars, and inline forms. All pop-ups and forms are mobile-friendly. 

Users can set the following targeting options:

• time spent 
• scrolling 
• clicks
• exit intent
• Inactivity
• geolocation
• device type targeting

The service has built-in A/B testing capabilities.

Pros and Cons

Among the advantages is the availability of gamified widgets, such as spin-to-win, scratch cards, and pick-a-gift. Access to many other services requires a paid subscription. Users also note good customer service. If we talk about the disadvantages, the one-domain limit can be inconvenient if you have one WordPress site with several domain names. In this case, the free version will work only with the main domain name, showing the popups only to its visitors. Another potential issue is the use of custom fonts, which may not display correctly. Additionally, be prepared for your widgets to include the service's branding.

Ideal use cases

The free plan is good for bloggers, freelancers, and small businesses in growing their audience and driving conversions. Bloggers can use personalized popups to capture leads and boost engagement. Freelancers can leverage gamified widgets to enhance user interaction and create mailing lists. Small businesses with limited traffic can experiment with different popup styles and targeting options to optimize conversions.

Popup Maker

Users on the free plan of this service are not limited in the number of popups, views, or impressions. However, many essential features, such as exit intent forms, require an additional payment.

Key features

The service allows you to create fairly simple widgets in a minimalist builder. There is no drag-n-drop editor or template library, so you must create everything from scratch. The free plan's targeting functionality is limited to content-based options, and triggers are available only for Click Open and Time Delay.

Pros and Cons

The main advantage of the service is that you won't have any restrictions on the number of widgets and user reactions to them. However, the downside is that creating a high-quality popup can be challenging due to the limited design tools. Essential features like advanced targeting, dynamic content, upsells, and cross-sells for WooCommerce must be purchased as plugin extensions, starting at $15. Additionally, these extensions may be less stable than the main plugin.

Ideal use cases

The free functionality of the service is enough to build a subscriber base. For more complex cases, you need to either sign up for an annual subscription or purchase separate extensions.

Popupsmart

The free plan has a limit of 5000 pageviews per site per month and an email quota of up to 100 emails. The service uses Amazon AWS, ensuring its widgets do not slow down the site's loading speed or affect SEO performance.

Key features

A library of more than 350 templates is available for customization. The designs are adaptive for mobile devices. You can create widgets of the following types: light popup, sidebar, fullscreen, floating popup, and teaser. The targeting capabilities are quite wide and are available in the following options:

• time-based
• scrolling-based 
• exit-intent
• browsing specific pages
• new or returning visitors
• browsing languages 
• cookie value targeting 
• geo-location 
• HTML targeting

You can analyze the effectiveness of your campaigns using the built-in live conversion analytics and Google Analytics event integration.

Pros and Cons

The advantage of the service is that the free plan has full access to all templates and advanced targeting. There are vast opportunities for integration with other marketing software, and widgets created in Popupsmart bypass AdBlock. The disadvantages include the fact that only three options for using popups are free: announcement popups, email collection, and form collection. This severely limits the use cases. Another limitation is that you cannot use custom fonts. Moreover, users of the free plan have access to support only via email, with a response time of up to 24 hours.

Ideal use cases

The free plan is best suited for small businesses and entrepreneurs who are just starting out and have modest traffic levels. Bloggers who need to collect emails or make announcements to a niche audience can benefit from the customizable templates and advanced targeting options. While the free plan has limitations, non-profits with smaller traffic and specific needs can also leverage it effectively to meet their objectives, especially if they prioritize strategic targeting.

Icegram Engage

With the free plan, you can add widgets to only one website. The number of lead acquisition campaigns is not limited. The ‘Lazy load’ function ensures that popups load after the default scripts, keeping the site running smoothly.

Key features

The service offers a template library with over 170 designs. However, some of them are available only in a paid plan, and the most expensive one at that. Available widget layouts include popups, action bars, toasts, and messengers. All created widgets are mobile-responsive, and basic targeting rules are available, such as device type users, etc. 

Pros and Cons

Except for the limits mentioned above on the number of widgets and reactions to them, the builder is clear and easy to use. Some people will also appreciate the absence of Icegram branding on popups. The disadvantages include limited access to integrations, as they are available only with other Icegram products. Other options for integrations with software can be obtained only with a paid subscription. In this case, you need to pay for the whole year at once, which can be very expensive. WordPress forum support is available only.

