Сollect real, actionable feedback at the moment shoppers are about to abandon their cart or exit your site to reduce bounce rates, understand pain points, and improve the overall customer experience.
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A Shopify exit survey is a widget shown when a visitor is about to leave your store, either without completing the purchase or engaging in any other way. It’s one of the most effective ways for e-commerce store owners to understand shopper intent, reduce cart abandonment, and capture valuable feedback to uncover friction.
Brands that use exit surveys gain such key advantages:
Exit-intent surveys are shown when a user moves their mouse toward closing the browser tab, but that’s just the beginning. With Claspo, you can combine multiple behavioral signals to show the survey at exactly the right moment.
Here are some use cases of an exit-intent survey for Shopify stores:
Exit-intent popups typically contain the following elements:
Let’s imagine that you, like most e-commerce store owners, want to find out why people don’t complete their purchases. An exit intent popup is the best option in such a case because you want the shopper to pause and stay.
Choose the exit intent survey template from our library. For a survey like this, we suggest you pick a template that has a built-in coupon code component.
Now, let’s customize the popup. First, adjust the copy to fit your case and tone of voice. Click twice on the text element and you’ll be able to edit the contents.
Check every page of the template, since there are different states.
On the success page, make sure to update the coupon code to a valid one.
On the same page, configure the default “Go to my cart” button. Click on the button and go to General, then set the Action on click.
Now, you can polish up the look by changing fonts, colors and icons, if necessary, of course.
Finally, e-commerce stores often operate in different languages, so if you want to target an international audience, add the desired languages.
Claspo will translate your exit-intent popup using AI. You should be done at this point, so click Save and move to the next step.
Set the following settings for your exit-intent popup:
Then go to the On pages section and select the option you want to use to detect items in the cart.
You can use the Data Layer, Cookies, Local Storage, or JavaScript values. It all depends on what makes more sense for your Shopify store.
Finally, connect any analytics or other tools to record survey responses. That way, you can easily analyze customer feedback and take further action to remove roadblocks in the shopping experience.
Now publish the widget and take the first step to improving customer retention!
Explore our entire library and find the perfect template to launch your next campaign in no time.
No matter what your goal is, there’s a widget for that. Explore pre-designed, user-friendly templates and find the perfect fit for your next campaign.
Ecommerce store owners often rely on delayed or indirect feedback methods, like email surveys, support tickets, or post-purchase surveys. While these methods are helpful, they fail to capture the high-intent visitors who leave silently before taking any meaningful action. A website exit survey fills that gap with real-time, contextual feedback that no other channel can match.
Unlike email surveys that require user identification, exit popups can engage visitors who haven’t registered or signed in, even those who never reach checkout. This makes it the only way to collect feedback from users leaving your store before becoming part of your CRM.
For example, a first-time visitor views a product, doesn’t add it to the shopping cart, and starts to close the tab. A survey appears asking: “What’s stopping you from making a purchase today?”
Post-purchase surveys are great, but they only tell you why customers bought, not why they didn’t. Widgets provide real-time interaction just before the user exits, collecting feedback at the exact moment doubts occur.
Exit survey popups allow you to collect feedback and address objections simultaneously. While the user is sharing why they’re about to leave, you can offer a discount, a coupon for free shipping, or another incentive. You hit two targets with one shot: gather valuable feedback and recover otherwise lost sales.
Unlike passive feedback tools, exit-intent widgets can be triggered based on precise user actions. You can show different surveys depending on cart value, scroll depth, referral source, or interaction history. This gives you complete control to collect specific feedback from the right segment, instead of treating all drop-offs the same.
If you ask vague questions, you get vague answers — and that won’t help you increase conversions or understand why customers abandon. To get insights that lead to action, your exit survey needs to be tightly aligned with user behavior, funnel stage, and business goals.
Not all exits are equal. A shopper leaving the cart has a different intent than one who browsed a single product. Use behavioral segmentation to decide which exit survey variant to show.
You always trigger on exit intent, but the content of the widget should reflect the user's journey.
Exit surveys need to be fast and frictionless. Users are already on their way out. That’s why Claspo’s widgets provide quick-select options. This approach increases response rates and produces clean, structured data you can immediately use in segmentation and testing.
Exit surveys should focus on what’s stopping the user right now. You’re not looking for opinions — you’re looking for buying friction.
Examples of focused questions:
Each of these questions ties directly to business levers: price, clarity, trust, urgency.
If you’re ready to turn abandoned sessions into actionable insights and real revenue, Claspo makes it fast and simple to launch your first exit intent popup for Shopify .
You don’t need to design from scratch — Claspo offers a full library of professionally built templates, optimized for different use cases and funnel stages. Just pick one, customize your message, and go live in minutes.
With advanced targeting rules, you can precisely control who sees what — based on cart status, referral source, page type, and more. That means higher-quality feedback, more relevance, and better conversion outcomes.
Claspo is available on the Shopify App Store, and you can get started today with a free plan. No credit card. No guesswork. Just install the plugin from the App Store — or sign up directly on our website and connect your Shopify store in a few clicks.