Attribution Survey for Websites

What it solves & why businesses use it

An attribution survey helps you clearly understand where your visitors and buyers come from. It helps businesses gain a deeper understanding of their marketing performance by collecting feedback from users on which channel or campaign influenced their decision to purchase or sign up. It solves the challenge of measuring the true impact of different marketing touchpoints on conversion rates.

Key benefits include:

• Offers insights into which channels drive conversions.


• By identifying which marketing efforts work best, businesses can allocate their budget more effectively, focusing on the most profitable channels.


• Understanding which campaigns generate the most revenue allows businesses to optimize their spend and improve their return on investment (ROI).


• Collects feedback directly from customers, providing qualitative insights into what drove their decision to purchase.

When & how to use it

The attribution survey widget is best used when a customer completes a conversion, whether it’s a purchase, sign-up, or another goal. An attribution survey works great on post-conversion pages, like order confirmation and post-purchase or post-sign-up pages.

Also, you can display the widget after a user interacts with a landing page or clicks on a promotional offer, asking what prompted them to take action. Show it right after a key action.

How it looks

The widget should ask a brief, focused question about how the user found the site or what influenced their decision to complete the action. It contains:

• Prompt/question: The widget should ask one or two focused questions related to the customer’s decision-making process.


• Multiple-choice answers: The widget should present multiple answer options like checkboxes or radio buttons to make it easy for users to select their responses.

How to set it up

Step 1: Select a template

Claspo offers ready-made popup templates you can use right away. They're designed to ask the right questions to help you gather the data you need about your customers’ journeys.

Step 2: Customize the template

Pick a template and make it your own. Update the questions to match your audience and their experience with your brand. Just double-click the text element to edit it.

To change the pre-defined options, click on the radio component, go to General and then click Edit options:

Step 3: Set the display rules

Since we want to survey customers after conversion, you need to specify the page where the key action happens. Scroll down to On Pages and specify where the widget needs to be. Note that you can use a direct URL or use UTM tags, depending on your goal.

As for time triggers, we suggest setting a 2-3 second delay to give users the time to process their action and move on. Feel free to specify other settings like location, device type, etc.

Step 4: Integrate marketing tools

Connect your marketing tools if you want to transfer data to an outside system for further use. If not, Claspo will gather the information for you. You can see it in the Analytics section of the widget.

Step 5: Publish the widget

Youre all set! Publish your widget to start gathering feedback.