Ideal case study

Small businesses and individual entrepreneurs often have tight budgets and need to maximize their resources. The free plan allows them to run unlimited lead acquisition campaigns without paying for additional features they might not need immediately.

Comparison of Top WordPress Popup Plugins with Free Plans

We've summarized the most important features of all the best popup plugins for WordPress with free plans we've reviewed in a single table. This will make it easier for you to navigate their key functionality and differences.

Service	Essential features	Pros	Cons
OptinMonster	700+ templates 6 layout types Drag-n-drop interface 4 targeting options Simple analytics List segmentation Subscriber recognition	Easy-to-use interface Helpful support Detailed support documents available	Only 3 campaigns and 500 campaign impressions Credit card requirement
Optimonk	Drag-n-drop builder 300+ templates 6 layout types Exit-intents (desktop + mobile) Multiple triggers	All features available Email and chat support	1 website only Page views are counted, not widget displays Widgets will be branded by Optimonk
Poptin	40+ templates Drag-n-drop builder 6 layout types Multiple trigger options Targeting options A/B Testing	Simple UI Gamified pop-ups Extensive template customization	Branded popups and forms 1 domain with 1,000 website visitors per month
Popup Maker	Click open and Time delay triggers Content-based targeting	Unlimited popups, impressions and views	No template library No visual drag-n-drop builder Vital functions require payment
Popupsmart	350+ templates Mobile-friendly designs 6 layout types	Simple builder Broad integration AdBlock and GDPR safe	No custom fonts No CSS effects Support only via email within 24 hours
Icegram	170+ templates Mobile-friendly designs  layout types	Simple builder No forced branding on popups and forms	Small template library Creating custom forms is not possible

6 Best Paid WordPress Popup Plugins

Having explored the best popup plugins for WordPress free addition, let's also look at what the best WordPress plugins for popups offer in paid plans.

OptinMonster Pro

Optinmonster Pro plan users can connect three sites with 25,000 page views. Its embed code loads asynchronously and doesn't slow down the website's loading time. 

Key features

Compared to the Basic plan we reviewed earlier, this plan has more advanced features. In addition to the basic pop-up and form types, the Pro plan includes:

• countdown timers
• fullscreen welcome mats (full-page overlays)
• multi-steps campaigns
• discount coupons
• content lockers
• slide-in toasters (sliding in from the corner of the screen)

Campaigns can be scheduled for a specific time. For example, you can schedule holiday messages in advance so that you don't get distracted by this task later. 

There are advanced targeting options: exit intent detection, device-based, and referrer detection (which allows you to show messages to visitors who have come to the site from a partner source).

Users have access to deeper analytics with Google Analytics 4 integration and built-in A/B testing functionality. Besides, they are given priority when contacting the support team via email and chat.

Pricing

You can choose from four pricing plans:

• Basic — $20/month or $59.60/year (introductory price for new clients; regular price is $149/year)
• Plus — $50/month or $119.60/year ($299/year)
• Pro — $73/month or $199.60/year ($499/year)
• Growth — $123/month or $399.60/year ($999/year)

Pros and Cons

Pro plan users have access to almost the entire range of functionality provided by the platform. It is enough to create complex and visually exciting popups and forms for launching various campaigns. Advanced targeting capabilities will allow you to interact with individual segments of website visitors in a more targeted way.      

The disadvantages include the fact that the company aggressively promotes more expensive subscription options. The page with the annual subscription is the first thing a website visitor sees. In several places, it is implied that the annual plan is the only available option, and only in the FAQ section is it clarified that a monthly subscription exists. 

Additionally, some users have reported confusion over the pricing structure, leading to unexpected extra costs. The Pro plan also lacks certain key features, such as Coupon Wheel campaigns, Geolocation targeting, Adblock detection, and integrations with Shopify and WooCommerce. Access to these features requires upgrading to an even more expensive subscription.

Ideal use cases

OptinMonster could be useful for marketing agencies, bloggers, e-commerce websites, etc. For example, the ability to manage campaigns across three sites makes the Pro plan suitable for agencies handling multiple client accounts. Content lockers turn valuable content into a lead magnet, helping bloggers and creators grow their email lists, and so on.

