Review Widget

What it solves & why businesses use it

People trust people. Showing real customer reviews on your website builds credibility fast — especially when visitors are deciding whether to buy, sign up or get in touch. A review widget lets you place that trust signal right where it matters.

It’s far more effective than just linking to third-party platforms. When reviews live directly on your site, they support the flow instead of interrupting it. And with the right setup, you can show all reviews in one place — whether they came from Google, Facebook, Trustpilot, or your own store.

Businesses use a customer review widget for website pages where reassurance is key: homepages, product pages, landing pages, etc. The goal is to reduce hesitation and prove that others have had a good experience — so new visitors are more likely to take action.

When & how to use it

A review widget for website use is flexible, but it works best when placed near decision points — where people pause and think, ‘Is this right for me?’ That could be under a pricing table, near a product CTA, or at the end of a landing page.

For e-commerce stores, it’s common to show a mix of reviews:

• General testimonials on the homepage.


• Product-specific feedback on each item.


• A wall of customer stories on a dedicated ‘Reviews’ page.

SaaS companies often show review highlights on feature pages or comparison pages.

Service businesses — consultants, salons, anyone offering appointments — often drop reviews near booking buttons to help people feel more confident.

Got reviews coming in from different places? Pull them together. It’s easier for visitors to trust you when they don’t have to dig. Displaying all reviews in one place helps prevent drop-offs to external sites and keeps attention where it belongs — on your offer.

How it looks

A good review widget should match your brand’s tone and layout, not feel like an add-on. Most platforms display reviews using built-in widgets with sliders. You can show:

• Full review text.


• Reviewer name and photo (if available).


• Star rating.


• Source logo (Google, Facebook, etc.).

In Claspo’s library you’ll find free review widget options that cover all the needed elements and look professional. The key is to keep the design clean, readable, and relevant — no one needs to scroll through 500 five-star reviews that all say the same thing.

Pairs well with

The review widget works best when combined with other elements that guide decision-making. For example, add it below a lead form to ease last-minute hesitation. Pair it with trust badges or guarantees on checkout pages. On product pages, reviews work well next to FAQs or feature sections. If you’re already collecting feedback through a suggestion widget or post-purchase survey, that’s a great place to ask happy users for a review.