Top 22 Must-Listen Ecommerce Podcasts for Trailblazing Insights in 2023

Top 22 Must-Listen Ecommerce Podcasts for Trailblazing Insights in 2023

05 June 10 July ~ 12 min read 1863 views
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Claspo Blog Top 22 Must-Listen Ecommerce Podcasts for Trailblazing Insights in 2023

People who have business rarely have free hours to attend online lectures and do homework. There are frequently minute-by-minute schedules for the day, and you want to accomplish as much as possible. Podcasts about marketing will help you stay up-to-date with promotion trends and gain new knowledge on a trip or on your way to work.

Podcasts are ideal for those who enjoy recorded video tutorials. This is a not-less-informative but partly entertaining format that will help you spend your time in a fun and useful way. Podcasts about e-commerce and marketing are suitable for both beginners and professionals in this field. The information obtained can be safely analyzed and applied because professional marketing practitioners with extensive experience act as speakers. You can also use some podcasts in e-commerce newsletters.

Top 22 E-commerce Podcasts You Should Listen to

Ecom podcasts are getting more and more popular. Due to their functionality, they represent a new way to gain knowledge and connect with users. Speaking about the usefulness of a podcast for your business, we can highlight the following main theses:

  • You will have an additional communication channel.
  • You will be able to effectively convey your message to the audience.
  • You will have a wide selection of storytelling tools.
  • A podcast will increase the loyalty of your audience.
  • A podcast can be a great explainer for your business.
  • If you are a media person, a podcast will help drive traffic to your site.

We have prepared the 22 best podcasts for ecommerce.

1. 2X eCommerce

Here you can find the best podcasts ecommerce. The podcast is released every week. Its duration is 44 minutes. E-commerce expert Kunle Campbell talks in the form of an interview with project guests who have proven themselves well in their niche.

For example, you can check out podcasts with Kristel de Groot, co-founder and CMO of Your Super, one of the world's largest DTC brands, and Josh Elyse, founder of SNOW teeth whitening.

Who is it for?

  • Brand strategies, customer service quality, and how e-commerce owners can succeed in 2023 are the main topics of discussion.
  • This podcast is for those who want to learn about customer acquisition and retention strategies employed by high-growth digital-native product brands. 
  • It will help you grow in specific areas of your direct-to-consumer business.

Standout episodes

  • The Future of eCommerce Success: How AI is Revolutionizing Customer Experience - Tune in with Marius Laza
  • The Art of Scaling: Inside Leonardo's Strategy for Scaling eCommerce Brands to 8-Figures
  • How to Rewrite your Growth Story through Siloed eCommerce Funnels

2. Future Commerce

Those working in the e-commerce field or even those interested in marketing should check out these ecommerce podcasts. New episodes are released every Friday, where you can listen to different e-commerce experts, business founders, or startups. Leading specialists Brian Lange and Philip Jackson will tell many interesting stories and share their experiences.

Topics most frequently covered include consumer influence on retail, business support, and marketing industry development. The duration of each podcast is 47 minutes.

Who is it for?

This podcast is for those working in the e-commerce niche or those just getting interested in marketing.

Standout episodes

  • What Frameworks Should I Use to Qualify Good Software for my Business?
  • What Does “Seamless” Mean in my eCommerce Operations?
  • "The Digital Natives are Analog-Curious"

3. The evolution of electronic commerce

This ecommerce podcast is hosted by OMG Commerce CEO Brett Curry. Here you can listen to interviews with sellers and e-commerce experts about trends in this field.

The main topics of these podcasts are marketing and e-marketing best practices. Each episode is 46 minutes long, and new episodes are released weekly.

Who is it for?

This podcast is for the merchants, vendors, and experts shaping the eCommerce industry.

Standout episodes

  • Retention Marketing: Your Key to Strength and Profitability
  • The State of eCommerce, the Economy, and What to Do Next with Jeremy Horowitz
  • Brand Building, Storytelling, and Working with Steph Curry and Other Pro Athletes

4. Ecommerce Conversations

This top ecommerce podcast is produced by Practical Ecommerce and hosted by BeardBrand founder and CEO Eric Bandholz. Here you can learn about the successes of leading specialists and experts who teach effective sales in the field of e-commerce. For example, in an interview with Dennis Hegstad, a code-tracking app for Shopify is discussed. The duration of each podcast is 46 minutes.

Who is it for?

  • This podcast is to help online merchants improve their businesses.
  • It is for those who search for talks on leadership, management, and e-marketing.