Thrive Leads

Pro Plan users can install the plugin on one site. You can create unlimited forms and pop-ups without restrictions on the number of leads you attract. The plugin is primarily designed for websites built on WordPress.org, but WordPress.com users can also install it if they subscribe to the 'Business' or 'eCommerce' plans.

Key features  

In an easy-to-use drag-and-drop builder, you can create various widget options, such as:

• ThriveBox (aka popup box)
• sticky ribbon (attached to the top of the screen)
• inline forms
• two-step opt-in form
• slide-in
• screen filler overlay
• content lock
• scroll mat (appears from the top of the screen, pushing down the content)
• multiple choice forms

Widgets created in this editor are mobile-responsive. There are various triggers in the popup display settings, such as time-based, scroll percentage triggering, click-based, exit-intent, etc. You can also specify the display frequency. With the SmartLinks feature, the system automatically recognizes an existing subscriber who visits the site. You can customize the display of special offers to such visitors or simply not bother them with pop-ups. There are built-in analytics with basic metrics for tracking the performance of widgets and a tool for A/B testing.

Pricing

The plugin requires an annual subscription for $99 for beginners. Subscription renewal will cost $199.

Pros and Cons

The advantages of this plugin include the wide variety of forms and popups that can be created. It also has an easy-to-use editor and the SmartLinks feature that prevents users from getting annoyed. Among the drawbacks is that users have noted the outdated design of some templates. Newcomers can get confused in the editor, and it will take some time to master all the system's functions.

Ideal use cases

Thrive Leads is particularly well-suited for content creators, e-commerce sites, service-based businesses, online educators, and non-profits looking to engage their audiences and convert visitors into subscribers or customers. For example, bloggers, online educators, and non-profits could use inline forms and content lock features to collect emails from readers interested in exclusive content, such as downloadable ebooks or checklists.

Bloom by Elegant Themes

Elegant Themes is another one of the best popup builders for WordPress, but you will have to buy the full Elegant Themes toolkit. And, if you want to install it on a website powered by WordPress.com, you need to have a subscription to its business plan.

Key Features

Users can customize more than 100 templates that are fully responsive to mobile devices. Several types of widgets can be created, such as: 

• pop-ups
• fly-ins
• in-line forms (their location is set up using a shortcode in the WordPress post editor)
• widget area opt-in forms (for the website's sidebars and footers)
• opt-in to unlock content 

You can set up triggers so that the pop-ups appear for website visitors based on their behavior. In particular, the system has the following rules: timed delay, reaching the bottom of the post, scroll-based condition, and after commenting, after purchasing.

The system has A/B testing functionality to determine the best display rules and design of forms and popups. In the analytics, you can see data on conversions and email list statistics. There are 19 popular email marketing services available for integration.

Pricing

A subscription to the entire Elegant Themes toolkit will cost $89 annually. Alternatively, you can buy a lifetime license for $249.

Pros and Cons

Thanks to its flexible trigger settings, this plugin allows you to effectively use WordPress sales popups, subscription forms, and more. You can control where widgets are displayed and easily modify their design and content. Additionally, A/B testing helps you identify the best approaches that resonate with your audience. However, the high price and the fact that you have to pay for a bundle of tools you may not need are definite disadvantages.

Ideal use cases

Bloom is well-suited for content-heavy sites, e-commerce stores, online course providers, service-based businesses, and more. For example, a consulting firm could use In-line forms within blog posts or case studies to capture leads interested in specific topics, offering them a free consultation or resource in exchange for their email. An online shop could use the after-purchasing trigger to offer customers an email subscription form to get updates on future promotions or new products.

Popup Builder

This is another one of the best popup makers for WordPress that allows you to create any number of widgets. However, a specific feature of this service is that it focuses on popup functionality and does not offer inline or embedded forms. The paid plan provides access to all plugin extensions as well as a year of unlimited support.

Key features

Among the large number of popup types offered by this service, the following should be highlighted: image popup, popups in HTML, popups for Facebook, Mailchimp, WooCommerce, video popup (from YouTube, Vimeo, Daily Motions), age restriction, exit intent, and many more. Each element of the widget can be customized, and if necessary, you can add engaging components such as countdowns and coupon codes. There are also popups with eCommerce gamification elements. All created widgets are mobile-friendly.

