Gamified pop-ups are particularly effective in growing email lists and converting visitors into subscribers, especially when users may be hesitant or not fully engaged.
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Gamified popups capitalize on curiosity and excitement by creating a sense of instant reward or achievement, which can turn a hesitant visitor into a subscriber. They solve the issue of low engagement and unwillingness to share contact details by offering users incentives (like discounts, exclusive gifts, or bonuses) in exchange for their email.
Key benefits include:
Gamified popups work best when they’re used to engage visitors at key moments during their browsing experience:
Gamified popups usually include the following elements:
Let’s walk through setting up your spin-the-wheel widget.
Start by picking a gamification widget from our extensive library. Whether you want a flashy, festive design or a sleek, minimalistic look, there’s a template that fits your needs.
Our drag-and-drop editor lets you tweak every element to fit your style. Here’s what you can do:
To customize any element in the template, just click on it — its settings will appear in the right panel. Want to add something new? Pick a component from the left panel and drag it to where you want it on the template.
Don’t forget the subscription status windows — make sure they match the design.
Before you move on, switch to mobile editing mode to ensure everything looks great on smaller screens. If needed, hide elements like images or social media buttons (in case you’ve added them to a widget) to keep things clean and user-friendly.
Now for the reward pool part — deciding what users can win and how often they win it:
To open the corresponding settings, click on the wheel on the widget, go to the General tab > Edit rewards.
Let’s set up the following rules so the widget appears when users try to leave the site (exit intent). We’ll also add the Spent on the website trigger and set it to 20 seconds (though you can adjust the timing if you prefer). This way, we’ll target visitors who’ve spent some time browsing which is a clear sign of interest. That gives you a better chance of converting them into subscribers, or even customers.
Connect your ESP, CRM, or CDP to automatically send collected data — like reward promo codes — straight to your user's inbox for follow-ups, segmentation, or personalized messages.
Explore our full library and find the perfect template to launch your next campaign in no time.
No matter what your goal is, there’s a widget for that. Explore pre-designed user-friendly templates and find the perfect fit for your next campaign.
In today’s highly competitive online environment, website owners, ecommerce platforms, and SaaS businesses need more than just clean design or fast loading pages — they need web experiences that actively engage users and drive action. This is where gamified popups shine.
Gamified popups are interactive, game-like elements seamlessly integrated into your website’s design to capture visitors’ attention and encourage them to take action — whether it’s subscribing to your mailing list, completing a purchase, or claiming a special offer. By embedding gamification elements directly into your site's user interface (UI), you transform passive browsing into an engaging and interactive journey. Visitors feel like they’re playing a game, not just interacting with a traditional marketing popup, which increases both engagement and conversion rates.
Website gamification taps into the psychology of reward and competition. When users engage with elements like a spin to win wheel or scratch card pop-up, they experience a small dopamine boost that makes the interaction memorable and enjoyable.
In web design, these elements don’t just entertain — they strategically boost conversion rates. For example, offering a coupon code as a prize can quickly turn a casual visitor into a paying customer, especially in ecommerce stores. This kind of popup creates a win-win: the user gets value, and the site owner captures valuable leads or sales.
Implementing pop up gamification offers several advantages:
Creating a gamified popup is not just about adding flashy wheels or cool animations. The real magic happens when you fine-tune the rewards — that's what makes your gamification strategy both interactive and exciting and sustainable for your business.
In any spin-the-wheel widget, you want your visitors to win, but you also need to protect your margins. A well-balanced rewards pool combines both — enough frequent wins to keep users engaged, but not so many high-value prizes that it eats into your profit. Let’s break it down.
Here are some popular gamification popup reward types that work for most online businesses:
“I've tested gamified popups across 30+ eCommerce clients through Perfect Afternoon, and the biggest insight was that click-through mechanics outperformed lead capture games by 180%.
While most agencies push spin-wheels with immediate discounts, I found that "open up your surprise" buttons leading to separate reward pages generated 4.2% conversion rates versus 1.6% for traditional wheel popups. My standout campaign used a "pick-a-gift" mechanic for a manufacturing client where visitors chose between three mystery boxes, but each led to different product demonstration videos rather than discounts. This approach increased qualified leads by 290% because engaged visitors who watched the full demos were already pre-qualified buyers.
The critical mistake I see everywhere is treating gamified popups like regular lead magnets. Analytics showed me that users who engaged with interactive elements stayed 340% longer on product pages afterward. The game isn't the conversion tool—it's the engagement amplifier that primes visitors for your actual sales process. What actually moves the needle is designing the game around your customer's next logical step, not around what prize you're comfortable giving away.
I stopped offering percentage discounts in games entirely after finding that "free consultation" and "exclusive product preview" prizes drove 60% more revenue per conversion.
Dwight Zähringer
Founder, Perfect Afternoon
The secret sauce behind great gamification popups is balancing excitement and sustainability:
This mix keeps your gamification elements fun, while your revenue stays healthy.
With Claspo, setting up your, say, spin-the-wheel gamified popup is incredibly straightforward. Our popup editor lets you fully control which prizes you offer — and exactly how often users can reveal their prize. Look how flexible it is:
By using Claspo’s intuitive prize pool manager, you’re not leaving your gamification elements to chance. You can build fully controlled, engaging and interactive experiences where users can spin the wheel, feel the element of surprise, and stay excited to win something every time.
Claspo gives you everything you need to easily launch powerful, gamified popups that not only look great but actually perform.
You get access to a wide range of ready-made gamified templates, designed to engage and convert. These gamified popup templates provide a quick and effective starting point.
But it doesn’t stop there. Claspo offers full creative freedom: you can fully customize every element of your popup’s design — fonts, colors, layout, animations — to match your brand perfectly. The mobile version is just as flexible, ensuring that every popup is optimized for touchscreen interactions and looks just as good on a phone as it does on desktop.
To make your popups effective, Claspo supports deep personalization. You can use merge tags to dynamically insert a user’s name or other attributes, making every interaction feel more tailored and relevant.
And when it comes to rewards, you're not limited to generic discounts — you can offer custom prizes, unique coupon codes, or any other creative incentive you can think of. Claspo even lets you manage how these rewards are distributed, giving you full control over the gamified experience.
Timing and targeting are where Claspo really shines. You can set up basic display rules, like time spent on site or scroll depth, or go further with advanced logic. Use cookies, UTM parameters, or even data layer variables to trigger popups with surgical precision. This allows you to go beyond random popups and instead build targeted, goal-oriented gamified pop-up campaigns that align with your broader marketing strategy.
Of course, Claspo also integrates seamlessly with your existing stack. You can easily connect popups to your email marketing tools, CRM, CMS, or analytics platform, ensuring that every captured lead flows smoothly into your system.
And with built-in A/B testing, you can experiment with different messages, designs, or gamification mechanics and instantly see which version performs best, helping you make data-driven decisions that consistently improve your conversion rates.
Ready to turn your website visitors into engaged subscribers and customers? With Claspo, you can create your first gamified popup in just a few clicks — no coding or design experience required.
Choose a template, customize it with your branding, and go live in minutes. Whether it’s a pick a gift popup or a spin the lucky wheel popup, Claspo helps you deliver memorable experiences that boost conversions.
Start with a free lifetime plan, and see how easy it is to launch popups that get results — without overwhelming your users.