Best Loyalty Apps for Shopify in 2025

Let’s talk about loyalty software. If your goal is to create and retain loyal customers, incorporating customer loyalty into your marketing strategy is a smart move. The next step? Finding the right Shopify loyalty app to power your loyalty-focused marketing plan.

Sounds familiar? Many Shopify merchant feels unsure when it comes to choosing the best loyalty app for their store. To help you navigate the options, we’ve put together a list of loyalty apps that we believe are worth considering.

How did we decide on the top Shopify loyalty apps?

We realized that compiling a list based solely on features is not very helpful for most Shopify merchants. Store owners must weigh a variety of factors before deciding which app to try. With that in mind, we evaluated five key, interconnected dimensions:

1. Comprehensible pricing
2. Affordability
3. Essential features
4. Additional features
5. Reputation

We chose a comparison-style approach that is simple to skim. From each dimension, you can quickly see how each app stacks up against the others. This is because we believe that every merchant knows their store best, and we’re just making it easier to compare the options. So, let's get started!

Which loyalty apps are the best for your Shopify store?

Here is a brief description of every app and those whom it caters to:

1. Froonze Loyalty & Wishlist

Froonze is ideal for both small and big Shopify businesses looking to boost conversions, foster customer loyalty, and spur expansion through referrals without going over budget. Merchants who have adopted Shopify’s New Customer Accounts will appreciate Froonze’s combination of points-based loyalty and native store credit rewards.

2. Joy Loyalty Rewards Program

Joy was created for stores with specialised app management staff and higher order volumes. For busy small business owners focused on expansion, Joy might be more complex than necessary.

3. Rivo: Loyalty Program, Rewards

Rivo developed an intricate system that might be useful for large businesses with complex loyalty needs. Smaller stores, however, might find it too complicated for straightforward sales and loyalty goals.

4. Smile: Loyalty Rewards Program

For the things it promises, Smile is quite pricey. Large Shopify stores with bigger budgets may find it worthwhile. The ongoing paywalls for access to necessary features, however, would strain small merchants.

5. BON Loyalty Rewards Program

BON targets Shopify shops of all sizes. Larger merchants may appreciate its competitive pricing (in comparison to more costly solutions), but small businesses should be aware of limited functionality and potential extra costs to access key features.

How the loyalty apps compare to each other

1. Does the loyalty app offer clear pricing?

Here’s how each provider structures its plans and where merchants might run into limits or extra costs.

Froonze Loyalty & Wishlist

Froonze provides four easily comprehensible options with a clear pricing structure for its loyalty functionality:

Larger stores with more than 1,000 monthly orders get full access to all loyalty features for just $60/month. That is all.

Smaller retailers can unlock almost all loyalty features (apart from customer exclusion capabilities), or those who surpass the limit of the free plan will just have to pay $10 a month, and as they expand, only $30.

Froonze charges mainly based on order volume and major features (all options except customer exclusion are easily accessible with the loyalty Advanced plan).

Joy Loyalty Rewards Program

Joy offers four plans with a somewhat complex pricing model:

For large stores exceeding 7,000 orders per month, pricing is only available through Joy sales representatives. While Enterprise is listed as starting at $499/month, Joy doesn’t share further details publicly.

For small businesses, the free plan is very limited — capped at 150 lifetime orders — which means most merchants will need to upgrade quickly. Furthermore, Joy adds extra charges whenever order limits are exceeded, making costs less predictable.

Rivo: Loyalty Program, Rewards

Rivo has a complex pricing structure and offers four plans:

Larger shops that receive more than 2,500 orders will have to negotiate a specific price with Rivo's representatives and must be prepared to pay at least $1,999 per month for the app.

Lower-volume shop owners can start free, but once they outgrow 200 orders, costs jump quickly from $49 to $499 if they want to add more features.

Smile: Loyalty Rewards Program

Smile has five plans with a reasonably transparent price structure:

For stores with over 7,500 orders, pricing is only available through Smile’s sales team, or you can  continue to pay $5 for every 100 extra orders. Smile gives businesses enrolled in their loyalty Plus plan the option to pay monthly ($999/month) or annually ($849/month).

Lower-volume retailers that wish to access more services or go beyond the 200 monthly orders free plan will need to upgrade from the $0 to $49 monthly plan, and again to $199/month after 500 orders. Additional order-based fees can increase costs further.

