12 Best Exit-Intent Popup Plugins for WordPress

While browsing Reddit, we encountered several discussions about using exit-intent popup plugins specifically designed for WordPress websites. One user asked for a simple, lightweight popup script to collect emails from visitors about to leave the site. They wanted the popup to appear only once per user, avoiding any annoyance for readers. However, all the services offering the solution were costly and offered more features than needed.

In contrast, another user needed a more advanced exit-intent plugin for WordPress capable of managing up to 50 unique popups across different pages to deliver personalized messages and improve user engagement.

Today, numerous services are available, including one that can easily meet the needs of both scenarios (yeah, such a unicorn does exist — rest assured). In this article, we review the best exit-intent popup plugins for WordPress to help web designers, developers, and site owners choose the ideal option to reduce bounce rates and increase conversions.

Why You Should Use a WordPress Exit Popup Plugin

Nearly half of all web traffic experiences bounce rates (45.2% for desktop and 50.3% for mobile users), but the good news is that you can reduce this by optimizing your site's performance, speeding up loading times, enhancing content quality, and improving SEO. However, among the highly effective tricks to reduce bounce rate is the use of exit-intent pop-ups.

Consumers abandon more than 70% of shopping carts, but two out of five of these shoppers can be brought back to the site if offered free shipping. Using an exit intent popup plugin WordPress, or the right exit intent software for other platforms, can help you recover lost traffic and improve your website’s ROI. This strategy isn't just for e-commerce — the key is what you offer a prospect before they leave. Ultimately, a message and an incentive that resonates with your target audience’s desires, pains, and interests can capture their attention and keep them engaged.

In short, here's a list of common industry-specific uses for exit-intents:

• E-commerce: Use exit-intent pop-ups to reduce cart abandonment by offering discounts or free shipping. You should calculate what is most profitable for you. You can also set a condition that the order amount must meet or exceed a specified value to convert abandoning visitors into a profit for your business.
• Blogs and Media: Encourage newsletter subscriptions by offering exclusive content or updates. These can also be used to direct readers to similar content.
• SaaS and B2B: Exit-intents can be integrated for lead generation by offering downloadable guides, whitepapers, or demo scheduling.
• Consumer services: Offer first-time visitor discounts or free consultations to capture leads.
• Education: Encourage sign-ups for webinars or free courses by offering valuable resources or access to exclusive educational content.

Using an exit-intent popup WordPress plugin provides several advantages compared to using standalone services:

1. Seamless integration: Designed specifically for WordPress, these plugins integrate smoothly into your website, eliminating the need for external dashboards or complicated setups.
2. Faster performance: These plugins load faster than external scripts, ensuring the best user experience and boosting your SEO.
3. WordPress-specific features: Plugins are often optimized to work with WP themes, shortcodes, or Gutenberg blocks. Some even offer integrations with WooCommerce.
4. Cost-effective: Many WordPress exit intent plugins offer free or freemium options, providing essential pop-up functionality without breaking the bank.
5. Better site compatibility: By using a WordPress exit-intent popup plugin, you avoid potential conflicts that can arise when embedding third-party scripts that may not be optimized for your theme or other plugins.

Did you know that Claspo also has an exit-intent plugin for WordPress? It will literally exceed your expectations because it is free, with unlimited access to all features and a library of templates. 

What to Look For in an Exit-Intent Popup WordPress Plugin

When choosing a widget plugin for a WordPress popup when leaving site, consider the full range of its features. Even if you're only interested in one use case right now, as you start seeing success in boosting conversions, you’ll likely want to expand your collection of popups and forms. In our research, we evaluated the best exit-intent plugins based on clear, WordPress-specific criteria. Here are the key factors to keep in mind when choosing an exit-intent pop-up WordPress plugin:

Ease of use: A user-friendly interface with drag-and-drop functionality and pre-designed modern popup templates saves time and effort. Plus, they’ll allow you to save money on designers and developers. Avoid plugins that require extensive coding or technical knowledge.

