Email Newsletter Popup on Shopify

What email capture pop-up on Shopify solves & why businesses use it

The email capture popup on Shopify helps address the "visit-and-leave" problem, where users explore your store but don’t engage. A well-timed newsletter invitation popup encourages users to connect with your brand on a deeper level.

With the help of a Shopify popup signup form you can:

• Accelerate email list growth: It captures emails quickly and effortlessly from site visitors.


• Build an owned audience: By collecting emails, you reduce dependence on social media algorithms and paid ads, creating a direct channel to your audience.


• Increase brand engagement: Newsletters keep subscribers informed and invested, whether through product news, curated content, or storytelling.


• Drive conversions over time: Some visitors aren't ready to buy right away. Staying top of mind via email helps nurture them into future customers.

When & how to use a newsletter sign-up popup on Shopify

Newsletter signup popups work well with these Shopify store audiences:

• New visitors who aren’t subscribed yet and might be hesitant.


• Returning users who didn’t sign up the first time, but they came back, which means the interest is there.


• Price-conscious shoppers browsing your sale pages. They’re already deal-oriented, so an email subscription box with an incentive feels like a bonus win.


• Visitors from paid ads or affiliate links. An opt-in with an incentive can turn those high-cost clicks into long-term subscribers, even if they don’t buy right away.


• Leaving shoppers who didn’t convert.

Show a pop-up subscription box on your Shopify store to visitors who haven’t subscribed yet. Let them browse for a bit — trigger it after a short 15-20 seconds delay on high-traffic pages so they have time to get a feel for your brand.

If they’re scrolling halfway down the page, that’s your cue they’re interested — a great moment to invite them in. You can also catch them right before they leave the site with a Shopify exit popup, giving them one last reason to stick around.

How a Shopify email subscription popup looks

An email lead capture popup has a clean, branded design that doesn’t interrupt the shopping flow. This widget usually includes:

• A friendly heading with a clear and valuable offer.


• Short form. Usually just an email field, but you can add a name field.


• CTA button and opt-out link or button.


• Optional extras: a countdown timer to add urgency, or a checkbox to subscribe to specific newsletters.

How to add an email newsletter pop-up in Shopify

Let’s build a Shopify popup newsletter that offers an incentive in exchange, since this is a very popular way to build an email list in eCommerce.

Step 1: Choose a template

No need to build from the ground up — Claspo offers over 1,000 pre-designed Shopify email capture templates. Simply choose one that fits your goal, and you’re already halfway done.

Step 2: Customize it

Here comes the fun part — customizing! Claspo’s drag-and-drop editor makes it super easy.

• Edit text: Click on any text block and type in your own message. Want a different font or color? Head over to the settings panel on the right and tweak it.


• Change the background: Click the background area to upload an image or choose a solid color.


• Swap out images: Just click on the image, then either upload your own (PNG, JPEG, WebP, or even GIF) or choose one from Claspo’s image library.

This Shopify email subscription popup template includes a rolling text component — it’s like a news ticker but cooler.

• Double-click it to open the settings.


• In the Style tab, you can change the color, add a background, or a border.


• In Options, add your own messages that you want to scroll through.

It’s a great way to highlight deals, tips, or announcements.

And don’t forget your CTA button — that’s your main driver for action. You can customize how it looks, how it reacts when someone hovers over it, and of course, what it says. A simple “Get Started” or “Yes, I want this” can do wonders.

Before moving on, scroll down to check the built-in confirmation screens. There are three — success, already subscribed, and error. Give each one a quick update to make sure they align with your tone and message.

Step 3: Set display conditions

Timing matters. Instead of hitting visitors the moment they land, you can set the widget to appear after they’ve spent some time on the site, scrolled a bit, or even tried to leave. For example, you might want it to show only after someone views three pages — a great way to target those who are clearly interested. Just open the display conditions and turn on the triggers you need.

For sharper targeting choose who sees the widget: first-time visitors, returning users, desktop or mobile audiences, or even those browsing specific pages.