Make email signups feel less like a chore and more like a moment of fun through interactive gamification. A spin-the-wheel popup gives visitors a reason to share their email, because who doesn’t want a chance to win something right away?
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People love surprises — and that “what will I win?” moment is exactly what makes this type of popup so effective. Instead of asking for an email outright, you're offering a quick, interactive experience with a reward on the other side, capturing engaged email subscribers.
Here’s what makes it worth using:
Spin-the-wheel popups are a versatile tool, but they work especially well for:
A spin-the-wheel popup typically includes:
Start by selecting a ready-made spin-the-wheel template from our library. We offer a variety of wheel designs and layouts, so you can pick the one that best fits your website’s style and campaign goals.
Now it’s time to make the widget your own. Replace the default text and adjust the colors and fonts to match your branding.
Next, configure the wheel segments. Click on the wheel element — on the right-hand side, you'll see two tabs: Style and General.
In the main editor area, scroll down to edit the widget states (e.g., success, existing, error). You don’t need to change the promo code field — it will automatically update depending on the prize the user lands on.
If your site supports multiple languages, you can add translations for the widget. Just click the globe icon in the top panel and set up additional language versions.
Given the cases when this type of widget can be used, we suggest the following settings for display rules:
1. New Visitors
Show the popup soon after a new visitor arrives. This creates an instant moment of surprise and increases the chance they’ll engage and leave their email. To avoid being pushy, set it to appear only once per user/session.
2. Exit-Intent
If a visitor is about to leave your site, trigger the wheel as a last attempt to keep them engaged. The chance to win a discount or freebie can be just enough to make them stick around — or at least sign up.
3. Engaged Visitor Triggers (Time Delay or Scroll Depth)
Show the popup after the visitor has been browsing for a while (e.g., after 10–20 seconds or 50–70% scroll). This works well for users who’ve already shown some interest and are more likely to interact.
Once your widget looks great, it’s time to connect it to your marketing tools. We strongly recommend integrating your email service provider so that any emails you collect are automatically added to your list. This lets you trigger welcome emails, confirmation messages, or follow-ups right away.
Claspo supports a wide range of integrations with the most popular marketing platforms. And if yours isn’t on the list, you can still connect it using webhooks.
When everything’s ready, publish your widget, and you’re good to go!
Explore our entire library and find the perfect template to launch your next campaign in no time.
No matter what your goal is, there’s a widget for that. Explore pre-designed, user-friendly templates and find the perfect fit for your next campaign.
If your marketing results cease to impress and your conversion rates aren't that encouraging, spin-the-wheel popups can be the game-changer you need. Ask any digital marketer or eCommerce business owner what they want most, and you’ll hear the same things: more leads, lower bounce, and a better user experience. Good that there are gamified popups that can deliver all three. Not only do they increase user engagement, but they also collect first-party data for your email marketing campaigns.
Spin-to-win pop-ups can help your business achieve never-before-seen results with the help of engaging design and behavioral targeting. Let’s see what spin-the-wheel popups are, why they work so well, and how to choose the best wheel popup builder tool.
The pop-up in question has many names: spin the wheel pop up, wheel popup, spin-to-win popup, lucky spin popup, the list goes on. And this name speaks for itself. A spin-the-wheel popup is a gamified opt-in form on a website that attracts the attention of your website visitors and collects their email in exchange for a reward. The spin-the-wheel game mechanic lets you set the reward of your choice, usually, discount codes, free shipping, exclusive gifts, etc.
The wheel game mechanic is simple: you set triggers for the popup to appear at the required moment, visitors are lured by the prize, submit their contact info (email or phone number), and use their chance to win something. This combination makes the spin wheel popup both a fun engagement tool and one of the most effective lead generation strategies. The email capture spin the wheel pop up has proven to convert visitors more effectively than static forms, especially for seasonal promotions. For instance, WHOSE, an accessory brand from Europe, used gamified popups in their Black Friday campaign and got a mind-blowing conversion rate result: from around 3-5% to a massive 50% with the gamified popups. This only proves that this type of wheel pop-up is especially effective for eCommerce websites, where every extra captured visitor can result in increased ROI.
You may ask why the spin the lucky wheel popup is so effective? What’s the voodoo magic behind it? The secret lies in the psychological triggers that work when a visitor sees a beefy reward in return for a simple move.
Basically, there are two main hooks: curiosity and the temptation of instant rewards. When people see a spin to win popup with a prize, they want to try their luck. This addresses the reward-driven mindset that is accompanied by a sense of urgency and excitement. The satisfaction from the reward turns a typical opt-in process into a positive user experience, improves your conversion rate, and provides a great first impression that makes visitors come back for more.
Unlike with other popup widgets, it’s not the timing that plays the crucial role, but the context you place it into. Spin-to-win wheels show best results when campaigns are customized to what your visitors are doing and your business goals.
Let’s take a look at the possible use cases.
For those who own an eCommerce business, consider adding a spin the wheel popup with a discount on a product or cart page. This will work magic with hesitant buyers and can help you reduce bounce rates. A tip from our team: free shipping, a limited-time discount or freebie works best as a reward.
