14 Best Exit-Intent Popup Software Solutions for Websites in 2025

Running a business in today’s competitive market means balancing customer acquisition costs with maximizing the value of every website visit. Over 70% of visitors abandon websites without taking any action — a huge missed opportunity for businesses aiming to boost revenue and customer retention. But what is the role of exit intent tools in fixing this?

Exit intent popup software turns a lost chance into a valuable conversion. Exit intent pop ups engage visitors right before they leave and make the most of the traffic you already have, helping to recover from 2.8% to 19% of these lost leads.

In this post, we’ll show you how exit intent forms can help you cut costs, improve your marketing efforts, and keep customers coming back. We’ve rounded up the best exit popup software to help reduce cart abandonment and improve conversion rates.

14 Best Exit-Intent Popup Software

Choosing the right exit intent tools can make a significant difference in converting visitors who are about to leave your site into engaged customers. With so many options available, it can be overwhelming to find the tool that fits your needs. To provide a balanced view of each tool’s strengths and weaknesses, we carefully analyzed authentic customer feedback from a range of trusted review sources.

#1. Claspo (Hi, that’s us! 👋)

#2. Poptin

#3. POWR

#4. BDOW! (formerly Sumo)

#5. Sleeknote

#6. OptiMonk

#7. OptinMonster

#8. Popup Maker

#9. Hello Bar

#10. Picreel

#11. Omniconvert

#12. Qualaroo

#13. WisePops

#14. Popupsmart

#1. Claspo (Hi, that’s us! 👋)

If you’re looking to boost conversions and reduce bounce rates without overwhelming your visitors, Claspo is one of the best free exit intent popup tools to consider. Our exit intent tool is a perfect blend of user experience and effectiveness. You can get started in just a few clicks and get a professional-looking pop-up in less than 15 minutes. 

With Claspo’s user-friendly drag-and-drop editor, you can create different pop-up formats for desktop, mobile, or tablet devices without the need for JavaScript. In fact, it takes less than 15 minutes to launch a pop-up that looks professional. Choose from over 1000 pre-built free exit intent popup templates, from classic lightboxes, client exit survey templates, to gamified spin-to-win formats. Each template is fully customizable and mobile-responsive. Additionally, Claspo supports integrations with dozens of tools, making it ideal for running seamless exit campaigns.

What makes Claspo stand out:

• Advanced customization: Use a customizable exit-intent popup template and change fonts, colors, and animations to match your brand identity.
• Advanced targeting: Provide individualized experiences for each user by focusing on their behavior, location, device, traffic source, or particular site activities.
• A/B testing: Run A/B tests to compare different pop-up designs, headlines, and offers, allowing for data-driven decisions and optimization of conversion rates.
• Detailed analytics: Gain insights into your pop-up performance with in-depth analytics, including views, clicks, conversions, and user behavior tracking.
• Exit-Intent technology: Detects exactly when users are about to leave a website and triggers a well-timed modal — your last chance to engage and entice them to stay.
• Scheduling and display triggers: Control when and where your popups appear, with options to schedule popups, trigger them based on scroll depth, time spent on page, or user inactivity.
• Seamless integrations: Claspo integrates with popular email marketing tools, CRMs, and analytics platforms, ensuring smooth subscriber sync and enhanced marketing automation.
• Responsive design: If you want to use an exit-intent popup on mobile, all Claspo pop-ups and widgets look perfect across all devices.

How much does it cost? Claspo is built for businesses of all sizes — from solo founders to scaling teams. You can start completely free, with access to all core features, including 3 active widgets, 30,000 page views per month, and support for 1 website. Need more? Flexible plans, ranging from $10 to $50 per month, provide room to grow, and custom plans are also available.

#2. Poptin

Poptin specializes in smart popups, including exit-intent technology designed to help businesses collect emails, promote special offers, and convert abandoning visitors into valuable leads. It offers an easy drag-and-drop editor, enabling you to create exit popups without technical skills, as well as provides advanced targeting and triggering options, allowing you to engage users at just the right moment. Poptin also supports exit-intent surveys and features robust analytics to gain valuable insights and optimize performance.

Upsides: 

• Easy setup, user-friendly interface, and excellent support
• There are various triggers and targeting options
• The designs are customizable with plenty of templates
• Autoresponder ‘thank you’ and ‘welcome’ emails

Downsides: 

• Limited analytics compared to competitors
• Somewhat steep pricing
• Menus can be confusing and misleading
• Not compatible with some browsers like Opera​

How much does it cost? With Poptin, you can start with a free account that grants you 1000 monthly views for 1 domain, but you can create as many popups as you want. Poptin offers three tiers for those needing an upgrade: Basic, Pro, and Agency — $25, $59, and $119 per month, respectively. 

