How to Create an Exit Intent Popup in Shopify (Guide with Templates)

You’ve worked hard to attract customers to your Shopify store, but just when they’re about to leave, they click away—often taking their carts with them. It’s frustrating, right? But what if the problem isn’t just the competition or lack of interest? What if it’s the missed opportunity to reach out at the right moment?

The truth is, nearly 70% of shoppers abandon their carts, and without a targeted approach to engage them, you’re letting valuable opportunities slip through your fingers. Best exit intent popups appear just as a customer is about to leave, giving you a chance to grab their attention one last time. They can provide personalized offers, reminders, or discounts, but their effectiveness relies on understanding your customers’ behaviors and motivations and connecting when it matters most. 

In this article, we’ll show you how and why to use exit popups on your Shopify store, along with real-life use cases and success tips to help you get the most out of them.

What is a Shopify Exit Intent Popup?

We’ve all been there—a customer is browsing your catalog, finds something they love, but then leaves to compare prices elsewhere. You may ask ‘why should popups be your go-to tool for bringing back website visitors?’, the answer is because they let you engage at the perfect moment. 

The average customer acquisition cost for eсommerce companies in 2025 ranges from $53 to $91, depending on the industry. Competition is getting tougher, and customers are more demanding. So, it’s not enough to just have great products anymore — you need to keep visitors on your Shopify store.

Without being intrusive, a well-timed Shopify exit intent popup can capture their attention at the perfect moment and give a reason to stick around instead of bouncing to a competitor. Exit intent software appears when a user shows behaviors indicating they are about to leave your website—such as moving their cursor towards the close button, navigating away from the page, or the back button on mobile devices. These pop ups float over your main content and can either dim the background or keep it visible.

Unlike email reminders, which might be opened too late, exit-intent popups engage visitors right when they’re about to leave, motivating them to buy instantly. Done right, it can turn an abandoned cart into a conversion. It’s all about timing and the right offer.

Why Use Exit Intent Popups on Shopify? (And How Effective They Are)

Some people might think of popups as spammy and annoying, and they’re not wrong — when used poorly, popups can drive visitors away from your site and hurt your chances of making a sale. Here are some common reasons why popups miss the mark.

• Too frequent (45.6%): Pop-ups appear on almost every page, overwhelming users.
• Instant appearance (28.6%): Displaying pop-ups the instant users arrive is frustrating.
• Repetitive (19.2%): Users get annoyed when the same pop-up appears every visit.
• Uninspiring design (5.7%): While a minor concern, some users find pop-ups visually unappealing.

If you take the time to understand your audience’s preferences and design popups that improve their experience and offer real value, you’ll see the difference.

An exit-intent popup for Shopify gives you a final opportunity to convert visitors, boosting conversion rates by 10-15% by offering a compelling reason to stay or take action before they leave. For example, offer a time-sensitive discount or incentive.

They also reduce cart abandonment, cutting it down by 30% when paired with targeted offers. For this, suggest free shipping or a limited-time discount. 

Shopify email popups can increase email subscriptions by up to 600%, helping you capture valuable visitor information. For instance, offer an enticing incentive, such as a discount or exclusive content, in exchange for their email address.

Additionally, websites using exit popups experience up to 50% more engagement by delivering relevant content or incentives at just the right moment. (Source: Crazy Egg)

Create targeted HTML popup messages that offer relevant content or incentives right before visitors exit. For instance, if a visitor is browsing a specific product category, display a popup with a related guide, tutorial, or exclusive discount for that category.

Use Cases For Exit Intent Popup

Let's explore the key scenarios where a well-placed exit intent form can truly make an impact.

Customer Feedback Collection

Imagine this: a visitor lands on your site, browses through a few categories, checks out some products, spends time reading reviews, and then suddenly closes the tab. What were they searching for? What didn’t they find? Why did they decide to leave? Understanding these questions is crucial, as the answers can shape your next steps.

How do you uncover these insights? With an exit-intent popup for Shopify featuring a quick survey, you can learn more about their experience and potentially change their mind. You can easily create one using our customer exit survey templates. For instance, if a visitor is on a product page and tries to leave, the popup could ask, "How can we assist you?" with options like "I didn't find the right size," "Problems with making a purchase," or "Need expert advice."

