Best Shopify Popup Apps in 2025

As you try to make a name for yourself in the world of e-commerce, grabbing the visitors’ attention seems to be the most complicated task. This is where you might find popups a good solution. Whether you want to improve retention, grow your email list, or boost website traffic, popups can drive performance. 

That said, not all popup makers online are created the same. Some are aimed at gamifying your website, whereas others are meant for ease of use. It’s up to you to choose which option works best for your needs. 

In this article, you will find out more about what to look for in the best Shopify pop-up app, along with some handy suggestions to try out.

Why popups are essential for your Shopify store

Popups can do many things for your website and its ability to retain visitors. Some benefits include the following: 

1. Driving email signups and building a high-quality email list

Popups give incentives to visitors, such as freebies, free shipping or discounts, that they can rarely pass up. Such exclusive opportunities will make them more likely to convert, even as a ‘just in case’. Once they’re part of your email list, you can use the opportunity to nurture them as time passes.

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2. Increasing user engagement and conversions

Some visitors can feel hesitant to engage with your content or buy your products. You may have a good sale going on, but unless you get them to act, they can miss opportunities. Wheel popups such as spin-to-win wheels or exit-intent ones can give them the nudge they need to engage with your content.

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3. Increasing sales and AOV

A popup placed at the right moment can encourage users to add more to a cart than they originally intended to. You can try upselling, cross-selling, or offering limited-time offers just before checkout. This will make them feel like the opportunity is not one to miss, which can lead to higher revenue per sale.

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4. Increasing retention

Popups are a great way to share loyalty programs or campaigns designed to improve customer retention. Once they are faced with the benefits or rewards of collaborating in the long run, they’ll be more likely to come back next time. This is great for improving lifetime value (LTV) for your customers.

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5. Informing or guiding users

Popups aren’t there just to sell; they can also be used to inform readers of things that might catch their interest. For example, you can use the popup to highlight some handy store policies or to answer some frequently asked questions. This can improve the overall shopping experience while helping you connect with your audience.

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Best pop-up apps for Shopify in 2025

Shopify app	Best use	Key features	Shopify rating	Starting price per month	Free trial/ Plan
Claspo	Improving conversion and website engagement through gamification	A/B testing, gamification, drag-and-drop builder, analytics and reporting, and behavioral triggers	4.9	$10	Plan
EcomSend	E-mail marketing and leads	Abandoned cart recovery, welcome popups	5.0	Free use	Plan
Pop Convert	Growing your email list and converting visitors	Progress popup bars, lead capture popups	4.9	$29	Plan
Qikify	Conversion driving and personalization	Smart popups, advanced targeting, and urgency builders	4.9	$6.99	Plan
Seguno	Email marketing based on Shopify	Popups for capturing emails	4.8	$10	Plan
Toastibar	Non-intrusive promotions and awareness boost	Sticky bars, geo-location targeting, and analytics	4.8	$6.99	Plan
SalesPop	Customer recovery, social proof, and urgency	Real-time notifications, location-based personalization, and advanced analytics	4.7	$29	Plan
OptiMonk	Business scaling, customized campaigns, and improved conversion	Ready-made popup templates, A/B testing, advanced integration, and gamification	4.8	$29	Plan
Privy	Improved awareness, engagement, and lead capturing	Email collection popups, A/B testing, popup builders, exit-intent triggers	4.6	$12	None
Poptin	Brand image improvement and marketing flow improvement	Drag-and-drop builders, advanced CRM integration, trigger settings, and analytics	4.9	$25	Plan
Wheelio	Bounce reduction and lead generation	Gamification popup tools, email collection, CRM integration, and customizability	4.7	$14.92	Trial
Wisepops	Conversion rate improvement and business scaling through analytics	Customizable templates, AB/testing, advanced CRM and ESP integration, and audience targeting	5.0	$99	Trial
POWR Popups	Popup setup simplicity, customization, and gamification for small websites	SMS and email field capturing, customizable popup templates, and campaign scheduling	4.6	$5.49	Plan
SP Sales	Creating urgency through popups and boosting short-term sales	Customizable popups, exit-intent triggers, countdown timers, and banners	4.8	$6.99	Trial
Coupon X	Growing an email list through discounts, improving reach, and lead generation	Customizable templates, user behavior popup targeting, and popular CRM integration	5.0	$9	Plan
Wheelify	Lead generation and improved engagement through gamification	Spin-to-win wheels, scratch cards, customizable popups, sound and animation additions, and trigger settings	4.8	6.99	Plan
Fordeer	Bounce reduction and time-efficient popup campaign building	Customizable sales popups, smart bars and banners, email and SMS lead capturing, exit-intent triggers	4.9	Free Use	Plan
WooHoo	Improves mobile gamification and website functionality with limited coding knowledge	Ready-made templates, gamification popups, exit-intent and time delay triggers, and campaign analytics	4.8	$7.99	Plan
Justuno	Personalization for large brands and customer acquisition for scaling	Pre-designed templates, no-code optimization, analytics, and advanced CRM integration	4.7	$59	Plan
Tada	Audience engagement through gamification and lead generation	Discount popups, interactive games, behavioral and action targeting, and data collection	4.7	$5.99	Plan
BuzzSubs	Short-term contests and accelerated subscriber growth	Gamification popups (quizzes, contests, and giveaways), customizable forms, countdown timers, and analytics	4.6	$9.99	Trial
Adoric	Aesthetically appealing vibe for stores that wish to look more relaxed and friendly	No code setup, A/B testing, promotion bars, gamification popups, drag-and-drop editors, user-intent popups	5.0	$4.99	Plan
Getsitecontrol	One-size-fits-all tool for combining lead generation, short-term promotions, and user feedback	Email capture forms, exit-intent popups, A/B testing, targeted marketing automation	4.9	$19	Plan

