Collecting phone numbers is the first step to implementing an SMS or text marketing strategy. 53.5% of business owners say that SMS campaigns have the highest open and click-through rates compared to other communication channels. That’s no surprise, given that text messaging is the preferred method of communicating with brands for nearly 50% of consumers of all ages. Thus, by growing your phone number list, you can reach a broad audience with subsequent SMS mailings, attract more attention to your...
In 2025, 71% of companies worldwide have a website, and 43% plan to invest in it. And this is not surprising. With the transition to online commerce, the website has become almost the primary source of income for many businesses. Therefore, entrepreneurs and retailers are developing new strategies to increase website conversions and sales. Website widgets are a vital part of this strategy today. Data from a million Duda sites says that websites that use widgets have an average conversion...
Everyone appreciates a bargain, especially a month before Christmas. This explains the world's growing enthusiasm for the commercial traditions inherited from the United States of Black Friday and Cyber Monday. The last Friday of November and the following Monday have become two high points in the calendars of major retailers and consumers alike. One thing is certain: Cyber Monday promotions mark the peak of e-commerce sales each year. These large-scale commercial operations are a unique opportunity to increase your annual...
Website pop-ups are a key part of modern web design and digital marketing strategy, offering an effective way to engage visitors and generate leads online. When built with strong UX principles and aligned with marketing objectives, pop-ups drive higher engagement and reduce bounce rates. Besides, pop-ups can help marketers achieve specific goals, like growing email lists, improving campaign ROI, and boosting product visibility. This guide covers 49 types of pop ups, categorized by view, goal, and trigger, to help marketers...
Pop-ups are a powerful marketing tool for increasing website conversions. In digital marketing, pop-ups are on-site messages or forms that appear while a user browses your site, designed to capture attention, boost engagement, and drive action. Marketers use pop-ups for a range of conversion rate optimization (CRO) goals, including: Collecting customer data via email signup forms (e.g., Shopify newsletter signup forms in case of Shopify merchants) Promoting special offers to improve sales conversion, Reducing churn with personalized, targeted messaging. While...
If you're looking for simple but effective ways to engage your audience and strengthen your digital strategy, video pop-ups are a perfect choice. By interacting with them, visitors can view your branded video imbued with your messages without leaving your website and easily complete targeted actions by clicking the CTA button. In this article, we will share some cool video pop-up examples, discuss their advantages, and show you how to create one with minimal time and effort. Create Free Video...
It seems that pop-up windows in HTML were on the Internet as soon as the Internet appeared. We all remember the weird and annoying pop-up that wanted to get everything from us, except souls. But that time is over, and every business owner should consider using pop-up tips to get customer information. Even now, you can see that lots of manipulations are gone, and the pop-up windows have become more friendly, informative, and less annoying. Sit Back And Let Us Do...
Your business's most important task is determining the factors influencing the consumer's decision to purchase or refuse your products or services. But no one can tell you about these factors better than the consumers themselves. And here, the customer satisfaction survey comes into play. It allows you to obtain first-hand information that is more valuable than any hypothesis. The buyer directly interacts with your product, advertising, sales touchpoints, and support teams. Therefore, the opinion of each of them is the...
If you are looking for how to grow your YouTube channel, you should start asking yourself why you need that. As of February 2025, there were 253 million active YouTube users in the USA only! India itself had 467 million active users. So can you predict how many there will be next year and in years to come? Plenty enough for you to start growing a YouTube channel for different purposes. It helps grow business, raise awareness of your brand,...
As a rule, people don't have time to answer long surveys. It gets annoying with every new question, and many people can't even understand why they are dealing with some of those questions. So how to increase survey response rates, and what is a good survey response rate? Surveys are a great tool when you want to get a decent amount of information in a short period of time. Even a small amount of answers will help you understand your...