Next purchase discount widget for websites

What a next purchase discount widget does and why it matters

A next-purchase discount widget is one of the simplest ways to incentivize repeat visits and purchases. By offering a coupon, promo code, or special deal for a shopper’s next order, you stay on their radar — and give them a clear reason to come back.

Instead of giving upfront discounts that eat into your margins, this type of widget rewards meaningful actions: a completed checkout, a first-time purchase, or even a newsletter sign-up. You encourage loyalty without giving away value too early.

Businesses that use next purchase discount widgets usually see such results:

• Increased repeat purchases, as customers have a clear reason to return.


• Higher LTV as discounts motivate customers to engage and spend more over time.


• Stronger customer loyalty without the need for a complex loyalty program.


• Reduced customer churn as it provides incentive for customers to choose your business again rather than competitors


• Better ROI on acquisition efforts by turning one-time buyers into returning customers.

When and how to use a widget with a discount on next purchase

Timing and placement are everything when it comes to next purchase discount widgets. If you take the time to carefully plan the implementation, they will become a frictionless part of your shopper’s experience, not just another popup.

This type of promotion is most effective when it complements key moments in the customer journey, like:

• Immediately after a first purchase: Reward new buyers with a first purchase discount code they can apply to their next order. It’s a simple but effective way to build early customer loyalty and increase the likelihood of a return visit.


• At an attempt to abandon a cart: If a customer almost made a purchase but didn’t complete checkout, sending a discount for their next purchase can re-engage them and encourage them to return.


• Exit-intent trigger: Display when returning visitors show signs of leaving, encouraging repeat purchases.


• Seasonal or event-based offers: Aligning next purchase discounts with seasonal shopping periods or special events can increase their effectiveness. For example, offering a discount ahead of a major holiday or during a slow sales period can boost engagement and sales.

As for placement, the suggested on-site locations are:

• Thank you / order confirmation page;


• Homepage;


• Product pages or category pages;


• Cart area.

What a next purchase discount widget looks like

A widget that offers a discount on the next purchase is usually quite simple in design. Often, you will see:

• Headline that highlights the offer;


• Discount details;


• Promo or coupon code;


• Conditions or limits (optional);


• Call-to-action button.

How to set up a next purchase discount widget

Let’s set up a built-in widget designed to be placed on a thank-you page, rewarding first-time customers after they’ve made a purchase.

Step 1: Choose your template and customize it

In our template library, choose the template and move on to editing. See if anything about the widget needs to be changed. Maybe you want to adjust colors or change fonts to match the ones on your site. Click on the element you want to change and look for editing options on the right panel.

Some widgets, like this one, contain dynamic elements. The heading contains a text roller that allows you to display several messages without taking up space. To change what it says, click three times on the element. On the right panel, find Text roller and then select Options. There you can add or remove text.

This built-in next discount widget has a “back” button that can take the customer to another page. For example, take them back to the store to see if they would like to purchase anything right away. To set up where the button should take them, click on it, go to General, and add the action on click.

Finally, change the copy on the widget and insert the promo code that buyers can use.

Step 2: Specify placement and triggering

Since this is a built-in widget, you need to specify the selector and the placement of your widget relative to the selector.

Next, specify where and who should receive a discount on the next purchase using display rules. Under the "On pages" section, specify the URL of the thank-you page.

Then, add a condition to target first-time buyers specifically. Under the same section, use the Data Layer or Local storage parameters that segment this audience. The specific parameters depend on the settings of your website.

Step 3: Connect your marketing tools

Connect Google Analytics if you want to collect additional data, and your widget is ready. Test it on your site and go live.