Overview of Best Shopify Pop-up Apps in 2025

There are various Shopify popup apps to choose from. Here are the most popular ones: 

1. Claspo

Claspo tops our list for a reason — actually, a bunch of reasons. It’s hands down one of the best popup apps for Shopify if you want to capture leads, grow your email list, and improve conversions without the tech headaches. Good news first — Claspo has a Free forever plan. Yep, no tricks, no trials. You can manage one website, get up to 30 000 pageviews a month, and run three free website widgets at the same time — all without paying a cent. Even better? You’re not getting a watered-down version. This plan includes every single feature: multi-step forms, gamified popups, video widgets, behavioral triggers and advanced targeting — the whole toolkit. And when your site traffic starts picking up, upgrading is super simple with fair monthly or yearly plans.

Key features

• Gamification widgets in the form of spin-the-wheel games, scratch cards, pick-a-gift popups

• 1,000+ pre-made templates for any goal or campaign
• Fully responsive design for mobile, tablet, and desktop
• Drag-and-drop popup builder with precise customization down to spacing, icon size, and animations
• YouTube video support inside popups for instant engagement
• Advanced targeting by user behavior, location, device, and UTM
• Behavioral trigger settings (timing, scrolling, exit-intent etc) to make the most out of the popup window placements

• Automatic language translation (90+ languages supported)
• Smart popup control with overlap protection and silence intervals
• A/B testing options to adjust your marketing and popup strategy
• Analytics and reports to improve your strategy over time
• Integration with popular platforms such as HubSpot, Klaviyo, MailChimp, and more.

Pros

• Free plan with full feature access
• Easy five-minute setup with drag-and-drop builder
• Seamless Shopify integration
• Easy integration with CRMs and ESPs
• Highly customizable templates
• Scales smoothly with your website traffic
• Great for both beginners and advanced users
• Top-notch customer support

Cons

• Some advanced features have a learning curve

Best use case: Claspo is one of the best Shopify popup apps for making your store more fun and engaging. Add spin-the-wheel games, scratch cards, coupons, and step-by-step forms to keep visitors interested and ready to buy. It also lets you control when and to whom these popups appear — for example, only after someone’s spent time on a page or is about to leave. You can tailor what people see based on where they’re from, what device they’re using, or how they found your site. And the setup? Quick and simple, no technical background needed. 

Price: Unlimited free plan with most features you may need. Tiered paid plans starting at $10 offer access to more traffic. Yearly plans can save up to 17% of the total cost.

Shopify rating: 4.9

2. EcomSend

EcomSend is a good option for stores to gather leads and grow their Shopify newsletter signup list. The tool is completely free and can easily be used by beginners in the domain.

