Seamlessly Connect Claspo to Your Marketing Tool: Unlimited Integrations with Webhooks

We’re excited to announce that we now support webhooks, a highly requested feature by the AppSumo community. This new integration allows you to seamlessly transfer data from Claspo forms and popups to your marketing apps without needing a direct integration and no limits. 

Whether you're using Activepieces, Acumbamail, SendFox, SugarCRM, Monday, ConvertKit, or any other marketing tool, webhooks make it easy to connect Claspo with your marketing platform and manage your leads.

For those unfamiliar with webhooks, here we provide a simple, step-by-step guide on how to use webhooks to automatically transfer leads from Claspo to your marketing app.

What is a Webhook?

Essentially, a webhook is a way for one application to send real-time data to another application whenever a specific event occurs. In the context of connecting Claspo with your marketing tools, webhooks allow you to automatically and seamlessly transfer data from Claspo forms and popups to various marketing platforms like ESPs (Email Service Providers), CDPs (Customer Data Platforms), CRMs (Customer Relationship Management systems), and more. This eliminates the need for direct, pre-built integrations between Claspo and each individual marketing tool.

Here’s how it works:

1. Event Trigger: An event occurs in Claspo, such as a popup submission.

2. Webhook Notification: Claspo sends submitted data to a URL endpoint in your marketing app using a webhook.

3. Data Transfer: The receiving marketing tool (e.g., Activepieces, Acumbamail, SendFox, etc.) receives this data and processes it according to its configuration.

Benefits of Using Webhooks

Connect to a Wide Range of Marketing Tools Without Needing Direct Integrations

Webhooks offer significant flexibility in connecting Claspo with various marketing tools, even when direct integrations are not available. As your marketing stack evolves or as new tools become available, webhooks allow you to integrate with them without significant changes to your existing setup. This adaptability ensures that you can continuously optimize your tools and processes.

Automate Data Transfers Without Manual Data Entry

Automation is a significant benefit of using webhooks. By setting up webhooks, you can automate the process of transferring data between Claspo and your marketing tools, eliminating the need for manual data entry and reducing the time and effort required to manually input or update information across multiple platforms. 

Webhook ensures that data is transferred accurately and consistently. This is particularly important when dealing with large volumes of data or frequent updates.

Receive and Process Data Instantly as Lead Submits Data

Real-time updates are a key advantage of webhooks, enabling immediate data synchronization between Claspo and your marketing tools. By receiving and processing data in real time, you ensure that your marketing activities are based on the most current information.

Real-time data allows you to react quickly to changes or opportunities, such as following up with a lead as soon as they interact with your form or popup. This immediacy can improve engagement and conversion rates, especially if you’re running time-sensitive campaigns.

Step-by-Step Flow to Connect Your Claspo Campaign with Your Marketing Tools Using Webhook

Step 1: Check Compatibility with Your Marketing Tool

Start by verifying if your marketing tool supports external data input.

Find the section in your marketing platform that handles API integrations or webhooks. This is typically located in settings or developer tools and indicates the system's ability to accept and process data from external sources.

Step 2: Create a New Webhook and Get the URL for Sending Data

Get the Webhook URL provided by your marketing app. This is the URL where Claspo will send lead data for the marketing platform to process.

For example, Mailchimp's endpoint: https://<dc>.api.mailchimp.com/3.0/lists/<list_id>/members.

Step 3: Determine Authentication Requirements (If Required)

Some marketing tools might require an API token or key for authentication to send data to this URL. If so, generate and copy this token for use in Claspo.

This could include:

• API Token: A unique key that must be included in your request headers.
• Login Credentials: Username and password or OAuth tokens for authentication.
• Additional Parameters: Some services might require additional query parameters or headers for security.

For instance, SendFox may require an API token to be included in the request header, while Mailchimp might use an API key appended to the URL or included in the request headers.

Step 4: Configure Webhooks in Claspo

Choose the form or popup from which you want to transfer leads to your marketing platform. Within the form/popup settings, in the Integrations step choose Webhooks from the list of available integration options and set up the connection.

Paste the Webhook URL you obtained from your marketing tool into the Webhook URL field in Claspo.

If your marketing tool requires an API token or any special headers, add them to the Headers section.

Step 5: Map the Data Format Requirements

Each marketing tool has specific data fields and formats it expects when receiving data. For instance, an ESP might require fields like `email`, `first_name`, or additional ones like `opt_in_status` or `list_id` for managing your subscriber list.

Identify the data fields that Claspo captures from popups, such as `email`, `first_name`, and any custom fields you may have added.

You can map the fields as a custom JSON structure. Often, you can use a sample JSON format provided. This structure organizes the data in a more complex format, usually in the form of a JSON object.

For example, if your popup collects a field called `user email`, `full_name`, and your marketing tool expects `email address`, `first_name`, `last_name`, ensure these fields are matched correctly.

• Map `full_name` to `first_name` and `last_name` in your marketing tool (you may need to split `full_name` into these two fields).
• Map `user email` directly to `email address`.

Step 6: Activate and Go Live

Once everything is set up, save your webhook configuration in Claspo. Ensure that your Claspo form or popup is live and ready to capture leads.

Keep an eye on the integration initially to make sure everything runs smoothly and that leads are being correctly transferred to your marketing tool.

Summing Up

With webhooks now supported in Claspo, you can easily connect your lead capture popup forms and popups to your preferred marketing tool, even if we don't have a direct integration. This feature allows you to easily connect Claspo to any of the marketing apps that support webhooks and manage your leads seamlessly and efficiently.

For more advanced setups or specific questions, feel free to reach out to our support team. Enjoy automating!