Abandoned carts are an issue that eats into the revenue of many e-commerce stores, costing them billions of dollars yearly. But is it really your fault and responsibility, or is it just a reality that you must learn to deal with? In this article, we will examine cart abandonment, its main causes, and how it can be prevented. What is Shopping Cart Abandonment? With so much of our shopping done digitally, it is easy to imagine casually browsing an online...
Many companies strive to be more customer-focused, so reviews play an essential role. Collecting feedback from customers, even if negative, is at the heart of improving products and services. If customer experience is really bad, they often don't report that the products don't meet expectations, but never use the company's services again. And this, you see, is a high price for the absence of negative feedback. Ask customers for their reviews immediately after the purchase if you want to upgrade...
Do you know what EPC in affiliate marketing is? It states for earnings per click, and it can help you increase your profits. If you want to know the truth about products or services you sell, you can use EPC to find out whether you should continue creating them or reselling them. This metric also can show you whether you should invest in specific campaigns or upgrade them to get better results. Here we will cover the ways you can...
Despite the popularity of blogs declining slightly in recent years in favor of video, they are still a powerful tool in your toolkit, with blog pop-ups remaining among the best ways to convert your readers into buyers and subscribers. Blogs serve as a valuable resource for readers, providing expert insights, opinions, and solutions to pressing issues. They offer a sense of community, connecting like-minded individuals. For companies and solopreneurs, blogs present an opportunity to build a personal brand, share expertise,...
As a rule, people don't have time to answer long surveys. It gets annoying with every new question, and many people can't even understand why they are dealing with some of those questions. So how to increase survey response rates, and what is a good survey response rate? Surveys are a great tool when you want to get a decent amount of information in a short period of time. Even a small amount of answers will help you understand your...
When you have many customers, it is important to know their insights and everything they think about. A simple pop up survey can help with that. The survey pop up is a small window that you can place in any part of the page; it might have fields, checkboxes, multichoice to find out something about the user or the product. These answers will take your business to another level for sure. Besides, it is easy to implement a simple survey...
Pop-ups aren't just email capture tools—they can also help you boost sales. By using pop-ups wisely, you can guide visitors to make a purchase and give them special offers. In fact, according to a survey by RetailMeNot, 91% of consumers are more likely to do business with a retailer again if they receive a promo code. You can use pop-ups to tell users about sales, show discount codes, or offer free shipping on orders over a certain amount. A small,...
We constantly want to have more but spend less. These two contradicting impulses power up our economic and social systems by determining our financial decisions and behavior patterns. Therefore, there is no wonder that scarcity of advertising is an inherent part of almost every company’s campaigns. It is a truly viable strategy because it is built on the most basic of human instincts. Still, being abundant or careless with scarcity tactics can often result in losing the faith of your...
Growing your email list is often considered a top priority for marketers. Every marketer asks themselves where they can get email addresses to send out the campaigns and other materials. The following ways will help you grow your subscriber base using different approaches: Create Unique Content Promote on Social Networks Create Videos Provide Bonus Content Conduct Webinars Conduct Giveaways Offer Coupons, Discounts, Free Shipping, etc. Ask for Feedback Partner up with Bloggers and Other Media Influencers Add Social Proof Let’s...
SMS pop-ups for collecting phone numbers are powerful tools for lead generation. They tap into the consumers who prefer receiving concise, direct promotional texts over emails. SMS pop-ups are ideal if you want to align with your audience's preferences, enhance communication, and guide them through the sales funnel. In this article, we'll explore the benefits of SMS pop-ups, highlight successful implementations by various brands, and offer practical tips for maximizing their conversion potential. What is an SMS pop-up? An SMS...