Key features

• Pre-built popup templates for ease of use during installation
• Basic targeting and triggers, such as exit intent or time delays
• Integration ability with e-mail marketing tools such as MailChimp
• Email and SMS list growth feature with the help of opt-in or wheel popups

Pros

• Free to use
• Beginner-friendly interface
• Responsive customer support

Cons

• Template options are limited
• Very few customization opportunities for popups
• Gamification options are limited to the wheel of fortune 

Best use case: This app is effective for Shopify stores on a budget that want to grow their email list. It offers all basic features, so entrepreneurs don’t have to pay for advanced software.

Price: Free of charge

Shopify rating: 5.0

3. Pop Convert

Next on our list of the best email pop-ups for Shopify is Pop Convert. It is many people’s go-to when they want to create aesthetic banners, popups, or sticky bars on the website. It’s relatively easy to use and can help improve the way your visitors engage with your content.

Key features

• Smart banners for showing important information and promotions
• Popups for lead capturing and visitor education
• Customizable popups to match the brand image
• No-code drag-and-drop editors to reduce technical issues
• Analytics dashboard to see how your strategy performs

Pros

• Generous free plan
• Easy integration with CRM
• Clean and intuitive design

Cons

• Doesn’t come with advanced behavior-based triggers
• A/B testing features are quite limited

Best use case: This app is useful for e-commerce professionals who want to add the best email popup for Shopify without the bells and whistles. They’re also good at showing important deals without interrupting the customer’s journey. 

Price: The free plan comes with basic features. There’s a paid ‘Growth’ plan that you can choose for unlimited features. The paid plan comes with a free trial. 

Shopify rating: 4.9

4. Qikify

Qikify is one of the best Shopify popup apps that triggers a visitor’s FOMO response. Implemented correctly, it creates urgency through social proof, reinforces buying decisions, and strengthens the brand's reputation.

Key features

• Social proof through recent sales pop-ups, research purchases, and sales popups
• Scarcity and FOMO features through countdown timers
• Promo bars for promoting campaigns and increasing awareness
• Popups for data collection and improved engagement
• Analytics for controlling app performance and adjusting your strategy

Pros

• Generous variety of popups
• Creates urgency among buyers
• Effective for data collection

Cons

• Requires separate installations for different popups
• The free plan is somewhat limited

Best use case: This app is best for those who want to drive conversion through social proof. Brands that lack credibility can personalize their popups with product recommendations and discounts, drawing their audience’s attention.

Price: The free plan covers a limited number of visitors per month. Paid plans cost $6.99, $12.99, and $19.99 per month, depending on the features you need.

Shopify rating: 4.9

5. Seguno Popups

Seguno Popups is a reliable choice for those who want to make announcements, guide traffic, or get more leads. It’s an affordable option compared to other popup builders on the market, with most of the base features there. Its ease of use makes it a good alternative for smaller Shopify stores.

Key features

• Popup editor within the dashboard for personalized popups
• Pre-built e-commerce popups for ease of use and better workflow
• Popup education for personalization and user training 
• Integration with third-party marketing tools such as Mailchimp
• Analytics and campaign reports for improving your marketing strategy

Pros

• Easy to set up
• Effective for beginners
• Customizable for brand identity

Cons

• Free versions are limited
• Focuses more on email captures than popups. 

Best use case: This app is great for Shopify stores looking to improve their website traffic and increase their email list. It’s also a good option for smaller Shopify websites that only want to run one or two campaigns for popups.

Price: The ‘Free’ and ‘Unlimited’ plans are accessible for free. Users can also enjoy the ‘Standard’ plan for $10, which has more advanced features.

Shopify rating: 4.8

6. ToastiBar

If you’re looking to put up some announcement bars or popups, ToastiBar can prove helpful. This is a good alternative for those who want to keep a ‘clean’ website and whose clients don’t respond well to popups. You can highlight promotions and updates without disrupting their browsing experience, all at a very good price.

Key features

• Sticky announcement bars are placeable at the top or bottom of the page
• Font, color, and messaging customization
• Multiple popup types, from sales and visitors to product and CTA popups
• Geo-location settings for targeted marketing
• Powerful analytics to improve conversion
• Lightweight design for effective website functioning

Pros

• Doesn’t slow down the website 
• Easily customizable
• Works well for promotions

Cons

• Only offers sticky bar notifications
• Very few advanced targeting options aside from triggers

Best use case: The best Shopify pop-up app is recommended for those who want to set up non-intrusive promotions. They enable you to boost awareness for discounts and other offers while letting visitors continue their journey. 

