Goal
Grow email list
22
Increase sales
10
Lead generation
11
All Goals
All CRO-ready popup templates
All CRO-ready popup templates
Browse ready-to-use popup templates and see how each tactic performs. Choose what fits your goal, customize it to match your brand, and go live fast.

Gamified discount
9% avg. CR
Turn a standard discount into a quick game visitors can play on the spot. Reveal the promo code right away, or ask for an email before showing the prize when list growth is part of the campaign.
Gamification
Discount

Spin the wheel
9.3% avg. CR
Use Spin-to-win popups to capture more subscribers and drive sales. This familiar format lowers friction, adds a sense of winning, and often outperforms static widgets — while you stay in control of the reward logic.
Gamification
Discount

Discount coupon popup
6.18% avg. CR
Give visitors a ready-to-use promo code and move them closer to checkout. A copyable code makes the offer easy to claim and reduces friction between seeing the discount and applying it to an order.
Promo code
Discount

Pick a gift
7.3% avg. CR
Use Pick a gift popups to grow your list and drive sales. Letting visitors choose their gift makes the interaction feel more personal — and often gets a better response than static widgets.
Gamification
Gift

Newsletter sign-up
4% avg. CR
Newsletter sign-up help you grow your list and turn it into sales over time. Some templates combine signup forms with games or quick choices, so you can segment subscribers early and convert more of them later.
Form
Segment

Countdown timer popup
9% avg. CR
A limited-time offer works best when the deadline feels real. With countdown timers — including personal ones — and ready-to-use promo codes, you can drive faster decisions and more purchases.
Urgency
Promo code

Branching choice popup
7.21% avg. CR
Create a dynamic, step-by-step experience that keeps visitors engaged. Collect preferences through quick questions and instantly personalize recommendations, offers, or content to match their intent and drive higher conversions.
Branching
Multi-step
Segment

Yes/No choice popup
5.94% avg. CR
Engage visitors with a clear, low-friction decision. Present two options to personalize the next step and increase conversions without overwhelming users.
Branching
Segment

Whitepaper download form
4% avg. CR
Whitepaper download forms attract more serious, high-intent leads. Offer detailed insights or research and collect emails through a simple form, with optional fields to capture key details.
Lead magnet
Form

Subscription form
5% avg. CR
Subscription forms help you grow your list with more intentional subscribers. With radio buttons and dropdowns, you can capture preferences upfront and convert more of them later.
Form
Segment

Welcome offer popup
3.8 % avg. CR
A small incentive can make the first purchase easier. With popups and floating boxes, visitors can copy a discount code and use it at checkout right away.
Form
Discount

Sale announcement
9% avg. CR
Sales need speed and visibility. With countdown timers and multiple formats, you can reach visitors at the right moment and convert more of them before the sale ends.
Sale
Urgency

Phone number capture
1% avg. CR
Capture phone numbers to reach your most interested visitors faster. With one-field forms, incentives, and timers, you can collect contacts that are more likely to respond and convert.
Form
Phone
Urgency

Branching popup
7.08% avg. CR
Guide each visitor down a personalized path based on their answers. Use conditional logic to adapt questions and offers in real time, delivering more relevant experiences that increase engagement and conversions.
Branching
Multi-step
Segment

Exit intent offer
3.18% avg. CR
A visitor has looked around but is still about to leave. That’s a good moment to show a small discount — especially after they’ve viewed several products or spent a while on the site.
Exit
Discount

Exit intent popup
5.76% avg. CR
Catch visitors just before they leave and give them a reason to stay in touch. Ask for an email in exchange for a discount, guide, or another offer that fits what they were browsing.
Exit
Discount

Price quote request
3% avg. CR
Price quote forms help you capture high-intent requests without slowing people down. Use dropdowns, short inputs, or multi-step flows to collect the details you need — and turn interest into a clear next step.
High-intent
Form

Scratch card
11.3% avg. CR
The “scratch to reveal” interaction feels natural, especially on mobile, and invites instant action. People want to see what’s underneath, so they share their email or phone more readily. That early interaction leads to more offer redemptions and sales.
Gamification
Gift