#3. POWR

POWR Exit Intent Popup is a powerful tool that helps businesses reduce cart abandonment and capture leads right when visitors are about to leave a website. Using smart exit-intent detection, it shows a targeted message at the perfect moment, giving you one last chance to convert.

You can use the popup to:

• Offer discounts or promo codes
• Collect emails and grow your subscriber list
• Highlight special deals or free shipping offers

The app is fully customizable with a wide range of templates and seamless integrations with popular email marketing platforms. No coding is required — everything is managed through a simple drag-and-drop interface.

Key advantages include:

• Advanced targeting and display rules
• Built-in analytics for performance tracking
• Compatibility with Shopify, WordPress, and other platforms

Whether your goal is to recover abandoned carts, reduce bounce rates, or capture more leads, POWR Exit Intent Popup gives you the flexibility to deliver the right message at the right time and maximize conversions.

#4. BDOW! (formerly Sumo)

BDOW (formerly Sumo) is a versatile pop-up tool that uses exit-intent technology to capture emails and reduce cart abandonment when a visitor is about to leave. It offers a wide range of templates to help you easily create pop-ups that match your website’s branding. 

BDOW’s strength lies in its A/B testing feature, which lets you test different pop-up versions to see which performs best. Additionally, its seamless integration with major email service providers makes it ideal for email list building. BDOW is perfect for eCommerce businesses looking to grow their list and engage users before they leave the site..

Upsides: 

• Offers a free version
• Easy to use, an intuitive interface.
• Ideal for those who want to design popups themselves

Downsides: 

• Some features like A/B testing are locked behind paid versions
• Most templates are unavailable unless you pay
• Limited template options
• Customization is limited unless you upgrade​

How much does it cost? There’s a free plan to run popups on one site with less than 10.000 monthly visits. If you need more and want to remove branding, you can choose from three tiers: Starter, Plus, and Pro, which cost $15, $25, and $45 each. 

#5. Sleeknote

Sleeknote is designed for marketers who want to create highly personalized, non-intrusive exit popups to increase conversions. Like Claspo, their editor allows you to customize popups without coding, and its advanced targeting features ensure you reach the right audience at the right time. 

Sleeknote also offers in-depth analytics to track user behavior and optimize exit campaigns. This tool is great for businesses prioritizing customer experience and wanting to keep their marketing efforts subtle yet effective.

Upsides: 

• Highly customizable exit-intent popups with in-depth targeting options
• It’s easy to integrate with email marketing tools
• The customer support is excellent

Downsides: 

• Expensive compared to other tools
• Lacks an A/B testing feature in its lower-tier plans
• The setup can be complex for beginners​.

How much does it cost? You get five tiers, with the cheapest starting at $55 and going up to $375. You get 14-day free access to all features as a trial to give it a test drive. 

#6. OptiMonk

OptiMonk focuses on helping businesses recover lost visitors with exit-intent popups that offer personalized product recommendations, discounts, or surveys. Its key feature is the ability to segment visitors based on behavior, allowing for highly relevant messaging. 

OptiMonk also integrates with major eCommerce platforms, making it easy to convert visitors who don’t make it to checkout. So, this exit intent software is ideal for online retailers who want to reduce cart abandonment and increase sales through personalized exit offers.

Upsides: 

• A wide range of targeting options, including exit intent, cart abandonment, and geolocation targeting
• Easy to use with pre-designed templates
• Robust analytics

Downsides: 

• Limited design customization unless you're on higher-tier plans
• Some users report that the dashboard could be more intuitive

How much does it cost? The free plan provides 15,000 pageviews and unlimited campaigns and popups. If you want more features and views, you can opt for either their Essential ($39), Growth($99), or Premium ($349) plan. And if you want to use their AI, be ready to pay a minimum of $249 per month.

#7. OptinMonster

OptinMonster is a lead generation software known for its exit intent technology that helps businesses convert abandoning visitors into leads. Users can easily create highly targeted campaigns using popups, floating bars, or fullscreen welcome mats with its drag-and-drop builder. 

OptinMonster’s targeting features allow you to personalize messages based on user behavior, referral source, and location. It’s an excellent choice for businesses looking to boost email signups and reduce bounce rates with sophisticated targeting.