Price: The free plan offers unlimited orders and basic features. Paid plans cost $6.99 (Essential) and $8.88 (Premium) for those looking for extra features.

Shopify rating: 4.8

7. SalesPop

SalesPop is great for those who want to improve the credibility of their website and boost sales. This app uses behavioral triggers to show popups at the right moment. This inspires visitors to add more to their cart to reduce abandonment and bounce, increasing AOV.

Key features

• Real-time sales notifications for purchases that visitors can see
• Manual order simulation to increase urgency and trigger FOMO
• Location-based and behavioral personalization for targeted offers
• Analytics board that tracks clicks and impressions
• Mobile optimization to improve cross-device functionality

Pros

• Improves credibility by making the website look busy
• Very easy to set up using Shopify 
• Easily customizable through the templates

Cons

• The focus is more on social proof
• Advanced customization is not available without payment

Best use case: The best Shopify popup app for those who are consistently losing visitors, despite having good traffic. It creates urgency and helps implement social proof without needing any coding skills or complicated setups.

Price: Users can enjoy a free plan, where they can use the basic features. Paid plans go between $29 and $129, depending on the features offered. They also come with a 7-day free trial.

Shopify rating: 4.7

8. OptiMonk

If you need an advanced popup builder to convert your visitors and share promotional messages, OptiMonk can be helpful. While slightly more expensive compared to the average popup app, it has a wide variety of templates. 

Key features

• 300+ ready-made popups for speedy platform installation
• Gamified popups to draw the attention of visitors and improve gratification
• Built-in A/B testing options to test out different popup strategies
• Integration with most CRM platforms such as MailChimp, Google Analytics 4, and Klaviyo
• Behavior-based popup campaign targeting and automated redemption based on triggers

Pros

• Easily personalized to your audience
• Wide variety of popups
• Lightweight design that doesn’t slow down the page

Cons

• Has a bit of a learning curve
• Can be expensive if you have a high-traffic store

Best use case: The best Shopify popup app for mid-sized stores looking to scale their business. It’s also recommended for those who want to improve their conversion rate through customized campaigns. This saves money in the long run while letting you expand your reach.

Price: There’s a free plan that comes with all features, but limited page views. Paid plans go between $29 and $249, depending on your needs.

Shopify rating: 4.8

9. Privy

Privy is a popup tool that aims to excel as an email list builder and sell the product. It combines SMS, email, and popup marketing under one roof, improving website visits and engagement with the platform.

Key features

• Shopify popup newsletter to increase your subscriber growth
• Integration with SMS marketing to reduce manual campaign optimization
• A/B testing for campaign improvement
• Drag-and-drop popup editor to reduce website development time
• Email automation for cart abandonment and more
• Exit-intent technology and behavioral targeting

Pros

• Easy to use by new shop owners
• Helps both new and returning visitors engage
• Deeply integrates with all Shopify features

Cons

• There’s no free plan or free trial available
• Paid plans can be expensive if your site gets a lot of traffic

Best use case: The best Shopify popup app for those who want an all-in-one solution to increase awareness and engagement. It’s a good option for users who have a small to mid-sized platform that gets limited traffic. 

Price: Users can choose from four plans: $12 (Basic Convert), $24 (Convert), $30 (Starter), and $45 (Growth). Prices increase as the email and SMS lists grow.

Shopify rating: 4.6

10. Poptin

Poptin is an app that lets users create popups within minutes using drag-and-drop builders. It requires no coding experience, and it comes with both free and paid plans that you can use.

Key features

• Drag-and-drop popup builders
• No-code lead form templates, exit intent, and cart abandonment
• Integration with MailChimp, Zapier, and other CRM
• Popup trigger settings based on scrolling behavior, exit intent, and time spent on the page
• Advanced analytics for superior marketing monitoring

Pros

• Easy to use thanks to an intuitive design
• Highly customizable thanks to various triggers
• Free plans that offer numerous essential features

Cons

• The free plan still feels somewhat limited and basic
• Analytics are only available with the paid plan.

