Sale Promotion / Announcement Widget

What it solves & why businesses use it

Someone browsing might not be ready to buy until they see a discount. A sale announcement pop-up is a powerful tool to drive immediate purchases by encouraging customers to act quickly before the offer expires.

Key benefits include:

• By announcing a limited-time sale, businesses can encourage quick action and convert hesitant visitors into buyers by leveraging urgency.


• Sale announcements drive immediate conversions and increase order volumes, especially when combined with other offers.

Sale announcements are particularly useful during high-traffic periods, such as Black Friday, Cyber Monday, and holiday seasons, where shoppers are actively looking for deals.

When & how to use it

Show the popup when someone lands on the homepage to ensure all visitors know about ongoing or upcoming sales. Also, trigger the sale announcement when users visit a product or category page that is included in the sale, creating a seamless connection between the promotion and the product. That’s where users are likely shopping or exploring, so it’s prime time to highlight your offer. Give visitors 3-5 seconds to engage with the site before popping up.

How it looks

Here's what a typical sales announcement pop-up includes:

• Value proposition: Sales copy that usually creates urgency and demonstrates savings.


• Button: Depending on the nature of the sale, it can take the visitor to a specific product category or take them back to the homepage.


• Text roller (optional): Some templates contain a text roller, which makes the pop-up more dynamic and engaging, and makes it easier.


• Countdown timer (optional): Add a countdown timer to create a sense of urgency and push customers to make quick decisions before the offer expires.

How to set it up

Let’s set up a pop-up to announce a sale on your website.

Step 1: Pick a template

Claspo offers a variety of ready-to-use sales pop-up templates. Just choose the one that fits your site’s style and goals, and we’ll help you customize it for a perfect match.

Step 2: Customize it

Adjust colors, fonts, and button styles if that’s necessary. Replace the default text with the information about your sale by clicking twice on the text elements.

This particular template also contains a text roller. It is a small animated element that scrolls or rotates through different lines of text, helping you show multiple messages in a small space.

To add your options to the text roller, click on it three times until you see editing options in the right sidebar.

Finally, configure what action needs to happen when users click the button.

Reaching a global audience? Claspo’s AI-powered multilingual support automatically translates your popups based on each visitor’s browser language. Specify the default language and add the necessary localizations.

Step 3: Set up targeting & display conditions

Choose when your widget appears — we recommend a 3–5 second delay for best results. For maximum impact, target both new and returning visitors.

Change any other setting to your discretion.

Step 4: Integrate your marketing tools

For detailed tracking, connect Google Analytics — or simply skip this step and let Claspo gather essential stats for you. Then, publish your widget and start driving more sales!