This popup not only sheds light on why they’re leaving but also offers a chance to engage with them further. If they fill out the exit-intent survey for Shopify and leave their email, you can follow up with personalized assistance or offers. This approach improves user experience and helps you build lasting connections.

Product Recommendations

Using an exit-intent popup showcasing tailored suggestions based on browsing behavior, you can highlight complementary or popular items they may have missed.

For instance, if a visitor explores products in a specific category, showcase a website widget featuring the most popular items from that category or highlight those currently on sale. This strategy captures their interest and encourages them to consider additional purchases they might not have noticed.

If they find something they love in your recommendations, you not only enhance their shopping experience but also boost your sales. Personalizing their journey helps them feel valued and more connected to your brand, making them less likely to leave empty-handed.

Trial or Demo Sign-Ups

For SaaS or service-oriented businesses, leverage exit-intent popups to present visitors with an enticing offer for a free trial, demo, or consultation as they attempt to leave your site. This not only helps capture potential leads but also provides an opportunity for you to showcase the value of your product or service.

For example, when a visitor shows signs of exiting, display a popup that invites them to sign up for a complimentary consultation or a risk-free trial. This friendly nudge could turn casual browsers into engaged users ready to explore what you have to offer.

Cross-Sell and Upsell Offers

Use exit-intent popups to present enticing cross-sell and upsell offers that showcase bundled or complementary products at a special discount as visitors prepare to leave your site. For instance, if a customer is viewing a specific item, trigger a popup highlighting related products or a bundle deal, like "Get 20% off when you purchase this item with [complementary product]."

This encourages users to add more to their cart and enhances their shopping experience by suggesting items they may not have considered, ultimately boosting your sales before they exit.

How to Сreate an Exit-Intent Popup with Claspo Shopify Plugin

If you're looking to effortlessly craft eye-catching free exit-intent popups that enhance your visitors' experience instead of driving them away, Claspo is the perfect solution. Our plugin installs seamlessly on your Shopify website, giving you access to a wide array of exit intent popup software tools. Here’s how to get started.

Step 1. Install Claspo Shopify Plugin

Install the Claspo plugin in Shopify. Visit the Shopify App Store and search for Claspo. If you're not logged in, Shopify will prompt you to enter your credentials. Once logged in, review the permissions and click Install to add Claspo to your store. After installation, you'll either create a new Claspo account or log in to your existing account to start building exit-intent popups.

Step 2. Select a Template

You can either create a popup from scratch or choose a ready-made exit intent popup template from Claspo’s extensive library, which includes over 700 templates tailored for various businesses, occasions, and audiences.

Step 3. Design and Customize Your Popup

Customize your exit intent Shopify popup effortlessly, even without design or coding skills, using Claspo’s drag-and-drop editor. You can tweak every detail of the widget's appearance and add buttons, images, videos, timers or promo codes to enhance engagement. 

Want to make it more dynamic? Use the slider web template to create a gallery of images or videos. You can also add fields, set mandatory options, and choose where the collected data should be sent. Claspo integrates seamlessly with various CDP, CRM, ESP, and other systems to streamline your marketing efforts.

Step 4. Set Up Exit-Intent Trigger

Tailor exactly when your popup will appear with Claspo’s flexible settings. You can select the exit-intent option or trigger the popup when a visitor remains inactive for a few minutes, scrolls a specific percentage of the page, or views multiple pages. Plus, you can refine it even further by targeting visitors based on location or device type, ensuring your message reaches the right audience at just the right time.

Step 5. Set A/B Test and Optimize for Conversions 

As a marketer, it's crucial to tweak strategies and experiment with new ideas. With Claspo, you can easily test your popup hypotheses using our built-in A/B testing feature. Create multiple popups, set your test parameters, and let the system do the rest. Once the test is complete, you’ll get clear results to see what works best, helping you fine-tune your approach for maximum impact.

14 High-Converting Examples of Exit-Intent Popups for Shopify (+ Pro Tips)

Let’s take a closer look at the best exit intent popup ideas for Shopify that you can easily implement in your store.

