Lead magnet form

What it solves & why businesses use it

Lead magnet forms help B2B businesses that focus on inbound sales solve the problem of low-quality or low-volume lead acquisition by offering immediate value in exchange for a visitor’s email. Businesses use them to:

• Collect emails from high-intent leads in exchange for something useful.


• Segment and nurture leads based on what content or resource was downloaded.


• Build trust by demonstrating value before asking for a purchase.

When & how to use it

Lead magnet forms are most effective when used to engage visitors at strategic points in their journey, when they are most likely to take action and provide their contact details. Key use cases include:

• On landing pages: Trigger a lead magnet form offering downloadable resources in exchange for the visitor's email to engage them right away.


• Exit-intent: Display the form when visitors are about to leave the site, offering them an exclusive content to capture their email before they exit.


• After browsing product pages: Offer a lead magnet form related to the specific product the visitor is interested in, encouraging them to sign up for future promotions.


• After engaging with content: When someone reads a blog post or watches a video, offer a related downloadable resource to further nurture them.

How it looks

A lead magnet form is clean, conversion-focused, and value-forward. It typically includes:

• Value proposition: A clear value proposition explaining what the user will get.


• Email field: Typically asks for just an email address (and optionally a name) to keep it simple and encourage sign-ups.


• Visual cue: A mockup or image representing the lead magnet.

How to set it up

Let's create a widget with a lead magnet that will help you attract high-quality leads.

Step 1: Choose a template

Start by selecting a lead generation template from our library — there are plenty of options for different goals. For this example, let’s pick a design with radio buttons. This component lets you perform initial lead qualification right in the popup.

Step 2: Customize it

First impressions count, so begin by swapping out the image — upload your own or choose one from our built-in library.

To update the headline and body text, simply click on those elements and enter your own copy. The same goes for the radio buttons — click on them, and their settings will appear in the right panel. To edit the radio button labels, go to the General tab > Edit options.

In the Style tab, you can change the button layout from inline to column, resize the icon circles, add shadows, and more.

Step 3. Set display rules

With the design locked in, let’s make sure it appears at just the right moment. Go to the Settings page and edit display rules. Set the trigger to exit-intent, so the popup will only appear when a visitor is about to leave. Keep the ‘Spend on page 20 seconds’ rule, which ensures it only targets engaged visitors, not random passersby.

Now, our lead magnet form is smart, well-timed, and fully optimized to capture high-quality leads.

Step 4. Integrate with your email marketing platform

Before hitting publish, make sure everything flows smoothly into your email marketing system. Connect Claspo to your ESP and ensure subscribers are automatically segmented based on their selections. Set up automated email so each subscriber gets its valuable content. Double-check that emails are delivered promptly after signup.