Branching quiz popup
6.85% avg. CR
Turn engagement into insights with an interactive quiz. Ask a few quick questions to learn about visitor needs, then recommend tailored products, offers, or content that feels personal and drives action.
Quiz
Branching
Recommend

Data collection form
4% avg. CR
Data collection forms turn simple signups into actionable insights. Collect structured information through flexible fields and multi-step flows, then use it to segment your audience and personalize your campaigns.
Form
Segment

Product demo
4% avg. CR
Product demo forms capture requests from visitors who want to see the product in action. Use flexible fields and date pickers to collect details and schedule a demo without friction.
High-intent
Form

Signup form
4% avg. CR
Signup forms make subscribing quick and easy. From a single email field to slightly richer setups with names, dropdowns, or date pickers, you can keep the process simple while collecting just enough information.
Form

Email sign-up form
4% avg. CR
There’s more than one way to get an email. With games, quick choices, dropdowns, and even date pickers, you can collect emails alongside useful context and turn more signups into customers.
Form
Segment

Email opt-in form
3% avg. CR
Capture emails you can use to stay in touch and drive future sales. With formats like popups, floating bars, and boxes — plus built-in choice fields — you can place opt-ins where they fit best and segment subscribers from the start.
Form
Segment

First purchase discount
2x CR increase
Make the first purchase feel like an easy decision. With popups and floating boxes, visitors can copy a discount code and use it at checkout in seconds.
First order
Discount

Yes/No popup
6.12% avg. CR
Turn indecision into action with a simple choice. Ask a quick Yes/No question to segment visitors and guide them to the most relevant offer, page, or incentive based on their intent.
Branching
Segment

Cart abandonment popup
4% avg. CR
A shopper is leaving with something still in their cart. Bring those items back into view and add a discount or free shipping to give them one more reason to finish the order.
Cart
Discount

Slot machine
3x CR increase
Use slot machine popups to capture contacts or drive purchases with a simple game. Visitors spin to reveal a reward — like a discount or product offer — making the interaction quick and engaging. It gives people a reason to act, while you stay in control of the rewards.
Gamification
Discount

Multi-step form
5% avg. CR
Multi-step forms turn a longer form into a sequence of quick decisions. Each step feels easy to complete — from single-choice questions to simple inputs — which helps build momentum and increases completion rates.
Form
Multi-step

Pre order form
4% avg. CR
Validate demand and capture early buyers before you launch. With pre-order forms, you can collect contacts, add urgency, and learn what people actually want.
Form
Urgency

Product discovery quiz
5% avg. CR
Ask a few quick questions about what the shopper needs, then collect their email to share the most relevant picks. You’ll get a new subscriber along with preference data that can shape future offers.
Quiz
Segment

Ebook download form
6% avg. CR
Ebook download forms make it easy to exchange a useful resource for an email. Keep the form simple and add optional fields when you need a bit more context about your audience.
Lead magnet
Form

Lead capture popup
6% avg. CR
Lead capture popups help you exchange value for contact details. Offer something useful and collect emails through a simple form, with optional fields for preferences — bringing in more engaged subscribers.
Lead magnet
Form

Newsletter popup
4% avg. CR
A good offer makes subscribing feel worth it — whether it’s a discount or a small gift. Add simple choice steps to segment subscribers early and make your follow-ups convert better.
Form
Discount
Segment

Treasure hunt
3x CR increase
Treasure hunt popups make rewards feel earned. Visitors click through different elements to reveal what’s inside and unlock an offer at the end. This creates a sense of progress and makes people more likely to subscribe and use promo code.
Gamification
Discount

Shake Christmas tree
3x CR increase
Use Shake Christmas Tree popups to make your holiday offer more memorable. Visitors shake the tree to reveal a reward — turning a simple discount into a short interactive moment. This makes the experience stand out and increases the chances the reward will be used.
Gamification
Seasonal

Memory matching
2x CR increase
Users flip cards to find matching pairs and unlock a reward once they finish. Each click keeps them involved, so more people go all the way to the end and actually use the reward — while naturally spending more time on your site.
Gamification
Gift