Standout episodes

  • 4 Ecommerce Owners Discuss Their Why
  • CopySmiths Founder on AI Writing Tools
  • Charts: U.S. Retail Ecommerce Sales Q1 2023

5. Marketing School

This is a digital marketing and online marketing English-language portal by Neil Patel and Eric Sius with podcasts for marketers. Recordings are created in the format of practical lessons. Users will learn how to successfully build a brand for a non-expert, what tools top marketers use to save time, how to promote ads on Facebook for a beginner, and how to convince people when they are not listening.

Experts provide a lot of usefulness and life hacks, and not only for the English-speaking audience. The format of presenting information will attract many: these are short entries of up to ten minutes, which include only the most useful and relevant.

Who is it for?

  • This podcast will be useful if you have a new website or an established business.
  • You'll learn about the latest trends in search engine optimization, content marketing, social media, email marketing, conversion optimization, and general online marketing tactics that work today.
  • In addition to marketing skills, it is also a great way to improve your English.

Standout episodes

  • Eric and Neil's Favorite Way to Learn New Marketing Tactics
  • Why Finding Your Community Is Critical For Long Term Growth
  • What Eric Learned From Meeting A Marketing School Fan Live

6. Online Marketing Made Easy with Amy Porterfield

It is a popular English-language podcast by a marketer with over 14 years of experience, Amy Porterfield. The author and invited experts tell how to launch a successful educational product, attract traffic through PR in the media, build a client base, etc. They also share tips on developing soft skills such as effectively organizing a routine, communicating with a team, and developing entrepreneurship. Podcasts range in length from five-minute to hour-long episodes.

Who is it for?

  • This podcast is suitable for both beginners and entrepreneurs. 
  • You will learn about online business including digital courses, list building, social media, content, webinars and more.

Standout episodes

  • How To Show Up Professionally When You’re Struggling Personally
  • Must-Know Online Marketing Industry Updates & Trends For 2023
  • Rejection In Business: How I Coped When Things Don’t Go My Way

7. Social Media Marketing Podcast

This is another podcast in English about social media promotion. In it, social media expert Michael Stelzner and invited experts help listeners navigate the changing world of SMM and explain how to attract customers through YouTube, TikTok, Instagram, Pinterest, and other media platforms. Podcasts are 40–50 minutes long.

Who is it for?

This podcast is for marketers. It will help you discover new strategies and actionable tips to improve your marketing.

Standout episodes

  • Developing Shows: Behind the Scenes at Social Media Examiner
  • Targeting Website Visitors With Emails: How to Use Email Retargeting
  • YouTube Content Strategy for Businesses

8. The Marketing Companion

It’s a fun and helpful ecommerce marketing podcast with Mark Schaefer and Brooke Sellas, both internationally recognized marketing experts. They discuss different promotion tools: video, email, social networks, bloggers, search results, and targeting. They remember high-profile advertising campaigns or PR scandals. The hosts joke and laugh, trying to make the podcast dynamic and lively so that listening is not boring. Two-three episodes are released monthly. The duration of the podcast is 30–60 minutes.

Who is it for?

This podcast is suitable for marketers and those interested in digital business.

Standout episodes

  • Reimagining content marketing
  • AI and cultural impact
  • The new and now of social media marketing

9. The GaryVee Audio Experience

This is a podcast from Gary Vaynerchuk, an American entrepreneur, blogger, and expert with Belarusian roots. Everything is mixed in his podcast — recordings of Gary's speeches on marketing and business, interviews with other entrepreneurs or famous people, and Gary's separate thoughts on a particular issue. It is worth listening to because the topic of marketing is touched upon in almost every issue.

The duration of the podcast is from 10 to 90 minutes. Podcasts come in a variety of formats: #AskGaryVee episodes, speeches by Gary on marketing and business, interviews with entrepreneurs or well-known experts.

Who is it for?

This podcast is suitable for marketers, content creators and business people.

Standout episodes

  • Keys to Effective Communication
  • The Truth About the Future of NFTs
  • Your Ego is Hurting Your Brand

10. The Marketing Book Podcast

The podcast is hosted by Douglas Bourdette, director of a marketing agency and former stand-up comedian. These podcasts are in the form of weekly interviews with the authors of new marketing and sales book authors. Short texts about the authors and books discussed are published on the podcast website. Podcasts are 40 to 90 minutes long.

Who is it for?

This podcast will be particularly helpful for managers of marketing agencies and those who plan to start a business in this area.

