Position: Chief Marketing Officer
Education: The National University of Ostroh Academy, Master's degree, Political Science and Government
With 16+ years in marketing, I learned that success is a continuous cycle of hypothesis, data analysis, and experimentation. As a master of psychological analysis, I know hypotheses fail without grasping the audience's motives and triggers. In this blog, I'll show you how to use widgets to build a conversion optimization strategy that meets your audience's needs and delivers consistent results.
Big news! We’ve teamed up with BSS Commerce — experts in building powerful, custom eCommerce experiences. This partnership is all about helping online businesses move faster, grow stronger, and give their customers something worth coming back for. Why BSS Commerce? When we choose a partner, we look for something more than business relations; we look for people we’d recommend to our closest friends. We ourselves are developers, and we build our product with users in mind. This is why we’re...
Most ecommerce sites are doing fine driving traffic — but not nearly enough of that traffic turns into email subscribers. For example, the average Shopify store converts just 1.5% to 3.5% of its visitors into subscribers. That means for every 100 people who land on your site, 97 leave without a trace. If you’re spending real money on ads, SEO, or influencer campaigns, that low opt-in rate isn’t just a missed opportunity — it’s a slow leak in your entire...
At Claspo, we often explore how entrepreneurs create and grow ecommerce businesses. And right now, there’s a clear shift happening in the market: consumers are no longer satisfied with brands that simply sell products — they want businesses to take real action and make an experience. In fact, 74% of consumers believe brands should improve their personal health and well-being, and 73% expect companies to actively contribute to society and the planet — words alone are no longer enough. Fruits...
When someone visits your website for the first time, it’s rarely by accident. Maybe they clicked a Google ad, found you through search, or engaged with one of your social media posts. However they arrived, it likely cost you, whether in time, money, or both. According to the latest reports, paid advertising is one of the most expensive ways to acquire new customers. Paid search and social media ads continue to dominate marketing budgets across industries. And even if you’re...
It's not easy to keep individuals on your site and have them do something. People have attention spans of several seconds, and everyone is vying for their attention. That's when popups can be a savior. Well-designed popups grab attention, generate conversions, and enable businesses to obtain leads — without frustrating visitors. Popups serve different purposes. Free exit-intent pop-ups can stop visitors from leaving too soon, discount popups can encourage purchases, and signup popups help grow email lists. For e-commerce stores,...
Do you have a favorite store? Or a coffee shop, bakery, pet store, etc? The place you go to often enough to know the people who work there, and for the staff to remember your name and preferences. What makes you go there all the time? Sure, it may be the location, prices, the products they offer. But chances are, you keep going back because the staff took the time to get to know you. This personalized touch doesn’t just...
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