12 Best Gamification Plugins for WordPress

WordPress engagement and conversion are something every business and store owner wants to achieve. This is especially important in current times, considering there are about 24 million eCommerce websites out there. Seeing as around 41% of visitors bounce from a website after seeing just one page, it’s essential to find something that keeps them hooked.

Gamification has proven itself to be a reliable ally nowadays. By applying game-like elements to a website, users are motivated to actively interact with the platform. When done correctly, it leads to higher user retention and eventually, better conversion. This article will offer some insight into the best WordPress gamification plugins you can use to enhance the user experience and achieve significant results.

Why you need to gamify your WordPress site

Gamification is essential because it turns a dull feature of a platform into a challenge. Whether you choose to create ads or pop-ups in the form of a game, this can make the visitor feel personally invested in your content. Below are some of the main benefits brought on by gamification: 

• Increased user engagement: the game-like action encourages people to stay longer on the website and even take action. 
• Efficient first-time customer acquisition: gamification offers incentives for completing the initial task, making them more likely to buy something.
• Higher conversion rate: add gamification to make things fun and rewarding enough to return and even share. This ultimately increases conversion.
• Better customer retention: gamification tools, reward systems, or VIP tiers encourage people to come. This improves retention in the long run.

Brands can use WordPress gamification plugins where visitors can win a discount rather than just receive it for free. For example, MAC Cosmetics once implemented a ‘Spin It to Win It’ system, where users would spin the lucky wheel popup for the opportunity to win discounts. The tool was aimed at the members of their ‘MAC Lover Rewards’ loyalty program, consistently bringing them back for more.

Key features to look for in WordPress gamification plugins

No two loyalty programs are the same. When looking for some effective website gamification plugins, check the following features.

1. Interface

A good WordPress gamification plugin should have an intuitive, easy-to-use interface. Website owners should be able to customize their reward pool system, pop-ups, and more, without requiring any fancy coding skills. Look for plugins that have pre-built templates to streamline the creative process.

2. Integration properties

As the manager of a WordPress website, you’re probably dealing with other WP plugins and interconnected platforms. For this reason, the gamification tools you use should easily be integrated with them. This includes tools such as WooCommerce or email marketing instruments like MailChimp to gather leads.

3. A/B testing and analytics

A good WordPress gamification plugin should offer insight into whether or not a specific strategy is working for you. Look for reporting and analytic features such as leaderboard tracking, A/B testing, and heatmaps to help you track performance.

4. Mobile compatibility

Around 62% of the web traffic in 2024 was done on mobile devices, which is a higher percentage compared to the previous years. You can expect more and more visitors to access the content via mobile browsers, so you have to make sure it’s responsive. Ensure that the chosen WordPress gamification plugin can adapt to every screen size and maintain the same functions across every device.

Top 12 Best Gamification WordPress Plugins 

With so many gamification plugins out there, finding the perfect one can be quite challenging. Business owners and website managers should consider everything from the features and pricing to potential drawbacks and ideal use. Here are some of the most popular choices that can change the way visitors interact with your platform.

1. Claspo

Claspo is one of the best WordPress resourceful and intuitive gamified popup builder that aims to improve conversion and engagement using gamification. The WordPress plugin has various features such as drag-and-drop editor, gamification elements (e.g., spin-to-win, gift box and scratch card), and a library that has more than 1000 pre-designed gamification templates.

The best plugin offers a lifetime free plan with all the basic features, but paid plans begin at $10/month for those with advanced needs.

Below are some key benefits that Claspo brings: 

• Free forever pricing plan: unlike other powerful gamification plugins for WordPress that force you to use a paid plan after some time has passed, Claspo offers a lifetime free plan. This option is convenient for small businesses and startups that don't have a lot of traffic yet but want to have full access to all the platform's features.
• Fully customized gamification templates: gamified widgets can be personalized in a way that can match your brand image. Claspo gives users full control over the webpage widget design, triggers, messaging, and incentives.

• Reward management: Claspo lets users control every part of their rewards, such as conditions and prize pools. It offers an intuitive way to distribute digital rewards in a way that encourages purchases.

• Easy setup: Claspo can easily be integrated with other plugins and platforms, making it an ideal choice for e-commerce websites. By the way, if you need to gamify a Wix site or any other, Claspo will also come in handy.  It doesn’t involve any fancy configuration processes.
• Simple integration: Claspo is easily integrated with various marketing tools like MailChimp or CRM systems. So, if you are interested in the HubSpot gamification, or, for example, a Pipedrive gamification, this is a very useful option. Analytics tools are also easily integrated to track performance. 

Claspo brings a series of advantages and drawbacks that WordPress users should consider, including the following: 

Best use case scenario: Claspo is best used when the goal is to boost conversion and engagement on your WordPress site using gamification tools and offers. For example, an e-commerce site running its business on WordPress could use gamified spin-to-win popups to gather emails and convert potential customers.