Upsides: 

• Powerful targeting and segmentation features
• Extensive integration options
• Intuitive drag-and-drop editor

Downsides: 

• The pricing structure can be confusing 
• Some features are only available on higher-tier plans
• Beginners might find it overwhelming to navigate​

How much does it cost? This is the only exit intent tool in the list that doesn’t offer a free plan or trial. Instead, they offer a money-back guarantee if you see no result from their software. Prices start at $149 and go up to $999. 

#8. Popup Maker

Popup Maker is a WordPress plugin designed for creating exit-intent popups with extensive customization options. Its easy-to-use interface allows users to build popups for lead generation, promotions, or content upgrades. 

With Popup Maker, you can set up advanced targeting rules and triggers to display the right message at the right time. It also supports integration with popular email marketing tools, making it ideal for bloggers and small businesses looking to increase conversions without overcomplicating the process.

Upsides: 

• Great WordPress integration
• Detailed targeting options
• Integrates well with other WordPress plugins

Downsides: 

• It can be a bit difficult to use for non-technical users
• The UI is not as polished compared to other popup builders​

How much does it cost? The basic builder is free and limitless, but you'll need to pay for more features, analytics, and integrations. Prices start at $99 and go up to $299. Since there’s no free trial for paid plans, you can request a refund after 30 days if you don’t like the software.

#9. Hello Bar

Hello Bar offers simple yet effective exit-intent popups to capture emails, promote offers, or drive traffic to specific pages. Its clean design makes it easy to set up without needing technical expertise. 

The tool includes A/B testing so that you can optimize popups based on performance data, and it integrates with popular email marketing services. Hello Bar is best suited for marketers looking for a minimalist solution to increase conversions with targeted exit popups.

Upsides: 

• Easy to use with a smooth setup process 
• The free version is quite functional
• Great for creating simple exit-intent popups

Downsides: 

• Limited design customization options
• Some users report difficulties in customizing exit intent triggers​

How much does it cost? From $39 to $128 paid monthly, with 14 days to test Hello Bar’s paid plans. There’s also a free plan with basic functionality. 

#10. Picreel

Picreel is an exit popup software designed to collect website feedback and boost visitor engagement and conversions. Website visitor surveys are especially powerful in this app — you can even choose pre-made templates with historical performances to improve your chances of getting enough feedback. 

Its exit-intent technology helps reduce bounce rates and improve lead generation by capturing website visitors just as they are about to leave. Picreel is ideal for businesses focused on gathering customer insights and improving user experience.

Upsides: 

• Focuses specifically on exit-intent technology
• Easy to integrate with a variety of platforms

Downsides: 

• Some users report that customer support is lacking 
• Сan be expensive for smaller businesses

How much does it cost? Picreel offers a Forever Free plan for small websites with up to 5,000 visitors per month. Paid plans start at $19.99/month for 10,000 visitors, with discounts for annual billing. Custom pricing is available for sites with over 200,000 visitors. There’s also a white label option for $30/month and a 15-day free trial

#11. Omniconvert

Omniconvert is a multi-functional platform that offers exit-intent popups alongside A/B testing, personalization, and surveys. Its exit-intent technology helps you recover lost visitors by displaying personalized messages or offers before they leave. 

Their strength lies in its ability to combine on-site engagement with advanced audience segmentation. This makes Omniconvert a powerful tool for optimizing conversions. It’s particularly useful for businesses looking to enhance customer journeys with personalized exit offers and data-driven insights.

Upsides: 

• Advanced segmentation and personalization features
• Allows for detailed A/B testing 
• Provides strong analytics

Downsides: 

• The interface is complex, making it less suitable for beginners 
• Requires more technical knowledge for setup and customization

How much does it cost? Omniconvert's pricing starts at $390 per month, which includes 50,000 tested views per month. This plan offers features like A/B testing, surveys, advanced segmentation, and API access, and it allows for multiple websites and subaccounts. 

For larger needs, custom enterprise plans are available with unlimited tested views and additional features like dedicated optimization teams and advanced reporting. A free trial is also available to test the platform​

#12. Qualaroo

Qualaroo combines exit-intent technology with user feedback surveys, helping businesses understand why visitors are leaving and how to improve engagement. It uses non-intrusive popups that target users before they abandon your site, offering tailored surveys or calls to action. 

With its AI-driven analytics, Qualaroo helps you gain deeper insights into user behavior, making it perfect for businesses focused on customer feedback and data-driven optimizations.

