Nikita Korchevskyi

Responsive widgets for websites are becoming increasingly essential. Given that almost 58% of web traffic comes from mobile devices, it is important that all elements of your website, including popups, easily adapt to different displays. In this article, we'll share tips on how to create widgets that look perfect on both desktop and mobile screens. Additionally, we will analyze different mobile-friendly widgets on actual websites and demonstrate how easy it is to create similar ones in our editor. What is...

Responsive search ads can be called a marketer's dream. These ads optimize searches to attract the most consumers. All you need to do is write a few variants of your message, launch the campaign and monitor its performance. Do you like this idea? Let's take a closer look at how Google responsive search advertising works. What Are Responsive Search Ads Responsive search ads are a type of ad in Google search results that automatically allows you to select the optimal...

Even if you didn't know what Experiential marketing was before, you've definitely dealt with it. After all, according to Forbes, 77% of large companies use it. Experiential marketing is one of the top trends of today. It doesn't sell products directly, but it allows you to create and cultivate an audience of loyal customers. Here, we will tell you how it works and what well-known examples you should study before launching your own campaign. What is Experiential Marketing Experiential marketing...

Customer retention and loyalty are often used as synonyms, although these concepts have significant differences. They relate not only to the small nuances in the definition but also to the marketing techniques used to achieve strategic goals. Therefore, it is important to distinguish between these two concepts to choose the best tools to use. Let's figure out the exact differences and why they are so important. What is Customer Retention Customer retention means preserving the existing customer base. From a...

If you want to improve your competitive position in 2025, pay attention to trends of digital marketing. Today's technologies are only the bare minimum. To achieve real success, you need to look to the future. Here's what you should consider in your marketing strategy.  5 Trends in Digital Marketing Not all trends are fast-moving. Some digital trends in marketing have existed for years and are gradually becoming part of our daily lives. We'll start with them and move on to...

Green marketing became popular in the late 1980s but is still popular in modern business. The planet is changing rapidly, and the number of people concerned about the earth is increasing. Today, consumers don't just want to buy a product — they want to know that their choice helps preserve the environment.  Meeting their needs is not only a noble mission but also an effective marketing strategy. We will explain in more detail how this approach works, its advantages, the...