Customization options: Look for a WordPress popup plugin that allows you to build popups with visually appealing designs using customizable elements like images, fonts, colors, and shapes.

Targeting and triggering: Ensure the plugin allows you to target your pop-ups based on user behavior, location, devices, etc. For example, you might want to display a different pop-up to website visitors from specific countries or those who have spent a certain amount of time on your WordPress site.

Mobile responsiveness: With the increasing number of mobile users, your pop-ups must be optimized for smaller screens. An exit intent popup on mobile can behave differently on touchscreens. 

Integration capabilities: The plugin should easily integrate with your email marketing services, such as ESP, CRM, or e-commerce platform.

Analytics and A/B testing: сheck for built-in analytics to track performance and A/B testing features to optimize your pop-ups. 

Speed matters: Look for plugins that are optimized for performance and have a minimal impact on your site's loading time, as this can affect user experience and SEO.

Budget-friendly options: Some plugins offer free versions with limited features, while premium versions may offer more robust functionality. Be clear on what more advanced features are included in each pricing tier. In some cases, the exit-intent trigger you're looking for is only available in paid plans.

By carefully evaluating these factors, you can find a WordPress plugin that helps you capture more leads and boost conversions.

Best Exit Intent Popup Plugins for WordPress (Free & Paid)

Let’s take a quick look at the best WordPress exit popup plugins that help you capture users right before they leave your site.

1. Claspo: Free WP Exit Popup Plugin

Yes, we’re starting with ourselves—and for a good reason. Claspo offers the best free exit popup WordPress solution out there. You get unlimited features, over 1000+ customizable templates, and a forever-free plan with no hidden catches. Therefore, those looking for a free exit-intent plugin will get everything they need and much more. However, if you're ready to pay for the service, you'll be pleased with our pricing policy, which starts at $10 per month. 

Do you remember the challenges we started this article with from Reddit users? Do you have similar goals and issues? Well, you're in the right place! After all, our features and solutions are suitable for companies or entrepreneurs with any requests. So, what kind of wide opportunities are we talking about?

Exit-Intent Advanced Settings You’ll Like

In this article, we are focusing on the topic of exit-intent popups for WordPress. So, let's look at how you can use this technology in Claspo to maximize its effectiveness, keeping in mind that all functions apply to any widget type created in our system.

Timing. Customize popups to appear only for visitors who have spent more than a few seconds on your site. Consider this scenario: a person visits your WordPress website, quickly scans the page, and realizes they’ve made a mistake. They attempt to leave, but you intercept them with an offer. What are the chances they’ll be interested in your most enticing incentive? Probably very slim. Instead, if a visitor spends a minute or two on your site (focus on your average session length), this indicates a higher level of interest. Such a visitor is more likely to engage with your exit-intent offer.

Frequency capping. Don’t show the pop-up repeatedly to the same user. Do not annoy visitors and set up display limits, such as once per session, once per day, or even limit it to a single display.

Message personalization. You can tailor exit popup messages based on the specific page content. For example, offer a relevant lead magnet that complements the topic of a blog article, etc. In Claspo, you can customize which pages your popup appears on.

Mobile-specific configuration. Since traditional exit intent WordPress plugins don't work on mobile, you can use scrolling or time-based triggers to display popups before visitors leave.

Components to Catch Visitors' Attention

Our drag-and-drop popup editor has a variety of components to help you catch your visitors' attention. For example, you can use a countdown timer to increase the FOMO effect.

Try this template

Another way to encourage visitors is with a discount promo code. A person will be able to copy it directly from the exit popup and use it during the checkout process.

Try this template

Consider keeping the exiting users engaged by entertaining them with a gamified widget. This way, you can reignite their excitement, get their contact information, and maybe even bring them back to an unfinished purchase.

Try this template

Claspo Exit-Intent Survey Popups

With Claspo, you can add a specialized widget to your website called an customer-exit survey. This allows you to gather valuable insights directly from your audience, helping you understand the key reasons users leave.

