Best Email Newsletter Platforms for SaaS

If a product is good, people will buy it — said no successful business owner ever because we all understand the value of marketing and targeted advertising. The overwhelming majority of customers already know what they want on your website. Does it mean that they will get it? What if something else you offer will be much more suitable to them, but they just don’t know it yet? 

Email marketing is a proven way to reach your customers, showcasing the highlights of your business. You might want to inform them about a new feature you implemented, a by-product that might be useful to them, or throw in a success story testimony. The platforms we will look into in this article are all designed to help SaaS, e-commerce businesses, and digital products build, tweak, and automate efficient, thrilling campaigns. They are:

1. Customer.io
2. Brevo (formerly known as Sendinblue)
3. Drip
4. Userlist
5. Postmark
6. Vero
7. Chamaileon
8. ActiveCampaign
9. HubSpot

Oh, just one more thing: to make that happen, you must collect your customers’ email addresses, as they are the key to setting this machine in motion. And Claspo can facilitate that for you.

Backgrounder

Claspo is a no-code widget builder to enhance your website’s user experience. Create, launch, and manage website widgets to engage, guide, promote, and convert visitors — all without interrupting customer journeys. 

With a library of 1000+ customizable templates and an intuitive drag-and-drop editor, your personalized widgets can be live in just minutes. Featuring gamification and advanced targeting, Claspo is the ultimate all-in-one tool for businesses aiming to optimize their website funnels, all without the need for technical or design skills.

Let's take a closer look at the platforms to see if Claspo can help their users to further improve conversions.

Customer.io

Customer.io claims to be transforming the way businesses communicate with their audience. The platform puts a fresh perspective on the word “data-driven,” presenting it as a way for businesses to build truly meaningful relationships with their customers. And we know that in marketing, it translates to potentially higher retention rates. 

Notably, Customer.io has been in the game and even ahead of it since 2012. In almost 15 years, they have grown impressive expertise in customization and automation, allowing businesses to send targeted, personalized messages across multiple channels, including email, SMS, and push notifications. 

Features

1. Conditioned or behavior-based messaging triggers according to a customer's action, for example, abandoning a cart, clicking on a particular link, or interacting with in-app features. This ensures consistent and time-appropriate feedback from a business and establishes the said communication.
2. Cross-channel outreach means that the platform supports multiple channels to make it happen, including email, SMS, push notifications, in-app messaging, and webhooks. This feature reflects the need for a personalized approach to today’s customers' demands.
3. Advanced segmentation lets you learn more about your customers based on user attributes, actions, or lifecycle stages. With such data, marketers can adjust their campaigns to specific groups, ensuring better targeting and higher conversion rates.
4. To save your resources, Customer.io provides workflow automation tools, such as a visual workflow builder, to guide users through their journey. Think drip campaigns, onboarding flows, retention strategies, and so on.
5. Strong analytics is in place to evaluate campaign performance, measure engagement, optimize strategies, and later help you properly report on them. Some key metrics to track are open rates, click-through rates, and revenue attribution.

Best Use Case

Keeping Customer.io’s target audience in mind, it is fair to say that their products, and especially the newsletter, are best suited for onboarding users, promoting products, and sharing company updates — all on top of building strong customer relationships. 

Even though any organization can make use of Customer.io, small to medium-sized businesses and scaling startups will make the most of its features. If you have a growing customer base, moderate technical resources, and focus on customer engagement, you will enjoy the flexibility the platform offers.

Claspo in Action

As a Customer.io customer: “How strong is my newsletter opt-in offer?” 

In other words, see if you have a clear value proposition, that is enticing enough for your (potential) customers to sign up for the newsletter you thoughtfully created with the help of the platform. 

Example

In order to convert more users, you can pull your best offers together and make them shine in one place. With the help of a widget, you can invite your customers to “Register for our free webinar: ‘How to Reduce SaaS Churn in 30 Days’” and add a disclaimer that by providing their email address, they consent to receiving a newsletter. It is a very clear and even double value.