Some of the available trigger options include the following: page load, scrolling to a specific element, exit intent, user activity, adding products to a cart, click-based, and so on. 

You can target the popups to different segments of website visitors according to the following rules:

• by the number of pages viewed
• by device type
• by URL Query String detection
• by clicking on a referral link
• geo-targeting (country, region, city), etc. 

The system allows you to add several popups to one page. However, there is a requirement: one can be opened on page load, while the other can open on click.

Pricing

Annual subscriptions only are available: Starter for $49.99, Business for $89.95, and Agency for $145.95.

Pros and Cons

Active users of this opt-in and sales popup plugin for WordPress note its ease of use. Various incentives and engaging elements allow you to create interesting widgets that can draw attention and convert visitors into subscribers and customers. However, on the downside, it should be noted that this builder may conflict with other plugins and is not compatible with some WordPress themes. Moreover, some users have reported security vulnerabilities.

Ideal use cases

Flexible customization options and advanced targeting capabilities make it suitable for a wide range of businesses, from e-commerce to education and beyond. For example, a streaming service could use video popups triggered when a user hovers over a specific movie title to promote trailers or new releases.

BDOW (formerly Sumo)

With a Pro plan subscription, you can add forms and popups to three sites. This lightweight popup plugin for WordPress loads asynchronously, so it won't slow down your site.

Key features

This builder allows you to create a variety of widgets, including modal popups, welcome mats, inline forms, smart bars, and scroll boxes. A wide range of tools for designing and customizing popups is available. You can set up visitor targeting based on factors such as:

• page visits
• device type
• referral links
• specific URLs
• exit intents

Additionally, there's a solution specifically for e-commerce. The plugin integrates with WooCommerce. Also, you can add discount codes to widgets or customize specially designed e-commerce templates to suit your needs. Advanced analytics and A/B testing are also available.

Pricing

BDOW has several paid plans: Starter costs $15 per month or $144 per year, Plus costs $25 per month or $228 per year, and Pro costs $49 per month or $468 per year. A two-week free trial is provided.

Pros and Cons

The platform integrates with various popular ESPs, including MailChimp. The process of installing the plugin is very simple. There are a lot of widget options available to cover a lot of tasks in any industry. It has an easy-to-use interface, although some new users may find it difficult to set up campaigns.

Ideal use cases

The capabilities of this plugin are suitable for various business needs, including e-commerce stores, content creators, educational institutions, service-based businesses, non-profits, and more. For example, a university could use welcome mats to greet new visitors with an invitation to a virtual tour or open day, targeting prospective students based on their location or referral source.

WP Popups

The Pro plan provides a license for use on 10 sites and unlimited popups. Users receive priority when contacting the support team. The plan includes access to all 15 plugin add-ons.

Key features

This plugin allows users to deeply customize the appearance of pop-ups, offering over 40 animation effects to make them visually appealing and engaging. With this WordPress popup notification plugin, you can set up the following triggers:

• time-based
• scroll-based
• exit intent
• number of pages viewed
• when a specific element is visible and more

Additionally, you can set rules for displaying widgets on specific pages or to visitors from particular countries. You have the flexibility to show or hide widgets for desktop, mobile, and tablet users as needed. Pop-ups can be scheduled to appear at specific times, days, or dates. The plugin also integrates with Google Analytics and offers A/B testing functionality.

Pricing

Four subscription plans are available, with discounted pricing for new users. Subscription renewals are at the standard price minus 30%. The Basic plan costs $35/year (regular price is $70), the Plus plan is $99.50/year ($199), the Pro plan is $199.50/year ($399), and the Agency plan is $299.50/year ($599).

Pros and Cons

The platform allows you to install the plugin on a large number of websites, and the animation effects enable you to design creative widgets. The built-in A/B testing functionality eliminates the need to invest in additional software. However, the overall functionality lacks variety, and the templates appear somewhat outdated.

Ideal use cases

Given the premium pricing of WP Popups, the service is best suited for organizations and businesses that can derive significant value from advanced popup management features and have the budget to invest in marketing tools. It could be useful for medium ecommerce businesses, digital marketing agencies, and SaaS companies.

Comparison of Top Paid WordPress Popup Plugins

Take a look at the table below, where we’ve collected the best popup plugins for WordPress that come with a premium version.

