Add Flexibility to Your Popups with Claspo New Text Roller Feature

We’re excited to announce a new feature update from Claspo: the text roller is here! This dynamic component, which is hard to find in many popup creators, allows you to display rotating messages effortlessly. Plus, with our intuitive drag-and-drop editor, customizing and implementing it has never been easier!

Whether you’re running a flash sale, promoting multiple offers, or cycling through important updates, the text roller ensures your messages are delivered clearly and effectively without cluttering the design.

But what exactly is a text roller, and how can you use it?

What Is the Text Roller?

The text roller is a dynamic feature that allows text to move or "roll" in your popup, instead of remaining static. This smooth, continuous movement instantly captures the user's attention, making your message more noticeable and engaging. 

1. Increased engagement — the moving text naturally draws the eye, encouraging users to engage with the content rather than scroll past it. This makes it perfect for displaying time-sensitive deals, holiday promotions, or special offers.
2. Multiple promotions in one popup — have more than one offer to share? The text roller enables you to rotate between different messages or deals within the same popup. For example, you can promote a discount code, a special bundle, and free shipping—all without overwhelming the visitor with too much information at once.
3. Dynamic and interactive experience — motion within your popup adds an element of interactivity, making your popups feel more like a conversation with your customers. This keeps your content fresh and prevents it from feeling repetitive, even for returning visitors.
4. Perfect for seasonal campaigns — running a Halloween, Black Friday, or holiday campaign? Use the text roller to alternate between limited-time deals, early-bird discounts, and exclusive product announcements, giving your customers a compelling reason to act now.

How to Use a Text Roller

The feature may seem quite small and simple but there are many ways you can use it to make your popups more engaging and user-friendly. Let’s take a look at some examples. 

1. Rotating Multiple Promotions in a Single Popup

Use Case: How about increasing the average order value? During high-traffic sales events like Black Friday, Cyber Monday, or holiday sales, businesses often have multiple promotions running simultaneously—discounts, bundles, free shipping, and more. Instead of overwhelming customers with multiple popups or excessive information, the text roller can be used to cycle through various offers within the same popup.

Example: A clothing store could use the text roller to rotate between messages such as:

• “Black Friday Flash Sale: 50% Off Sitewide!”
• “Free Shipping on Orders Over $75!”

Benefit: This keeps the popup clean while still ensuring every promotion gets attention, helping customers discover all available deals without feeling flooded with popups. 

Besides, you can also run personalized promotions using Claspo targeting features. For example, add popups to specific pages or adjust your messaging based on campaigns or other UTM parameters. 

2. Limited-Time Offers and Urgency Creation

Use Case: A text roller can be highly effective for time-sensitive promotions or creating a sense of urgency. The movement of the text itself can increase the perception of urgency, which may encourage users to act faster.

Example: A tech store offering a flash deal on a laptop could have the text roller display:

• “Limited Time Only: Save 20% on Laptops!”
• “Hurry! Only 5 Hours Left to Claim Your Discount!”

Benefit: By showing multiple urgency-driven messages in one popup, businesses can prompt quicker decision-making from customers, leading to more conversions.

3. Highlighting Event Announcements and Key Dates

Use Case: For companies hosting webinars, product launches, or virtual events, the text roller can be used to highlight key event details and countdowns.

Example: A software company launching a new product could use the text roller to show:

• “Join Us for the Live Product Demo: Oct 30th!”
• “Register Today for Early Access!”

Benefit: This ensures that all critical event details are visible and repeated, keeping the audience informed and engaged without cluttering the popup.

4. Displaying Multiple USPs (Unique Selling Points)

Use Case: When promoting a product or service with several unique selling points, a text roller allows you to cycle through these benefits without overwhelming the user with too much information at once.

Example: A SaaS company could use a text roller to highlight:

• “Save Time with Automated Workflows.”
• “Real-Time Analytics at Your Fingertips.”
• “24/7 Customer Support for All Users.”

Benefit: By alternating between features, you can emphasize the diverse value propositions of your product or service without requiring multiple popups or overly lengthy text in one popup.

5. Showcasing Social Proof and Testimonials

Use Case: Social proof, such as customer reviews or testimonials, can significantly impact purchasing decisions. A text roller can display rotating customer reviews, creating a more compelling and trustworthy popup experience.

Example: A travel agency could display:

• “Best vacation ever! The tours were amazing! – Sarah J.”
• “Highly recommend this service! Great experience. – John D.”
• “Exceeded my expectations in every way! – Emma P.”

Benefit: By rotating customer testimonials, you can enhance credibility and build trust with potential buyers without overcrowding the popup.

6. Increasing Engagement for Seasonal Campaigns

Use Case: Seasonal promotions often involve varied messaging for different product categories or segments of customers. A text roller can help businesses convey seasonal offers more effectively.

Example: For a Halloween promotion, a retailer could use the text roller to display:

• “Spooky Savings: Up to 40% Off Halloween Costumes!”
• “Trick or Treat: Free Candy with Every Order Over $50!”
• “Don’t Miss Out: Free Shipping on Orders Over $75!”

Benefit: By rotating these messages, the popup stays dynamic, reinforcing the festive theme and keeping visitors engaged with multiple offers.

7. Announcing Referral Programs

Use Case: A text roller is also ideal for promoting referral programs where multiple rewards or tiers are involved.

Example: A fitness app could use the text roller to show:

• “Refer a Friend and Get 1 Month Free!”
• “Your Friend Gets 20% Off Their First Subscription!”
• “Unlock Exclusive Workouts When You Refer to 3 Friends!”

Benefit: The ability to showcase all referral rewards and benefits in one rotating message increases the visibility of your program, making it more likely that users will participate.

How to Add Text Roller to Your Popup

Sign into your account or create an account if you’re new here. Pick a template from our library. Let’s use this one for the demo: 

Use this template

Customize the template to your needs. To add a text roller, highlight the text you want to be rotated, and in the right sidebar click on text roller:

Then simply add your options. There has to be at least one option, and you may add up to 10. 

Go on with setting up your site widget, triggering, integrations and go live! 

Keep It Moving

With Claspo's new text roller feature, the possibilities for engaging your audience are endless. This addition not only enhances the visual appeal of your popups but also provides a dynamic way to communicate your offers, promotions, and important messages without being annoying. 

Ready to take your popups to the next level? Get started with Claspo free lifetime plan!