If you put content at the forefront of your marketing strategy, give your visitors a chance to win access to exclusive guides, templates, or premium content in exchange for their contact information. Gamified widgets, like spin-to-win or pick a gift popup, can entice subscribers who are into what you do. A spin to win popup can help you grow your email list and promote your newsletter as a source of valuable, exclusive content.
It might be hard to come up with ideas on how to use an email capture spin to win pop up for service-based companies, but let’s try. How about offering free consultations, service discounts, or onboarding bonuses via spin-the-wheel popups? You can place a spin popup on a pricing or a booking page and customize it to address those who are most interested in your services.
Most importantly, regardless of the company and the industry, you must be able to set smart triggers for your spin-the-wheel pop-ups within the popup builder. Exit intent, time on page, and scroll depth are triggers that can significantly increase sales.
It’s not that you can’t use spin popups on a daily basis, but there is a special time when you can reap the rewards using the spin wheel popup. A pop up wheel of fortune shines brightest during seasonal promos and holiday campaigns. At holidays like Black Friday, Christmas, and Valentine’s Day, this popup adds to the festive mood and feels like a natural element of a website. And there is a logical explanation for this.
During seasonal sales, people are usually on a shopping spree. And when they see a gamified wheel of popups, it’s hard to resist the temptation of spinning it for a reward or just for fun. All the little details like this help businesses boost conversions greatly.
All you need to do is add seasonal visuals and tweak prize options. What is more, you can target two variants of spin to win popups: one aimed at the newcomers with a signup bonus, and the other one targeted at the repeat customers and subscribers who could win free gifts or tiered discounts.
The bottom line: never miss an opportunity to use the spin-to-win wheels during holidays, flash sales, special launches, or promos to keep the user engagement high and increase conversions.
With all the variations of pop-up builders, not all of them have the same feature set, especially when we talk about popup gamification for lead generation. Usually, software like this works like an end-to-end email marketing tool designed to engage, convert, and retain customers.
Let’s see what feature set a wheel popup builder must have:
1. Popup templates
A tool that prioritizes business and saves your time is one that offers a wide variety of pre-designed, customizable wheel templates that you can use with minimal tweaks. Typically, there is an expert on the product team who creates and updates the template library with modern, eye-catching, and responsive spin popup templates. If you see that templates are adapted to various use cases and industries — don’t just walk, run.
2. Drag-and-drop editor
What separates a pop-up builder from a great pop-up builder is that it’s easy to use by everyone, non-coders included. Thus, no matter what your specialization is (a business owner, marketer, or aspiring blogger), you should be able to design or customize any wheel popup you can imagine without technical skills.
Look for a builder with the drag-and-drop functionality that allows you to change any component, color, font, reward variations, and even add animations without writing a line of code.
3. Abundance of integrations
Running a business means a big toolkit for various goals: email platforms, CRM, analytics, and others. Make sure a popup builder can connect with your current software. Why would you need this? Imagine you capture leads via a spin-the-wheel pop-up. Now, you need to transfer their data to your CRM, immediately send a welcome email, or add them to a drip campaign as a subscriber. Without integrations, you’ll have to do all of this manually. Such a waste of time and resources, let alone it’s not error-proof.
This is why your popup builder needs to have native integrations. Look for popular tools like Mailchimp, HubSpot, WordPress, Wix, Klaviyo, Shopify, or the tools from your current email marketing stack. Also, a big plus is Zapier support and webhooks.
4. Advanced display rules
People don’t like popups because they are annoying. Which is true. They might be annoying if the popup builder doesn’t let you set the correct targeting and triggering rules. To avoid sharing the same fate, you need a tool through which you get to choose who sees your popups, when, and why. The most effective display rules are exit intent, scroll depth, referral source, and device type.
5. Smart translation and responsiveness
This one is especially important for eCommerce businesses. Your target audience might come from anywhere, let alone to say that almost every country now is multilingual. You would benefit greatly if all these people could buy from you, regardless of their language or device. This is where you’d need multi-language support and a responsive design.
Claspo, for instance, offers AI translation on all the popups you built, so you can rest assured that all potential customers will receive the best treatment. This, in turn, will improve customer experience and conversion rates across your markets.
Talking about the responsiveness, it’s no secret that most users browse on mobile devices, and this is why your campaigns must adapt. Check that your popup builder has a preview mode and can optimize your popups for various screen sizes. This way, you are less likely to lose leads due to broken layouts or clunky display of the wheel popup.
To sum up, these two features let you run inclusive spin to win popup campaigns with impressive results.
If you prioritize ease of use, customizability, and deep integration potential, Claspo scores high in all these areas.
Claspo is a no-code widget builder with easy drag-and-drop functionality that enables you to build, check for responsiveness, and run your wheel popup in minutes without writing any code. If creativity is not your best suit, you can choose from over 1,000 templates to achieve your goals. Claspo integrates with popular CMS, CRM, and ESP systems to help you sync all the customer data. Besides, Claspo allows for refined targeting and triggering to deliver popups only to those who need to see them. Our popup builder gives you everything you need to run a beautiful and effective spin to win popup campaign.