Social media sharing buttons

What it solves & why businesses use it

The social share widget is used to encourage users to spread the word and share your content or offers with their social networks. Key benefits include:

• Increasing reach: Encourages users to share content with their networks, amplifying brand visibility and driving more traffic to your site.


• Building brand awareness: Social sharing helps introduce your brand to potential customers through word-of-mouth and social proof.


• Engaging users: Promotes interaction with your content, encouraging more visits to your site.

When & how to use it

Key triggers and use cases include:

• Blog and article pages: Display the social share widget at the beginning or end of your content, encouraging visitors to share articles, blog posts, or news updates.


• Product pages: On ecommerce websites, display the widget on product pages to encourage users to share their favorite products or special deals with their social networks.


• Landing pages: Use the widget on landing pages to encourage users to share a promotion, event, or new product with their networks.

How it looks

A social share widget typically includes:

• Inline layout (optional): Display the widget in prominent areas to encourage visitors to share content or news as soon as they land on your site.


• Icons for popular social platforms: Display social media icons for platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest, allowing users to easily share content on their preferred networks.


• Sharing options: Users can click on the icons to share directly, with the option to customize the shared message, image, or URL.

How to set it up

Step 1: Choose a template

Save yourself time and choose one of our templates. All you need to do is customize it to your needs, and it’s ready to launch.

Step 2: Customize

Replace the default text with your own message. Double-click the text component and replace the text.

Currently, Claspo supports such social media sharing buttons as Facebook, LinkedIn, Twitter, Pinterest, WhatsApp, and Email. You can remove unnecessary social networks from the widget if you want to limit the number of social share buttons. Click on the component with the sharing buttons and remove the ones you don’t need in the right sidebar.

To make sure users share the page they’re viewing, enable the Widget display page link option.

Once your widget is customized, save it and head to the display rules.

Step 3. Configure the display rules

These social sharing widgets work best on blog articles, news pages, and landing pages with valuable guides, research, or reports. To set where your share widget needs to appear, scroll down to On Pages and set your conditions.

As for the trigger, showing the social sharing buttons immediately can feel a bit pushy. Instead, we recommend triggering after scrolling 50% down the page or after 8-10 seconds on the page, giving them a moment to settle in.

You can enable both conditions, so the widget gets triggered if either of the conditions is met. This can help cover a broader range of user behavior.

Step 4: Integrate with your marketing tools

Lastly, if you want to track the performance of the widget (and see which pages get the most shares), don’t forget to connect analytics. This kind of widget can be integrated with Google Analytics.

That’s it — once the widget is live, you’re ready to turn your visitors into social ambassadors!