Olha Butyrina

Effective marketing ideas for the summer are crucial, as online sales tend to decline due to vacations and the characteristics of the season. However, a competency-based approach to marketing can not only retain the interest of the audience in the summer but also attract new customers. That is what we will discuss in this article. Importance of Summer Marketing Campaigns Even though the global economy is unstable, purchasing power remains strong. According to a study conducted by Optimove in 2023,...

Geotargeting advertising has become one of the essential marketing tools. According to Improvado statistics, 84% of US companies actively use it, and of those who don’t yet use it, 94% plan to implement it in their strategies in the future. Even the B2B sector is not an exception, with 71% of companies already using this technique and another 14% exploring its possibilities. Thus, geotargeting advertising is one of the top trends in modern marketing. Here's how to join this trend...

Most businesses come up with new marketing ideas for Easter every year or use ones that have worked well in previous years. And it is not surprising. Easter campaigns are an excellent opportunity to remind the audience about the brand, convey the holiday vibe and increase sales.  We will share a few examples of marketing campaigns that will inspire you to create your own successful promotions.  Importance of Easter Promotion Campaigns Statista polls show that in 2023, more than 80%...

Originally, we wanted to showcase awesome Claspo pop-up templates and encourage you to utilize them right away. However, we soon recognized that some companies just play on environmental and social themes, intentionally or inadvertently, leading to customer deception and harm to brand reputation. As a result, we decided to go deeper.  So, this article will safeguard you from unethical pitfalls, offer insights for crafting genuinely impactful campaigns and promotions, and demonstrate the Claspo web page widgets' flexibility to your unique...

Are you looking for spring marketing ideas to catch the attention of your customers and make your brand recognizable? We have some exciting suggestions that are suitable for any business. So, let's get ready for the season of beauty and renewal! Spring Marketing Campaign: Why Is It Essential for Your Business Spring is not just the first warm days and new leaves on trees. Along with the weather, consumers' moods improve. They become more susceptible to emotional impulse spending and...

Easter is a time of cherished traditions, prominently featuring the joy of giving gifts to loved ones. In 2024, Easter holiday spending reached $22.4 billion, with a third of shoppers turning to online stores. So, if you have special offers, don't tuck them away like hidden Easter eggs. Instead, showcase them front and center on your website, enticing shoppers to choose your store for their gift-hunting adventure.  How do you make your offers stand out? Claspo is your ally here. This...