Exit-intent surveys are particularly effective for businesses that want to capture feedback from visitors who are about to exit the website or abandon their journey.
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Exit-intent surveys solve the problem of missed opportunities by allowing businesses to gather valuable insights from users who may otherwise slip away without giving feedback and understand why users leave their site without converting. They help businesses identify:
Exit-intent surveys work best when triggered as a visitor is about to leave the site, either by closing the browser tab, navigating away from the page, or moving the cursor toward the address bar, when users may be able to provide insights that can prevent future abandonment. Key use cases include:
An exit survey form typically appears as a popup when the system detects the user is about to leave the page. It usually includes:
Website exit survey are usually analyzed by evaluating the response rates and patterns across different types of visitors. Key metrics include:
Exit-intent survey responses are often combined with behavioral data (like time spent on the page, pages viewed, and cart value) to provide deeper insights into why users are leaving and what you can do to prevent it.
In Claspo, creating an effective exit-intent survey pop-up is streamlined, allowing you to pinpoint the reasons behind user departures.
Claspo's library has over 1,000 ready-to-use widget templates to suit a wide range of needs. For an optimal feedback gathering experience, we’ll select a template featuring closed answer options (radio buttons). When a form takes minimal effort to complete, users are more likely to fill it out. Leveraging pre-designed templates minimizes design costs, as element placement, quantity, size, and fonts are meticulously configured for maximum widget effectiveness.
You can literally personalize everything with Claspo's intuitive drag-and-drop editor. Simply click on an element to access its settings in the right panel, enabling adjustments to color, size, shape, widget placement, and various effects (such as button shadows, animations and so on).
Effortlessly customize the color and style of:
Add Images to a pop-up — Claspo builder supports media file uploads in PNG, JPEG, SVG, GIF, WebP, and AVIF formats. An integrated stock library of images and icons eliminates the need for external image sourcing.
To change the options for closed answers, click on the Radio buttons component > General > Edit options.
Claspo's multilingual functionality automatically adapts widget language to visitor browser or website language preferences. Eliminate the need for multiple pop-up versions. Add languages directly within the editor, and utilize the AI translator for text translation, requiring only minor adjustments.
Claspo templates include additional 'Success' and 'Error' screens to give users clear feedback on the survey submission status. These screens are also fully customizable.
Let's configure the pop-up so that it pops up for users who try to leave the Checkout page. In the When to display section, leave the pre-configured options When all conditions are met and Exit intent.
Scroll to the On pages section, click on Add condition, and from the drop-down list, select URL > Contains one of > Specify value > enter 'checkout'. This is what the rule will look like:
Seamlessly integrate with popular ESPs, CDPs, and CRMs to transfer collected data for further marketing applications, including segmentation and triggered messaging.
By following these steps, you can effectively use Claspo to gather critical user feedback and optimize the performance of your website.
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No matter what your goal is, there’s a widget for that. Explore pre-designed, user-friendly templates and find the perfect fit for your next campaign.
The average ecommerce bounce rate is over 40%. The average conversion rate? Around 3%. Ouch.
Now, imagine being able to ask these users why they left your site, right before they close the tab. Sounds powerful, right? With a website exit survey, you can do exactly that. In this section, we’ll dive deeper into:
A website exit survey is a type of pop-up feedback form shown to users who are about to leave your website.
On desktop, the survey appears when the visitor moves their mouse toward the browser toolbar. On mobile, exit intent surveys are triggered when users either tap the back button or scroll up toward the address bar.
These surveys let you collect feedback at the moment a visitor decides to leave, so instead of guessing why they didn’t convert, you get real answers straight from them.
First and foremost, client exit surveys are an asset in UX and web design. From that standpoint, they can help:
Integrating exit surveys into your UX feedback loop ensures your website isn’t just visually appealing, but also conversion-optimized and user-centered.
But of course, exit surveys are not all about UX and design testing. They have practical uses in marketing and can yield great results for a business. Below are the most common examples of exit-intent survey use across various industries.
