Linda Bustos
Founder/Ecommerce Consultant
Linda's the founder and chief editor of Ecom Ideas, a curated database of inspirational ecommerce examples, tips, and tactics from top retailers from home page to checkout.
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With all the design and customization options for the widgets available nowadays, it’s easy to get overwhelmed by the possibilities. While there are many tools to A/B test any aspect of your widget to prove what performs best, it’s important to test the right variables first to avoid endless rounds of trivial tests. Because what rockets conversions for one site might fail on another, you want to determine what design and delivery decisions work best with your customer. I'm Linda...
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