20 Best Shopify Apps to Increase Conversion in 2025

Running a modern Shopify store in 2025 means operating a full ecommerce service environment. "Page speed", "SEO", "social proof", and "frictionless checkout" are table stakes for a Shopify store, not advantages. Shoppers expect your store to load in a second, see product reviews to make an informed decision, and pay with whatever option they prefer. However, even if you do offer all of these, your conversion rate (CR) may be low. This means merchants need to dig deeper and use narrowly focused ecommerce tools, not just generic advice.

The next wave of conversion rate optimization (CRO) comes from solving specific, often overlooked operational problems in your shop and for your shoppers. This includes popup visibility, fit accuracy, product discovery, returns logistics, inventory management, and post-purchase workflows.

In this guide, we cover the 20 best conversion apps for Shopify that deliver concrete ecommerce services and address specific business-critical operational and psychological barriers beyond the standard Google advice.

Defeat "Popup Fatigue"

Over the years of digital exposure, people have successfully trained themselves to automatically close standard newsletters and discount modals without reading. This happens for many reasons: popups are timed poorly, the content is irrelevant, the design is just boring, or nondescript. To make people pause and read your offer, marketing experts recommend adding gamified forms that trigger at the right moment. Let’s take a look at one of the best Shopify apps to increase conversion rate and make your offers stand out.

1. Claspo — Popup Widget Builder

"Customizable discount & newsletter popups with countdown timers, coupons, and games."

Claspo is your priority choice if you’re seeking a balance between a wide choice of gamification features to make opt-ins fun and precise targeting. It’s a no-code widget-building platform that replaces boring static forms with engaging experiences. The library offers over 1,000 templates to convert visitors, including "Spin-the-Wheel," scratch cards, slot machines, memory cards, and mystery gift boxes. Inner statistics show that these popup templates are so good that vendors launch them with just minor copy and color tweaks, which takes minutes.

Beyond making your offers fun, Claspo offers to target widgets based on specific locations and shopper behaviors (like exit intent, time on site, specific pages, etc.) and set an annoyance safeguard to keep them non-intrusive. You can also test widget variables to find the best design formula to win over your audience. All performance data is stored in built-in dashboards and can be downloaded as CSV files. Besides, one-click integrations will make the tool a part of your marketing stack. This one app can replace an entire set of tools.

Key features:

• Large gamification library (Spin-the-Wheel, memory cards, scratch cards, etc.)
• Drag-and-drop editor.
• A/B testing.
• Smart targeting & personalization.
• Native integrations.
• Migration friendly.

Pricing:

• Free forever plan with all features included. 
• Paid plans: $39–$249/month.

Shopify rating: 4.8/5

Solve "Fit Anxiety"

If you’re in ecommerce, chances are, you get a lot of returns. Another thing you might have is lost conversions because your customers don’t order or even abandon carts because they simply don’t trust the static size chart. Here are some Shopify apps to fix the abandoned carts issue once and for all.

1. Kiwi — Size Chart & Recommender

"Reduce returns & increase sales with clean size charts, guides & personalized size recommender."

For retail shops, Kiwi can offer a professional sizing experience that compares to top fashion brands. It fits any vendor who sells anything that has sizes: apparel, pet collars, snowboards, literally anything. Kiwi comes with flexible size charts and an AI-based recommender to reduce size-related returns and increase sales.

Key features:

• Import from images, webpages, or CSV.
• AI size recommender.
• Generic recommender.
• Auto-unit conversion.

Pricing:

• Free plan. 
• Paid plans: $6.99–$24.99/month.

Shopify rating: 4.7/5

2. Camweara — Virtual Try On

"Accurate and affordable virtual try-on to increase sales!"

How often have you bought something that looked nice and was your size, but just didn’t feel right when you tried it on? Camweara brings an in-store fitting experience to the browser from anywhere. The app allows shoppers to virtually try on your products in real time: on their faces, heads, hands, or bodies. Camweara helps avoid the pain of "blind buying" and find the right product. This Shopify app supports a range of categories like jewelry, eyewear, watches, clothes, hats, wigs, and wearable electronics.

Key features:

• Multi-category support.
• Three viewing modes (live video, photo, 3D).
• Cross-platform support (Android, iOS, Windows).
• Detailed analytics with engagements and performance.

Pricing:

• Paid plans: $90–$780/month.

