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Grow email list

Grow email list
Newsletter sign-up form Email signup discount Gamified Email Capture Exit intent form Pre-order form Welcome popup

Inform or Guide Users

Inform or Guide Users
Notification bar Notification widget Cookie consent Select Country

Communicate with Visitors

Communicate with Visitors
Whatsapp widget Callback widget Click to call widget All-in-One chat Contact form

Increase Sales

Increase Sales
Discount coupon widget Limited time offer Sale promotion Gamified discount Product slider First purchase offer Product recommendations Exit intent popup

Grow AOV

Grow AOV
Free shipping BOGO widget Free shipping threshold Product bundles

Increase Retention

Increase Retention
Download Mobile App Loyalty program Referral form Next purchase discount

Lead Generation

Lead Generation
Lead magnet form Collect phone numbers Lead generation quiz Price request widget Offer product demo

Display Social Proof

Display Social Proof
Sales notification widget Display reviews Testimonials widget Google reviews

Content Blocking

Content Blocking
Age verification

Service Request Form

Service Request Form
Booking form Reservation form Appointment form Application form

Collect Feedback

Collect Feedback
Exit intent survey CSAT form NPS form CES survey form Feedback Button Cart abandonment survey Attribution survey Product Feedback

Prevent Cart Abandonment

Prevent Cart Abandonment
Cart exit pop-up Cart discount

Promote Socials

Promote Socials
Social share button Social icons

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Brendan McNulty

Position: Global E-Commerce Optimization Expert

I’ve been running growth and CRO programmes for the last 11 years, with a particular focus on e-commerce. In addition I’ve launched my own startups and continue to improve Now Novel through testing and growth frameworks. Get in touch to discuss your challenges.

Read My Posts

13 Abandoned Cart Lessons Learnt from 13 Years of Reviewing and Testing

13 Abandoned Cart Lessons Learnt from 13 Years of Reviewing and Testing It's Monday afternoon in Cape Town, 22nd January. I'm watching a session recording of somebody shopping, finding something they want, adding it to the cart, and then suddenly closing the website. Their abandoning the website makes no sense; everything looked perfect for a straightforward purchase, but something must have happened to stop them. I've noticed this “something happened” pattern many times over the last 13 years. I've been optimising e-commerce websites in the UK, US, South Africa, and Australia, and... 26 February 2024 7 min read

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