Try this template

Brevo

Old school folks know Brevo by its former name — Sendinblue, but its essence as an all-in-one email marketing platform is the same. Throughout its messaging, Brevo conveys the idea of working smarter, not harder, while offering a set of tools to support it. 

Like other players in the industry, the platform lets its customers make the most of automated workflows, segmentation, and personalized email campaigns for maximum ROI. Two more appealing aspects of Brevo are its affordable prices for high-quality products and the fact that it has zero background required to get its customers started. The result? Growing customer engagement and retention with much less effort.

Features

1. Intuitive builder tools like drag-and-drop editor and customizable templates for tailored email marketing campaigns simplify the creation of visually appealing, personalized emails that drive engagement and conversions.
2. Automated workflows save precious time for the “higher” marketing purposes. Based on your customer behavior, the system will trigger to send onboarding sequences, abandoned cart reminders, re-engagement emails, etc. 
3. Many people in the older generations and even some millennials still prefer face-to-face communication, so businesses could make good use of the meetings feature. It allows users to schedule appointments, complete with video conferencing tools. 
4. Another practical integration is the wallet feature. We are all used to making purchases with our phones — it is simple and convenient, not to mention the speed! Apart from facilitating the delivery of digital coupons, loyalty cards, and tickets, this feature helps build customer loyalty.
5. CRM Suite, an integrated CRM system, allows businesses to manage customer relationships directly within the platform. You can track customer interactions, manage sales pipelines, and organize contact information all in one place.

Best Use Case

Brevo will be suitable for the same customer segments as its counterpart Customer.io. However, some other groups, like nonprofits and educational institutions, can look into it based on the price range. Moreover, larger businesses seeking simple and focused solutions may choose this platform for specific channels like SMS campaigns or transactional emails. 

Brevo will be handy when businesses need to personalize marketing at scale, engage customers across channels, and simplify growth operations.

Claspo in Action

As a Brevo customer, ask yourself: “Is the way I drive my customers to sign up for my newsletter eye-catching?” 

It is not a rare occurrence when you’ve done everything right technically. Still, your design is too plain to seem modest, the wording is off (worse — you created redundancy), and nothing about your chosen method invites your customers to take action.

Example

You can attract and intrigue your customers with gamification mechanics. It seems the solution has been on the market forever. Yet, it is now at its peak and will be for years to come. Apart from the fun, it excites your user to actively participate in your proposed activities. 

We recommend the most popular widget type — wheel pop ups. In order to play, your user will be more likely to drop their email. Imagine if, on top of that, you add a particular prize — a free trial of your product or a service discount?

Try this template

Drip

If we were to give out a “Very Subjective Oscar” for design, Drip would be the one to get it. The bright neon pink buttons pop out of the otherwise laconic page landscape, and they will definitely linger in your memory. The wording seems oriented toward younger generations of marketers or anyone who appreciates clever wordplay.

Under the hood of its youthful flair, Drip has to offer just as much as its competitors: advanced segmentation and automation tools, deep analytics, and integrations. By focusing on customer-centric marketing, Drip empowers SaaS companies to build stronger relationships and improve retention rates effortlessly.

Features

1. Email and SMS marketing feature allows businesses to create personalized email and SMS campaigns tailored to customer behaviors, preferences, and purchase history. So, multiple channels are supported, and we know that it helps to keep your communication with customers highly relevant.
2. Advanced segmentation based on browsing behavior, past purchases, cart abandonment, and more enables marketers to target their efforts properly and make their customers feel valuable and seen.
3. Visual workflow builder is a rather intuitive tool that, as we know, saves a ton of time while keeping the customer on the right track of their journey. This instrument does not require any specific technical knowledge, but reading up on the basis of conditional logic might be useful.
4. Drip can boast of e-commerce integrations with major platforms. Featured in the portfolio are players like Shopify, WooCommerce, and BigCommerce. You can pull your customer data, catch actionable insights, and develop dynamic, behavior-driven campaigns that align with sales goals.
5. Analytics and reporting are a must, and Drip offers deep dives into revenue attribution, engagement tracking, and campaign performance metrics so that their clients can measure the ROI of their marketing efforts and refine strategies for better results.

