Pitfalls - Page № 2

Online shops and marketplaces are a relatively new phenomenon compared to face-to-face sales. That is why plenty of their aspects do not get the attention they deserve.  For instance, many sellers choose to ignore when shoppers add items to their carts but then leave without completing a purchase. Yet, if they spare the time and effort to research the motivation behind this sudden loss of interest, they might be able to identify and fix the problematic aspects, discreetly encouraging people...

Abandoned carts are an issue that eats into the revenue of many e-commerce stores, costing them billions of dollars yearly. But is it really your fault and responsibility, or is it just a reality that you must learn to deal with? In this article, we will examine cart abandonment, its main causes, and how it can be prevented. What is Shopping Cart Abandonment? With so much of our shopping done digitally, it is easy to imagine casually browsing an online...