Best use case: The best Shopify pop-up app for shop owners who are particular about their widget designs. This lets them show off their brand image without having to hire a designer.

Price: Inclusive free plan that covers up to 1,000 visitors. Paid plans include Basic ($25), Pro ($59), and Agency ($119), depending on the number of visits you get. 

Shopify rating: 4.9

11. Wheelio

Wheelio offers numerous spin-to-win email popups to prompt your visitors into taking action. It’s a fun way to get your users to engage and drive conversion for your online store.

Key features

• Gamification options such as wheels and scratch cards
• Ability to collect emails, send push notifications, and SMS
• Easy integration with popular CRM such as ActiveCampaign
• Customizable prizes and rewards to cater to different audiences

Pros

• Mobile-friendly design
• Fun and interactive for visitors
• Good strategy improves engagement

Cons

• The app only focuses on gamification
• It can lead to bugs or frustrations if not implemented correctly

Best use case: The Wheelio Shopify popup app is good for merchants who get a lot of bounce, with visitors not turning into buying customers. It can help turn the lead generation process into something fun, potentially turning a first-time visitor into a buyer.

Price: Prices start at $14.93 and go up to $109.92 per month, covering four tiers. There’s no free plan, but there’s a 7-day free trial.

Shopify rating: 4.7

12. Wisepops

Wisepops puts focus on the personalization aspect, delivering popups to the ideal clients. The app offers numerous features such as audience segmentation and customization, even though it comes with a higher price range.

Key features

• More than 60 customizable templates
• Offers banners, popups, embedded forms, and surveys
• Audience targeting tools by device type, behavior, or location
• A/B testing for detailed analytics
• Drag-and-drop builders
• Integration capability with most CRMs and ESPs

Pros

• User-friendly interface
• Highly-responsive customer support
• Highly customizable

Cons

• Very expensive compared to other popup marketing apps
• Navigation in the campaign list can feel rather tricky

Best use case: Wisepops is the best Shopify pop-up app for stores looking to improve their conversion rate. Its analytics also make it effective for those who want to scale or have to frequently adjust their strategy.

Price: Prices start at $99 per month and go up to $399, depending on page views. Users can also try the 14-day free trial.

Shopify rating: 5.0

13. POWR Popups

Those who need a quick pick-me-up for their popup game can try the POWR app. This lets you customize and gamify your website in a few simple steps. You can use it to announce promotions and generate leads.

Key features

• Lead capturing through SMS or email fields
• More than 20 popup elements for website personalization
• Up to 250 pre-built templates for easy popup use
• Campaign scheduling for better organization

Pros

• Very easy to set up
• Affordable price tiers
• Highly customizable

Cons

• Doesn’t offer much in terms of targeting
• The free plan is quite basic

Best use case: The POWR popup app is effective for those who want something simple, without any technical hiccups. It’s a good choice for beginner SaaS entrepreneurs.

Price: Users can go for the free plan with basic features. Advanced plans start at $5.49 and offer access to advanced features.

Shopify rating: 4.6

14. SP Sales

SP Sales can create discount popups and other features that help present urgency-based offers. These can drive purchase decisions, as they touch upon the fear of missing out (FOMO) of the visitors.

Key features

• Customizable popups to offer discounts and coupons
• Strategic exit-intent triggers to prevent bounce
• Limited-time deals to improve engagement
• Countdown timers to instill a sense of urgency

Pros

• Improves sales by increasing urgency
• The free version is quite generous
• The coupon settings are very easy to use

Cons

• Its focus is mostly on promotions
• Little flexibility in targeting

Best use case: The best Shopify popup app for those who want to create urgency through popups. It’s particularly helpful for Shopify businesses in need of a short-term sales boost.

Price: The app is free to install and use. As revenue boosts, users may be asked to upgrade to the Growth plan, which is $6.99.

Shopify rating: 4.8

15. Coupon X

Coupon X helps you create discount popups that present numerous offers for clients. For example, visitors can choose to leave their email, and in exchange, they’ll get an instant coupon.