Best Use Case

With its youthful appeal, Drip might be suited for younger professionals in segments such as e-commerce and online retail, but it may also benefit content creators and service providers.  Growing brands can make good use of scalable tools to anticipate and adapt to increasing customer bases and evolving market needs.

Drip’s ability to track customer behavior and tie email campaigns directly to revenue allows businesses to optimize their strategies based on clear ROI insights. In other words, you can detect campaigns that yield poor results fast, saving and attributing the budget towards the ones that perform best.

Claspo in Action

As a Drip customer, ask yourself: “Is my newsletter sign-up form obvious on the website?”

We all know that the F-shaped reading pattern is the golden standard for arranging meaningful blocks on your website. However, with the domination of vertical content and its influence on how we browse, the height of the F is getting longer, with the users’ constant need to keep scrolling for information or hidden gems.

Example

You can use a popup widget that appears on the down scroll, triggered after 15 seconds your customer spent on the website. This way, it will feel like a non-intrusive, organic part of a customer journey while also attracting your visitors’ attention. 

It doesn’t have to be popping up if you don’t feel like it. Thus, for the same goal of having it right there for your customers, you can anchor the widget to the bottom or side of your page.

Try this template

Userlist

Userlist’s strong point is email marketing automation, designed exclusively for SaaS businesses, focusing on user engagement and lifecycle communication. You might have heard customer feedback praising their great onboarding experience and engaging (not spamming) emails.

This platform stands out from other email automation tools with its sophisticated user behavior tracking. It allows you to segment users based on multiple factors simultaneously, such as their company, role, activity, and preferences, enabling the creation of highly targeted and precise segments.

Features

1. Behavior-based email campaigns triggered by different manifestations of user behavior like sign-ups, feature usage, or inactivity ensure timely and relevant communication that resonates with users and drives engagement.
2. In-app messaging means that communication is contained within the SaaS application. Such an approach has proved to increase user engagement as it happens “on the spot” while they are still using the product.
3. Precision segmentation is a common feature for all such products in the market. Userlist offers real-time updates with flexible attribute filtering. You can also segment your customers based on multiple data points and custom events.
4. Lifecycle campaigns are made possible with automated workflows, as they embrace all crucial steps of the user journey, like onboarding, retention, and re-engagement. 
5. Dynamic user profiles are a part of the analytics package. It allows businesses to maintain a detailed, real-time view of every customer, centralizing user data and interactions in one place.

Best Use Case

As automation is at the heart of Userlist, it will be suitable for any business that wants as little manual involvement as possible. There are many use cases where Userlist performs best. Some of the examples are:

• User profile data show that they signed up but haven’t opened an onboarding email yet. The system will categorize this user as new and unengaged and send a follow-up email with appropriate content to engage this user.
• Another segment of users might form based on whether they click the links within the email. Based on that behavior pattern, the platform will suggest launching a personalized email campaign with clear CTAs to prompt interaction.
• Trial to paid conversion is one of the most important and welcome changes in user flow. Close to the trial period’s end, the system will send an automated email reminding a user to upgrade. 

Claspo in Action

As a Userlist’s customer, ask yourself: “Is my one opt-in proposition enough?”

Humans are all gamblers in a way that they want to give up little to nothing in order to win big or even multiple prizes. About 20-30% of consumer purchase decisions are primarily rational. Once they become your loyal customers, you start calling them whales. However, you can always convert some of the “emotional majority” into informed and further paying customers by offering them several opt-ins. 

Example

To make your customers twice as eager to sign up for your newsletter, you can show them a content-blocking widget that appears as the customer moves their cursor to close the demo page. 

Your popup widget might contain a video with social proof or your loyal customer(s) speaking on the benefits they received from your business. Another cool solution would be to show a preview of your product in action — and that’s a perfect place to display a great video your creative team made, but your SEO team decided not to upload “just yet.”