Reminder About Products in the Cart

A reminder popup is designed to engage users who have added items to their shopping cart but still need to complete the purchase. This strategy serves to nudge them back to their cart, prompting them to finalize their order before leaving the site.

Why it works: This strategy is effective because it reminds visitors of their interest in specific products, creating a sense of urgency to complete their purchase before the items are gone. By bringing their attention back to the products they considered, you increase the likelihood of conversion.

Design tip: Show the product image and add a "Complete Purchase" button to redirect them to the cart.

Messaging example: "Don't forget your items! Complete your order now and get them before they’re gone!"

Pro Tip: Personalize the popup by mentioning the specific products left in the cart or adding a sense of urgency (e.g., "Only 2 left in stock"). You can also include customer reviews of the product to reinforce their decision.

Last-Minute Promo Code Offer

A last-minute promo code offer popup is designed to incentivize users who are about to leave the site by offering them a discount or free shipping. This strategy aims to create urgency and encourage immediate action before they exit.

Try this template

Why it works: Creating a sense of urgency with a time-limited offer encourages action.

Design tip: Highlight the discount with bold text and a countdown timer to increase urgency.

Messaging example: "Wait! Get 10% off your order now — just for you! Use code SAVE10 at checkout."

Pro Tip: Run A/B tests with different discount amounts to find what resonates most with your audience (e.g., 10% off vs. 15% off). Be strategic with timing — offer this coupon only after the user has spent a certain amount of time on your site or added multiple items to their cart.

Abandonment Survey

A Shopify exit survey is a tool that invites users to provide feedback on their experience before they leave the site. This approach not only helps gather insights into customer behavior but also creates an opportunity to re-engage users with incentives.

Try this template

Why it works: It provides valuable feedback on why customers are leaving and offers an opportunity to re-engage them with an incentive (e.g., a discount after they complete the survey).

Design tip: Keep the customer exit survey short and offer a reward for completing it. If you need to gather more information, use multi-step forms.

Messaging example: "Leaving so soon? Tell us why and get 5% off your next purchase."

Pro Tip: Tailor the popup message depending on the customer’s response. If they cite high shipping costs, offer free shipping in real-time to save the sale. You can also use the feedback to improve your checkout process or pricing strategy.

Free Shipping Offer

A free shipping offer popup activates when users show intent to exit your site, providing an incentive to complete their purchase.

Try this template

Why it works: Free shipping is a major motivator for completing purchases and reduces friction in the buying process.

Design tip: Highlight that free shipping applies only if they complete the purchase now.

Messaging example: "Unlock FREE shipping on your order! Complete your purchase now to save on shipping costs."

Pro Tip: Offer free shipping with conditions, such as requiring a minimum order value. This encourages users to spend more while still receiving a valuable perk. You can also test whether limited-time offers (e.g., free shipping for the next 15 minutes) create more urgency.

Exit Intent Popup with a Free Gift

Offering a free gift with purchase as a last-minute popup is an effective strategy to reduce cart abandonment. Unlike discounts, a free gift boosts the perceived value of the purchase without lowering product prices, appealing to customers' love for bonus perks.

Why it works: A free gift adds extra value without reducing the perceived worth of your products, unlike a discount. This tactic appeals to customers' desire for bonus perks and creates an urgency to complete their purchase before missing out on the limited-time offer.

Design tip: Use visuals of the free gift, such as product images, and create a clear connection between the freebie and the value it adds to the customer's shopping experience.

Messaging example: "Don’t leave yet! Get a FREE gift with your purchase today!"

Pro Tip: Make sure the free gift is relevant to the user’s cart or interests, if possible. Offering a high-value item can increase the appeal and reduce cart abandonment significantly, especially when combined with time-sensitive language like “limited-time offer.”

Gamified Popup (Spin-the-Wheel)

A spin-to-win wheel popup adds a fun, engaging element to the shopping experience by gamifying the opportunity to win discounts or free gifts.

Try this template

Why it works: Gamification adds an element of fun and excitement, increasing engagement and conversion. The chance of winning something valuable can be a powerful motivator to convert visitors into customers.