Key features

• Customizable templates to match your brand image
• Targeted popup delivery based on user behavior or time spent on the page
• Mobile-responsive design
• Easy to install and use for any website design
• Lightweight application design

Pros

• Low-priced paid plans
• Automatically integrates with Shopify
• Simplifies the discount campaigns

Cons

• Mostly focuses on discounts
• Can be buggy if not used correctly

Best use case: Coupon X is an effective option if your goal is to grow your email list. You can use discount-based popups to work on your lead generation and improve reach.

Price: There’s a free plan that users can try with basic features. Paid plans start at $9, but you might need to upgrade to up to $49 based on the number of visitors.

Shopify rating: 5.0

16. Wheelify

If gamification is your goal, Wheelify can prove to be an engaging solution. You can use this app to gather emails and offer discounts in a fun way, changing the way your audience interacts with your content.

Key features

• Customizable spin-to-win wheels to gather leads and offer promotions
• Email collection forms in gamified formats
• Ability to use sounds and animations during customization
• Trigger settings for timely popups

Pros

• Improved engagement rate thanks to the gamification
• Easy to use by individuals with no coding experience
• Attractive designs in templates

Cons

• Only works if your goal is to gamify the website
• Can frustrate users if implemented incorrectly

Best use case: The best Shopify pop-up app for those who want to create a game-like, interactive experience for their clients. If static popups are not effective, these may drive engagement. 

Price: There’s a free plan that covers up to 300 free impressions and basic features. Plain plans start at $6.99 (Lite) per month and go as high as $13.99 (Plus) and $27.88 (Premium).

Shopify rating: 4.8

17. Fordeer

Fordeer is the best Shopify popup app aimed at recovering clients who intend to leave. The tool lets you arrange for exit-intent coupons, which boost the checkout rate while reducing website abandonment.

Key features

• Customizable sales popups using a drag and drop editor
• Smart banners and bars for special promotions
• Sales popups for home, cart pages, product pages, and exit intent
• Lead-capturing popups for email and SMS marketing

Pros

• Lightweight and loads fast
• High focus on cart abandonment
• Free of charge

Cons

• Doesn’t offer much for analytics
• Customization is limited

Best use case: Fordeer is great for those who get a lot of bounce but don’t have the money to subscribe to a pricy service. It’s a quick popup option to keep visitors from bouncing.

Price: Fordeer is completely free, with no paid plans needed.

Shopify rating: 4.9

18. WooHoo

WooHoo provides numerous gamification popup opportunities for those looking to make their Shopify store more interactive. It easily integrates with platforms such as Zapier and Mail Chimp, and you can customize the aesthetics to match your brand image. 

Key features

• Ready-made popup templates
• Gamification opportunities for pop ups
• Time delay and exit intent triggers
• Integration with popular CRM and third-party apps
• Reward-based email capturing
• Campaign management analytics

Pros

• Has smooth mobile responsiveness
• Easily customizable 
• No coding knowledge needed
• Offers useful analytics to improve campaign

Cons

• The focus is mostly just on gamification
• It can be difficult to match the store's branding
• Support is not very responsive

Best use case: The WooHoo app is suitable when you have a younger audience that mostly accesses your content through mobile. It offers playful interactions within only a few minutes.

Price: Small websites can use the free version. For more than 1,000 visitors and advanced features, prices start at $7.99 and go up to $29.99. There’s a 14-day trial that lets you test the paid plans.

Shopify Rating: 4.8

19. Justuno

Justuno is an easy-to-use app that allows marketing teams to perform tasks that would normally fall on developers. The tool is mostly popular among brands with significant exposure that don’t want to invest in a specialized coding team.

Key features

• Pre-designed templates
• No-code customization options
• E-commerce platform integrations
• Analytics for campaign performance
• Campaign targeting and personalization

Pros

• Easy to personalize
• Built-in lead capturing
• Great for large-scale brand cross-selling

Cons

• Widgets can occasionally get in the way when debugging
• Can feel a little “clunky” to some
• The dashboard is slow and appears buggy
• It can be expensive for small brands

Best use case: Justuno is the best Shopify pop-up app for medium to large brands that are focused on personalization. The advanced strategies available let you scale customer acquisition and improve overall performance.

Price: WooHoo offers a free plan that covers up to 2,000 visitors. Paid plans start at $59 and go up to $199, depending on the number of visitors per month. Surcharges may apply if the usage goes beyond what’s allowed for the plan. A free 14-day trial is available for those who want to try premium features.