Try this template

If you add an email field to the popup and include multiple answer options, then you'll create meaningful customer segments. Once segmented, you can communicate with each group more personally. For those concerned about price, send emails with sale offers or discounts. For those who didn’t find anything interesting, showcase new products. And for those who were confused, share inspirational content like lookbooks or relevant blog articles using your popup on exit WordPress plugin.

Take a look at our ready-made exit-intent survey templates to inspire your creative ideas.

Advances Features for All Users

To summarize, here are the features and capabilities that all our users have access to, regardless of the plan they choose:

A key parameter	Specifics
Ease of use	Drag-and-drop editor  Template library with 1000+ customizable and responsive designs for 36 use cases
Customization options	Layout types: pop-ups, built-in widgets, floating bars, floating boxes, content-blocking widgets, and launchers Create custom popups by adjusting fonts, colors, and images and adding animations and video  Components such as gamification (lucky wheel popups, gift box, scratch card), countdown timer, promo code, slider
Advanced triggers	Time-based, scroll-based, number of visited pages, exit-intent, inactivity
Targeting	Geolocation, new visitors, device type, UTM-targeting
Automatization for the best UX	Overlap protection and silent interval Multilingualism Create responsive popups
Integrations	Wide integration options, including WooCommerce, Mailchimp, MailerLite, Klaviyo, HubSpot, and more
Analytics & A/B testing	Built-in analytics and advanced tools for A/B testing
Performance	The lightning-fast response time to a trigger is up to 200 ms, which is particularly important for exit popups

Now that you know what you can focus on, let's take a look at what other WordPress exit-intent popup plugins offer.

2. OptinMonster

Pricing: Free (includes only 3 popup campaigns and up to 500 campaign impressions; this limit is a one-time deal and doesn't reset each month), or plans start at $20 per month.

What you’ll like

Users note the ease of installing the exit pop-up WordPress plugin and setting up exit-intent popup forms and other widgets. The service provides more than 1000 templates that can be customized in the drag-and-drop editor. 

Speaking of the exit intent of the popup, you can adjust the sensitivity of the trigger when setting up targeting for desktop users. You can choose a low, medium, or high level of sensitivity, which means the distance from the user's mouse cursor to the top of the screen before the popups appear.

What you won’t like

The exit-intent mechanic is only available when subscribing to the Pro plan and more expensive tariffs. So, if you are looking for a WordPress exit-intent popup for free, this is definitely not your option. For small businesses that are still at the beginning of their development, the pricing policy of the service may seem too high. Moreover, to use the exit popup plugin, even in the free version, you must add your payment card details during registration. After exceeding the free limit, the account is automatically bumped to a paid plan, leading to user misunderstandings.

Features roundup

A key parameter	Specifics
Ease of use	Drag and drop user interface  1000+ pre-built templates
Customization options	Layout types: lightbox popups, floating bars, slide-in popups, fullscreen welcome mats, in-line signup forms, sidebar forms, content locker popups Elements such as gamification, multi-step form, timer
Triggers	Exit-intent, time-based, scroll-based, inactivity, click triggers
Targeting	Geolocation, new and returning visitors, page-specific targeting
Automatization	Mobile adaptivity Campaign scheduling
Integrations	MailChimp, HubSpot, ConvertKit, Klaviyo, WooCommerce, Google Analytics, Zapier, and more
Analytics & A/B testing	A/B split testing and analytics for conversion rates and performance
Performance	Optimized for web and server performance, ensuring fast load times

3. Optimonk

Pricing: Free (for one website with up to 15,000 page views per month), or plans start at $39/month.

What you’ll like

This plugin is quite suitable for those who want a free exit intent popup WordPress solution. Users have access to a wide range of settings and features, providing plenty of room for customization, even without a premium plan. With over 300 ready-made templates, this service is slightly inferior to the two previously discussed, but it still offers users a decent selection. The support team is highly responsive and helpful.  

What you won’t like

For new users, the wealth of customization options can be overwhelming. Some users, particularly those seeking simple exit intent popups, may find the process unnecessarily complex due to the extensive configuration options. So, it may take some time to understand and navigate effectively. 

