Product Feature Requests for Websites

What it solves & why businesses use it

When you're building or improving a product, there's no better source of direction than your users. A suggestion widget gives them a place to share ideas, report what's missing, or ask for features — all without leaving your site.

Unlike scattered emails or social media comments, this kind of input stays organized. You can spot patterns, see what real users care about, and prioritize with more confidence. Product teams use it not only to validate ideas but also to close the loop — letting customers know they’ve been heard.

For early-stage companies, it helps avoid building in a vacuum. For mature products, it cuts through internal assumptions. And for any business, it’s a simple way to say: we’re listening.

When & how to use it

The easiest way to collect product feedback is by placing a suggestion widget directly on key product pages or within your entire site. For example:

• SaaS products add a feature request form inside their dashboard, so users can submit ideas as they work.


• E-commerce sites add it near search results or category filters to learn what users wish they could find.


• Service providers use it on pricing or FAQ pages to learn what’s unclear or what else users expect to see.

If you’re running updates or launching something new, you can also display the widget as a subtle slide-in or popup — asking users, ‘What’s missing?’ right after they’ve explored the page.

How it looks

Keep it light and easy. Most suggestion widgets are small forms that open on click:

• One short text field for the feature request or idea.


• Optional dropdowns for tagging feedback (like ‘bug’, ‘idea’, ‘not clear’).


• Optional email field to follow up — or notify users if the request goes live


• Clear button to submit — bonus if you say something like ‘Thanks, we’re reading these!’

Make sure the widget fits your site’s style — fonts, colors, button shapes — and doesn’t interrupt the flow. It should feel like part of the product, not an external form.

Pairs well with

The suggestion widget works well alongside other tools you may already use. A general feedback button can cover broader impressions, while the suggestion widget captures product-specific input and feature requests. You can also combine it with email collection forms to build a waitlist for beta features or upcoming ideas. This way, users not only tell you what they want but also get the chance to hear when it goes live. It’s a simple loop that builds trust — and helps you turn feedback into an actual roadmap.