Standout episodes

  • Primal Storytelling by Anthony Butler
  • Email Marketing Rules by Chad White
  • Epic Content Marketing by Joe Pulizzi

11. MarTech Podcast

Benjamin Shapiro, a marketing strategy consultant, produces this podcast. Here you will hear real stories of marketers about how they use technology to succeed in business and career, their successes, mistakes, tips, life hacks, and tools. Podcasts are 10 to 30 minutes long.

Who is it for?

This podcast is for marketers. Here they can learn about using technology to grow and succeed in your business and career.

Standout episodes

  • Where is AI Most Effective in Marketing?
  • Tying Marketing to Measurable Results
  • How Publishers Can Monetize their Audience with this Alternative to Cookie Tracking

12. Marketing Over Coffee

Here you can hear marketing talk of leading practitioners John Wall and Christopher Penn over coffee (the podcast is recorded in a coffee shop). The episodes last about 20 minutes and discuss various marketing areas, like promotion in social networks, search engine optimization, copywriting, etc. Traditionally, a guest comes to share their opinion and experience in the field of marketing. The podcast airs every week on Thursdays.

Who is it for?

This podcast will be useful for beginners and entrepreneurs in the field of marketing and e-commerce.

Standout episodes

  • The Agency Lifecycle
  • How to Generate Images and Transcripts with AI Tools
  • Talking Email: Live from Brazil with Justine Jordan!

13. The BeanCast Marketing Podcast

A podcast in which marketing, advertising, and PR experts gather at a round table and discuss the possibilities of communication and promotion in modern realities. Usually, four experts participate in the discussion, including the permanent host, Bob Knorp. The topics are different, from Facebook advertising, the impact of artificial intelligence on marketing development, to targeting tools, and more. A new podcast is released once a week.

Who is it for?

This podcast will be useful for those working in the field of marketing and advertising.

Standout episodes

  • The BeanCast: Podcasting Go Boom
  • The BeanCast: But We Already Have The Brand
  • The_BeanCast: Egosystems

14. Copyblogger FM

It’s a good podcast for those who work with content and write texts. Here you will hear news and insights in the field of content marketing that will be useful for content specialists. For example, in one of the issues, 13 tips were listed on how to come up with cool headlines. Host Sonya Simon is the co-founder and chief content officer of Rainmaker Digital. The podcast is updated every week.

Who is it for?

Those working with content marketing, copywriting, email marketing, conversion optimization will benefit from this podcast.

Standout episodes

  • Is social media needed to build a successful business?
  • Is Personal Brand Even Worth It?
  • Here’s How To Spy On Your Competitors’ SEO

15. Yeah, That’s Probably an Ad

The podcast of Adweek is a platform that reviews news and trends in advertising, media, and technology. Logically, the podcast is dedicated to the same thing, namely, talking about new advertising campaigns and recent events in the field of marketing. Four specialists are involved in the recording of the issue — one of the Adweek editors and third-party experts.

Who is it for?

  • This podcast will be useful for entrepreneurs and those working in advertising, marketing, media and technology.
  • Those who want to learn more facts about the life of foreign marketing, the creativity of foreign agencies, and trends also have to check out this podcast.

Standout episodes

  • The Ever-Evolving Role of Moms in The Media
  • If The Crown Fits: Is It Time for a Royal Rebrand?
  • Marketing, Meet Ramadan

16. Content Strategy Insights

The podcast's title contains its essence — experts discuss content strategy. How to build a strategy correctly, what influences the content, and how to create it. Writers, bloggers, and marketers come to the studio, and everyone describes their vision of the content strategy. Larry Swanson, a well-known American PR expert and the founder of Elless Media, is the show's host. The podcast comes out twice per month.

Who is it for?

This podcast is suitable for content makers and marketers, both for beginners and professionals in this field.

Standout episodes

  • Sarah O'Keefe: The Evolution of Technical Content Strategy
  • Michael Andrews: Managing Content in Design Systems
  • Preston So: Immersive Content and Usability

17. SEO Podcast – Unknown Secrets of Internet Marketing

Experienced Internet marketers Matt Bertram and Chris Barres are the podcast's hosts. The creators call their podcast "the best SEO podcast in the universe" and "the easy way to learn SEO". Hosts start with the basics and explain how a site gets to the first page in Google's search results, how to overtake competitors, maintain a leading position, and so on. New episodes are released twice a month, and 300 episodes have already been published with all kinds of tips for business owners.

Who is it for?

This podcast is suitable for marketers, business owners and agencies who are new to using the Internet for marketing and brand development.