Features roundup

A key parameter	Specifics
Ease of use	Drag-and-drop editor  300+ prebuilt, mobile-optimized templates
Customization options	Layout types: popups, sticky bars, side messages, fullscreen popups, embedded forms, teasers Elements include gamification widgets, surveys, discount codes, countdown timers, and more
Triggers	Time spent on page, scroll depth, exit-intent, click triggers, JavaScript events, cart-based, new/returning visitors, country targeting, and page-specific triggers
Targeting	Targeting based on pages visited, cart contents, geolocation, and returning vs new visitors
Automatization	Mobile adaptivity Campaign scheduling
Integrations	Mailchimp, Klaviyo, HubSpot, ActiveCampaign, WooCommerce, Zapier, Webhooks, and more
Analytics & A/B testing	A/B testing with AI-assisted features Campaign-level analytics with revenue tracking, signups and button clicks
Performance	Optimized for mobile and desktop with asynchronous loading for fast performance

4. Poptin

Pricing: Free (includes one website with up to 1000 visitors per month), or paid plans start at $25/month.

What you’ll like

On the positive side, the plugin is easy to set up, allowing you to add pop-ups and go live almost immediately. It's user-friendly, offering all the necessary integrations and features. Users appreciate the creative freedom when designing forms and popups to match their branding. Additionally, customer support is generally responsive and helpful when issues arise.

What you won’t like

The user experience can feel clunky at times, and some users have reported difficulties, such as the inability to import custom fonts. Editing can be a bit laggy, and the complexity of the dashboard can overwhelm new users, making it difficult to navigate. The design features can feel outdated compared to competitors, with a lack of advanced tools such as the ability to test widgets on multiple mobile screens. Some users have experienced problems with the autosave feature, resulting in lost work, which can be frustrating. 

Features roundup

A key parameter	Specifics
Ease of use	Drag-and-drop editor  40+ templates
Customization options	Layout types: popups, inline forms, lightbox, floating bars, sidebars, fullscreen Elements include entry effects, gamification, countdown timers, and more
Triggers	Exit intent, time spent, scroll depth, number of page views, clicks, inactivity
Targeting	Device type, OS & browser targeting, geolocation, URL targeting, new and returning visitors
Automatization	Autoresponder feature for sending  automatic messages via email
Integrations	Mailchimp, HubSpot, Salesforce, Pipedrive, ActiveCampaign, GetResponse, Zapier, and more
Analytics & A/B testing	A/B testing for popups and forms.
Performance	SEO-friendly, fully responsive for mobile and desktop

5. Popup Maker

Pricing: Free (with unlimited popups, views, and impressions, but with limited functionality), or plans start at $99 per year.

What you’ll like

The service offers several strengths, particularly in its ease of use. It allows users to fully control where pop-ups appear, how they look, and the conditions for when they reappear across the website — even in the free version. Creating popups is straightforward, making it accessible for both beginners and experienced users. 

What you won’t like

First things first — with this popup builder plugin, you won't get a free exit-intent popup in WordPress. For that, you need to subscribe to a paid plan — and the most advanced one at that. You'll have to pay for the whole year of service at once, which costs $299. Alternatively, you can purchase the exit-intent extension separately, which costs $45 per year per site.

The plugin still relies on the outdated editor, which many feel is far behind the current WordPress block editor. This makes it less appealing for users expecting a more up-to-date interface. The extension for Advanced Targeting Conditions has also been criticized for poor implementation and support. Another downside is the lack of pre-designed templates, which other exit-intent popup plugins typically offer. 

Features roundup

A key parameter	Specifics
Ease of use	No drag-and-drop editor  No prebuilt templates
Customization options	You can control sizing, positioning, and animation Adding video, dynamic content
Triggers	Delay time, on button click, exit intent, and scrolling
Targeting	Targeting based on pages visited, cookie-based targeting
Automatization	Campaign scheduling
Integrations	Works with plugins: Ninja Forms, Gravity Forms, WPForms, Contact Form 7, etc MailChimp, AWeber, ConvertKit, Hubspot, and more
Analytics & A/B testing	Popup analytics are available as a premium feature
Performance	The plugin works smoothly, but adding extensions to it can cause technical issues

6. Popupsmart

Pricing: Free (1 site with up to 5000 pageviews) or paid plan starts at $39/month. 

