Gamification Templates for Websites

In web development, website gamification means taking the fun elements from a game (like challenges, rewards, and competition) and applying them to non-game environments like your own website. It helps your business by allowing website browsers to participate in a game-like experience to earn rewards or “win” a prize, such as a discount on a product or service.

By turning a boring action (like signing up for emails) into a game (like spinning a wheel), you trigger a dopamine release. This creates immediate engagement, keeps users on your site longer, and motivates them to buy, often increasing conversion rates by up to 7x.

This is how you could benefit from gamification on your website:

• You get more engagement: Users are going to spend more time on your website with activities related to rewards. This is because they’d like to see what happens if they spin a wheel or scratch a card.
• You get more sales (conversions): Gamified features like spin-the-wheel, gift boxes, scratch cards, quizzes, and giveaways help drive more subscriptions, purchases, and engagements. A visitor who plays a game on your website and wins a discount coupon feels they have earned it. This sense of ownership makes them much more likely to use that coupon and complete a purchase.
• You build a better brand connection: Providing rewards or special discounts to consumers encourages brand loyalty. If visitors associate your site with excitement and rewards rather than just static text, they are more likely to come back.

We made Claspo easy to use and effective at the same time. You get a code-free, drag-and-drop editor to create professional-looking gamified widgets. Our templates are fully customizable so you can match your branding, automatically optimized for all mobile devices, and built to increase sales and sign-ups.

Here’s why our free gamification templates stand out:

1. Total creative control without coding. You don't need a developer or a degree in design to make these widgets look engaging and fun. Whether you want a Wheel of Fortune to improve conversions, a Scratch Card to encourage purchases, or a Gift Box to increase email sign-ups, Claspo’s gamification website templates have your back. Match your brand by easily changing colors, fonts, buttons, and messages.
2. Templates that work perfectly on every screen size. All Claspo gamification templates are mobile-optimized and look and perform great on smartphones. Additionally, you can tweak the design when customizing your widget so everything looks perfect on mobile, no matter what.
3. Features that help you earn money. Claspo gamification templates are designed not only to engage users but also to convert them. With integrated sign-up forms, discount codes, and easy-to-track performance analytics, you can ensure every interaction helps you meet your conversion goals.

Currently, Claspo offers a whole arcade of 7 core types of gamification templates to fit different player types and marketing goals, like engaging users and improving website conversion. Beyond the standard popup, you can choose from luck-based classics like Spin the Wheel and Slot Machine, curiosity-driven formats like Treasure Hunt, Scratch Card, and Pick a Gift, or engagement-focused options like Memory Cards. We even offer seasonal specials like Shake the Tree. Each has its own ideal use cases and mechanics, with or without collecting user data.

We know that one size doesn't fit all. Sometimes you need a quick lead capture, and other times you need to keep a user on the page longer. Here is a breakdown of the interactive elements available in our library:

• Spin the Wheel: The classic high-converter. It is a proven, recognizable mechanic that everyone understands instantly. It is hands-down the best option to catch attention and generate leads quickly. Ideal for time-limited promotions and seasonal campaigns.
• Slot Machine: Creates the “Jackpot” effect. This adds a casino-style thrill that motivates sign-ups because the reward feels like a lucky break.
• Memory Cards: This relies on focus-based interaction. Unlike a simple click, users have to play a mini-game to unlock their reward. This is excellent for keeping users on your page longer, which is likely to result in a deeper relationship with your brand.
• Treasure Hunt: The thrill of discovery. Users get a set number of chances to find a prize hidden within a grid. This multi-step interaction keeps them hooked, simulating a mini-quest where persistence pays off.
• Scratch Card: Pure digital curiosity. It’s a simple “reveal” mechanic. The urge to “scratch” and see what is underneath creates an immediate impulse to interact.
• Pick a Gift: Leverages the power of choice. Instead of assigning a random prize, you let users select their own gift box. When users choose their own reward, they feel more committed to actually using it.
• Shake the Tree: This is the festive booster you were looking for. This is a seasonal exclusive designed to turn passive holiday traffic into active leads through play.

All of these gamification templates are ready to use — you just pick the one that fits your campaign vibe and customize the rewards.

Gamified popups work better because they offer website visitors something valuable before asking for commitment. Instead of a passive request, they offer an active experience. The main problem with regular forms is that users are used to ignoring them. They see a “Sign up” box and instinctively close it. Claspo’s gamification templates break that habit by creating unique, fun, and rewarding experiences.

They don’t demand “Give me your email”, but offer entertainment and a chance to win with “Do you want to win a prize?” This triggers curiosity and the psychological desire for rewards, effectively overcoming “banner blindness.” Our data shows that gamified widgets convert 3 to 8 times higher than standard forms because they replace the friction of “signing up” with the excitement of winning.

• Standard Sign-up form: ~3.5% Avg CR.
• Gamified form: ~9.18% Avg CR.
• Scratch Cards: 11.29% CR (Highest performer).
• Spin-to-Win: 9.25% CR.
• Gift Box: 7.26% CR.