BON Loyalty Rewards Program

BON has four plans with fairly straightforward pricing:

For larger stores, Growth unlocks unlimited orders at $79/month (annual) or $99/month (monthly). As an alternative, merchants can choose the Professional plan to access the most advanced features.

Smaller merchants moving beyond the free plan can step up to Basic at $25/month (or $23 with annual billing). BON’s pricing ties both order volume and feature access together, making upgrades predictable but necessary as stores grow.

2. Is the loyalty app a cost-effective option in the long run?

Let’s break down the long-term affordability of each app for both small and large Shopify stores.

Froonze Loyalty & Wishlist

Froonze demonstrates that fostering enduring client loyalty is a cost-effective activity, and this ought to be the standard.

The loyalty plugin will cost a maximum of $720 per year for large shops with over 1,000 orders.

Smaller retailers can unlock all loyalty features for just $120 a year, or $360 annually if they need client exclusion or expect to surpass 500 monthly orders.

Joy Loyalty Rewards Program

Joy is a costly software, especially in the long run, for small businesses that intend to scale, though larger enterprises might justify the cost.

Even if Joy sets the monthly maximum allocation at $10,000, large merchants will still have to pay a hefty price. That's an easy $120,000 annually.

Small businesses that expand and surpass the lifetime limit will have to upgrade; that's a leap from $0 to $25, or around $300 annually. If 500 orders aren't enough or you want more features, you'll have to go from $300 to at least $1,188 annually.

Rivo: Loyalty Program, Rewards

Rivo is primarily designed for larger Shopify Plus stores, rather than smaller retailers.

Big merchants processing more than 2,500 monthly orders must be prepared to spend at least $24,000 annually.

Smaller retailers that wish to access advanced services or exceed the 200-order restriction will be required to pay between $600 and $6,000 annually.

Smile: Loyalty Rewards Program

Smile's high price tag reflects its focus on large, enterprise-level Shopify sites rather than smaller shops.

Bigger shops will pay anywhere from about $10,200 to $12,000 annually, depending on whether they are billed monthly or annually. That’s only the baseline — pricing for the custom Enterprise plan is undisclosed.

For smaller retailers, costs climb quickly. Once the 200-order free plan is exceeded, the price jumps to around $600 per year. If order volume passes 500 per month, the annual cost rises to nearly $2,400.

BON Loyalty Rewards Program

BON is generally accessible for larger Shopify stores, while small businesses may find some plans less affordable.

For bigger shops, depending on the features selected and the billing frequency, annual or monthly costs range from $950–$1,200 (or $3,350–$4,200 annually, if billed monthly).

Smaller shops that want additional features or exceed the 250-order monthly limit will pay between $275 and $300 annually or monthly.

3. What critical features does the loyalty app offer?

We'll point out whether the app boosts shop revenue and fosters customer loyalty in addition to having the minimum required loyalty functionality.

Froonze Loyalty & Wishlist

The most exciting feature of all is a native Shopify store credit-based loyalty program (available for stores using New Customer Accounts). Froonze provides all the necessities, including a points-based earning and spending rules, VIP and referral programs, Shopify POS integration, multi-language support (all Shopify-supported languages), email notifications (pre-created templates or full customization power), and more.

Froonze sets the standard for a more seamless checkout process as one of the only applications with fully integrated, native shop credit-based reward features. 

How? There is no need to redeem any points in order to apply store credit at checkout. This streamlined process not only makes it easier for customers to complete purchases but also boosts conversion rates.

Joy Loyalty Rewards Program

Joy offers a solid set of standard features, including a loyalty page, referral program, notifications, translations, customer account blocks, certain earning and spending rules, and different integrations. Joy's advanced features include a points preview widget, a checkout extension (accessible to Shopify Plus businesses), a VIP program, and access to all integrations.

However, Joy lacks a crucial feature: the ability to build a loyalty program using native Shopify store credit. 

The only way to reward store credit is through Shopify Flow, but it is restrictive.

Rivo: Loyalty Program, Rewards

According to Rivo, each subscription includes comprehensive statistics, configurable branding choices, and loyalty and referral programs. Additional features offered by higher plans include VIP programs, account page widgets, dedicated loyalty and referral pages, and many integrations (the non-Enterprise plan has only four).

Rivo states that they have store credit-based loyalty. However, we could not find any settings to enable this. 