2. RafflePress

RafflePress is a useful tool for WordPress websites that offer contests and giveaways to their users (in other words, raffles). It comes with a multitude of features such as contest shareability, pre-built templates, and multiple-entry contests. There’s a free plan that small businesses can use, and paid plans start at $31.60 per year.

Going for RafflePress could bring the following benefits: 

• Easy giveaway setup: website managers can use the drag-and-drop builder or the pre-built template to create giveaways within minutes.
• Viral referral campaigns: the viral sharing ‘Refer a Friend’ system rewards participants when they refer friends. This turns them into ambassadors for your brand.
• Customizable templates: the pre-built templates can be customized to fit the brand voice and image, driving traffic and collecting leads.

RafflePress has a series of advantages and limitations that could affect its usability:

Best use case scenario: RafflePress is the better choice for influencers or e-commerce companies that want to go viral while running contests. The WordPress gamification plugin can help them expand their email list and grow their social media presence, which boosts traffic.

3. Gamification for WooCommerce

WooCommerce gamification helps boost retailer sales by using loyalty programs and special incentives. Some convenient features include the Points and Rewards System, gamified promotions, and auto-generated discount coupons. Prices start at $6.59 for monthly plans and $79 for yearly plans, but features can be purchased separately.

Some benefits of Gamification for WooCommerce include the following: 

• Integrated gamification in WooCommerce stores: gamification plugins such as Points and Rewards permit owners to create point-based challenges to improve customer engagement. 
• Reward systems: WooCommerce gamification plugins reward your customers for actions such as purchases and referrals, motivating them to spend more.
• Loyalty programs: long-term customers are rewarded through tiered loyalty systems and exclusive discounts, making them less likely to switch brands. 

This WordPress gamification plugin has the following pros and cons: 

Best use case scenario: Gamification for WooCommerce is best used when store owners want to incentivize shopping through rewards. Beauty platforms can award points for reviews, which can be used as discounts for the next purchase. 

4. myCred

Another gamification plugin is myCred which is a popular WordPress choice for its point management system. WordPress users can take advantage of the ranks and badges, multi-site support, customizable add-ons, and community leaderboards. The basic plan starts at $99/year, and it can go as high as $299/year for business.

Some benefits of using this WordPress gamification plugin include the following: 

• Customizable point management: reward points can be adjusted based on actions such as purchases, leaving reviews, or referrals.
• Engaging game mechanics: website owners can take advantage of fun game mechanics such as progress tracking, leaderboards, and loyalty badges.
• Easily integrated with WooCommerce: this makes it easier to customize store design and increase retention. 

Some advantages and drawbacks to myCred include the following:

Best use case scenario: myCred is a sensible solution when you want to build a point-based reward system on your platform that keeps users engaged. It’s also suitable when you require integration with multiple other plugins.

5. Simple Giveaways

Leads are never easy to gather, but a good giveaway can help you gain exposure. With features such as giveaway templates, giveaway form personalization, social sharing options, and winner selection, giveaways are easier to launch and manage. There’s a free plan with basic integration, and the paid plans start at $49.99/year.

Some benefits of Simple Giveaway include the following: 

• Easy giveaway creation and management: website owners can create giveaways and manage winners using the intuitive interface of the plugin.
• Integration with email marketing tools: the plugin can seamlessly be integrated with different tools such as MailChimp or ConvertKit to collect leads, making it easier to notify the winners. 

Some advantages and drawbacks of Simple Giveaways for WordPress include: 

Best use case scenarios: Simple Giveaways is one of the most suitable options when the aim is to increase engagement by using simple contests.

6. WP Optin Wheel

Spin-the-Wheel plugins have always been a good way to keep visitors engaged, and WP Optin Wheel is a popular choice. The WordPress gamification plugin has numerous features such as spin-the-wheel popups, exit-intent technology, analytics, and customizable themes. There’s a free demo so that website owners can try out the plugin, and the starter plan is rated at $49/year.

Some useful features include the following: 

• Spin the wheel plugin: this can be an effective choice for lead generation, as visitors are more inclined to leave their email for potential prizes.
• Exit-intent technology: WP Optin Wheel senses when someone is about to leave the website and sends a pop-up before they have the chance to bounce back.
• Customizable offers: wheels can be customized with different prize types, from free shipping to giveaways and discounts.

A couple of pros and cons for using the WP Optin Wheel for WordPress include the following: 

Best use case scenario: WP Optin wheel is an accessible way to boost conversion by adding gamified popups to the platform. E-commerce stores can use them to draw shoppers through discounts and special offers, increasing sales.

7. OptinMonster

OptinMonster is a powerful tool for lead generation, mainly due to its ability to collect emails. The WordPress gamification plugin offers conversion-boosting features such as analytics, advanced behavioral targeting, and integration capabilities, making it a user-friendly option to improve your sales. There’s a demo mode that allows users to test it out for the first 6 months, with paid plans starting at $21 per month.