Yes, but the strategy changes depending on your audience. From our benchmark, Ecommerce sees the biggest wins, with gamified forms reaching conversion rates as high as 41% (vs 28% for standard forms). Food & Drink brands also thrive, using visual games to triple engagement. However, for industries like SaaS or Education, where trust is key, “loud” games like spinning wheels are less common. Instead, subtle gamification, such as interactive quizzes, progress bars, or streak rewards that focus on completion and value, works better for these sectors.

Working with Claspo is a completely code-free process from start to finish. First, you customize the look of your game using our visual drag-and-drop editor — no CSS or HTML skills required. Then, to make it live, you simply paste a small script tag right before the closing tag on your website. You only need to do this once. Alternatively, you can install it in just a few clicks via Google Tag Manager or WordPress.

Claspo comes packed with mobile optimization out of the box (so games work perfectly on phones), a drag-and-drop editor for total design control, and a built-in analytics dashboard to see views and conversions. We also offer advanced triggers (such as exit intent and scroll depth) and one-click integrations with your favorite CRM and email tools.

You have 100% creative control using our intuitive drag-and-drop editor. You can tweak every pixel to fit your brand design — change fonts, adjust color palettes, upload your logo, and modify button shapes. You can even customize the game components themselves, such as the colors of a wheel’s segments or the background of a scratch card, ensuring the widget feels like a native part of your website.

The most effective triggers are those that catch the user when they hesitate or show high interest. You shouldn't show a game the second a user lands on your site — that's annoying. Our data proves that exit-intent (showing a game when a user tries to leave) combined with a promo code is a “winning combo,” delivering up to 2x higher conversion than standard timing. Other effective triggers include scroll-based (appearing after the user sees 50% of the page) or time-on-page (waiting 20 seconds to ensure the user is actually interested).

If you interrupt a user too early, they bounce. If you wait too long, they leave. Here is how to hit the sweet spot:

• The “Save the Sale” trigger (exit-intent): When the mouse moves to close the tab, trigger a “Spin for a last-minute deal.”The It jolts the user out of their decision to leave and gives them a reason to stay.
• The “Interest” trigger (scroll %): If a user has scrolled 70% down a product page, they are interested but hesitant. A “Scratch to reveal a discount” triggered here acts as the final nudge to push them toward the cart.
• The “Inactivity” trigger: If a user stops moving for 60 seconds, they might be distracted. A gentle animation or an “Are you still there? Here is a gift” popup can re-engage their attention.
• First-visit welcome: For new traffic, triggering a gamified welcome offer immediately can set a fun tone and capture a lead before they even start browsing products.

The difference is significant. On average, gamified forms convert at 9.18%, compared to just 3.53% for standard static forms, nearly a 3x improvement. Specific mechanics perform even better: Scratch Cards top the charts with an average conversion rate of 11.29%. If you optimize your widgets well, you can reach the top tier of performance: the top 25% of gamified widgets achieve a CR of 26.41%.

You can start using Claspo completely for free. We offer a Lifetime Free Plan that comes with access to all features, including our full library of free gamification templates, the drag-and-drop editor, and analytics. There are no hidden “pro-only” locks on the essential tools you need to launch a campaign. Claspo has a set of Pro plans starting at $29/mo, which differ only in the number of monthly pageviews; the feature set remains the same.

It’s a simple 5-step process that takes minutes. First, choose a gamification template from our library that aligns with your goal. Second, customize the design using our drag-and-drop editor to match your brand colors and text. Third, set your triggers (like exit intent or time delay), so it appears at the perfect moment. Finally, publish and track your results using our built-in analytics to see how many visitors are playing and winning.

Here is the workflow to gamify your website using Claspo fast:

1. Select & edit: Pick a pre-made popup template like “Spin the Wheel” or “Memory Cards” and tweak the colors.
2. Control the odds: Use our “Edit rewards” tab to set the odds. You can make a 20% discount rare and a 5% discount common.
3. Target: Use Claspo’s rules to show the widget only to new visitors, or only to those who have items in their cart but haven't bought yet.
4. One-time install: You only need to paste the Claspo script once, right before the closing "/body" tag of your site. After that, you can publish and edit widgets directly from the dashboard without touching the code again.
5. A/B test: Not sure if a Wheel is better than a Scratch card? Run both! Claspo lets you test variants to see which one your audience prefers.

Yes! You don't need to commit blindly. Claspo offers a Lifetime Free plan where all features, templates, and analytics tools are unlocked. You can run your own experiments, create gamified widgets, and see the results on your live site without paying a cent. It’s the perfect way to test the “gamification hypothesis” for your specific business with zero risk.

What you get for $0: Unlimited widgets launched, 10,000 monthly pageviews, access to all widget types, full customization capabilities, A/B testing, and unlimited team members.

If you need assistance, you have several options. First, you can access our Help Center for guides, read our Blog and Case Studies for inspiration. Second, use the “Contact Us” form. And third, for more personalized help or a walkthrough of the platform, you can also contact our support team directly via Intercom chat.