Upsides: 

• Excellent for collecting user feedback in exit-intent popups
• Detailed targeting and a clean interface
• Integrates well with analytics tools

Downsides: 

• More focused on surveys than conversions 
• Quite pricey​

How much does it cost? Qualaroo's pricing starts at $79/month for its basic plan. This includes unlimited Nudges (surveys), advanced targeting, sentiment analysis by IBM Watson, and integration with popular tools like Salesforce and HubSpot. 

A free plan is also available with up to 50 monthly responses. For businesses with higher needs, custom plans are available, which include personalized onboarding, 24/7 support, and a white-label option for an additional $300/year​

#13. WisePops

WisePops offers highly customizable exit-intent popups designed to capture emails, promote offers, or boost sales. It provides a user-friendly interface with a visual editor and robust targeting options, allowing businesses to deliver personalized messages to the right audience.

WisePops also supports detailed analytics, giving you the ability to measure and improve popup performance over time. It’s ideal for marketers who need flexibility and customization in their exit popup campaigns to reduce abandonment.

Pros: 

• Offers a high level of customization
• Integrates with multiple platforms
• The drag-and-drop builder is user-friendly
• Detailed targeting

Downsides: 

• The price is on the higher side
• The analytics aren’t as detailed as some competitors​

How much does it cost? WisePops pricing starts at $49/month for 50,000 page views, scaling to $299/month for 1,000,000 page views. All plans include unlimited campaigns, users, A/B testing, and advanced targeting. A 14-day free trial is also available​

#14. Popupsmart

Popupsmart is a lightweight exit-intent popup tool that focuses on user engagement without slowing down your website. It provides an intuitive interface for creating exit intent popups to recover lost visitors, generate leads, or increase conversions. 

Popupsmart’s standout feature is its fast load times and mobile optimization, ensuring that popups look great on all devices. It’s an excellent choice for businesses that want to enhance visitor engagement with minimal impact on site performance.

Upsides:

• Clean, modern UI 
• A strong focus on mobile optimization
• A cost-effective solution with a range of free and paid plans

Cons: 

• Limited template options compared to competitors
• The free plan has restricted features

How much does it cost? Popupsmart offers a Free Plan with 1 popup and 1 website. Paid plans start at $39/month (Basic) for 50,000 page views, $69/month (Advanced) for 100,000 page views, $ 99/month (Pro) for 250,000 page views, and $ 159/month (Pro) for 500,000 page views. All plans include unlimited popups.

Are Exit Intent Tools Really Effective?

Exit intent popup tools have become essential for online marketers looking to reduce bounce rates, retain more visitors, and boost conversions without increasing ad spend. These popups work by detecting when a visitor is about to leave your site and triggering a final message or offer to keep them engaged.

Whether you're trying to recover abandoned carts or capture new leads, exit intent popup software gives you a last chance to turn missed opportunities into measurable results.

1. Reduce Bounce Rate with Targeted Engagement

One of the most effective tricks to reduce bounce rate is using exit intent technology to display a relevant message right before a user leaves. Google’s benchmarks show that the average bounce rate for most websites ranges from 26% to 70%, depending on the industry. With exit intent popups, you can intercept visitors before they leave and offer a relevant message or incentive, lowering the bounce rate by re-engaging users.

For example, an online store might offer a discount or free shipping to visitors about to leave without completing a purchase. A well-timed pop-up like this can give potential customers the extra nudge they need to complete their purchase instead of abandoning their cart. If you’re using Shopify, here’s how to create an exit-intent popup in Shopify to boost conversions and reduce cart abandonment.

Try this template

With platforms like Claspo, you can display special offers based on time spent on site or cart value, reducing abandonment and improving conversion rates.

2. Increase Email Sign-Ups and Capture Leads

An effective exit intent popup service can dramatically improve lead generation by offering email sign-up forms just before the visitor leaves. Claspo’s drag-and-drop pop-up builder that lets you customize forms makes it easy to collect emails without disrupting the user experience.

Try this template

SaaS companies often use exit intent pop up tools to offer free trials, guides, or demo requests — all designed to encourage them to complete the next step instead of leaving. For more ideas, explore these exit intent popup strategies with examples.

3. Re-engage Visitors with Personalized Popups

The most successful exit pop-ups are personalized. With behavior-based targeting, you can create popups that reflect each visitor’s browsing history, cart contents, or engagement level. If someone has spent time in a specific product category, your popup might offer a discount on that item, driving relevance and action. Such an easy tweak can help companies generate 40% more revenue. If you’re running a WordPress site, you’ll find this even easier with the right exit-intent popup plugins in WordPress.

