Welcome offer pop-up

What it solves & why businesses use it

A welcome offer popup helps capture attention early and encourages opt-ins before users get distracted. It builds your email list while offering something of value right away — whether that’s exclusive content, early access, or a discount. Use it to:

• Turn anonymous visitors into subscribers.


• Grow your email list with relevant, high-intent contacts.

When & how to use it

This widget is a great fit for any business that benefits from ongoing communication with its audience. Match your welcome offer to what your audience values most:

• E-commerce — promote launches, sales, and restocks.


• Blogs & media — share updates, curated reads, and insider tips.


• SaaS & digital products — deliver product news, feature tips, or onboarding content.


• Online education — announce webinars, new courses, or send helpful resources.


• Service providers — offer expert tips, case studies, or limited-time deals.

Best for first-time visitors landing on your homepage or high-traffic entry pages. Trigger it after a short delay (10-15 seconds) to avoid overwhelming the user right away. You can combine targeting conditions like ‘new visitor’ + ‘time on page’ to make the pop-up feel well-timed, not pushy.

How it looks

A welcome offer popup is simple, friendly, and on-brand. Typical elements include:

• Welcome headline.


• Quick value summary and incentive.


• Single email input field.


• CTA button.


• Optional: checkbox for consent, image or brand logo, opt-out button, and a gentle reassurance (such as, ‘No spam, just good stuff’).


• Close button clearly visible.

What it pairs well with

A welcome popup works even better when it’s part of a smooth journey. Combine it with other widgets to keep visitors engaged from the first hello to the final click:

• First purchase discount pop-up — combine welcome + offer in one flow.


• Product recommendation widget — show bestsellers after the greeting.


• Exit-intent widget — try to catch attention later if they didn’t interact earlier.

How to set it up

Let’s build a widget to welcome new visitors and invite them to subscribe to your newsletter.

Step 1: Pick a template

No need to start from scratch, because Claspo has over 1000 pre-built templates designed for different goals, like lead capture, promos, and more. Just choose the one that fits your needs and save time on styling. A good widget should feel like a natural part of your site. So, all that’s left is to make the template yours.

Step 2: Customize it

With Claspo’s editor, it’s easy to match the background, colors, fonts, and CTA button to your brand. You can also switch up the layout anytime — for example, if your template starts as a pop-up, you can turn it into a floating box or a content blocker with one click.

Add an image. Upload your own (PNG, JPEG, WebP, or GIF) or browse Claspo’s built-in stock library for something that fits your vibe.

You can also personalize the Email field placeholder. Just click the field, open the General tab in the right-hand panel, and enter your custom message. If you're in B2B or SaaS, you might want to turn on the ‘Do not accept public email domains’ option — handy for filtering out Gmail or Yahoo addresses.

Don’t forget about the subscription status screens — Success, Existing, and Error. These are extra widget pages visitors will see based on their actions. To edit them, just scroll down or click their names in the bottom panel.

Make sure the Close button is easy to find but not distracting. Click on it, and you’ll see styling options in the right panel.

Step 3: Set display conditions

Give visitors a moment before showing your widget, because no one likes an instant popup. A 15-20 second delay works well. You can also fine-tune the timing with triggers based on:

• Time on page (default is 20 seconds, but adjustable).


• Time on site.


• Number of pages viewed.


• Scroll depth.


• Inactivity.


• Exit intent.

For better targeting, mix and match conditions. In our case, we’ll show the widget to new visitors who’ve spent at least 20 seconds on the home page. To do this, go to On pages > Add condition, choose URL > equals, and enter your homepage URL.