Service	Advanced features	Pros	Cons
OptinMonster	Exit-intents Cart abandonment Multi-step forms UTM targeting Referral detection Campaign scheduling A/B testing	Advanced targeting  Live chat support Advanced analytics and reporting	Popular features such as gamification, geo-targeting, and WooCommerce campaigns require a more expensive plan
Thrive Leads	Multiple choice forms Scroll mat Mobile version templates SmartLinks feature A/B testing	Unlimited forms, pop-ups, and leads Drag-and-drop builder It is possible to customize the display frequency	Requires premium plans on WordPress.com Some templates look outdated
Bloom	Behavioral triggers A/B testing Advanced targeting	100+ responsive, customizable templates It is possible to purchase a lifetime license	Requires Business plan on WordPress.com Relatively limited integration options
Popup Builder	Incentive elements Gamification Video pop-up Behavioral triggers for e-commerce	Unlimited widget creation Unlimited support Easy to use	Lack of inline forms Possible security vulnerabilities Incompatibility with other plugins and themes
BDOW (formerly Sumo)	WooCommerce integration Advanced targeting E-commerce-specific designs	Operates with 3 websites Asynchronous loading Two-week free trial	Could be difficult to use for newcomers
WP Popups	40+ animation effects Advanced triggering Geo-targeting Google Analytics integration A/B testing	Operates with 10 sites and an unlimited number of popups Mobile friendly	Lack of functionality variety Templates have a slightly outdated look

Claspo WordPress Popup Plugin Overview

Now that you know what you can expect from various popular plugins, get ready to learn about the truly best pop-up maker for WordPress. Do you think there's nothing left to surprise you? We're going to try! So, when it comes to enhancing your website's engagement and conversion rates, the Claspo WordPress popup plugin stands out as a powerful tool.

User Interface and Ease of Use

We offer a streamlined setup process, allowing you to create and deploy the very first best popup for WordPress in five minutes. You will be able to create and publish subsequent ones even faster.

Key Features: Customization Options, Targeting, A/B Tests 

The plugin comes equipped with an extensive template library with 700+ designs, making it easy to find the perfect option for your needs. These templates are available in various layouts, including pop-ups, built-in widgets, floating bars, and floating boxes, all of which can be easily modified to match your brand's identity.

The drag-and-drop editor in Claspo offers full control over every aspect of your widget, from fonts and colors to images, animations, and video. You can also easily add high-converting elements like countdown timers, promo codes, exit intent customer surveys, gamification, and much more.

Claspo makes it simple to create multilingual popups and ensure mobile adaptivity, making your campaigns accessible to a global audience across all devices. 

With Claspo’s advanced targeting capabilities, you can tailor widgets to specific audience segments for a more relevant and engaging user experience. Here are some of the ways you can personalize your popups:

• Behavioral targeting: time-based, scroll-based, number of visited pages, exit-intent, inactivity.
• Geolocation: target users from specific countries, regions, or cities.
• Device-based targeting: choose whether your popups should appear on desktop, mobile, or both.
• UTM targeting: use UTM tags in your campaigns to show popups only to visitors who arrive from specific traffic sources.

Claspo is designed with user experience in mind, offering features that ensure your widgets are noticeable yet non-intrusive:

• Overlap protection: Claspo automatically prevents multiple popups from appearing simultaneously, avoiding visual clutter and maintaining a clean browsing experience.
• Silence intervals: set buffer times between popups to avoid overwhelming your visitors. The default setting is three minutes, but you can adjust it to suit your website’s traffic and visitor behavior.

All of our extensive customization options are valuable on their own, but they're even more impressive when paired with our built-in A/B testing functionality. You can quickly make changes to experiment with different popup designs, messages, and targeting options. By comparing performance, you can make data-driven decisions to maximize conversions and refine your strategies over time.

Wide Integrations with Other Tools

Our service seamlessly integrates with a wide range of email marketing services, such as ESPs, CDPs, CMS and CRM systems. For example, with integrations for major ESPs like Mailchimp, Aweber, and ActiveCampaign, you can effortlessly sync your popups with your email campaigns, ensuring that new subscribers are automatically added to your lists. Connecting the platform to your favorite marketing software is straightforward and can be accomplished in just a few minutes without developer assistance.  