What you’ll like

Even with the free plan, users have access to an extensive library of templates and sophisticated targeting options. The service's ability to segment campaigns enables highly personalized interactions. Apart from standard exit intents, this service offers exit survey popups.

What you won’t like

If you are interested in using WordPress popup exit-intent for free, keep in mind that the plan limits how many people can see your widgets. Plus, if you need help, you'll have to wait up to a day for a reply via email. It is also worth mentioning that paid plans are a bit more expensive than some other options.

Features roundup

A key parameter	Specifics
Ease of use	More than 350 customizable templates
Customization options	Widget types: light popups, sidebars, fullscreen, floating popups, teasers No custom fonts
Triggers	Time-based, scroll-based, exit-intent, specific page browsing, browsing language
Targeting	Geolocation, new and returning visitors, cookie-based targeting, HTML targeting, device-based
Automatization	Mobile-responsive designs AI-driven triggers
Integrations	Works with Google Analytics for event tracking and campaign performance MailChimp, MailerLite, HubSpot, SendGrid and more
Analytics & A/B testing	Built-in live conversion analytics Google Analytics event integration for detailed performance tracking
Performance	Uses Amazon AWS to ensure fast loading times and maintain SEO performance

7. Thrive Leads

Pricing: annual subscription costs $99 (new customers only), renewing costs $199.

What you’ll like

The service provides effective targeting capabilities, which allow users to create customized popup setups based on traffic sources, user engagement, and more. The built-in analytics feature facilitated A/B testing, while the fast server response time ensured minimal impact on page loading speed.

What you won’t like

Some users have expressed concerns about the outdated design of certain templates. Newcomers may also find the editor somewhat complex to navigate initially, requiring a learning curve to fully leverage all its capabilities. Users also report encountering a significant number of bugs, suggesting a lack of thorough testing before release.  

Features roundup

A key parameter	Specifics
Ease of use	Drag-and-drop editor
Customization options	Widget types: popup, sticky ribbons, inline forms, two-step opt-ins, slide-ins, screen filler overlays, content lock, scroll mats, and multiple choice forms
Triggers	Time-based, scroll percentage, click-based, exit-intent
Targeting	Geolocation, new and returning visitors, cookie-based targeting, HTML targeting, device-based
Automatization	Mobile-responsiveness SmartLinks feature to recognize and hide popups for existing subscribers
Integrations	ActiveCampaign, Drip, Dropbox, MailChimp, GetResponse, and more
Analytics & A/B testing	Built-in analytics with basic performance metrics and A/B testing
Performance	Works seamlessly with all WordPress themes

8. Popup Builder

Pricing: Free or annual subscription plans, starting at $49.99. 

What you’ll like

The service's intuitive interface and extensive customization options make designing visually appealing and engaging popups easy. By offering a wide range of incentives and interactive elements, the plugin helps businesses capture visitor attention, increase subscribers, and boost sales.

What you won’t like

The plugin is free, but it has many limitations. In particular, to use exit-intent, you must install a separate extension, which costs $29 per year for one site. However, by purchasing a paid plan, you get all the extensions. It's important to note that it may not be fully compatible with all WordPress themes or plugins. Additionally, some users have reported security vulnerabilities associated with the plugin.

Features roundup

A key parameter	Specifics
Ease of use	User-friendly and intuitive interface, with no coding required
Customization options	Widget types: multiple popup options, including content lock Fully customizable design: backgrounds, overlays, colors, text, and borders Custom JS/CSS for advanced users
Triggers	Scroll to a specific element, exit intent, user activity, click-based, inactivity
Targeting	Geo-targeting (country, region, city), URL, device type, browser, operating system, referral link clicks
Automatization	Autoresponder Scheduling Detect ad-blocking software
Integrations	WooCommerce, Mailchimp, Contact Form 7, WPML, Polylang, Ninja Forms, Gravity Forms, Divi Builder, and more
Analytics & A/B testing	Built-in analytics for tracking popup effectiveness
Performance	Compatibility issues with other WordPress plugins and themes are reported

9. BDow (formerly Sumo)

Pricing: Free (for 1 website with traffic up to 10,000 visits per month) or a paid plan from $15 per month.

