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Viktoriia Trostohon

Viktoriia Trostohon

Position: Senior Content Writer

Education: Digital Marketing, CRO

I am a digital marketing enthusiast with a passion for gamification and improving user experience at every funnel stage. I love finding creative ways to engage users with gamified forms, use gamification campaigns to improve conversions, and make the experience more memorable.

My Areas of Expertise

Conversion Advanced Trends

Read My Posts

Website Gamification: HowTo & 10 Best Examples Website Gamification: HowTo & 10 Best Examples Сreating gamified websites people want to engage with? Web design best practices with mockups, prototyping, and iterations are just the beginning of your journey. We will provide design frameworks, accentuate UX funnels, and offer stellar examples of how your favorite websites implemented gamification.  So, how do you make gamified websites? With the help of web page widgets, of course! Unlike most digital products that exist for utility, gamified widgets, or popups, serve for motivation and work outside of the core... 05 March 2025 35 min read
Gamification in Marketing: Why it Works and Tasks it Fulfills Gamification in Marketing: Why it Works and Tasks it Fulfills Rewarding, unconditional. If gamification in marketing was a movie, that would be its tagline. While true on the surface level, this complex (and very much marketable nowadays) phenomenon begs further investigation. Why? For one thing, it is not a fleeting trend but an inherent part of how we experience our browsing reality.  Let us explain. Your audience is caught in an endless scroll, mindlessly swiping past the same forgettable ads and campaigns. So how do you break the cycle and... 04 March 2025 18 min read
Psychology of Gamification in Marketing or Why 'Temu Is as Addictive as Sugar' Psychology of Gamification in Marketing or Why 'Temu Is as Addictive as Sugar' Why does Temu feel impossible to quit? Every scroll on Temu is a dopamine hit wrapped in a discount. Temu isn’t just an e-commerce, it’s a psychological playground. Flash deals, countdown timers for free shipping, and spinning wheels for instant discounts keep shoppers hooked, guiding them toward purchase after purchase. The urgency, the rewards, the luck, and the achievements — it’s all designed to keep shoppers engaged and motivated. None of this is accidental. Retailers have long studied consumer behavior,... 04 March 2025 10 min read
Best Email Newsletter Platforms for SaaS Best Email Newsletter Platforms for SaaS If a product is good, people will buy it — said no successful business owner ever because we all understand the value of marketing and targeted advertising. The overwhelming majority of customers already know what they want on your website. Does it mean that they will get it? What if something else you offer will be much more suitable to them, but they just don’t know it yet?  Email marketing is a proven way to reach your customers, showcasing the... 15 January 2025 30 min read
Best Email Newsletter Platforms for Content Creators Best Email Newsletter Platforms for Content Creators Share your unpopular opinion and run: independent creators and content makers can promote their content without hiring large marketing teams. Or anyone if that’s the case. Given the right tools, they are often better at conveying their ideas than any external “broken phone” could ever be. Ah, the right tools. As a creator, one of the fastest proven ways to get your message across, monetize your knowledge, and build community is a newsletter. It will come to your follower’s emails,... 08 January 2025 12 min read
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