Claspo ensures that its popups and forms have minimal impact on your site’s loading speed. This optimization helps maintain a positive user experience and supports your SEO efforts.

Pricing and Plans

Here we come to the best news: all of the above features (and even more — because we were a bit shy and didn't want to bore you with a long list of cool features) are available in our Free lifetime plan. With it, you can manage one site with up to 30,000 pageviews and run up to three widgets simultaneously. Unlike some other popup plugins, Claspo has no limits on using various engaging widget types, such as gamification, video, etc. 

As your traffic grows, you can increase your conversions even more effectively with our awesome widgets by subscribing to an affordable plan. We don't tie our clients' hands and offer a range of pricing plans, both monthly and annual:

User Reviews and Ratings

Don't just take our word for it. Check out user reviews on various services like G2, Capterra, or App Sumo.

We visited various sites, gathered feedback, and had ChatGPT analyze it to gain insights into our users' experiences. You can follow the same process if you'd like. Here are the pros and cons our customers highlighted.

Pros

1. Ease of use and customization. People praise Claspo for its intuitive user interface and customizable options. Many highlighted the drag-and-drop editor and the ease of integrating Claspo with other platforms.
2. Improved CR & Engagement. Numerous reviews mention that Claspo significantly improved conversion rates, reduced cart abandonment, and enhanced user engagement through its pop-up solutions.
3. Variety of advanced features and widgets. Users appreciate the range of features available, such as A/B testing, exit-intent popups, smart targeting, and multilingualism. The availability of templates and widgets also stands out as a key benefit.
4. Customer support. Some users mentioned that Claspo's customer support is responsive and helpful, quickly resolving any issues.
5. Performance & reliability. Users are impressed with the platform's stability and the absence of performance lag.

Cons

A few users reported minor UI bugs, although the Claspo team quickly addressed these. Also, others noted that some types of pop-ups were still under development and unavailable, which was a minor inconvenience. But on the other hand, what is it if not a desire for continuous progress and improvement?

Best Use Cases for Claspo

The WordPress popup banner plugin excels in various scenarios, making it an ideal choice for numerous types of websites. Here are some use cases where Claspo shines.

E-commerce websites

For online stores looking to boost sales and capture customer data, Claspo's powerful targeting and personalization features are invaluable. Utilize Claspo to display personalized popups offering discount codes, promotions, or exclusive deals based on user behavior.

Try this template

Content-rich blogs

You can leverage our extensive template library and customizable popups to create visually appealing popup forms with subscription prompts. Use advanced targeting options, such as UTM tagging, to tailor content and offers to specific audiences. Additionally, the exit-intent surveys can help gather valuable feedback from departing visitors, providing insights to improve content and user experience.

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Service-based businesses

Service-oriented websites can benefit from Claspo’s ability to easily create targeted offers and collect client information. You can display popups offering free consultations, service discounts, or downloadable resources. The drag-and-drop editor and customization options allow you to tailor popups to fit your brand's aesthetic.

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Multilingual and international websites

Automatically display popups in visitors' preferred languages based on their browser settings, ensuring your messages are relevant and accessible to all users. According to one survey, consumers prefer advertising messages in their native language. This is probably true for widgets as well. The feature enhances user experience and helps reach a broader audience without needing separate popups for each language.

Event and webinar landings

If you’re hosting events or webinars, Claspo can help drive registrations and participation. Use its versatile popup types, such as floating bars and exit-intent forms, to promote upcoming events and capture attendee details.

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Turning Clicks into Conversions (And Maybe World Domination)

Each feature provided by the best popup plugin for WordPress plays a critical role depending on your website's goals. For example, an e-commerce site will benefit from advanced targeting and integration with email marketing tools to capture leads and reduce cart abandonment. 

Meanwhile, a content-heavy blog may prioritize a popup builder’s ease of use and display rules to ensure widgets enhance rather than disrupt the reading experience. Understanding these aspects will help you choose a plugin that not only meets your current needs but also scales with your business growth.

Whatever your goals, we are confident Claspo has all the tools you need to achieve them. So don't waste your time. Sign up now and start realizing your ambitious plans to conquer the world... or at least increase your conversions. In fact, with our free lifetime plan, you will definitely see the first sprouts of wild success very soon.