Shopify rating: 4.7

20. Tada

Tada is a gamification Shopify popup app that’s aimed at collecting valuable information about your customers. You can use features such as discount wheel popups or pick-a-gift to increase sales while offering your clients an incentive. This turns email subscribers into clients, improves customer loyalty, and reduces cart abandonment. 

Key features

• Discount popups to help increase conversions
• Interactive games and mystery gifts to improve engagement
• Behavior and exit-intent targeting
• Validation of email addresses
• Data collection tools for personalized remarketing

Pros

• Turns the page into a gamified one
• Highly customizable
• Responsive on mobile platforms
• Easy installation

Cons

• Limited formats for traditional popups
• Might not fit every brand's voice 

Best use case: This app is a great option when you want to engage your audience through fun games. It helps you generate leads if you cater to a youthful audience, but you have a limited budget to do so.

Price: There’s a ‘Free’ plan that covers the basic impressions and up to 500 impressions per month. Paid plans cost $5.99 (Starter), $7.99 (Premium), and $19.99 (Business), with the high-cost plans covering more impressions and advanced features. There’s a 7-day trial option for those considering the paid plans.

Shopify rating: 4.7

21. BuzzSubs

BuzzSubs is an innovative option for capturing emails through wheel spinning and discount popups. The app relies on gamification options and user-friendly interfaces to draw visitors and increase engagement through FOMO. It’s a cost-effective option to generate leads without weighing down your website.

Key Features

• Lead capturing through contests and giveaways
• Quiz kits for targeted marketing and improved engagement
• Customizable form fields to match your brand voice
• Countdown timers to instill a sense of urgency
• Analytics and reporting dashboard to gradually improve your campaign

Pros

• Efficient for growing your email list
• Easy setup and integration
• Engaging option for your audience

Cons

• It doesn’t come with a free version
• May not work well for short-term campaigns

Best use case: The BuzzSubs app is great when you’re trying to run short-term contests and accelerate your subscriber growth. It’s a suitable option for those who notice slow subscriber counts and low website traffic, improving engagement and your overall visibility. 

Price: There’s only a ‘Try for Free’ option where users pay $9.99 a month. BuzzSubs also offers a lifetime account, with a one-time $149 fee. Users can try the 7-day trial to determine if BuzzSubs is the right choice for their needs. 

Shopify rating: 4.6

22. Adoric

Adoric is the best email popup for Shopify tool known for its user-friendly interface and customization ability. Shop owners can use it to add smartly-placed banners and popups on their website without disrupting the customer journey. It’s lower-priced compared to more expensive alternatives, and it covers cross-selling, product recommendations, and announcements.

Key features

• No-code setup and management for easy integration
• Works with popular CRM platforms such as Mailchimp and Klaviyo 
• Opt-in, exit-intent, and welcome popups to gain more subscribers and reduce the bounce rate
• Promotion bars to encourage buyers and instill a sense of urgency
• Gamification features such as wheels, quizzes, and more to engage with the audience
• A/B testing and analytics
• Drag-and-drop editor

Pros

• Easy to install on any website
• Attractive popup templates
• Affordable pricing
• Full control over the marketing funnel

Cons

• Overuse can lead to the website looking too “busy”
• Advanced features are only accessible through the paid plan

Best use case: This popup app is a suitable alternative for those who want their website to look vibrant and visually appealing. It’s also an effective option for those looking into flexible marketing automation without requiring them to install any other app. Use it if you have a store with a youthful target audience that responds best to a “laidback vibe.” 

Price: The app offers a free version that development stores can use without any hidden fees. As the store orders grow, you may go for the $4.99, $9.99, and $24.99 premium plans. Users can try the 7-day free trial to determine the app’s worth. 

Shopify rating: 5.0

23. Getsitecontrol

Getsitecontrol is a flexible popup builder that includes everything from email marketing to visitor segmentation, and special deal promotions. It’s not just a tool for creating popups; instead, it brings everything on your website under control. It helps with email marketing automation and special deal promotions, improving sales and keeping cart abandonment at a minimum.