A countdown timer will always add that exciting note of anticipation and a flair of exclusivity.

Try this template

Postmark

Postmark’s identity is best described as “where tradition and modernity meet,” as the platform’s nostalgic elements of design blend with cutting-edge technological solutions. Postmark’s users note the speed and deliverability of all messages, especially critical ones. These are some of the features Postmark developed in opposition to old postal services when neither party involved knew whether their correspondence would make it.

Postmark fits the category of transactional email service because it specializes in sending time-sensitive, event-triggered emails that facilitate specific actions or provide essential information to users. By focusing on functional emails, Postmark helps SaaS companies enhance user trust and ensure seamless communication throughout the customer journey.

Features

1. High-speed email delivery of all kinds of transactional emails like password resets and account activations. These are not meaningful communications per se, but when they take too long to happen, users may quit using a product altogether. 
2. Content templates are pre-designed and highly customizable. Most importantly, they rely on best use cases and are made specifically for transactional emails. Using them will simplify branding and ensure a consistent and professional look across all customer touchpoints.
3. Real-time delivery monitoring is important not only for anxious marketers but also for those craving visibility into email performance. Postmark tracks the delivery status of emails, including opens, clicks, and bounces, with detailed reporting.
4. API and SMTP integration means that you can connect the platform to your app, website, or software to automatically send important emails. Your devs will thank you for the minimal effort they will need to implement transactional email functionality.
5. Dedicated email streams are all about separating your transactional emails from marketing ones. With proper settings, it is done automatically. There is a huge benefit: this feature reduces the risk of transactional emails being marked as spam, ensuring critical messages reach recipients.

Best Use Case

We have established that Postmark’s main focus is on speed and deliverability, and both are crucial to fulfill a functional purpose tied to a user’s interaction with a service. Thus, apart from password resets and account activations, Postmark is perfect for sending: 

• Order confirmations
• Payment receipts
• Any system notifications

By focusing exclusively on transactional communication, Postmark empowers businesses to build trust and maintain efficient user interactions.

Claspo in Action

As a Postmark’s customer, ask yourself: “Have I done enough to convert my customers before they leave?”

Impatience instigated by ever-shortening attention spans and a growing need for personalization means that your customers are likely to leave a website within minutes. Yes, the research gives B2B and SaaS sites a promising range of 2-4 minutes. That’s IF they were browsing through your offers. What if they haven’t found what they wanted right away? What if they didn’t know what they wanted?

Example

With little effort, you can solve both these pain points and set up an exit-intent multi-step widget with an elegant yet simple lead magnet. Ask them more specific questions so they understand what they need from your newsletter and your business overall. 

This way, you will tap into your customers’ need for personalization, fuel their curiosity, and show that you care not only about profit but also their needs. 

Try this template

Vero

Having read the description and scrolling down the Vero website, everyone sees how automation-oriented this business is. Right underneath the hero section, there is a demo — a taste of what the workflows look like. Moreover, how easy they are to establish. 

Vero claims to be suitable for product-led teams, and, as a testament to that, it offers seamless integrations with product data, enabling dynamic, real-time communication that fosters stronger relationships with users. With detailed analytics and A/B testing capabilities, businesses can optimize their email strategies to improve activation, retention, and conversion rates. Growing startups and large enterprises are promised the right tools to enhance their customer experience and achieve measurable results.