Try this template

Claspo and similar tools make it easy to create gamified popups, such as “spin-to-win” (or lucky wheels), turning a likely bounce into a fun interaction.

4. Gather Valuable Insights from Exit Surveys

Don’t just guess why users are leaving — ask them. Tools like Claspo use exit-intent pop up tools to trigger short surveys at the moment of exit. These exit intent survey templates help you uncover friction points, unclear messaging, or missing content directly from your visitors.

Try this template

By collecting this data, you gain valuable insights that help you refine your website and reduce bounce rates over time.

Key Features to Look for in Exit Intent Pop-Up Tools

When choosing exit intent software, make sure that the solution has these four crucial features:

1. A/B Testing and Analytics

One of the most important features to look for in an exit popup tool is the ability to run A/B tests. Businesses that use A/B testing report an average ROI of 223%, as A/B testing allows comparison of two or more versions of a webpage, ad, or marketing campaign to determine which one performs better. This systematic approach helps you understand which elements—such as headlines, CTAs, offers, or designs — resonate most with your audience. 

Analytics give you a clear view of customer behavior throughout the acquisition funnel, allowing you to identify friction points where visitors drop off and address those issues. Instead of relying on assumptions, analytics gives you hard data on what drives conversions, allowing you to allocate resources toward strategies that yield better results. Analytics offer insights into how specific marketing campaigns or exit intent strategies are performing, which audiences are converting, and what pop-ups are most effective. This allows you to focus your resources on high-performing areas and stop spending on tactics that aren’t driving conversions.

2. Targeted Triggers Based on Visitor Behavior

Not all visitors are the same, and neither should your popups be. An effective exit intent tool provides targeted triggers based on behaviors like time on page, scroll depth, or cart activity. With exit popup offers for websites, you can recover abandoned sales by offering last-minute incentives at the right moment.

For example, you can show a discount to users about to abandon their cart, while casual browsers see a different message entirely. This precise timing and targeting boost relevance and ultimately, conversions.

“I found that testimonial video pop-ups dramatically outperformed static review displays. Our aesthetic treatment clientele needed genuine reassurance before booking consultations.

We replaced generic "5-star rated" badges with actual client video testimonials in exit-intent pop-ups, featuring real before/after results from our RF microneedling and laser hair removal treatments. The videos were 30-second clips of clients discussing their confidence change, not just treatment satisfaction.

Our consultation booking rate increased from 12% to 19% within six weeks of implementation. More importantly, our no-show rate dropped by 31% because prospects felt more connected to real experiences rather than anonymous star ratings. The unexpected benefit was that prospects who watched testimonial videos became our most loyal long-term clients, with 68% completing full treatment packages versus 34% from other acquisition channels.

Personal stories about confidence and self-image resonated far more than discount offers in our industry.”

Lital Lev-Ary

Founder, Light Touch Laser Spa

3. Customization Options

The design and messaging of your popups should reflect your brand and resonate with your target audience. Look for software that allows customizing the design, such as a drag-and-drop editor or pre-built exit intent popup templates that can be tailored to match your website's style.

From changing the color scheme and fonts to adjusting the positioning and animation of the form, a flexible design tool allows you to create visually appealing and brand-consistent exit-intent popups. However, customization isn’t just about aesthetics. Being able to personalize the text based on user actions or interests is also important for boosting conversions.

4. Integrations with Popular Marketing Apps

Your exit popup software should work seamlessly with the rest of your marketing toolkit. Look for platforms that offer integrations with popular marketing apps, such as email marketing services (e.g., Mailchimp, Klaviyo), CRM systems (e.g., HubSpot, Salesforce), and e-commerce platforms (e.g., Shopify, WooCommerce).

These integrations make your work easier by automatically adding leads to your email lists, starting follow-up campaigns, or syncing data with your CRM. Keeping everything connected helps your popups capture attention and smoothly fit into your overall marketing plan.

Turn Goodbyes into Growth with Exit-Intent Technology

Exit intent popup tools are no longer optional; they’re essential for turning missed exits into measurable growth. Whether you're focused on lead generation, collecting feedback, or recovering abandoned carts, these pop-ups give you a second chance to connect, convert, and gain valuable insights into your audience.

With platforms like Claspo, you can launch exit intent popup strategies with fully customizable templates, exit intent survey templates, and advanced targeting, all without extra ad spend. Don’t let valuable traffic slip away — start building stronger relationships with the right pop-up software.