Shopify rating: 5/5

3. Fit Quiz — Size Recommendation

"Recommend the correct size for clothes and shoes – get more sales and fewer returns."

What if you replace boring size charts with interactive quizzes that recommend the correct size? You’ll get Fit Quiz that generates recommendations in less than 15 seconds (for first-time shoppers). A special thanks to developers for avoiding sensitive or awkward questions like weight, age, or body measurements. 

Fit Quiz offers design customization to make quizzes fit your brand. Besides, the app supports all clothing and footwear categories (men, women, and unisex) and integrates with your stack (Klaviyo, Loop Returns, etc.).

Key features:

• Detailed recommendations for size, fit, width, and length.
• Broad support for clothing and footwear.
• Customizable design (color, fonts, icons).
• Performance reports and analytics on shoppers' sizing & fitting preferences.
• Multi-language support.
• Integrations with Klaviyo, Loop Returns, Happy Returns, etc.

Pricing:

• Paid plans: $35–$250/month.

Shopify rating: 4.5/5

Cure "Blind Buying"

As Gen Z becomes a more influential group of buyers and shapes markets with how they think, store owners need to adapt. Static images feel flat and doctored. Modern buyers want to see the product live before they commit. So it’s high time you invested in Shopify plugins related to video content, because 83% of consumers browsing TikTok say seeing trending content has inspired them to make a purchase.

1. Videowise — Shoppable Videos UGC

"All-in-one UGC video commerce platform. Fast-loading shoppable videos, live video shopping & more."

Videos sell, it’s a fact. And with 68% of Gen Z customers reading or watching at least three reviews before a first-time purchase, your Shopify store must provide this opportunity. Videowise helps you sell more with shoppable videos and live shopping. You can easily import content from TikTok, Instagram Stories, and Reels to create an engaging, converting shopping experience. Besides video playback, the app offers interactive features like video quizzes, "shop the look," and lookbooks.

Key features:

• Shoppable videos.
• Live video shopping.
• UGC social listening and collection.
• Shop App integration.

Pricing:

• Free plan. 
• Paid plans: $19–$299/month.

Shopify rating: 4.7/5

2. Judge.me — Product Reviews App

"Show real experiences with unlimited product reviews, Google reviews, star ratings, & testimonials."

The 2025 Shopify Build Award winner, Judge.me, claims to turn shoppers’ hesitation into trust and sales. And we tend to believe it in the light of over 32,000 five-star reviews on the Shopify App store page. This review app can show authentic customer experiences in your Shopify store, Google Shopping, and social media. Unlike many other competitors in the app market, Judge.me doesn’t restrict you and allows for unlimited photo and video reviews even on the free plan. 

Key features:

• Unlimited collection and management of reviews, photos, videos, and testimonials.
• Eye-catching review widgets, carousels, and verified badges.
• Automated review requests via email with coupons and referral incentives.
• Review syndication to Google Shopping, Meta (Facebook/Instagram), and the Shop App.
• Import of existing reviews from Amazon, Etsy, Yotpo, and Loox.

Pricing:

• Free forever plan. 
• Paid plan: $15/month.

Shopify rating: 5/5

Unlock "Invisible Revenue"

There are these two cohorts of buyers that are often overlooked by vendors — the "gift buyers" and the "value buyers". The first are definite in their decision (they need a gift ASAP), but are indecisive (what if a person doesn’t like their gift?). The second group needs a mathematical reason (like a bundle or discount) to add one more item to the cart. Here are some of the best conversion apps for Shopify to make both shopper types count.

1. Rise.ai — Gift Cards & Store Credit

"Grow sales & repeat purchases with store credit: Gift cards, loyalty, rewards, cashback, and refunds."

Rise.ai helps you convert "gift buyers" and plug revenue leaks with cashback, rewards, refunds, compensation, and gifting. This Shopify app turns online store credits into an engine for acquisition and retention. With it, you can run cashback campaigns to lift AOV, reward loyalty with store credit for signups and referrals, and issue store credit for refunds to prevent revenue loss.

Key features:

• Unified wallet for gift cards, loyalty points, cashback, and refunds.
• Cashback campaigns.
• Store credit rewards.
• Customizable digital and physical gift cards with automated reminders.
• Store credit issuance for refunds and compensation.

Pricing:

• Paid plans: $19.99–$199.99/month.