Features

1. Real-time event tracking captures user actions, such as clicks, page views, or app interactions, as they happen and uses this data to trigger immediate, relevant messages. Equipped with this data, businesses can follow user behavior and how it changes, analyze it and encourage desired user actions.
2. A visual builder feature is to take pride in. Not only does it enable businesses to streamline customer journeys, but it also does not require thorough IT knowledge. This feature saves time by automating processes and ensures consistent, high-quality communication at every stage of the user lifecycle.
3. A/B testing is crucial for your team to know who was right. Just a little humor there, but we all know by now that every little detail of your business, especially when it starts out, has to be tested. What if you like it and your customers don’t? By identifying the most impactful elements, this feature enhances campaign effectiveness, leading to higher engagement and improved conversion rates.
4. Conditional messaging in Vero triggers personalized communications based on user actions, aka website visits, product purchases, or app activity. When you find the key to your customers’ hearts, you might have also increased the chances of their retention.
5. Vero offers integrations with your existing tools like CRMs, analytics platforms, and e-commerce software to synchronize customer data. We may have created a little loop here, but such integrations help capture all vital information in real-time to be further used for precise targeting.

Best Use Case

SaaS and e-commerce companies that practice data-driven marketing and make data-informed decisions will enjoy the benefits of Vero. Its strong points are leveraging historical and real-time data and A/B testing new and existing features to make their customer approach as personalized as possible. 

One way of using Vero could be to re-engage inactive customers. The business would need to set the rules to identify them and set up a personalized email offering certain perks, followed by a push notification if the email wasn’t opened within, for example, 24 hours.

Additionally, its multi-channel capabilities, including email, SMS, and push notifications, provide a cohesive communication strategy. Vero empowers businesses to build stronger relationships with their audience by delivering meaningful, contextually relevant experiences.

Claspo in Action

As a Vero’s customer, ask yourself: “Are my customers annoyed with how I try to collect their email addresses?”

Let’s say you have added a popup widget to your website’s funnel. That is a good step towards showing your customers that you care if they stay or leave. When and where does it show up on your website? Some customers hate it when the pop-up jumps at them just as they enter the website; others are thrilled to experience so much attention right away. The placement matters as well: a lot of consumers are used to content-blocking modal windows, while others take pleasure in interacting with inline elements anchored to a certain part of the page.

Example

A non-interruptive floating box template may be a perfect solution for creating a seamless user experience. It will remain within your customers’ field of vision, and they will always have a possibility to close or collapse it. Apart from offering a relevant newsletter for their email address, you can always throw in a lead magnet, such as a guide, ebook, or tutorial.

Try this template

Chamaileon

The brand name, Chamaileon, is a wordplay that combines the idea of flexibility conveyed by the animal, chameleon, and the best email marketing practices, contained in the word “mail.” The platform is suitable for different user segments, ranging from SaaS and e-commerce businesses to freelancers. Some common denominators for these users are:

• They need to be tech-savvy but don’t have to know coding
• They are team-oriented and work cross-functionally
• They are very attentive to detail and thus prioritize responsive design, branding consistency, and streamlined workflows

As follows from the user portrait, Chamaileon supports collaboration, enabling multiple team members to work on email designs simultaneously, ensuring faster turnaround times. With several people involved, the platform anticipated the tools required to keep their branding consistent and make their email marketing efforts sophisticated yet simple.

Features

1. Team collaboration tools are high on the features list. Among others, they include real-time teamwork, version control, commenting and feedback, role-based permissions, shared templates and libraries. Everything is tailored towards smooth and safe cooperation in the team held in one place.
2. The drag-and-drop email editor is a no-code solution for creating responsive, professional emails. With this feature, teams can quickly design visually appealing messages, enabling marketers to focus on creativity and engagement.
3. Responsive design previews allow teams to see their email designs live across different devices and email clients to check their consistency. Your campaigns need to adapt to different screens and devices, and this tool helps you make sure it happens properly.
4. With export flexibility and ESP integration, users can easily export emails to major ESPs like Mailchimp, HubSpot, and Salesforce, or download them in HTML format. The gist of every integration is twofold: save time, while transporting the precious data, and Chamaileon does it well.
5. Reusable email modules and templates provide a library of pre-designed, customizable elements that can be saved and reused for future campaigns. You can take any template you like and change it down to the ground, it’s the extent of freedom the platform gives. 