Some notable benefits include the following:

• Exit-intent popup: the bounce rate is reduced as those who want to leave the website are caught right away, boosting conversion chances.
• A/B testing: this feature allows store owners to continuously refine their forms for better results. You can check among different variations from your popup campaigns and see which one performs best.
• Drag-and-drop builder: creating responsive forms is easier, even without coding experience. The builder lets you create a suitable WordPress popup on click for your audience.

The following advantages and disadvantages can help determine whether or not OptinMonster is a good choice for your needs:

Best use case scenario: OptinMonster is a suitable choice for those who want to reduce bounce and increase their email subscriptions. E-commerce stores and content creators can benefit the most, as it generates subscribers.

8. BadgeOS

BadgeOS is an effective WordPress gamification plugin that lets you personalize your website into a rewarding system. You can reward users with badges, ranks, and points based on how they engage with your website. There’s a free version you can use, but for advanced features, prices start at $69 per year. 

Some useful features brought on by BadgeOS include the following: 

• Customizable badges: users can display the awards and badges on their profiles to showcase achievements, increasing their desire to complete more tasks. 
• Achievements: users can track their achievements using the dedicated dashboard. This supports healthy competition.
• Custom rewards: you can define the criteria that trigger a reward (e.g., earning points and completing tasks), along with the nature of the rewards.

Website owners should consider the following advantages and drawbacks before settling for this plugin to gamify a WordPress site:

Best use case scenario: Badge OS is a good option when you want to incentivize users with an achievement-based system. It turns everything into a learning system, making users more likely to interact with your brand.

9. WP GamiPress

Retaining users has always been a challenge, but WP GamiPress can help draw people in with achievement systems. This WordPress gamification plugin is useful for e-learning platforms, as it rewards visitors for their interactions with points, badges, ranks, and achievements. Many add-ons can be used with the free version, with paid plans starting at $49 for a single site.

WP GamiPress brings a series of benefits, including the following:

• Badges: users can get them for completing simple tasks such as buying something, leaving reviews and comments, or just logging in.
• Achievements: those in the ‘game’ can see themselves on leaderboards, incentivizing users to finish even more tasks to remain on top.
• Custom rewards: website administrators can decide what rewards are given out for any action. These rewards can be given either manually or automatically.

The pros and cons below should be considered before using the plugin: 

Best use case scenario: WP GamiPress is a plugin for WordPress to build an interactive reward system. This will make people more likely to engage with your product. 

10. Gamify

Quizzes have always been a fun way to spend your time, and once started, most want to see them through. With its ability to integrate with email marketing tools, along with its feedback and survey data collection ability, Gamify is a good way to find out more about your users. Prices start at $49 per month for the Simple Plan.

A few notable benefits of Gamify include the following: 

• Gamified quiz system: website managers can create interactive quizzes that end with rewards and boost engagement on your WordPress site. 
• Scoring system: the scoring systems and leaderboards can track the progress of website users, keeping them coming back for more. 
• Reward integrations: users are rewarded with points, badges, and achievements, which can be integrated with other platforms.

The following pros and cons could offer some insight into the suitability of the plugin:

Best use case scenario: if you want to create surveys and quiz systems using gamification, this could provide some fun alternatives. The plugin is good for those whose main goal is to gather email addresses.

11. WooCommerce Points and Rewards

As the name suggests, WooCommerce Points and Rewards lets you reward customers for their activity. It’s more of a loyalty program that lets users claim special perks, encouraging repeated sales. Prices start a $4.09, but website owners can try the $49 annual billing.

Key benefits of the WooCommerce Points and Rewards plugin include the following:

• Offering points for purchases: users can receive points for every dollar that they spend. 
• Rewarding user engagement: rewarded users are more likely to come back, improving Average Order Value (AOV) and boosting retention.

The strengths and weaknesses of the plugin include the following: 

Best use case scenario: this plugin can be useful for incentivizing loyalty in WooCommerce stores. It can turn visitors into leads and customers, improving your sales. 

12. WP User Rankings

The WP User Rankings plugin aims to create a healthy competitive environment for users by introducing achievement tracking and leaderboards. There’s a free version of this plugin available in WordPress, but the paid version starts at around $29 per year. 

Some of the strong points of the plugin include the following:

• Leaderboard integration: rankings are automatically given points and rankings on the leaderboard based on engagement.
• User rankings: users can see where they’re ranked, boosting potential engagement. 
• Competitive elements: encourages users to actively participate to maintain their spot.

A few goods and bads for the WP User Rankings plugin include: 

Best use case scenario: if your goal is to boost competition and user interaction, this plugin should be useful. Account owners will feel incentivized to reach the top, interacting more with your website. 

Final Thoughts

Gamifying WordPress sites can significantly improve engagement for a platform by giving visitors the right incentives. Figure out the goal of your website and then choose the one that works best for your needs. For starters, you can try Claspo, due to its higher feature coverage! Oh, and if you’re looking for the best way to gamify Shopify or any other store, Claspo’s got you covered there too.