Daria Dobrytsia

Let’s talk about loyalty software. If your goal is to create and retain loyal customers, incorporating customer loyalty into your marketing strategy is a smart move. The next step? Finding the right Shopify loyalty app to power your loyalty-focused marketing plan. Sounds familiar? Many Shopify merchant feels unsure when it comes to choosing the best loyalty app for their store. To help you navigate the options, we’ve put together a list of loyalty apps that we believe are worth considering....

Imagine a potential customer comes to your site in search of a pair of shoes. As soon as they start scrolling, a “Subscribe now” pop-up slams the display. They click the ✕ button without reading your offer. Seconds later, another pop-up interrupts. When they try to view the product details, yet another pop-up covers the screen, asking to leave their phone number to stay “in the loop”. Frustrated, they leave. Marketers know this feeling so well: you need pop-ups to...

Say your unpopular opinion and run: Building a successful website isn’t just about beautiful design.  It’s about building end-to-end sales funnels that turn visitors into loyal subscribers and repeat customers. Email collecting tools are now central to how websites and marketing work together. For web developers and designers, they ensure signup forms look right at home. For marketers, they offer powerful ways to target and convert visitors. The right email collection tools can dramatically improve user experience, site performance, and...

When someone visits your website for the first time, it’s rarely by accident. Maybe they clicked a Google ad, found you through search, or engaged with one of your social media posts. However they arrived, it likely cost you, whether in time, money, or both. According to the latest reports, paid advertising is one of the most expensive ways to acquire new customers. Paid search and social media ads continue to dominate marketing budgets across industries. And even if you’re...