Age Verification Templates for Websites

An age verification template is a ready-made pop-up layout that confirms a website visitor's age before they get access to certain content or can perform specific actions. Rather than from-the-ground-up building your age check, templates give you a pre-made setup — including the text, buttons, and layout — that you can quickly change as needed and make public.

Most age verification templates pop up or sit as an overlay — asking visitors to confirm they meet a minimum age requirement (like 18 or 21). When you create an age verification template that works well, you're balancing three key things: it needs to meet the legal requirements, it needs to be user friendly and load fast, and it needs to work a treat on mobiles without slowing down the user. And all without making eligible visitors jump through too many hoops while also stopping those who don't meet the age criteria in their tracks.

Adding an age verification popup with Claspo is pretty straightforward.

Pick an age verification popup template. Open it in the editor. Most of the work here is minor: text, buttons, visuals. You’re just making sure it doesn’t look like a default age gate users have seen a hundred times. Before going further, check it on desktop and mobile — that’s where spacing and alignment usually give themselves away.

Then you set when it should appear. By default, the popup shows as soon as someone enters the site and stays until they confirm their age. That’s usually the safest option. If needed, you can change the frequency — show it every visit, once per session, or only once using cookies. If you’re dealing with different legal age limits, geotargeting helps a lot: you can show different age requirements depending on the visitor’s location. The same goes for languages — the popup can switch automatically based on browser or site language, and you can edit each version if needed.

Once everything’s set, you just add the widget to your site. Claspo gives you a small script you can paste in, or you can deploy it through Google Tag Manager. WordPress users can install the Claspo plugin, and Shopify stores can use the Claspo app.

Most websites stick with an age gate. It’s the usual popup asking if you’re 18+ or 21+. One click, and you’re in. There’s no proof involved — it relies on the visitor answering honestly. From a legal perspective, though, this is often enough, which is why you’ll see age gates on many e-commerce, alcohol, CBD, and entertainment sites.

Age verification is a different setup. Instead of clicking a button, the visitor has to prove their age — usually by uploading an ID or going through an external verification service. That adds friction, but in some industries there’s no way around it. You’ll mostly see this on sites that deal with finance or other heavily regulated services.

There’s no one size fits all here. Different industries have different levels of legal risk and that affects how strong your age gate needs to be.

High-risk. This one’s obvious. If you sell products like tobacco, alcohol, or run a site that includes adult content or gambling, your age verification template should be impossible to miss. We're talking about a full-screen age gate. No sneaky clicks around it, no ‘I'll just scroll anyway’. Visitors must confirm their age before they see anything else.

Medium-risk. Selling vape gear? Hemp products? Running a community where users post their own content? You're likely not required to be as strict, but it’s smart to set something up. A popup with age verification can do the job here — just enough to show you're being cautious without interrupting the entire flow.

Low-risk. This group includes blogs, review platforms, SaaS tools, and even marketplaces. You might not think of yourself as needing age verification templates for websites, but if there's a chance users will stumble onto age-restricted content, it’s worth the five-minute fix. Especially when you can drop in a pre-built age verification popup template and call it a day.

There are a few rules that almost always work.

First, keep it simple. An age gate isn’t the place for clever jokes or long explanations. People should get it instantly. If they have to stop and think, the popup is already slowing them down.

Second, say why the check exists — briefly. You don’t need legal language, but a short reason builds trust and reduces hesitation.

Third, avoid sounding accusatory or dramatic. This isn’t a warning screen. It’s just a checkpoint.

If you’re operating in multiple regions, it also helps to adapt the copy by location and language — for example, adjusting the age requirement based on local laws or showing the popup in the visitor’s browser language. Small details like that make the age gate feel intentional rather than generic.

Customizing an age verification template isn’t just about making it look nice. Design choices here affect trust, usability, and whether the check actually holds up if someone looks at it from a legal angle.

Start with visibility and contrast. The popup should clearly stand apart from the page behind it. This isn’t the place for subtle overlays or low-contrast buttons. Users need to immediately understand that this is a required step, not a banner they can ignore.

Stick to your brand. Using your brand colors and fonts helps the popup feel native, which builds trust. Neutral, readable fonts usually work best here.

Layout matters more than decoration. Keep the structure of the age verification popup template simple: a short message, a clear age question, and two obvious actions. Primary and secondary buttons should be easy to tell apart.

Mobile is where most problems show up first. Buttons that look fine on desktop suddenly feel too small, text breaks in weird places, or parts of the popup end up hidden behind the browser UI. It’s worth checking this early, not after users start dropping off.

In Claspo, this is handled with display rules. You basically decide which URLs should trigger the popup — maybe one product page, a whole category, or a specific section of the site — and leave everything else alone. If there are places where an age check would feel weird (checkout, help pages, blog posts), you can exclude those so the popup doesn’t show up there.

This setup makes sense when only part of your site needs age protection. Most visitors never see the age gate, and the pages that actually require it stay covered.

No — age verification popups don’t hurt SEO if they’re implemented correctly. Search engines don’t interact with popups the way users do. As long as the age gate is a client-side overlay and the page content can still be crawled and indexed, rankings aren’t affected.

Problems usually start only when sites block content behind redirects or server-side age checks that search bots can’t access. Keep the popup lightweight, avoid hard blocks, and show it only where needed — and SEO stays intact.

If it’s set up properly, an age verification popup usually has little to no impact on Core Web Vitals. What matters most is when it loads and how it’s displayed. If the page loads first and the age gate shows up on top of it, those metrics usually stay calm. Trouble starts when a popup is heavy, blocks loading, or tries to push page content around instead of just overlaying it. That’s when you start seeing layout shifts or slower interactions.

With age verification templates by Claspo, Core Web Vitals issues usually don’t come up. The widgets aren’t loaded as part of the initial page render and don’t block content from loading. They’re shown as overlays only after trigger conditions are met, which helps avoid layout shifts and render-blocking behavior. Trigger execution time is up to around 200 ms, so the age gate appears quickly once conditions are met — without noticeable delay for users.

No — you don’t need coding skills at all. Age verification templates are fully no-code. A marketer can do the whole setup alone — pick a template, tweak the copy and visuals, choose where it shows up, and hit publish. No dev help, no code, no waiting around.

Yes — age verification templates are free to use. On Claspo’s free plan, you get full access to all features. That includes age verification templates, gamification widgets, advanced triggers, targeting rules, and much more. The free plan doesn’t expire — you can use it for as long as you like. The only thing to watch is page views. If your traffic grows and you hit the limit, you can spin up a 14-day Pro trial to see how things work at a higher volume and with extra features like multisite support. If it’s not for you, you can cancel before the trial ends and won’t be charged.