Promote a referral program

What it solves & why businesses use it

Promoting a referral program is a simple and cost-effective way to acquire new customers. The referral widget helps you grab attention, explain the benefits, and encourage visitors to join in and start referring. Here’s why businesses love it:

• It brings in new customers without spending ads.


• It lowers the barrier of first purchase as it encourages new customers to make a purchase based on positive experiences from others.


• It turns buyers into brand advocates who promote you naturally.


• It helps to improve loyalty as it engages existing customers by offering rewards for their efforts.

When & how to use it

To effectively promote your referral program, you can use the widget in such cases:

• Homepage or site-wide to attract as many people as possible.


• Post-purchase is the time to take advantage of the “shopping high” and increase the chance of buyers joining the referral program.


• During positive interactions like sharing positive feedback, since it wouldn’t take much convincing for them to join the referral program.


• During promotional events, like seasonal sales or launches.

How it looks

The elements included in the referral program widget template usually are:

• A heading that draws attention to the widget.


• A reward message that briefly outlines the benefits of joining the program.


• A button that takes users to a landing page where they can learn more and sign up.


• Optional social sharing buttons to Make it easy for customers to share their referral link through social media directly from the widget.

How to set it up

Step 1: Choose a template

Start off by choosing a referral program form template for a quick start.

Step 2: Customize it

Make the widget your own — match it to your brand and goals. You can tweak everything: button colors, text, images. Just click on any part of the widget, and the editing options will pop up on the right. To change text, simply double-click and start typing.

Remember to set up your buttons. Add the URLs where each button should take the user.

Step 3: Set up display rules

Next, set the display rules. Choose the trigger that best matches your users' behavior on the site.

Depending on your goals, you may also need to specify on which pages the widget should be displayed.

Step 4: Connect your marketing tools

To maximize the benefits of your referral widget, integrate it with other marketing tools. For example, connect it with an email platform to send automated welcome emails. Connect any other tool that you need to create a smooth workflow.

Once everything is set up, just hit Publish, and your referral widget is live!