Free shipping threshold

What it solves & why to use it

A free shipping threshold encourages customers to increase their cart value to qualify for free shipping, solving several challenges for businesses:

• Increasing AOV: Encourages customers to spend more to unlock the free shipping offer, thus increasing overall sales.


• Reducing cart abandonment: Shipping costs are one of the primary reasons for cart abandonment. Offering free shipping for orders above a certain threshold reduces this friction.


• Improving conversion rates: Customers are more likely to complete their purchase if they feel they are getting more value (free shipping) for a larger order.


• Incentivizing bulk purchases: For businesses selling items that naturally go together, the free shipping threshold motivates customers to add complementary products to their cart.

When & how to use it

Key use cases and triggers include:

• Homepage teasers: Use a bar on the homepage to inform users about the free shipping offer, directing them to products or categories that could help them reach the threshold.


• On product pages: Display the free shipping threshold on product pages to give customers an incentive to buy more from the beginning.


• Cart page: Display the free shipping threshold on the cart page, showing how much more the customer needs to add to their cart to qualify for free shipping.


• During checkout: To show the customer their current cart value and how much more they need to spend to qualify for free shipping, reinforcing the offer as they finalize their purchase.

How it looks

A free shipping threshold message should be clear and motivating. Key elements include:

• Clear message with a smart tag: The widget displays a message like "Add X more to your cart and get free shipping!" where "X" changes as the customer adds more items to their cart.


• Actionable button or static message: It can include a button that encourages the customer to view related products or continue shopping. Alternatively, it may just show the updated message without requiring further action.


• Urgency elements (optional): Add a countdown to encourage faster action.

How to set it up

Here’s how to configure a dynamic free shipping widget on your site using Claspo.

Step 1: Create a new campaign

Pick a template to get started fast. It’ll save you a lot of time – simply adjust the design to suit your website.

Step 2: Customize

You can easily change the text, colors, and customize the button on the sticky bar. But the key part is setting up a merge tag that will display the difference between the total amount in the cart and the free shipping threshold.

We don’t do any calculations ourselves; the events need to be set up in your data layer so that Claspo can simply pull the value and display it. If those events aren't set up yet, you'll need to create them.

Step 3: Set triggering

To ensure the widget works correctly, it should only appear when the user adds at least one item to the cart. For this, you will also need to use the data layer.

In the On Pages section, select Data layer event and insert the values that are defined in your data layer.

Note that the values in the screenshot are for demonstration purposes only.

Step 4: Connect with your marketing tools

You can connect Google Analytics to track the performance of the widget if you wish. Claspo will gather the data automatically, so activating this feature is optional.

Step 5: Save and publish

Once everything is set, you can publish your widget.