Eng
Maya Skidanova

Maya Skidanova

Position: Content Writer

Education: Digital Marketing, Journalism

Since 2020, I've been diving into the world of direct marketing, exploring the latest digital marketing trends and sharing best practices to help businesses grow their customer base. With years of experience in investigating online marketing campaigns, I'm on the lookout for actionable insights to use pop-ups across industries and different use cases to improve conversion rates.

My Areas of Expertise

Testing & Analytics Conversion Use Cases & Tools Pop-up Basics Advanced Trends

Read My Posts

Widget Conversion Benchmarks: 3 Years, 779M Impressions, and Insights from the Top 10% Popup Conversion Benchmarks: 3 Years, 779M Impressions, and Insights from the Top 10% Ever wondered why some pop-ups make you click, while others make you close the tab? We analyzed thousands of widgets to uncover what truly converts: from smart design and copy to components that turn visits into sign-ups and sales. Our study distills three years of real-world data into clear, actionable patterns. Learn how design, copy, and incentives shape visitor behavior — and what you can do to make every widget perform better. How we researched it We analyzed every widget... 7 days ago 70 min read
Best Email List Builders to Grow Your Marketing in 2025 [Free & Paid] Best Email List Builders to Grow Your Marketing in 2025 [Free & Paid] Building an email list in 2025 feels harder than ever. Everyone’s running ads, attention spans are fried, and cookies aren’t the magic targeting bullet they used to be. If you’ve been staring at your analytics dashboard lately wondering why fewer people are sticking around, you’re not alone. Traffic costs have jumped +19% per visit over the past two years. That means every bounce stings more than it used to. And the frustrating part? It’s not you. It’s not your products... 23 September 2025 15 min read
How to Build an Email List in 2025 How to Build an Email List in 2025 What is email list building, and why does it still matter in 2025? If you’ve been wondering how to get emails that actually convert — not just inflate your numbers — this guide will walk you through the most effective methods for building a mailing list that drives long-term value.  Email marketing isn’t shiny or new, but it continues to be one of the highest-ROI channels – an average return around $36–$42 for every $1 spent. The reason? Unlike social... 26 June 2025 25 min read
How to Grow Your Newsletter Subscriber List in 2025 How to Grow Your Newsletter Subscriber List in 2025 Building a thriving and quality email list still remains one of the smartest investments for small and medium businesses. In fact, email marketing continues to be one of the most effective growth strategies, delivering a huge bang for your buck, with an estimated $42 return for every $1 spent. Despite the rise of social media and chat apps, customers haven’t lost their love for high-quality emails: over 75% of consumers prefer to receive promotions via email, and about one-third subscribe... 25 June 2025 25 min read
How to Create Advanced Multi‑Step Forms in Elementor (and Overcome Common Challenges) How to Create Advanced Multi‑Step Forms in Elementor (and Overcome Common Challenges) Multi-step forms are a proven way to improve form completion rates by breaking long forms into smaller sections. Elementor multi-step form feature (available in Elementor Pro) enables this functionality, but its built-in functionality presents a series of challenges that can limit performance, usability, and overall effectiveness. Many marketers run into frustrating limitations – from lacking conditional logic to integration hurdles – that can hinder your lead generation, user experience, and conversion optimization efforts. In this post, we’ll explore the common... 25 June 2025 25 min read
Best Shopify Popup Apps in 2025 Best Shopify Popup Apps in 2025 As you try to make a name for yourself in the world of e-commerce, grabbing the visitors’ attention seems to be the most complicated task. This is where you might find popups a good solution. Whether you want to improve retention, grow your email list, or boost website traffic, popups can drive performance.  That said, not all popup makers online are created the same. Some are aimed at gamifying your website, whereas others are meant for ease of use. It’s... 12 May 2025 35 min read
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