Break the egg
3x CR increase
Break the egg popups spark curiosity without extra steps. Visitors choose an egg and reveal a reward inside — like a discount or bonus. The interaction is quick, with no delay between click and reward — especially during Easter, when this format feels right at home.
Gamification
Seasonal

Product recommendations
5% avg. CR
Recommend products that are more likely to sell. With sliders, product images and dynamic content, you can match items to visitor context and increase conversions.
Upsell
Recommend

Webinar registration form
4% avg. CR
Webinar signup forms capture registrations for time-sensitive events. Use a simple email field, supported by elements like countdown timers or video, to highlight what’s coming and encourage signups before it starts.
High-intent
Urgency
Form

Lead generation form
4% avg. CR
Lead generation forms let you adjust how you collect contacts depending on the context. Use simple fields for quick signups or richer formats when you need more input — all without making the process feel heavy.
Form

Product slider
6% avg. CR
Give your offers more visibility by showing multiple products at once. With sliders across different formats, you can promote deals, new items, or bestsellers and increase the chances of purchase.
Upsell
Carousel

Lead generation quiz
6% avg. CR
Lead generation quizzes turn a few simple questions into qualified leads. Visitors complete a short flow, get a personalized result, and leave their email to receive it — making sign-up feel like part of the process.
Quiz
High-intent

Gamified discount
9% avg. CR
Turn a standard discount into a quick game visitors can play on the spot. Reveal the promo code right away, or ask for an email before showing the prize when list growth is part of the campaign.
Gamification
Discount

Spin the wheel
9.3% avg. CR
Use Spin-to-win popups to capture more subscribers and drive sales. This familiar format lowers friction, adds a sense of winning, and often outperforms static widgets — while you stay in control of the reward logic.
Gamification
Discount

Discount coupon popup
6.18% avg. CR
Give visitors a ready-to-use promo code and move them closer to checkout. A copyable code makes the offer easy to claim and reduces friction between seeing the discount and applying it to an order.
Promo code
Discount

Pick a gift
7.3% avg. CR
Use Pick a gift popups to grow your list and drive sales. Letting visitors choose their gift makes the interaction feel more personal — and often gets a better response than static widgets.
Gamification
Gift

Newsletter sign-up
4% avg. CR
Newsletter sign-up help you grow your list and turn it into sales over time. Some templates combine signup forms with games or quick choices, so you can segment subscribers early and convert more of them later.
Form
Segment

Countdown timer popup
9% avg. CR
A limited-time offer works best when the deadline feels real. With countdown timers — including personal ones — and ready-to-use promo codes, you can drive faster decisions and more purchases.
Urgency
Promo code

Branching choice popup
7.21% avg. CR
Create a dynamic, step-by-step experience that keeps visitors engaged. Collect preferences through quick questions and instantly personalize recommendations, offers, or content to match their intent and drive higher conversions.
Branching
Multi-step
Segment

Yes/No choice popup
5.94% avg. CR
Engage visitors with a clear, low-friction decision. Present two options to personalize the next step and increase conversions without overwhelming users.
Branching
Segment

Whitepaper download form
4% avg. CR
Whitepaper download forms attract more serious, high-intent leads. Offer detailed insights or research and collect emails through a simple form, with optional fields to capture key details.
Lead magnet
Form

Subscription form
5% avg. CR
Subscription forms help you grow your list with more intentional subscribers. With radio buttons and dropdowns, you can capture preferences upfront and convert more of them later.
Form
Segment

Welcome offer popup
3.8 % avg. CR
A small incentive can make the first purchase easier. With popups and floating boxes, visitors can copy a discount code and use it at checkout right away.
Form
Discount

Sale announcement
9% avg. CR
Sales need speed and visibility. With countdown timers and multiple formats, you can reach visitors at the right moment and convert more of them before the sale ends.
Sale
Urgency

Phone number capture
1% avg. CR
Capture phone numbers to reach your most interested visitors faster. With one-field forms, incentives, and timers, you can collect contacts that are more likely to respond and convert.
Form
Phone
Urgency