Standout episodes

  • Episode 570: 5 Enterprise SEO Trends To Watch In 2023 
  • Episode 574: Google PageRank Explained for SEO Beginners
  • Episode 572: 7 Reasons Why Content Needs Amazing Images, Videos & Visuals

18. The Ecom Crew Podcast

This podcast is considered to be the most insightful and authentic e-commerce podcast. After all, here you will hear about real brands, get effective advice, and see exact numbers. Mike Jackness and Dave Bryant, owners of seven-figure shops, are in charge of organizing Ecom Crew. 

Episodes are released weekly and cover practical aspects of e-commerce, such as Facebook advertising, email marketing, strategic goal setting, and more. Sometimes the episodes feature just the two hosts, and sometimes they feature guests. Episodes last about 40 minutes.

Who is it for?

This eCommerce podcast is for store owners where they can find everything in eCommerce from Shopify, to Amazon FBA.

Standout episodes

  • Navigating the Legal Aspects of E-commerce
  • Beyond Ecommerce—Dealing With Loss and Our Own Mortality
  • Building Trust, Community, and Loyalty Through Email Marketing

19. E-Commerce Marketing School

The e-commerce marketing platform organized the creation of this podcast. Tony DiBernardo is the host of these podcasts. It features daily short segments that cover the basics of eCommerce marketing. Listeners get easy-to-understand concepts, examples, tips, and tricks to help them grow their e-commerce business faster.

Topics aimed at small brands and entrepreneurs include reducing cart abandonment, automated emails, using pop-ups, and using coupon codes. There are also longer episodes based on interviews, such as one with Shopify President Harley Finkelstein.

Who is it for?

This podcast is suitable for beginners and those developing their e-commerce business.

Standout episodes

  • Tips to Navigate Inflation in Marketing Your Small Business
  • Is Artificial Intelligence a Danger to Ecommerce?
  • Everything You Need to Grow Your Ecommerce Store

20. Ecommerce Influence Podcast

Episodes of this podcast are released every Tuesday and Friday. Liz Ackerley and Austin Browner are the hosts of this one of the most popular e-commerce podcasts. You will be able to listen to experts in this field who advise DTC entrepreneurs on scaling their business.

The main topics of the podcast are marketing strategy, e-commerce copywriting, advertising and promotion, and e-commerce development. Here you can meet successful entrepreneurs such as Nate Lipton, co-founder and co-CEO of Growers House. The average length of an episode is about 38 minutes.

Who is it for?

This podcast will be of interest to e-commerce entrepreneurs and will help in the creation and development of a business.

Standout episodes

  • From Idea to full time: Scaling a DTC Business
  • How to Write Copy that Converts, Target the Best Customers, and Build Brand Loyalty
  • How to Get Started with Email Marketing

21. Shopify Masters

Each week, Shuang Esther Shan and Adam Levinter release a new podcast episode. Experts, businessmen, such as Cody Plofker, director of marketing for the Bobbi Brown brand, are often guests of this podcast. They share their achievements, advice, and problems of business development. There are always many such high-class guests here.

Some of the podcast series cover important topics about artificial intelligence, rebranding, and increasing revenue through various techniques. The average duration of the episodes is 47 minutes.

Who is it for?

This podcast will be helpful to ambitious entrepreneurs looking to bring out the best in their business.

Standout episodes

  • The Key To Finding A Gap In Any Market
  • Take Your Business to the Next Level With Subscriptions
  • How to Expand Your Brand Outside a Small Market

22. E-commerce Playbook Podcast

Hosts Taylor Holliday and Richard Gaffin talk about CTC DTC's customer base. Here you will be able to hear about the problems of e-commerce and methods of solving them. Each episode features interviews with business owners and entrepreneurs who share their experiences on using AI for e-commerce, financial forecasting, and ways to increase consumer confidence. Episodes are released every week and last 29 minutes.

Who is it for?

This podcast is for those new to e-commerce, where they can find simple, practical tips for themselves.

Standout episodes

  • Why a Good Strategy Beats Operational Excellence
  • Building an Influencer Agency from the Ground Up w/Taylor Lagace of Kynship
  • The Ecommerce Diagnostic Toolkit


Industry experts are confident that the podcast market will continue to grow as other popular formats (like Instagram stories). In addition, more and more people worldwide are becoming owners of "smart" speakers, perfect for running audio shows and listening to them while doing household chores. Therefore, we expect that in the coming years, we will hear many new interesting audio programs on various topics.

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