Shopify rating: 4.7/5

2. Giftkart — Cashback & Gift Card

"Acquire & retain customers with customer wallets for cash back, rewards, loyalty."

The app lets you run automated bulk gift card campaigns to win back high-value customers or offer cashback rewards instead of simple discounts. For the "Invisible Revenue" angle, GiftKart is a true gem, since it lets gift buyers attach personalized video messages to digital cards. This feature adds a crucial emotional touch that standard gift cards lack. Giftkart effectively connects acquisition with retention by converting one-time gift recipients into loyal customers through store credit incentives.

Key features:

• Automated gift card cashback campaigns for customer win-back.
• Customer wallets for seamless reward loading and redemption.
• Personalized digital gift card experience with video messages.
• Store credit issuance for returns.
• Targeted campaigns for major holidays.
• Deep integration with Klaviyo and Omnisend.

Pricing:

• Paid plans: $39–$199/month.

Shopify rating: 5/5

3. Discounty — Bulk Discount Sales

"Automatic & code discounts of BOGO, volume, quantity breaks, shipping, and product - easy and fast!"

Discounty is a price editor and discount manager that allows you to handle complex promotional logic with ease. It automates simple BOGO offers, tiered pricing ("Buy 2, Get 10% Off"), and advanced quantity breaks. Set specific rules for variants, collections, or the entire store, and even include a countdown timer to drive urgency. This removes the mental friction of calculating savings for the customer, directly incentivizing larger cart sizes. With its high ratings and feedback, it’s easily one of the best discount code Shopify app options on the App Store now.

Key features:

• Advanced discount combinations like Bulk, Quantity, and Cart.
• Countdown timers and Buy X Get Y campaigns.
• Flexible discount types, including percentage and fixed amounts.
• Customizable discount widgets and sales badges.
• Checkout code application for order and free shipping discounts.

Pricing:

• Free plan. 
• Paid plans: $9.90–$49.90/month.

Shopify rating: 4.9/5

Ease the "Inventory Friction"

Very often, the "Out of Stock" banner on a product page means "Dead End" and missed conversions. However, there is a way to work around and use the scarcity to your advantage. Check out the best apps for this problem below.

1. Timesact — Automate Preorders & Back-in-Stock Notifications

"Capture presales & build waitlists with pre-orders, restock alerts & back in stock notifications."

Timesact helps you create hype for new product launches with presales and ensures you never miss a sale on sold-out items by building waitlists. It allows you to automatically switch "Out of Stock" buttons to "Pre-Order" or "Notify Me". This helps you manage inventory visibility without manual input.

Key features:

• Product tags (preorder, back in stock, restock, and coming soon).
• Partial payments for orders and the rest on a set shipping date.
• Back in stock emails.
• Inventory control to automatically toggle pre-orders based on stock levels.
• Guided onboarding with support.

Pricing:

• Free plan. 
• Paid plans: $1–$19/month.

Shopify rating: 5/5

2. Notify! — Back in Stock Alerts

"Notify Me! for back in stock alert, backorder, out of stock waiting list, low stock alert & wishlist."

The Notify Me! app adds "Notify Me," "PreOrder," and "Wishlist" buttons to out-of-stock products. Your clients will receive restock alerts in the preferred way (email, text, push, or WhatsApp) when the desired item is available again. There are also FOMO (Fear Of Missing Out) features, like a "Low stock" counter, to encourage the purchase of available products. 

Key features:

• Multi-channel alerts via email, SMS, push notifications, and WhatsApp.
• Mixed cart support for D2C and B2B pre-orders with discounts and partial payments.
• Wishlists to save items and return later.
• Low stock widgets with countdowns.
• Deep integration with Klaviyo, Omnisend, and PushOwl.

Pricing:

• Free plan. 
• Paid plans: $9.90–$59.90/month.

Shopify rating: 4.9/5

3. Nudgify — Social Proof Sales Pop

"Boost sales with social proof & FOMO nudges such as live visitors and recent sales or sales pop."

FOMO is a primal psychological trigger. When scarcity is real and visible, it forces a decision. Nudgify turns your online store’s live activity into sales-driving social proof. Real-time data cues like "Low Stock: Only 3 left" or "15 people are looking at this right now" help trigger action from hesitant shoppers.

