Age verification popup widget

Keep your site compliant

An age verification pop-up helps businesses stay compliant by confirming that visitors meet the legal age to access certain products or content.

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What it solves & why businesses use it

Some industries are legally required to restrict access to underage visitors. This widget serves as a simple but essential compliance layer, protecting brand reputation and filtering out an unqualified audience early. Use it to:

  • Meet legal requirements for age-restricted products or content.

  • Prevent underage users from browsing sensitive pages.

  • Customize access rules by country, region, or page type.

When & how to use it

Industries that need it:

  • Alcohol, tobacco & vaping.

  • Cannabis dispensaries.

  • Gambling & betting.

  • Adult content.

  • Prescription-only pharmacies.

  • Video games with mature ratings.

Trigger the pop-up immediately on page load or after a short delay. Age gates are typically required on:

  • Homepage or any entry point.

  • Product pages for restricted items.

  • Blog posts or resources discussing age-sensitive topics.

Consider what happens after a ‘No’ click. You can show a custom message, redirect to a safe page, or even trigger a follow-up widget, which is helpful for accidental clicks.

How it looks

Keep it direct and distraction-free. Common formats include:

  • Yes / No buttons (‘Are you over 18?’ > Yes / No).

  • Clear explanation of why age is being verified (for example, ‘This site sells age-restricted products’).

  • Optional logo or branded visuals for an on-brand look.

A well-set age gate doesn’t have to interrupt the user experience — it just needs to do its job. With Claspo, you can customize your widget to match local laws, your brand style, and your visitors’ expectations.

How to set it up

An age verification pop-up isn’t just a legal must — it’s also a chance to set the tone and show off your brand from the first click. Building one in our editor is easy.

Step 1: Choose a template

You can start from scratch or save time with a ready-made template. Let’s go with the faster route: head to the template library and get the fully designed widget.

Step 2: Customize it

Click on the title text, swap out the default message for something that fits your brand, and do the same for the ‘Sorry, you’re too young’ notification (or whatever vibe you want to go with). Want to customize the look? Change the button colors, add or remove a background, and upload a custom image if needed. Just click on them to open the settings for each individual widget component.

You can even edit the image right in our built-in tool — no extra third-party tools required. Lastly, make sure the buttons do what you need when clicked, like closing the widget or redirecting users.

Step 3: Set up triggers

Next up, display settings. By default, the age check pops up instantly when someone lands on your site, but you can change that. Want it to show only on specific pages? Easy.

Need to limit it by country, region, or even city? Done. Just tweak the settings, and you’re all set.

Step 4: Save and publish

Once your age verification widget is customized and ready to go, all that’s left is to save and publish. Your age gate will instantly start working — screening visitors, keeping your site compliant, and ensuring only eligible customers can access restricted content or products.

Fully designed age verification form templates

Explore our full library and find the perfect template to launch your next campaign in no time.

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What is an Age Verification Popup Widget?

An age verification widget, or simply an age gate, is a tool used by websites to verify the age of visitors before granting access to specific content. These widgets typically require users to input their birthdate or confirm they are of legal age. All age gates on Claspo appear as content-blocking widgets, meaning the content will be hidden entirely from visitors before they confirm their age. You can easily implement a website age verification widget to ensure compliance and create a smooth, user-friendly experience.

While they are usually prevalent on websites concerning adult matters like alcohol and tobacco, age gates can also be used to wall off a specific section of any website. By implementing these age verification widgets, you can control access to your content, ensuring it is viewed only by an appropriate audience and, therefore, complies with the local law.

Benefits of Age Gate Popup Widgets

Age verification widgets are essential for a few reasons. 

  • They help create a safer online environment.
  • They enhance user trust.
  • They support compliance with industry standards to avoid legal trouble. 

Unlike other widgets, age verification pop-ups are not here to help increase conversions or direct customer flow. On the contrary, they may cut off certain visitors to protect your website; this is their main objective.

With this in mind, let us move on to a more detailed examination of the advantages of age gates.

