From “Vibe” to Live: How We Built a Custom Game Component in 48 Hours (Without a Dev Sprint)

In MarTech, no-code promised brands freedom and speed, but instead, we’ve all been eating from the same menu: every Wheel-of-Fortune or discount popup feels the same. But sometimes, our clients ask for a dish that isn’t on the menu — their own unique “signature dish”. They want a “Slot Machine” or a dynamic ROI calculator. Yet, when they take this idea to the dev team, they look at the backlog and say, “Maybe in Q4.” Since when does someone else’s Jira board get to limit your creativity?

There are so many clients with unique tastes and preferences that we realized we needed a systemic solution. This is how we built our Component Software Development Kit (SDK) with an AI component builder — a smart kitchen with an experimental lab to create one-of-a-kind components. With it, you no longer need to choose between fast & generic and slow & custom.

The ingredients

Meet Ruslan, our Product Manager. He had a “vibe”: a Slot Machine mechanic for a discount popup. But he didn’t want to wait for the dev team’s schedule to clear, so he decided to vibe code it and make the idea come true.

To bypass the 3-month-long development process, Ruslan used the following ingredients:

• The Vision: A need for a high-tension engagement component absent in the standard editor.
• The Base: The Claspo SDK, which handles all the complex processes.
• The Secret sauce: The AI Agent, your Michelin-star sous-chef.

The recipe

Instead of a Jira ticket, Ruslan opened the Claspo Component SDK and started cooking.

Step 1: The prompt

Ruslan didn’t write code because he isn’t a developer. He talked to the AI Agent. In this stage, Ruslan acted as a Marketer and Art director, while the AI agent served as his Business Analyst, crystallizing the idea of “I want a new Slot Machine game” into tech specifications.

The first line of the prompt sounded like: "Build a 3-reel Slot Machine. It needs to feel engaging, integrate with our coupon system, and use custom icons."

Step 2: The tasting and seasoning

Next, the AI acted as a Senior Developer, Designer, and QA Engineer in one. It processed the requirements and generated the technical scaffolding. Since Ruslan has only a vision rather than coding skills, he did nothing but observe and give feedback in real-time. 

After the Agent served the first version in the Claspo editor, Ruslan checked it out and realized it needed more “spice.” He said in plain language: 

"Remove the background, make the spin duration 2 seconds, and add a near-miss animation to the third reel to increase tension."

And the AI started tweaking the component according to the feedback. Again and again until they reached the final result.

Step 3: The plating

This is where we crush the competition. In other popup builders, a custom code is an “island” — it’s isolated, static, and doesn’t talk to anything else. In Claspo, the vibe-coded UI component is added to a popup and integrated with it naturally. You can still:

• Add it to pre-built templates and forms built from scratch,
• Style and customize its elements in the Claspo builder,
• Collect analytics and A/B test it.

The result

Here’s what we got by moving the development phase into the SDK. First and foremost, we saved a ton of time for a team of several people. Second, we significantly shortened time-to-market. Finally, we eliminated the traditional problems associated with custom coding, namely maintenance, isolation, and lack of reusability. 

As a result, we turned a challenging technical task into an easy creative one. You get a reusable “brick” you can drop into any future campaign.

1. Performance without the price tag. We traded a $10,000 bill for a few hours of vibe-coding. And because it’s not a third-party plugin, it doesn’t affect your site negatively.
2. Integrated ecosystem. Build a component once, and then change colors, text, images, and animations in the Clsapo editor whenever you need.
3. Infinite creativity. If you can imagine and describe it, our AI can create it. You’re no longer limited to the “standard menu” of the built-in components.
4. Reusability and scalability. Build a component once, and start getting profit forever. Traditional custom-coded elements are usually one-time use, but with the SDK, your unique game or quiz becomes a permanent asset in your library. If you need to tweak it, just ask the AI agent about it, and it’ll do the job.

The opportunity

Claspo Component SDK with AI component popup builder turns the tables for everyone:

• Brands have the opportunity to increase conversion rates thanks to unique game mechanics and the novelty effect in the market. Your visitors are more likely to interact with a game than a generic “Subscribe to our newsletter” popup.
• Agencies are no longer just setting up popups; you’re a creative production. The SDK allows you to build a proprietary library of components (games, quizzes, calculators, etc.) and reuse them across 100 clients. This turns you into a mini-SaaS, where you sell your unique intellectual property and high-converting mechanics no other agency can replicate with mass-market builders.

We’ve reduced the barrier between a “vide” and a “live” component from months to days. The only question left is: What are you going to build now that “too hard” is no longer an excuse?