Best Use Case

We have covered at length how teams can benefit from using Chamaileon and its tools, and now will list several practical use cases for the platform:

• A digital marketing agency oversees email campaigns for various clients in different industries. Each client has distinct branding, layouts, and messaging tailored to their campaigns. 
• A small e-commerce business aims to create captivating promotional emails for a holiday sale. Despite lacking a dedicated designer and technical expertise, the owner is committed to ensuring the emails look professional and are responsive on all devices.
• A SaaS company is preparing for a product launch and requires a series of emails, including pre-launch announcements, onboarding guides, and follow-ups. Collaboration among the marketing team, designers, and product managers is essential.

Chamaileon supports various use cases, including agency-managed campaigns, e-commerce promotions, and collaborative SaaS product launches.

Claspo in Action

According to research, about 80% of marketers still use email as their primary marketing channel. Clearly, it is an established and proven way to get the message across. However, there is a growing trend of people not checking their email anymore due to a number of reasons, one of them being: “There is just too much advertising these days.” 

On the other hand, many are likely to look for information on social media, and you can use it to your advantage. 

Example

As a Chamaileon customer, ask yourself: “Would my users convert better if I reached out to them through social media?”

It might seem strange to make a detour by sending your customers to, let’s say, your Facebook page. But what if that page has a large and active following that can make up for a powerful social proof? Outside of browser logic and optimization practices, you can give more valuable first-hand information and expertise without those constraints. 

Having learned more about all the goodies you offer, more customers will return to your website willingly to find that “Sign up for our newsletter” CTA.

Try this template

ActiveCampaign

ActiveCampaign suits different user segments, and SaaS and ecommerce businesses are among them. On its website, the platform features a very persuasive metric: the one promising to save its users 20 hours per week with its automation features. Keep in mind that an average normalized working week is 40 hours, which sounds like a loo-o-ot!

At its core, ActiveCampaign focuses on customer experience automation, supporting marketers with behavior-driven, tailored email tools at each customer journey stage. Should any of ActiveCampaign’s users experience difficulties, comprehensive support, education materials, and training sessions will be available as tiered options.

Features

1. Email marketing automation enables businesses to create automated workflows triggered by customer behaviors or specific actions. This ensures timely, personalized emails that resonate with recipients, saving time while improving engagement and boosting conversions.
2. Dynamic segmentation includes important factors like demographics, behavior, purchase history, and custom tags. We know well it helps calibrate your campaigns to perfection and reach targeted groups with relevant information.
3. ActiveCampaign thrives on multi-channel messaging, supporting communication across email, SMS, site messages, and social media. Such integrated messaging experience improves customer engagement and reinforces brand consistency across platforms.
4. The advanced content personalization feature allows you to tune in email content dynamically based on user attributes, preferences, or behavior for maximum relevance.
5. Analytics and reporting provide crucial performance metrics, such as campaign engagement and ROI analysis. These insights empower businesses to identify effective strategies and refine their approaches. By continuously improving their campaigns, companies can enhance their marketing impact and maximize returns.

Best Use Case

A great tool to leverage is machine learning and predictive sending. Sounds a bit utopian, but it is not, as the future is now. Let’s look at an example:

A SaaS company uses predictive sending to optimize its onboarding emails. Rather than sending all emails at a generic time, the platform analyzes each user’s behavior and sends reminders when they’re most active, resulting in higher activation rates and smoother onboarding.

Therefore, the system uses data-driven insights to optimize email delivery times, ensuring messages land in inboxes at the moments when contacts are most likely to engage. The benefits here are hard to miss: increased open rates, higher CTR, and enhanced customer experience to name a few.

Claspo in Action

With all the wonderful things you created with the help of ActiveCampaign, you need to make sure that as many of your customers as possible get to experience them. For that to happen, you need very little: just your customer’s email address. You set up a detailed multi-step form, asking your users specific questions about their goals, the industry they are in, newsletter preferences, and so on. A progress bar shows how much more is left to fill in. All good, but you see decreasing conversions.

Example

As an ActiveCampaign customer, ask yourself: “Is my process of collecting emails simple enough?”