Complying With The Local Law

Legal compliance is one of the main benefits of age gates. Depending on the country, governments may have strict laws prohibiting minors from accessing specific types of content. If your website promotes or offers products like alcohol, tobacco, gambling and adult materials, age verification widgets are crucial to continue operating.

Using an age gate ensures your website follows these regulations and avoids potential legal repercussions and fines.

Following Responsible Practices

Even if the jurisdiction does not legally require your website to restrict adult content, inserting an age gate can still be prudent. By committing to responsible practices, your business displays its high ethical standards and strives for social responsibility. Even if we put aside social aspects, age gates, at the very least, create a safer online environment for all parties involved.

Hiding Content Without Harming SEO

One of the most important benefits of age verification widgets is that they allow you to still rank high despite obstructing a part of your content to certain customers. Fundamentally, age gates are still just widgets; the content is still there for search engine crawlers to find and index; it is just initially hidden from the visitor.

This means that with our age verification pop-up, you can still optimize the content on the restricted page without worrying that it will have no effect on your search engine ranking.

Features of Our Age Verification Widgets

Our age gates go beyond just blocking content. Advanced features like customizable design options, smart display rules, and tailored redirections allow you to make your age gate into a unique widget. In addition, you do not need coding or design skills to build and install your widget. Even if you are a beginner without technical knowledge, you can do it in a few minutes. For WordPress age verification, Claspo offers easy-to-use templates that seamlessly integrate with your site, making it simple to implement an age gate on your WordPress website.

Here is what you can do with Claspo’s solutions.

Set Display Rules

Our age verification widgets come with a caveat for your convenience: smart display rules. By default, this widget appears the moment a visitor enters the site or its separate pages with sensitive content on which you have installed the widget script. Moreover, it also automatically disappears after visitors have confirmed their age. Quite logical, right?

You, in turn, can adjust the display frequency of your age gate widget. Claspo offers the following options:

  • Do not limit: It appears every time the user visits your website or adult-only pages with the embedded script.
  • Once per session: It reappears with each new session (a session ends after 30 minutes of visitor inactivity on the website).
  • Only once: It appears once and doesn't reappear as long as the visitor's cookies are stored on the website.
  • One time per {period}: The widget updates the visitor's age data at the frequency you select.

Set Redirections For The Age Gate

After visitors enter the website and notice the age verification widget, they may fail to meet the requirements to gain access. In this case, Claspo automatically redirects them to another content-blocking widget that informs them that access to website content or a specific page has been revoked due to insufficient age. This additional template can be easily found by choosing any free age verification widgets from our library. In our intuitive editor, you can customize it to suit your needs.

But what if the visitor's age allows them to browse your content? Claspo will offer you several scenarios to choose from:

  • Configure your widget to close after the visitor has confirmed their legal age.
  • Redirect the user to the selected website page (your homepage, bestsellers, etc.).
  • Launch another widget immediately after successful age verification. For example, you can show a welcome widget and promote special offers.

Fully Customize Your Free Age Verification Popup Widgets

Customization is the heart and soul of all of our age verification widgets. With it, you can tailor the appearance and functionality of the age gate widget to align with your brand identity. Once you select the most appropriate template, you will be met with our robust editor, where you can make the changes. These include adding fundamental details like the exact messages, fonts, and colors, inserting additional buttons, images, and containers, changing backgrounds, and aligning the elements of our free age verification widget. 

Our customization ensures that you can make any template into the perfect age verification widget for your project and integrate it seamlessly on your website within a few minutes!

FAQ

Does my project need an age verification widget?

It depends on your website's content and the jurisdiction of the country hosting it. Generally, if your website involves adult topics and products, an age verification widget is essential.

Do age gate widgets collect or store user data?

No, they do not. Age verification widgets only exist to confirm visitors’ ages, so they do not have that feature.

Are your age gate widgets mobile-friendly?

Of course! All of Claspo’s age verification widgets are designed with mobile users in mind. To be sure, you can check how the widget looks on smaller screens in our editor.