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Valeriia Kozarezova

Valeriia Kozarezova

Position: Head of Content

Education: Dnipropetrovsk National University of Railway Transport of Ukraine. Specialty: Technical Translation

Throughout my working experience, I collaborated with diverse digital products. While their goals varied, one common thread emerged—quality copy, thoughtful design, and meticulous A/B testing consistently led them to success. In this blog, I aim to help you craft your unique formula for the perfect converting widget and ensure that every letter and element is truly impactful.

My Areas of Expertise

Conversion Use Cases & Tools Advanced Trends

Read My Posts

11 Best AI Image Generators 11 Best AI Image Generators In the world of digital marketing, visual content is one of the key elements for attracting and engaging customers. Thanks to the rapid development of artificial intelligence technologies, creating illustrations has become available to everyone, regardless of design or artistic skills. In this article, we will detail 9 of the best AI image generators that can help create stunning visuals. What You Can Do with AI Image Generators AI tools for creating images are a convenient and effective way to... 27 May 2024 10 min read
The Best Pride Month Campaigns from Successful Brands The Best Pride Month Campaigns from Successful Brands With June getting closer, marketers should start considering their Pride Month ads and campaigns. It's not a time you'd want to miss. 69% of consumers want a brand to share and express their values. Capitalizing on Pride Month is a great opportunity to prove a brand's dedication to diversity and inclusivity. However, slapping rainbow colors on your Instagram icon and calling it a day might do you more harm than good. 88% of customers say authenticity is important when choosing... 10 May 2024 15 min read
Add To Cart Button Color: 6 Best Examples Add To Cart Button Color: 6 Best Examples Small details often turn out to be the most important. According to Toast's statistics, a simple change in the color of the "Add to Cart" button can increase conversion rates by 200-350% and increase sales several times. Of course, these statistics should be considered in the context because a website is a complex set of UI elements, each directing a user to the target action. That is why today we are looking at a very narrow but important topic —... 16 May 2024 14 min read
Do We Still Spend More on Holidays? 8 Reasons Why and How to Use Them Do We Still Spend More on Holidays? 8 Reasons Why and How to Use Them Do we still fall for special holiday offers and spend more on holidays? I mean, I do. Moreover, since Claspo is one of the most convenient tools for promoting special offers, we also observed an increase in the use of our popular webpage widgets.  What Do Stats Say? I'm not an expert in holiday marketing (at least, not yet), but I understand that an example of two doesn't establish a pattern. Also, the world's political and economic situation could significantly... 16 April 2024 12 min read
Emotional Appeal Advertising: 8 Types with Examples Emotional Appeal Advertising: 8 Types with Examples Using emotional appeal advertisements in your marketing strategy can significantly increase engagement and boost sales. The concept is that our brain first evaluates the emotional component of the message before using logical reasoning. Therefore, if your ad highlights the emotions and desires of consumers, it can hit the target more accurately and quickly than one focusing only on facts and arguments.  Sounds exciting, doesn't it? So, let's see how to find the right keys to unlock the minds and hearts... 11 April 2024 15 min read
Valentine's Day Marketing: 14 ideas Valentine's Day Marketing: 14 ideas Marketing ideas for Valentine's Day are often the most productive and efficient. This day has long been considered not only the holiday of love but also the holiday of marketers. According to the American Retail Federation, total consumer spending related to it is expected to reach $27,5 billion in 2025.  Ready to take advantage of this opportunity? Then, keep reading and learn about interesting holiday marketing ideas. 14 Marketing Ideas for Valentine’s Day Before we get started, there are two... 14 February 2024 7 min read
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