Promote loyalty program

What it solves & why businesses use it

Widget promoting your loyalty program encourages customers to join and make repeat purchases. A loyalty program website widget helps to:

• Increase lifetime value: By promoting your loyalty program on your website, the widget encourages customers to return and make repeat purchases, helping to turn occasional buyers into loyal customers.


• Increase retention: Retaining customers through loyalty programs is a more cost-effective approach than constantly acquiring new ones, leading to more sustainable growth.

When & how to use it

To effectively promote your loyalty program, the widget should appear on:

• Homepage or landing pages to ensure maximum visibility and attract new members.


• Product pages, motivating to join and get a perk on their order.


• Checkout pages, reminding those who haven’t yet joined to sign up.


• Thank-you pages to encourage first-time buyers to join and redeem their first reward.

How it looks

The elements included in the loyalty program widget template usually are:

• A heading that draws attention to the widget.


• A reward messagethat demonstrates the best perks of the loyalty program.


• A button that takes users to a landing page where they can learn more and sign up.

How to set it up

Step 1: Choose a template

To promote a loyalty program on a website, start by selecting a template from our library.

Step 2: Customize it

Customize the widget to match your brand and goals. You can change everything — button colors, text, images — just click on any element, and all editing options will appear in the right panel. To change the text, simply double-click on it and start typing.

And make sure to specify the URL for the button.

Step 3: Set up display rules

Next, set the display rules. Choose the trigger that best matches your users' behavior on the site.

Depending on your goals, you may also need to specify on which pages the widget should be displayed.

Step 4: Connect your marketing tools

To maximize the benefits of your loyalty program widget, integrate it with other marketing tools. Connect it with an email platform to send automated welcome emails, reward reminders, and exclusive offers.

Connect your CRM to track and segment loyalty members, and automate follow-ups. If no native integration is available, webhooks let you send data to any external system for seamless data transfer.

Once everything is set up, just hit Publish, and your loyalty program widget is live!