Email signup discount

What it solves & why businesses use it

This widget solves the ‘bounce without action’ problem. Many users browse and leave without interacting. Offering a discount in exchange for an email nudges them to opt in. It helps businesses:

• Grow email lists with warm shoppers: The discount serves as a strong incentive for users to share their email address, allowing businesses to build a valuable database for future marketing efforts.


• Encourage first-time purchases: By offering a discount in exchange for an email sign-up, businesses can convert hesitant visitors into paying customers.


• Create a reason to stay in touch and nurture subscribers with new offers, upsells, and cross-sells.

When & how to use it

An email signup discount widget is perfect for these audience segments:

• New visitors who aren’t subscribed yet and might be hesitant.


• Returning users who didn’t sign up the first time, but they came back which means interest is there.


• Price-conscious shoppers browsing your sale pages. They’re already deal-oriented, so an email signup discount feels like a bonus win.


• Visitors from paid ads or affiliate links. An opt-in incentive can turn those high-cost clicks into long-term subscribers, even if they don’t buy right away.


• Leaving shoppers who didn’t convert.

Show this popup to visitors who haven’t subscribed yet. Let them browse for a bit — trigger it after a short 15-20 seconds delay on high-traffic pages so they have time to get a feel for your brand. If they’re scrolling halfway down the page, that’s your cue they’re interested — a great moment to invite them in. You can also catch them right before they leave the site with an exit-intent trigger, giving them one last reason to stick around.

How it looks

An email signup discount widget has a clean, branded design that doesn’t interrupt the shopping flow. This widget usually includes:

• A friendly heading with a clear and valuable offer.


• Short form — just an email field.


• CTA button and opt-out link or button (optional).


• Optional extras: a countdown timer to add urgency, or a checkbox to subscribe to specific newsletters (for example, male or female outfits, etc).

How to set it up

Let’s build a widget that offers a nice little opt-in incentive — a discount in exchange for signing up to your newsletter.

Step 1: Choose a template

No need to start from scratch — Claspo has got over 1000 ready-made templates. Just pick one that matches your goal, and you’re halfway there. Once selected, add your own content and change the design to make it feel like part of your brand.

Step 2: Customize it

Claspo’s drag-and-drop editor makes customizing an easy task. Click any element to edit text, switch fonts, change colors, adjust the background, or restyle the CTA button — whatever fits your look. The template we’re using includes an image — just click it to open settings on the right. You can upload your own file (PNG, JPEG, WebP, or GIF) or grab something from our image library.

This one also features a text roller component that adds motion to your message. Double-click to access its settings. Under the Style tab, you can change the text color, add a stroke or background. In the Options tab, enter your own messages to scroll through.

Want to give the CTA button a little extra polish? Click it to change the color, shape, hover effect, and more — all from the right settings panel.

And don’t forget the confirmation screens — Success, Existing, and Error. You’ll find them at the bottom of the editor. Customize each one so users always get the right message after they hit ‘Submit’.

Step 3: Set display conditions

Give users a little breathing room before the widget shows up. To capture genuinely interested visitors, we’ll show this widget to users who’ve viewed at least three pages. Just flip on that trigger in the settings — it’s that easy. You can also mix and match other triggers like:

• Time on page.


• Time on site.


• Scroll depth.


• Inactivity.


• Exit intent.

For sharper targeting choose who sees the widget: first-time visitors, returning users, desktop or mobile audiences, or even those browsing specific pages.