What you’ll like

The service provides a user-friendly interface and straightforward integration with popular email marketing software, such as MailChimp. The plugin offers a wide variety of widgets to cater to various marketing goals across industries.

What you won’t like

New users might encounter a slight learning curve during the initial campaign setup. Additionally, the plugin currently only functions on self-hosted WordPress.org websites, not WordPress.com.

Features roundup

A key parameter	Specifics
Ease of use	User-friendly interface Professionally designed templates E-commerce specific designs
Customization options	Widget types: modal popups, welcome mats, inline forms, smart bars, scroll boxes
Triggers	Page visits, click-based, exit intent, etc
Targeting	Target visitors based on URLs, pages viewed, devices, referral sources
Automatization	Autoresponder for emails
Integrations	ConvertKit, Flodesk, Mailerlite, ActiveCampaign, Klaviyo, WooCommerce, and more Webhooks
Analytics & A/B testing	Advanced analytics and built-in A/B testing
Performance	The plugin loads asynchronously, preventing site slowdowns

10. Hello Bar

Pricing: Free (up to 5000 views lifetime) or paid plans from $39/month.

What you’ll like

Targeting options allow for relevant messaging to specific website visitors. Integration with popular digital marketing systems streamlines workflows. Easy installation and a clear interface simplify campaign creation and management.

What you won’t like

Some users have reported limitations in automation and design customization options, particularly in the free plan. Additionally, concerns have been raised about the security of the Hello Bar website and potential bot traffic issues.

Features roundup

A key parameter	Specifics
Ease of use	Drag-and-drop builder Over 100 pre-designed templates
Customization options	Widget types: bars, modals, alerts, sliders, page takeovers, and inline forms
Triggers	Сlick-based, user event, exit intent, time on site
Targeting	Advanced targeting options based on visitor behavior, location, or referral source
Automatization	Autoresponder Mobile popups responsivity Design Assistant automatically matches popup colors, fonts, and styles to your website design
Integrations	Mailchimp, Flodesk, Mailerlite, ConvertKit, and many others
Analytics & A/B testing	Advanced analytics and A/B testing
Performance	It works with almost all WordPress plugins

11. Elementor Pro (Popup Builder)

Pricing: starting from $99/year.

What you’ll like

Elementor is a straightforward popup builder with drag-and-drop functionality and over one hundred design templates. The selection is a bit smaller than some competitors, but there is still room for creativity, and the plugin offers relatively advanced rules for targeting and popup triggers. Popups can be placed on three WordPress sites.

What you won’t like

If you want to add an exit-intent popup to Elementor, you need to subscribe to the Pro plan. Popups are one of the functionalities of the plugin for building a website. If you don't already use a custom WordPress theme, installing this plugin and paying for the Pro version makes sense. Otherwise, this solution may seem unreasonably expensive. Besides, there is no trial period, but there is a 30-day money-back option.

Features roundup

A key parameter	Specifics
Ease of use	Drag-and-drop editor 100+ pre-designed templates
Customization options	Widget types: popups, inline forms, content locks, welcome mats, announcement popups Entrance animations
Triggers	Based on page views, time, clicks, scrolling, form submission, inactivity, exit intent
Targeting	URL-based, device-based, browser-based
Automatization	Form data is automatically saved to your Elementor account Mobile responsivity
Integrations	Mailchimp, Drip, ActiveCampaign, ConvertKit, HubSpot, Zapier, GetResponse, MailerLite, MailPoet, Slack, and so on
Analytics & A/B testing	Built-in analytics, no A/B testing
Performance	Improved performance with each new version Security measures in place: ISO 27001 certified, with a dedicated security team

12. Sleeknote

Pricing: plans start from €62/month

What you’ll like

This plugin allows you to customize more than 130 templates, flexibly adjusting the design to fit your site. It’s not a free popup software, but a 14-day trial period exists. Notifications are sent to users in advance to prevent them from exceeding the limit.