Branching popup
7.08% avg. CR
Guide each visitor down a personalized path based on their answers. Use conditional logic to adapt questions and offers in real time, delivering more relevant experiences that increase engagement and conversions.
Branching
Multi-step
Segment

Exit intent offer
3.18% avg. CR
A visitor has looked around but is still about to leave. That’s a good moment to show a small discount — especially after they’ve viewed several products or spent a while on the site.
Exit
Discount

Exit intent popup
5.76% avg. CR
Catch visitors just before they leave and give them a reason to stay in touch. Ask for an email in exchange for a discount, guide, or another offer that fits what they were browsing.
Exit
Discount

Price quote request
3% avg. CR
Price quote forms help you capture high-intent requests without slowing people down. Use dropdowns, short inputs, or multi-step flows to collect the details you need — and turn interest into a clear next step.
High-intent
Form

Scratch card
11.3% avg. CR
The “scratch to reveal” interaction feels natural, especially on mobile, and invites instant action. People want to see what’s underneath, so they share their email or phone more readily. That early interaction leads to more offer redemptions and sales.
Gamification
Gift

Branching quiz popup
6.85% avg. CR
Turn engagement into insights with an interactive quiz. Ask a few quick questions to learn about visitor needs, then recommend tailored products, offers, or content that feels personal and drives action.
Quiz
Branching
Recommend

Data collection form
4% avg. CR
Data collection forms turn simple signups into actionable insights. Collect structured information through flexible fields and multi-step flows, then use it to segment your audience and personalize your campaigns.
Form
Segment

Product demo
4% avg. CR
Product demo forms capture requests from visitors who want to see the product in action. Use flexible fields and date pickers to collect details and schedule a demo without friction.
High-intent
Form

Signup form
4% avg. CR
Signup forms make subscribing quick and easy. From a single email field to slightly richer setups with names, dropdowns, or date pickers, you can keep the process simple while collecting just enough information.
Form

Email sign-up form
4% avg. CR
There’s more than one way to get an email. With games, quick choices, dropdowns, and even date pickers, you can collect emails alongside useful context and turn more signups into customers.
Form
Segment

Email opt-in form
3% avg. CR
Capture emails you can use to stay in touch and drive future sales. With formats like popups, floating bars, and boxes — plus built-in choice fields — you can place opt-ins where they fit best and segment subscribers from the start.
Form
Segment

First purchase discount
2x CR increase
Make the first purchase feel like an easy decision. With popups and floating boxes, visitors can copy a discount code and use it at checkout in seconds.
First order
Discount

Yes/No popup
6.12% avg. CR
Turn indecision into action with a simple choice. Ask a quick Yes/No question to segment visitors and guide them to the most relevant offer, page, or incentive based on their intent.
Branching
Segment

Cart abandonment popup
4% avg. CR
A shopper is leaving with something still in their cart. Bring those items back into view and add a discount or free shipping to give them one more reason to finish the order.
Cart
Discount

Slot machine
3x CR increase
Use slot machine popups to capture contacts or drive purchases with a simple game. Visitors spin to reveal a reward — like a discount or product offer — making the interaction quick and engaging. It gives people a reason to act, while you stay in control of the rewards.
Gamification
Discount

Multi-step form
5% avg. CR
Multi-step forms turn a longer form into a sequence of quick decisions. Each step feels easy to complete — from single-choice questions to simple inputs — which helps build momentum and increases completion rates.
Form
Multi-step

Pre order form
4% avg. CR
Validate demand and capture early buyers before you launch. With pre-order forms, you can collect contacts, add urgency, and learn what people actually want.
Form
Urgency

Product discovery quiz
5% avg. CR
Ask a few quick questions about what the shopper needs, then collect their email to share the most relevant picks. You’ll get a new subscriber along with preference data that can shape future offers.
Quiz
Segment

Ebook download form
6% avg. CR
Ebook download forms make it easy to exchange a useful resource for an email. Keep the form simple and add optional fields when you need a bit more context about your audience.
Lead magnet
Form