Detailed forms are a must for personalization, but the latter isn’t always a must. Sometimes (of course, after thorough testing), the best way to win your customers' emails is by offering them a scratch card with a discount on chosen products or services. Once they input their data, their reward is activated and ready to be used. Surely, the gamified widget resembling a nostalgic lottery will evoke curiosity and urge your customers to take action.

Try this template

HubSpot

HubSpot caters to all tastes, it seems, as an all-in-one marketing platform that provides SaaS businesses with robust tools to enhance their email marketing strategies. Its time-tested tools, like an intuitive email editor and automation features, allow SaaS companies to create personalized, behavior-driven campaigns that engage users at every customer journey stage.  

The platform offers tiered solutions with some amazing tools available for free. Of course, once you get a taste of how much more you can do, you will crave a better deal. The price will increase, but at some point, you might be offered personalized mentorship to master all the tools and make the most of them. Once your education is over, you can always resort to an extensive knowledge base and blog resources to address your most pressing issues.

Features

1. Subscription management tools allow users to control their email preferences, including subscription types like product updates and promotional offers. These tools help companies comply with privacy regulations like GDPR while building trust with subscribers by giving them control over the communications they receive.
2. Product usage insights integration connects with product analytics tools to trigger emails based on specific in-app behaviors, such as reaching a milestone or abandoning a trial. Taking control of this information will enable you to engage users with timely, contextually relevant emails, driving feature adoption and improving user retention.
3. Marketing automation is helpful when businesses need to make repetitive tasks complete by themselves, and visual workflows with error trackers make the setup process worthwhile.
4. Dynamic content personalization lets SaaS businesses customize their email content on the fly based on things like user traits, actions, or where they are in their journey. This means each person gets messages that really matter to them, which can boost engagement and lead to better conversion rates.
5. CRM integration creates a unified system that connects data from marketing, sales, and customer service teams. This gives a clear view of customer interactions, allowing teams to work together and deliver personalized communication for better engagement and relationship management.

Best Use Case

As an all-in-one platform, HubSpot is a versatile solution for many use cases. It is best suited for SaaS companies, small to medium-sized businesses, and enterprises looking to manage email marketing, CRM, and customer engagement. 

You can use it for lead nurturing and re-engagement campaigns, customer onboarding and retention, and so forth. HubSpot makes it easy to connect marketing, sales, and customer service, creating a smooth strategy that keeps everyone on the same page. With handy analytics and reporting tools, businesses can keep an eye on how they're doing, tweak their campaigns, and measure ROI without hassle.

Claspo in Action

Customer tastes are not uniform, and that’s a blessing. To an extent. Some prefer communication that screams “We are on this hot gamification trend, so just spin the wheel!” Others enjoy the established classics that don’t push them to act. This far our message on this is pretty clear: study your audience to see what they resonate with the most.

Example

A good old way to show respect for your customers’ freedom of choice is to put your best email collection tool where they can easily see and interact with it. Usually, businesses choosing this strategy go for a floating bar anchored to the bottom of the page, and it stays there with the scroll. 

If you strive for more modesty and are sure that your right audience will appreciate it, you can narrow down your popup to a small bottom corner-located launcher with slight animation. It will attract your customers' attention in the least intrusive way.

Try this template

Final Say

Choosing the right email newsletter platform is only the first step in your SaaS marketing efforts, success ultimately hinges on having a strong, engaged subscriber base. After all, even the most feature-rich or user-friendly ESP can fall short if you don’t have a quality list of interested subscribers. 

That’s where Claspo steps in to complete the picture. By providing ways to capture visitors’ emails—through eye-catching pop-ups, personalized email opt-in forms, and strategic lead generation campaigns—Claspo empowers you to continuously grow your newsletter audience with quality subscribers. 

This synergy between a powerful ESP and Claspo’s subscriber acquisition tools ensures that your SaaS newsletters reach the right people, increasing the impact of every send and keeping your audience genuinely interested in your offers.