Ecommerce brands lose millions every year to shopping cart abandonment. Customer feedback gathered via customer exit surveys helps you understand what’s breaking the buying experience. This actionable feedback helps you address barriers before potential customers leave your site.
When you’re sending website visitors to dedicated landing pages — especially via paid ads — even a 1% improvement in conversion rate can mean significant ROI. Exit surveys help you detect whether your messaging, layout, or offer is misaligned with visitor expectations.
If you’re running a SaaS product or lead generation funnel, you know that drop-offs before signup are painful and hard to diagnose.
With exit intent surveys triggered mid-funnel (e.g., on the pricing page or after form interaction), you get clarity on what’s stopping users from taking the final step — whether it’s unclear value, friction in the form, or doubts about commitment.
Not all visitors are here to buy. Some come for research, content, or information. Exit surveys on blog posts, feature pages, or help center articles can reveal whether your content actually meets user expectations or misses the mark.
That feedback helps you refine content strategy, fix UX gaps, and create a better experience for future visitors.
To ensure your surveys are effective and user-friendly, follow these expert-recommended best practices.
Users are more likely to respond when the website survey feels quick and easy to complete. Stick to one to three questions that directly relate to the user’s behavior or the page they’re exiting. And remember that client exit surveys don’t have an email field. Short surveys encourage higher response rates and provide more accurate, focused survey responses.
While multiple-choice answers make analysis easier, always allow space for custom input. A free-text field or an "Other (please specify)" option helps collect feedback you may not have anticipated and gives your users a voice.
Tailored surveys yield more useful responses. For example, use an exit survey to ask about checkout issues on the cart page, pricing concerns on the pricing page, or missing information on a product page. Context-aware questions demonstrate to users that you understand the customer journey.
Providing a meaningful incentive can significantly boost user engagement with your survey. Incentives make the interaction feel like a win-win and show users that their time and input are valued.
To get the most out of your exit intent survey, you need to ask the right questions. Let’s take a look at some client exit survey examples tailored to different scenarios, complete with sample questions.
Customers often leave after adding items to their cart, and the reasons can range from pricing concerns to technical issues. To identify what’s stopping them, you can ask such customer exit survey questions:
According to user experience research, poor site navigation is one of the main reasons users leave a website. If visitors can’t easily find what they need, they won’t stay. A navigation-focused exit pop-up survey helps you identify where the navigation breaks down.
Sample questions:
Sometimes users like your product but hesitate once they see the price. A pricing-related exit survey can give you insight into perceived value, competitor comparisons, or confusion about costs.
Sample client exit survey questions:
Visitors might abandon a product page due to usability concerns, feature gaps, or unmet expectations. Exit survey questions for customers focused on product feedback can help pinpoint what’s working and what isn’t.
Sample questions:
Landing pages are critical for capturing user interest, but high bounce rates indicate something’s off—be it design, content, or usability. Use bounce-rate surveys to uncover what’s turning users away.
Sample exit intent survey questions:
Exit survey popups won’t stop every user from bouncing. But they will show you why people leave — and that knowledge is marketing gold.
With Claspo, you can launch designer-grade exit popups in minutes and start collecting valuable insights that help you:
Claspo gives you everything you need to create exit surveys that work. Just choose a survey template from our rich template library, customize it to match your brand, and you’re all set. On top of that, our website exit survey tool helps you easily target the right audience with precision settings and advanced triggers.
Besides website exit intent surveys, Claspo lets you experiment with other formats like an NPS survey, CSAT survey, feedback button, and so on, to collect even more valuable feedback about and get a 360 view of your customers’ experience and satisfaction.
Explore different use cases and discover how Claspo can help your business drive growth.
Your free trial is completely risk-free — it doesn’t require a credit card and unlocks access to all templates and complete functionality so that you can test Claspo to the fullest.
Ready to use exit surveys that convert? Start off with a sample client exit survey!