It seems that Rivo's integration with Shopify Flow is the only way to award shop credit, which is again constraining.

Smile: Loyalty Rewards Program

Smile states that they provide a loyalty page, on-site reminders, a points program, a referral program, reports, basic and sophisticated customization possibilities, a VIP program, and multiple integrations. However, aside from the basic points and referral systems, all essential features require a paid subscription.

Smile makes no mention of setting up a credit-based reward program for native Shopify stores. We too could not find any settings to enable this within the app.

BON Loyalty Rewards Program

BON emphasises that it provides a points-based system, VIP and referral programs, Shopify POS integration, email notifications, a loyalty page, and multi-language support (250+ languages in higher plans).

BON makes no mention of store credit rewards or the potential for establishing a loyalty program based on store credit. Additionally, similar to Smile, we were unable to find this feature in the app.

4. Are there any complementary features included in the loyalty app?

Next, we’ll examine whether the app offers additional features beyond loyalty that could enhance its primary selling point.

Froonze Loyalty & Wishlist

Froonze includes complementary plugins such as Wishlist (for both legacy and new customer accounts), Customer Account (legacy accounts only), and Custom Forms (legacy accounts only).

These extras enhance the core loyalty features and create a more seamless, integrated customer experience that encourages future growth.

Joy Loyalty Rewards Program

Joy focuses primarily on loyalty. The only other function they provide is the ability to add customer account blocks, which is intended to improve their loyalty program.

Rivo: Loyalty Program, Rewards

Enterprise-level merchants receive a range of supplementary features, though it’s unclear whether they are included or require extra payment. These include wishlists and favourites, recently viewed and saved-to-cart items, order management, a recommendation engine, custom blocks, and Rivo Account eligibility.

Smile: Loyalty Rewards Program

Smile provides loyalty-specific features only, with no additional functionality beyond the loyalty program.

BON Loyalty Rewards Program

BON is solely focused on loyalty and does not offer any extra features beyond that.

5. What’s the loyalty app’s reputation?

We’ll look at whether the app has received favourable reviews, a high Shopify App Store rating, and a proven track record.

Froonze Loyalty & Wishlist

Based on more than 200 reviews, Froonze has a 5-star rating on the Shopify App Store. It has been on the market for four years, having been established in 2021. Only two negative reviews came from merchants who used the app for less than 20 minutes.

Shopify sellers emphasise the app's user-friendliness and excellent customer service. Additionally, the majority of evaluations highlight the wide range of personalisation options, particularly regarding widget aesthetic, email notifications, text rewording, and translations. Many also highlight the ability to run a store credit–based loyalty program.

Joy Loyalty Rewards Program

Based on more than 1,500 reviews, Joy has a 4.9-star rating in the Shopify App Store. It has been on the market for four years, having been formed in 2021.

Despite positive feedback on features, some merchants criticize confusing pricing and functionality claims. Small business owners, in particular, often feel the app wasn’t designed with their needs in mind.

Rivo: Loyalty Program, Rewards

Rivo has a 4.9-star rating from over 1,500 reviews and has been available for four years since its 2021 launch.

In addition to some features not functioning, particularly after upgrades, some businesses have voiced concerns regarding leftover code post-uninstallation. Additionally, Shopify business owners are annoyed by the app's frequent upselling pop-ups. Poor customer service has also been flagged as a concern.

Smile: Loyalty Rewards Program

Smile boasts more than 4,000 reviews and a 4.9-star rating. Founded in 2012, it has been on the market for 13 years.

Some users note unresponsive support, persistent paywalls, and forced continuation of subscriptions. Both new and long-term users have reported malfunctioning features and recurring frustrations.

BON Loyalty Rewards Program

Approximately 1,450 reviews have given BON a 4.9-star rating in the Shopify App Store. Founded in 2021, it has been available for four years.

Merchants have reported a variety of issues, including features not working as expected, the need to pay for basic customizations, underused functionality, and support that doesn’t always provide adequate assistance.

What is the conclusion for each Shopify loyalty app?

That’s a wrap on the best loyalty apps for your Shopify store

And there you have it — a comprehensive comparison of the best loyalty apps to choose for your Shopify store! If customer-centric marketing is part of your strategy, there’s no better time than now to invest in loyalty software and start building lasting relationships with your customers.