Lead capture popup
6% avg. CR
Lead capture popups help you exchange value for contact details. Offer something useful and collect emails through a simple form, with optional fields for preferences — bringing in more engaged subscribers.
Lead magnet
Form

Newsletter popup
4% avg. CR
A good offer makes subscribing feel worth it — whether it’s a discount or a small gift. Add simple choice steps to segment subscribers early and make your follow-ups convert better.
Form
Discount
Segment

Treasure hunt
3x CR increase
Treasure hunt popups make rewards feel earned. Visitors click through different elements to reveal what’s inside and unlock an offer at the end. This creates a sense of progress and makes people more likely to subscribe and use promo code.
Gamification
Discount

Shake Christmas tree
3x CR increase
Use Shake Christmas Tree popups to make your holiday offer more memorable. Visitors shake the tree to reveal a reward — turning a simple discount into a short interactive moment. This makes the experience stand out and increases the chances the reward will be used.
Gamification
Seasonal

Memory matching
2x CR increase
Users flip cards to find matching pairs and unlock a reward once they finish. Each click keeps them involved, so more people go all the way to the end and actually use the reward — while naturally spending more time on your site.
Gamification
Gift

Break the egg
3x CR increase
Break the egg popups spark curiosity without extra steps. Visitors choose an egg and reveal a reward inside — like a discount or bonus. The interaction is quick, with no delay between click and reward — especially during Easter, when this format feels right at home.
Gamification
Seasonal

Product recommendations
5% avg. CR
Recommend products that are more likely to sell. With sliders, product images and dynamic content, you can match items to visitor context and increase conversions.
Upsell
Recommend

Webinar registration form
4% avg. CR
Webinar signup forms capture registrations for time-sensitive events. Use a simple email field, supported by elements like countdown timers or video, to highlight what’s coming and encourage signups before it starts.
High-intent
Urgency
Form

Lead generation form
4% avg. CR
Lead generation forms let you adjust how you collect contacts depending on the context. Use simple fields for quick signups or richer formats when you need more input — all without making the process feel heavy.
Form

Product slider
6% avg. CR
Give your offers more visibility by showing multiple products at once. With sliders across different formats, you can promote deals, new items, or bestsellers and increase the chances of purchase.
Upsell
Carousel

Lead generation quiz
6% avg. CR
Lead generation quizzes turn a few simple questions into qualified leads. Visitors complete a short flow, get a personalized result, and leave their email to receive it — making sign-up feel like part of the process.
Quiz
High-intent
Frequently Asked Questions
Frequently Asked Questions
First, focus on the campaign idea before the popup designs. Think about what visitors should do after they see the popup and when it should appear. Then compare the relevant tactics and benchmark results, pick the closest match, and customize it for your audience.
CRO-ready popup templates use patterns found in high-performing Claspo campaigns, such as a clear message, focused layout, and easy-to-find call to action. All popup templates also come with display rules matched to their purpose, including when, where, and to whom they appear. For example, a welcome popup and a sales informer have different targeting and trigger settings from the start. You can adjust any of these settings for your campaign.
Yes. You can customize all pop-up design templates in Claspo, from copy and colors to fields, layout, and mobile view. The built-in AI Assistant can match the copy to your website’s tone and language, improve it for conversion, flag clarity and friction issues, and suggest A/B test variants. Changes appear in real time, and you can preview the popup designs before publishing.
Yes. Select Start from scratch, choose your goal and layout, and pick the components you need. Claspo creates the basic structure, which you can customize in the editor. You can then set the targeting and triggers and connect the popup to your marketing tools.
Claspo’s website popup templates work with custom websites and most popular CMS and ecommerce platforms. You can install Claspo directly using the script, through Google Tag Manager, or with an available Shopify app or WordPress plugin.
Yes. All the Claspo popup templates are free to use, and you never need to pay extra for a specific design. Claspo’s free plan gives you access to all customizable popup templates and features, supports unlimited popups, and includes up to 3,000 pageviews per month. No credit card is required.