What you won’t like

Sleeknote's pricing model can be more expensive than that of some competitors. Additionally, the platform's visitor-based pricing might lead to overpayments if not all visitors engage with your widgets. While Sleeknote offers basic analytics, users may desire more robust integration options with popular tools like CRMs and Google products for deeper insights and streamlined workflows.

Features roundup

A key parameter	Specifics
Ease of use	Easy-to-use popup builder with over 130 templates
Customization options	Popup types: popups, forms, sidebars, slide-ins, teasers Customizable templates with the ability to add/remove elements, fonts, sizes, colors, etc
Triggers	Exit-Intent, time-activation, click trigger, and scroll trigger
Targeting	New and returning visitors, page-level targeting, UTM-targeting, geo-targeting
Automatization	Campaign scheduling
Integrations	Campaign Monitor, ActiveCampaign, Klaviyo, Google Analytics, Shopify, HubSpot, Drip, Zapier, etc
Analytics & A/B testing	Analytics with detailed metrics: email collection, conversion rates, etc. A/B testing
Performance	Asynchronized loading ensures popups do not affect page load time

How to Create an Exit Popup in WordPress Using Claspo

Claspo is one of the best exit intent popup WordPress plugin options for creating popups quickly and easily. Our ready-made templates and drag-and-drop editor make it easy to build and set up an engaging first popup in just five minutes. Furthermore, you'll be able to create an exit intent popup even faster, as you won't need to add integrations with third-party marketing tools.

Select Best Use Case

First, decide what goal you plan to achieve with exit-intent popups. The content of the popup will depend on it. Here are a few exit-intent popup examples and ideas on what kind of use cases are typical for different industries that you can easily implement with our service:

• E-commerce: Boost sales by offering exclusive discounts, promotions, or limited-time deals to entice leaving visitors. Collect email addresses and preferences for targeted marketing campaigns.

Try this template

• Blogs and media: Website owners can grow subscriber lists using visually appealing popups with enticing offers, such as lead magnets. Conduct exit-intent surveys to understand visitor behavior and improve content.

Try this template

• Service-based companies: Generate leads through offers with free consultations, discounts, or valuable resources, like ebooks.

Try this template

• Entrepreneurs: Showcase your expertise by displaying pop-ups highlighting your qualifications. Promote upcoming events, drive registrations for webinars, etc.

Try this template

You can also check out our article on exit-intent popup strategies with examples to see what will work best for you.

Choose a Template to Build a WordPress Popup on Exit

Claspo offers over 1000 ready-to-use designs, including exit-intent popup templates. These templates are divided into 36 use cases, and you can filter them by layout, industry, or theme to find the perfect fit. Once you select your template, you can easily customize it.

Now that you’ve chosen your template, it’s time to make it outstanding. Claspo’s intuitive editor lets you customize every detail so your exit-intent popup matches your site’s look and feel:

• Colors & style: Adjust the color schemes, fonts, and button styles to align with your brand.

• Add images: you can add attention-grabbing images or choose from Claspo built-in library. Use floating images to create popups with a more dynamic look.

• Gamification: want to really engage visitors? You can easily add a game component, such as a gift box or scratch card, to your popup.

• Multilingual options: Claspo multilingual feature will automatically translate the pop-up based on your visitor’s browser settings. Just write a text in the default language, and the built-in AI translator will do the rest for you.

Set Up Advanced Targeting and Audience Segmentation

Exit-intent technology ensures your pop-up only shows when visitors are about to leave. Additionally, you can customize the popups’ settings to show only to specific visitor groups, such as: 

• New visitors.
• Device type users.

• Those from certain locations.

• Specific page visitors, UTM source visitors, etc.