Design tip: Include a visually appealing wheel with clear prizes and an enticing CTA. Make sure the design feels playful and fun to encourage users to interact with it.

Messaging example: "Don’t leave yet! Try your luck for a special reward — spin the wheel and see what you’ll win!"

Pro Tip: Pair the free gift with a minimum purchase requirement to increase order values. You can also test offering different gifts for different cart totals (e.g., a free small gift for orders over $50 and a larger gift for orders over $100).

Lead Magnet Offer (Free Ebook or Guide)

Offer a valuable, free downloadable resource (such as an ebook or guide) in exchange for the visitor’s email address as they attempt to leave the site.

Try this template

Why it works: A valuable lead magnet entices visitors to provide their contact details, keeping them in the sales funnel even if they leave without purchasing.

Design tip: Include an eye-catching image of the lead magnet, such as the cover of the ebook or a sneak peek of its contents. Ensure the design clearly shows what the user will receive.

Messaging example: "Wait! Get our exclusive guide on [topic] FREE when you sign up for our newsletter!"

Pro Tip: Ensure your lead magnet is highly relevant to your audience. Segment your email list based on interests (e.g., offering different ebooks for different categories of products) and follow up with personalized emails to convert these leads into paying customers.

Social Proof Popup (Customer Reviews)

Displaying social proof, like customer reviews or testimonials, in a popup when users show exit intent builds trust and reassures hesitant visitors. This strategy can nudge them toward completing their purchase by highlighting the positive experiences of others.

Why it works: Social proof builds trust and can nudge hesitant visitors to make a purchase.

Design tip: Use real customer reviews with star ratings and, if possible, include images of the customers or the product in use to build credibility and relatability. Focus on specific benefits like product quality, fast shipping, or excellent customer service. These points can directly address any concerns the user might have.

Messaging example: "Our customers love us! Here's why: [insert review]. Complete your order now!"

Pro Tip: Feature reviews specific to the items in the user’s cart if possible. You can also showcase reviews from verified buyers or influencers to increase credibility.

Stock Alert

Displaying a stock alert popup when users are about to leave the site and have items in their cart creates a sense of scarcity and urgency.

Try this template

Why it works: It creates a sense of scarcity and urgency, pushing users to complete their purchase before the item sells out.

Design tip: Use bright colors and bold fonts to highlight the low-stock message.

Messaging example: Something like "Only 2 left!" or "Almost Sold Out!" works well to build urgency.

Pro Tip: Combine stock alerts with a countdown timer to enhance urgency. This works especially well for limited edition products or seasonal sales, where users know the item won’t be restocked.

Exit Intent for Email Subscription

An exit popup asking visitors for a Shopify email signup as they leave your Shopify store is a great way to capture their contact information before they go.

Try this template

Why it works: Capturing email addresses keeps visitors engaged even after they leave, allowing for future re-engagement through email marketing.

Design tip: Highlight the benefits of subscribing, such as receiving exclusive content, early access to sales, or special discounts. Ensure the value is communicated upfront.

Messaging example: "Don’t miss out! Get exclusive updates and offers — sign up for our newsletter now!"

Pro Tip: Transform the subscription offer into a gamified experience that adds an element of surprise and fun. Instead of a standard popup signup form, use a spin-to-win wheel or a scratch card that reveals an exclusive prize — like a mystery discount or free shipping — after they enter their email. 

Try this template

This taps into the user’s curiosity and makes the exit popup for Shopify more engaging. Additionally, tailor the popup message to emphasize exclusivity, such as “Spin the wheel for a chance to win up to 30% off — plus, join our VIP list for secret deals and first access to new products!” This turns what could have been a routine sign-up into an interactive, value-packed moment.

Seasonal Discounts and Promotions

Offer users a special seasonal discount or holiday promotion as they attempt to exit during events like Black Friday, Christmas, or Halloween.

Try this template

Why it works: Leveraging the excitement and urgency of seasonal events motivates users to complete their purchase, especially when they believe the offer is time-sensitive and exclusive.

Design tip: Add festive visuals that match the occasion — use colors, icons, and animations that evoke the holiday spirit. Include bold text emphasizing the discount and urgency, and add a countdown timer to create a fear of missing out.

