Collect feedback

Give visitors a quick way to rate their experience and add a few words of their own. Combine a star rating with an open comment field, and collect an email when you may want to follow up later.

Ask visitors why they’re leaving while the reason is still fresh. A short exit survey can uncover what got in the way — from trouble finding the right product to price concerns or a confusing site experience.

Break a longer survey into smaller steps instead of asking everything at once. Move visitors through one question at a time, mix different answer formats, and collect contact details before or after the survey when you need them for follow-up.

Collect more useful feedback by breaking the survey into a few simple steps. Start by asking what the visitor wants to share, then follow up with a relevant question and collect contact details when you need to get back to them.

Let visitors give a 0-10 score first. Their rating can then lead to a more relevant follow-up question. This way, you get more than an NPS number — you also learn what went wrong, what could be better, or what people liked most.