Buy one get one widget

What it solves & why businesses use it

BOGO deals help solve the challenge of low average order value by encouraging customers to buy more in order to receive an additional product for free.

Key benefits include:

• Increase AOV by incentivizing customers to buy more products at once.


• Increase customer satisfaction by providing extra value through a free product.

When & how to use it

BOGO deals are highly effective for encouraging customers to purchase more or increase their cart size by offering them an incentive. Key use cases include:

• On a first visit: Promote BOGO deals to capture attention and push them to start shopping with the offer in mind.


• On product pages: Display BOGO deals on product pages to encourage customers to add more items to their cart by highlighting the free product they’ll receive.


• Cart page: When customers are already in the buying process, encourage them to add related items to increase the total spend.


• Post-purchase: After a customer makes a purchase, offer them a BOGO deal for their next purchase to encourage repeat buying.


• Special events or promotions: Use BOGO deals during sales events, like Black Friday, Cyber Monday, or flash sales, to encourage large volume purchases.


• Exit Intent: Display a BOGO deal when customers show intent to leave the site, offering them a final incentive to make the purchase.

How it looks

A BOGO deal is typically presented as a popup, banner, or floating box that prominently displays the offer, with the following elements:

• Offer headline: The deal should be clear and eye-catching, such as "Buy 1, Get 1 Free" or "Add Two to Your Cart, Pay for One."


• Product images: Show images of the products involved in the deal to visually highlight the value the user will receive.


• Incentive highlight: Emphasize the free product that users will get.


• Urgency indicators: Include countdown timers to encourage users to act fast and highlight the limited-time nature of the deal to increase urgency.

How to set it up

Here’s how you can set up the buy one get one free widget on your site using Claspo.

Step 1: Create a new campaign

Pick one of our pre-designed templates for a fast setup. Since all templates are customizable, choosing a ready-made design will save you a lot of time.

Step 2: Customize

Using the editor, change the colors to match your brand. You also need to replace the images and text to showcase your BOGO deal.

Also, configure the button to direct the user to the right page.

Step 3: Set triggering

For the best results, place the widget on the main website page and set the scroll trigger. This ensures the pop-up appears at the right moment, engaging users as they show interest.

Step 4: Connect with your marketing tools

You can integrate Google Analytics to track clicks on the button, or you can skip this step if it's not necessary for your tracking needs.

Step 5: Save and publish

Save and publish the widget to start increasing your average order value.