Key features:

• Real-time social proof nudges like recent purchases and visitor counters.
• Scarcity and FOMO triggers.
• Extensive integration library with over 100 apps.
• Multi-language support for creating nudges in 32+ languages.
• Geo-location targeting to display relevant sales proof.

Pricing:

• Free plan. 
• Paid plans: $9–$49/month.

Shopify rating: 4.7/5

Build The "Post-Purchase" Retention Loop

Returns are traditionally viewed as a loss: you get a reversal of the transaction and double the logistical costs. However, there is a way to treat the post-purchase phase as a critical retention loop. This stage is your second chance to win the customer. These apps hit two goals: mitigate the damage and retain the revenue within your shop.

1. Refundid — Returns & Exchanges

"Returns, exchanges, store credit, tracking, labels & instant refunds that boost repurchases."

Refundid removes the risk of buying and tells your shoppers: "If you don’t like the purchase, you’ll get your money back instantly." The app offers instant or standard refunds and exchanges, plus store credit. Besides, you can build specific return rules, approve or decline returns, and restock items fast. On top of that, real-time analytics help you cut return rates and understand customer behavior.

Key features:

• Instant exchange & refund.
• Full returns portal with variant and any-item exchange options.
• Automated return label generation and carrier integration (USPS, DHL, etc.).
• Real-time reporting and advanced analytics on return data.
• Customizable return rules matching store policy.
• Store credit options.

Pricing:

• Paid plan: $199/month.

Shopify rating: 5/5

2. Loop — Returns & Exchanges

"Automate returns, claims, tracking, and fraud prevention to boost loyalty and grow revenue."

Loop is an exchange-first returns portal that retains revenue that would otherwise be lost to a refund by converting it into an exchange. This app provides stress-free returns, exchanges, and tracking for your customers, so they become your loyal buyers. Besides, Loop focuses on protecting revenue and preventing fraud. Features like "Bonus Credit" encourage customers to choose an exchange over a refund, while automated workflows can flag risky return behaviors before they cost you money.

Key features:

• The Shop Now and Instant Exchange features.
• Automated fraud prevention using workflows, custom rules, and blocklists.
• Smart logistics optimization.
• At-home pickup options for a premium, convenient customer experience.

Pricing:

• Free plan. 
• Paid plans: $155–$340/month.

Shopify rating: 4.7/5

3. Rebuy — Personalization Engine

"AI-powered product recommendations & search: cart, checkout, post-purchase upsells, and A/B testing."

Rebuy can brag a vast range of features that spans the entire customer journey. The app offers AI recommendations and merchandising tools. But it’s especially praised by users for boosting conversions via post-purchase upsell flows. Rebuy helps you earn more after transactions with re-order landing pages and makes it easy for customers to repurchase.  With its "Rebuy Monetize" feature, you can generate pure profit from post-purchase offers with zero risk.

Key features:

• AI-powered Smart Cart with integrated upsells and progress bars.
• Data-based product recommendations at checkout and post-purchase.
• "Shop the Look" and AI-driven bundles for higher AOV.
• A/B testing for flows and offers.
• Deep integrations with Klaviyo, Recharge, and Attentive.

Pricing:

• Free plan. 
• Paid plans: $25–$538/month.

Shopify rating: 4.8/5

Address The "Conscious And Inclusive" Shoppers

Modern buyers (especially Gen Z and Alpha) vote with their choice and money for the world they want to live in. Very often, apart from checking the price tag, they do the ethics and inclusivity check. According to the report named "The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail", 62% of Gen Z prefer to buy from sustainable brands. Thus, if you want to convert this significant part of buyers, then make inclusivity and sustainability your performance metrics.

1. EcoCart — Green Protection

"Revolutionized checkout optimization with branded shipping protection, cashback, & climate impact."

Offer one more reason to buy from you by taking "eco-guilt" out of the equation. EcoCart offers shipping protection, efficient claims management, and cashback rewards. These features are meant to optimize every touchpoint in your customer journey: build trust and drive repeat purchases through the app, make an impact via eco-conscious practices, and offer post-purchase solutions.

Key features:

• Carbon-neutral shipping calculation and offsetting.
• Branded shipping protection and claims management.
• Impact counters and sustainability tracking dashboards.
• Post-purchase cashback rewards system.
• White-label customization for emails and widgets.

Pricing:

• Free plan. 