Messaging example: "Spooky Sale! Get 15% off everything before this Halloween deal vanishes!"

Pro Tip: Tie the popup to seasonal urgency by highlighting how popular these items are during the current season. For example, add a line like "Only a few left! These holiday must-haves are flying off the shelves!"

Product Recommendations

As the user is about to exit, trigger a popup that suggests products based on their browsing history or cart items. For instance, if the user looked at running shoes, show them complementary products like athletic socks or workout gear. 

Why it works: Personalized product recommendations can reignite interest in browsing, giving users more reasons to stay and explore additional items. This tactic can lead to higher order values and more completed purchases.

Design tip: Feature product images of the recommended items with short, engaging descriptions that highlight their benefits or how they complement what the user has already viewed. Include buttons like “Add to Cart” or “View More” for easy interaction.

Messaging example: "Wait! You might also like these items — complete your look with 10% off your next item."

Pro Tip: Use dynamic algorithms to tailor recommendations in real-time based on each user’s browsing history or cart contents. Including limited-time discounts for the recommended products can add urgency and improve conversion rates.

Trial or Demo Sign-Ups

When visitors show exit intent on a SaaS website, a popup offers them the opportunity to sign up for a free trial or schedule a demo. For instance, someone browsing the pricing page might receive a popup offering a 14-day free trial with no credit card required. This approach reduces friction and encourages hesitant users to explore the product firsthand.

Try this template

Why it works: Offering a trial or demo as an exit-intent popup lowers the risk for the user and can move them from considering the product to actively trying it out. It allows you to engage with potential customers who aren't ready to make an immediate purchase.

Design tip: Keep the form simple and emphasize the benefits of the trial or demo. Use minimal fields, such as name and email, to reduce friction. Include a clear CTA like “Start Free Trial” or “Book Your Demo Now.”

Messaging example: "Want to see [Product] in action? Book a free demo today and discover how we can help your business grow."

Pro Tip: Personalize the popup based on user engagement. If they’ve been exploring specific features or pricing, tailor the messaging to highlight those areas. Offering a demo with a calendar link for immediate booking can increase the likelihood of conversion.

Cross-Sell and Upsell Offers

When a user shows exit intent after adding items to their cart, a popup suggests bundled or complementary products at a special discount. For instance, if a customer is about to leave after selecting a camera, the popup might recommend accessories like lenses or camera bags with a 10% discount, encouraging them to reconsider their exit. Or you can recommend a similar product but in a higher price range and with better features.

Why it works: Cross-sell and upsell strategies increase average order value by encouraging customers to add more items to their cart. Offering a special discount for these additional items can motivate customers to reconsider leaving.

Design tip: Use images and short descriptions of the bundled or complementary products, and offer a discount for adding them before checkout. Include a strong CTA like “Add to Cart” to simplify the process.

Messaging example: "Enhance your order! Add a lens or tripod and get 10% off your entire purchase!"

Pro Tip: Tailor the cross-sell or upsell recommendations to the specific items in the user’s cart for maximum relevance. Use urgency tactics like “Offer ends in 10 minutes” or “Limited time deal” to encourage immediate action. You can also test offering tiered discounts for bundling more items (e.g., "Add 2 more items for an extra 20% off").

Try Exit-Intent Popups in Your Shopify Store Today

With the well-designed Shopify exit popups—capturing emails, offering irresistible incentives, and showcasing relevant products—you can pull customers back in before they slip away, guiding them toward completing their purchases.

The strategies we’ve explored, paired with practical exit-intent popup examples, make it easy to create and launch popups in minutes, whether it’s gathering feedback through exit popup surveys, offering exclusive discounts, or suggesting complementary products, the opportunities are endless.

With Claspo, you can personalize your popups to align with your users' journey. Take advantage of a rich template library and A/B testing to refine your approach and keep visitors engaged. With intuitive editing tools and detailed analytics features, you can bring these strategies to life—no coding headaches.

Best of all, you can create up to three free popups with free lifetime access to all features. Start experimenting and turn near-exits into conversions with Claspo.