Key features

• Email capture forms and survey popups to generate leads and increase reach
• Exit-intent popups to keep visitors from bouncing on your platform
• Targeted marketing based on customer behavior, devices, and traffic sources
• A/B testing capabilities to test out different strategies
• Multilingual support for worldwide use

Pros

• High app versatility
• Quick learning curve
• Effective for lead gathering and collecting feedback

Cons

• Analytics are quite basic
• You have to scale the paid plans based on traffic
• It can be a bit too much if you only need to work on your popup game
• Multiple purposes might need you to install different adjacent apps

Best use case: The best Shopify pop-up app for those who have a new online shop and haven’t implemented much of anything. It’s a helpful tool for combining user feedback, lead generation, and short-term promotions under one unified front. 

Price: The app offers a free version that covers the basic features and up to 10.000 monthly widget views. If you want to remove branding, access pro features, and get more views, you can try the Pro and Pro Max versions. These cost $19 and $29 per month, respectively.

Shopify rating: 4.9

Key features to look for in a Shopify pop-up app

Some apps are more popular than others in the Shopify app store, but that’s not what’s important here. Instead, you should look for something that meets your e-commerce requirements. Here are some features you should look into: 

1. Customizable design options 

Popups are meant to grab attention while blending with your website design. They shouldn’t stick out like a sore thumb while interrupting everything. This is why you should look into fully customizable apps. These should let you adjust the fonts, colors, animations, and anything else you might need to match the brand identity.

2. No-code editor

The best Shopify popup apps shouldn’t require you to have a developer on hand. Instead, they should come with a drag-and-drop editor to help you create a popup in HTML yourself. This helps you launch campaigns fast, without experiencing any headaches, delays, or bug-riddled websites.

3. Advanced targeting and triggers 

For popups to be effective, they have to show up at the right time. Look for options that work based on the following triggers: 

• Time on the page: get the attention of visitors who showed interest in a particular page.
• Exit intent: catch visitors who plan on pressing the ‘Back’ or ‘close’ buttons and keep them from abandoning. 
• Scroll depth: targets the users based on how far they go with their scrolling.
• Cart-based triggers: incentivizes users based on potentially abandoned carts.
• Geo-targeting: gives personalized popups based on their location.

The more you target and smartly place the apps, the less likely they’ll hit ‘x’ on your popups. This will attract visitors, making them more inclined to engage or subscribe to your service. 

4. Gamification

Gamified elements such as scratch cards, wheels that you spin to win, or even interactive quizzes can help boost engagement. Gamified systems can increase website visits by up to 108%, which means you’ll likely enjoy more sales in the long run. 

Plus, they are fun and make visitors feel like they won something instead of just being given it. They offer a sense of exclusivity and urgency, so they won’t be as inclined to pass up on the opportunity.

5. Integration capabilities

The best Shopify popup app should integrate with every other tool you have in your marketing plan. This includes platforms such as MailChimp, HubSpot, and more, letting you transfer data from one platform to the other automatically. Apps such as Claspo easily integrate with email marketing and CRM platforms, taking away the need for third-party connecting apps. 

6. Analytics and reporting features 

Good optimization only comes after measurements. As a result, you should go for an app that offers detailed analytics and reports. Look into platforms that provide data on conversion rates, popup impressions, engagement by device, and more. You can use that data to optimize your strategy and make the most of your ROI.

7. A/B testing

Small modifications can lead to significant improvement in the long run. For example, with A/B testing, you can test features that work best for your specific audience. This can be triggers, designs, headlines, offers, and more. Group A gets one popup strategy, whereas Group B gets another one. This way, you can determine for yourself which route works best for your needs. 

8. Mobile responsiveness and ease of use

An average of 62.54% of the website traffic is done via mobile devices, so you have to make sure your popups fit the bill. You don’t want them to load slowly or to have an annoying placement on the screen. The goal here is to make them blend while making it easy for the audience to interact with the popups.

Plus, keep in mind that responsiveness should also apply to you, the creator. You want an app that’s intuitive and lets you create the popup as quickly as possible. It shouldn’t make you jump through hoops, because this could cause delays in the campaign launch. 

Set up Shopify popups today!

Popup builders can be an effective tool to increase your email lists and improve conversion. With time, you should notice more website engagement, higher ROI, and potentially better AOV. You just have to choose the best Shopify popup app that can bring your online store to the next level. Try Claspo and see how it can instantly improve conversions on your website — literally!