Shopify rating: 4.8/5

2. AccessEz — Accessibility Widget

"Enhance store inclusivity with tools and features supporting ADA, AODA, and WCAG compliance."

Don’t expect to increase conversions if people can’t access your shop. AccessEz makes digital inclusivity simple and affordable. The app offers more than 25 accessibility features (like seizure-safe profiles, vision-impaired adjustments, and ADHD-friendly reading guides, and more) at an affordable price. This app lets you do three important things: be accessible, ensure sales, and protect your business from legal risks. AccessEz keeps your online store compliant with ADA, WCAG 2.1, EAA, and AODA standards.

Key features:

• 25+ accessibility modes & profiles (Seizure Safe, Vision Impaired, etc.).
• AI-powered screen reader and keyboard navigation adjustments.
• Customizable widget design to match brand identity.
• Headless store integration support.
• Compliance with ADA, WCAG 2.1, EAA, and AODA norms.

Pricing:

• Free plan. 
• Paid plans: $5–$10/month.

Shopify rating: 5/5

Turn “Back-Office” into Marketing

You think logistics and data collection are just routine operational tasks; we say they are front-facing marketing opportunities. There are several ways to differentiate your brand and drive conversion, and offering hyper-convenience (like store pickup) and listening to your customers (through post-purchase surveys) are some of the most powerful ones.

1. Zapiet — Pickup + Delivery

"Boost sales and cut costs with smarter delivery options that reduce waste and delight customers."

Zapiet enables Store Pickup (BOPIS), local delivery, and precise shipping scheduling, all with a built-in date-and-time picker. Why does it matter? By letting customers choose exactly when and how they receive their orders, you eliminate checkout friction and reduce cart abandonment caused by shipping costs or delays.

Key features:

• Date and time picker for pickup and delivery.
• Multi-location inventory management.
• Product preparation time buffers.
• Blackout dates to prevent orders on holidays.
• Deep integration with Shopify POS.

Pricing:

• Paid plans: $29.99–$179.99/month.

Shopify rating: 4.9/5

2. Fairing — Post Purchase Surveys

"Post-purchase surveys that boost revenue—track attribution, LTV, NPS, and more."

Fairing allows you to ask the "million-dollar question" right after checkout: "Where did you hear about us?" This zero-party data is infinitely more accurate than pixel tracking. By understanding your true acquisition channels, you can double down on what works, driving higher-quality traffic that converts better. You can also use it to gather product feedback or run rapid consumer research.

Key features:

• "How did you hear about us?" (HDYHAU) attribution surveys.
• Integration with Google Analytics, Facebook, and TikTok pixel data.
• Response stream with follow-up questions.
• Native styling.
• Question banking to rotate surveys automatically.

Pricing:

• Free plan. 
• Paid plans: $15–$149/month.

Shopify rating: 4.9/5

3. Tapcart — Mobile App Builder

"Tapcart turns your store into a mobile app — your brand’s HQ to build loyalty and grow sales."

Tapcart turns your Shopify store into a premium native mobile app. Conversion rates on mobile web are far behind those on desktop due to poor user experience. The Tapcart app helps you overcome this issue with its new App Studio and over 60 customizable features. A native app offers a faster, distraction-free checkout experience. More importantly, it gives you a direct marketing channel via unlimited push notifications, which have a 60-90% open rate compared to email's 20-30%. 

Key features:

• Fully branded iOS/Android apps with total creative control.
• Unlimited push notifications with segmentation & AI generation.
• Custom journeys to engage high-value customers.
• Real-time behavioral insights.
• Personalized push, loyalty, and order management.

Pricing:

• Paid plans: $250–$1000/month.

Shopify rating: 4.8/5

Summing Up: How to Choose the Best Conversion Apps for Shopify?

The 20 apps listed here cover a wide range of specific issues and angles: from solving fit anxiety to turning returns into revenue. But remember that you do not need all of them. In fact, installing too many apps can slow down your site and hurt conversion.

The key is to audit your specific bottleneck:

• High return rate? Focus on Kiwi, Fit Quiz, or Refundid.
• Low engagement? Look at Claspo, Videowise, or Tapcart.
• Inventory issues? Implement Timesact or Notify!.

In 2025, the best conversion rate optimization strategy isn't about having more tools; it's about having the right tools that solve the specific psychological and operational barriers that stop your visitors from buying.