Consider Addition Triggering Options

Exit-intent popups work when a visitor’s mouse moves toward the browser’s close button, offering one last chance to engage them. However, as mentioned above, it is better to strengthen this trigger with additional conditions to help you focus your efforts on a more involved audience. To do this, you can set such smart triggers as:

• Time spent on the page.
• Time spent on the site.
• Scrolling depth.
• Number of pages viewed.

Integrate with Other Marketing Software

Make sure the data collected by your exit-intent popup flows smoothly into your marketing tools. Claspo integrates with popular ESPs, CDPs, and CRMs to use the information for further segmentation, follow-up emails, and more. You can also use Zapier to connect Claspo with your preferred marketing software.

Run A/B Testing

With Claspo, you can perform A/B testing to create the most converting exit-intent popups. Not sure where to start? When testing your exit popups, focus on the elements that will have the most impact on your goals. Here are a few key areas to consider:

• Call-to-action (CTA) message.
• Form fields (a single-field option vs. a multi-field form).
• Design (minimalist design vs. more visually appealing).
• Triggers: (time-based vs. scrolling-based).

Need more ideas for testing widgets? Download our checklist, which includes testing tips and a benchmark for expected conversion growth.

Claspo Pricing Plans

We've packed our platform with an array of features to help you create an exit intent popup without the hefty price tag. Our free lifetime plan lets you:

• Manage one site: perfect for smaller websites or blogs.
• Enjoy up to 30,000 pageviews: reach a significant audience without paying a dime.
• Run up to three widgets simultaneously: test different popups and find what works best.
• Access our full library of widget types: from gamified popups to video embeds, we've got you covered.

Ready to scale? As your traffic grows, we offer flexible pricing plans to suit your needs. Choose from monthly or annual subscriptions and unlock even more features to boost conversions.

Frequently Asked Questions

Before you go, let’s quickly recap some key points and answer common questions you might still have about exit-intent pop-ups. If anything remains unclear, this FAQ will help you get the full picture.

What is an exit-intent pop-up?

An exit-intent pop-up is a website message that appears when a visitor is about to leave the page. It’s designed to grab attention and encourage actions like signing up, staying longer, or completing a purchase.

How does exit-intent work?

Exit-intent works by tracking when a visitor is about to leave a website, like moving the mouse to close the tab, and then shows a pop-up with a last-minute incentive to keep them engaged.

Why use exit-intent pop-ups?

Thanks to smart targeting and timing, exit-intent pop-ups help reduce bounce rates, recover abandoned carts, and increase conversions.

Are exit-intent pop-ups annoying?

Exit-intent pop-ups might be annoying if they’re poorly designed, irrelevant, or pop up too often. However, when used thoughtfully and designed with helpful offers, good timing, and clear value in mind, they can improve user experience and boost conversions without frustrating visitors.

Does exit intent work on mobile?

Yes, exit intent can work on mobile. Modern tools use signals such as scrolling, swipe gestures, or the back button to detect when a user is about to leave and show a pop-up. Since detection is less precise than on desktop, it’s important to use time-based or scroll triggers and design popups that are easy to close and don’t annoy users.

What’s the best free exit-intent WordPress plugin?

Claspo is the best free exit-intent popup plugin for WordPress, offering unlimited features, 1000+ customizable templates, and a forever-free plan with no hidden fees. Paid plans start at just $10 per month for extra options.

Turn Exits into Growth with an Exit Intent Popup for WordPress 

Choosing the best exit intent popup WordPress plugin can be the game-changer you’ve been looking for. From boosting conversions to reducing bounce rates, the possibilities are vast when these tools are used strategically. 

Remember, it’s not just about grabbing attention — it’s about delivering value at the precise moment your visitor is ready to leave. By selecting the right plugin and using the features wisely, your exit popups will keep visitors engaged, collect valuable leads, and ultimately grow your business.

Whether you're just starting out and need a simple, cost-effective solution or looking for a more robust plugin with advanced targeting and customization features, Claspo has you covered. There's something for every use case. We believe that your own experience will speak louder than any words. So don't hesitate to sign up for Claspo because you can start increasing your conversions today.